Zinio Industry Resource » Featured

Zinio featured on Good Morning America

stephanie — Sun, 05 Oct 2008 17:33:43 +0000

On October 2nd, Zinio was featured as part of Sam Champion’s “Just One Thing” on Good Morning America.

You can check out the segment by clicking here.

Also, check out the online companion story by clicking here.

New Study Finds Reading in Public Places Accounts for 45% of All Magazine Reading

stephanie — Tue, 12 Aug 2008 15:32:45 +0000

Readers seek out their favorite titles in waiting areas and other public places where magazines are distributed. The AudienceLab(TM) Study of Public Place Engagement, released today by McPheters & Company, has found that 57% of all magazine reading takes place outside the home and that 45% of time spent reading magazines occurs in public places such as waiting areas, airplanes and hotels.

Read full article.

Zinio Digital Textbooks Featured On Good Morning America

stephanie — Mon, 11 Aug 2008 19:49:15 +0000

Getting the kids prepared to head back to school can be a pricey proposition. The average family is expected to spend up to $600 this year on back-to-school supplies and clothes — but there are ways to slice into that cost.

Download Digital Textbooks
Another creative option is taking the digital route. You can download the book instead of buying a hard copy. While you may not be able to sell the book back when you’re finished, it can cost up to 50 percent less than a regular book.

Find out more at www.textbooks.zinio.com.

Watch the video.

Read the full article.

ZINIO LAUNCHES THE READ GREEN INITIATIVE™, THE WORLD’S LARGEST FREE DIGITAL MAGAZINE OFFERING FOR CONSUMERS

stephanie — Tue, 23 Sep 2008 21:18:56 +0000

Groundbreaking Initiative Teams Leading Publishers, Major Corporations, and Industry Leaders to Further Efforts to Continue Environmental Responsibility

Contact:

Jessica Herling

Zinio

Jherling@zinio.com

646-383-4054

New York, NY, September 23rd, 2008—Zinio, the global leader in digital and interactive publishing, is proud to launch The Read Green Initiative™ to the public today. This program is designed to increase the consumer awareness and use of digital reading alternatives. Many of the world’s most prominent magazine publishers, including Bonnier and Greenspun Media, have teamed up with Zinio to offer up to 50 million free annual subscriptions to the digital versions of over 200 publications through The Read Green Initiative™ website: www.GoReadGreen.com. Free magazine subscriptions are limited to one free subscription per person.

The Read Green Initiative™ was inspired by a growing number of efforts pioneered by leaders in the publishing industry to improve the environmental performance of magazines. These include increasing the recycling of magazines, improving newsstand efficiency, and using more environmentally friendly paper.

“It is our hope that The Read Green Initiative™ will be successful in creating an enjoyable, interactive digital reading experience that can further enhance the environmental successes we’ve already seen,” said Rich Maggiotto, president and CEO of Zinio.com. “Our research has shown that one of the main reasons consumers enjoy reading digital magazines is because they feel like they are doing something good for the environment. The Read Green Initiative™ will support and embrace this consumer interest as well as introduce the public to a medium that responds to their needs, without affecting the bottom line.”

Publisher participants in The Read Green Initiative™ include representatives from many of the largest publishing houses in the nation. A limited number of the publishers’ magazines will be available on www.GoReadGreen.com at no cost. Visitors can also buy a subscription to these digital titles and more on The Read Green Initiative™ site. A portion of the proceeds for all sales made will be redeemed in exchange for eco-unit credits that will contribute to the greening of school and university campuses, through the planting of trees, to commemorate Earth Day 2009. The full suite of Zinio publications will still be available for sale at www.Zinio.com.

“As a magazine industry leader, it’s incredibly important for us to stay on the crest of change; that means providing our readers with the opportunity to receive our content in new and innovative ways,” said Beatrice Hanks, Senior Vice President of Marketing, Black Enterprise. “The industry is undeniably evolving, and the digital medium has opened a massive outlet for Black Enterprise to increase our audience exponentially in a way that is environmentally responsible. This is why we enthusiastically back The Read Green Initiative.™ Offering our publication in a digital format exposes us to a global audience with a paper-like reading experience, but provides all the eco-friendly advantages of going paperless. For us it’s clearly a win-win.”

“The Read Green Initiative™ is a thrilling new project. We are constantly seeking innovative ways to reach a wider audience. Our publications lead the pack in regional news and features for the Annapolis area, but through Zinio and an outlet like The Read Green Initiative™ we can continue to extend our growth potential beyond city limits, even beyond country limits,” added Veronica Tovey, publisher of What’s Up magazine. “Now if someone in Japan wants to learn about Annapolis, he or she can—instantly. The implications of an endeavor like this are tremendous.”

In addition to the commitment from publishers, The Read Green Initiative™ has also received support from a number of leading corporations and personalities. Supporting companies include Dell, The Academy of Television Arts and Sciences, and PlasticLogic. Notable industry supporters include Jennie Saunders, founder and CEO of CORE: club, and Stan Rapp, founder of the Rapp agency, current Chairman, Engauge, and noted author. Supporter statements from these backers will appear on The Read Green Initiative™ website during the duration of the project.

About Zinio LLC

Zinio is the global leader in digital and interactive publishing products and services, currently distributing over 1,000 digital magazine titles currently in its stable. Partnering with American and International publishers, Zinio opens opportunities for revenue growth and wider circulation. Zinio also designs marketing programs that focus on consumer acquisition and retention, cross-promotion, and driving revenue. Zinio is also the founder of The Read Green Initiative™ (www.GoReadGreen.com).

As a worldwide distributor, Zinio has offices in San Francisco and New York and Distribution partners across the globe. Zinio’s partners include Bonnier, Hearst, IDG, Gruner + Jahr, Hachette Filipacchi, IPC Media, Mariah Media, McGraw-Hill, The National Magazine Company, Playboy Enterprises, Rodale, Rogers Publishing and Ziff Davis. Zinio is also the exclusive home of VIVmag, the world’s first fully digital and 100% interactive women’s luxury publication. For more information, or to purchase any of the digital magazine-specific titles offered by Zinio, please visit www.zinio.com.

Zinio Digital Textbooks Featured on Forbes.com TV

stephanie — Thu, 14 Aug 2008 22:40:20 +0000

Zinio CEO Rick Maggioto featured in a Forbes.com TV segment on the “High Tech” campus, about how digital textbooks are reshaping the college experience and saving students lots of money.

Watch the Video.

Magazines’ Newsstand Sales Drop, but Subscriptions Hold Steady

stephanie — Wed, 13 Aug 2008 12:58:57 +0000

Magazines have watched their newsstand sales fall all year as high gas prices reduced traffic through checkout lanes and slimmed the wallets of those who were there, but as next Monday’s semiannual circulation roundup approaches, there is some good news too. Magazine subscriptions are, with just a few exceptions, embarrassingly cheap. And a tour of the business this week shows that those subscriptions are helping to hold the line on circulation at many magazines.

E-mail gaining utility among marketers

stephanie — Mon, 11 Aug 2008 16:30:59 +0000

E-mail marketing has long been an important one-to-one communication channel, but marketers’ perspective of the medium is changing as brands begin to use it in new and innovative ways.

Zinio, an online publishing and distribution services firm, is also looking at new approaches to e-mail, but from the design perspective. The firm recently debuted a new horizontal e-mail that lets readers scroll the e-mail to the right, the way one reads a book.

http://www.dmnews.com/E-mail-gaining-utility-among-marketers/article/113586/

You can check out the horizontal email right here on the Zinio Industry Resource Center by signing up for weekly or monthly updates. Look for the Signup box in the upper right side of every page.

Plum TV Embraces Digital Publishing With TV Spot On Zinio and VIV

stephanie — Fri, 01 Aug 2008 15:03:37 +0000

New York, NY, August 1, 2008— PlumTV, the media network produced in, for, and about America’s most dynamic communities, announced today that its program “Connections with Jennie Saunders” will feature segments highlighting Zinio, the leading global publisher of digital magazines and services, and VIVmag, the world’s first fully digital and 100% interactive women’s luxury magazine. The program will introduce Plum’s audience to the visionaries behind Zinio and VIVmag and spotlight the assets and advantages of digital reading that Zinio and VIVmag provide.

“Connections with Jennie Saunders” will air three segments featuring interviews with Zinio and VIVmag executives, beginning August 2, 2008. The segments will focus on: the entrepreneurial and conceptual inspiration for embracing the world of digital publishing, the future of magazines as embodied by the interactive components of VIVmag and other Zinio digital titles, and the portability and environmental benefits of using Zinio technology.

“There is no more perfect venue for introducing Zinio and VIVmag to TV viewers than through Plum, a media network that counts the greatest influencers in the country among its audience,” said Doug Carlson, Managing Director of Zinio and CEO of VIVmag. “As an entrepreneur, I believe that creating influencers is the single most effective way to build a brand. The executive team at Zinio embodies the imaginative spirit of bringing the future into the present, which is what all great leaders look for in choosing the ‘next big thing.’”

“Connections with Jennie Saunders” airs Saturdays and Sundays on PlumTV. Check local listings for times. Previews of the segments available at:

http://imgs.zinio.com/images/corp/PLUMTVSPOT1.mov
http://imgs.zinio.com/images/corp/PLUMTVSPOT2.mov

or upon request.

About Zinio LLC
Zinio is the global leader in digital and interactive publishing products and services, with over 1,000 digital magazine titles currently in its stable. Zinio works with premier American and International publishers to provide digital versions of traditional print publications, creating new circulation and revenue growth opportunities. In addition to its extensive digital delivery, circulation, and fulfillment services, Zinio’s capabilities include the design of marketing programs that focus on consumer acquisition and retention, cross-promotion, and driving e-commerce. Zinio’s suite of publications is available online, is downloadable for offline reading, and can also be read on the iphone and ipod touch. Zinio is also the exclusive home of VIVmag, the world’s first fully digital and 100% interactive women’s luxury publication. Zinio’s publishing partners include: Bonnier, Hearst, IDG, Gruner + Jahr, Hachette Filipacchi, IPC Media, Mariah Media, McGraw-Hill, The National Magazine Company, Playboy Enterprises, Rogers Publishing and Ziff Davis. Zinio has offices in San Francisco and New York with several worldwide distribution partners. For more information, or to purchase any of the digital magazine-specific titles offered by Zinio, please visit www.zinio.com.

About VIVmag
VIVmag is a first: It’s an exclusively digital, 100% interactive magazine that delivers reliable, accurate service journalism in fitness, wellness, fashion, beauty, awareness and nutrition. Its audience of savvy women are genuinely committed to leading healthy, balanced lives. VIVmag’s interactive content entertains and informs, helping readers achieve the confidence that comes from engaging life at a higher level. From interactive exercise demonstrations to point-and-click purchasing power right from its pages, VIVmag has attracted a circulation of over 250,000 influential readers committed to discovering and embracing the future of magazines. To learn more about VIVmag, please visit www.VIVmag.com.

About Plum TV
Plum is a new type of media company. Produced in, for and about some of America’s most dynamic communities, Plum programming is honest, authentic and optimistic. It celebrates the natural beauty and character of its communities and spirit and intellect of the people who live and visit there. Plum currently operates television channels and Web sites in Aspen, the Hamptons, Martha’s Vineyard, Miami Beach, Nantucket, Sun Valley, Telluride and Vail. While the towns may be small, the reach and influence is not. Plum’s markets are destinations of choice for more than 16.4 million of the nation’s most interesting and influential people each year. They are people who define the culture in the media, business, arts and politics. They are Plum’s audience as well as its content. Increasingly, Plum is available to a broader audience beyond its communities through video on demand and the Internet at www.plumtv.com.

Press Contact:
Jessica Herling
Zinio
646.383.4054
jherling@zinio.com

MPA Threatens Legal Action Against Free Peer-to-Peer Magazine Portal

stephanie — Thu, 31 Jul 2008 22:29:40 +0000

Following in the barely legal footsteps of free, peer-to-peer digital magazine sites that have come before it, Mygazines.com, a Web site that enables users to “share” magazines as they would in “a doctors’ office, law firm, library and hair salon,” launched today.

“This is a blatant infringement on all magazines’ copyrights that we’re taking very seriously,” Lauren Starke, director of public relations for New York magazine, said in a statement to FOLIO: Wednesday. “We are working with our legal counsel and the MPA to put a stop to this abuse of magazine content.” A Hearst spokesperson said the company was exploring similar legal options. And the MPA weighed in with a statement to FOLIO:: “We believe [this] is a blatant copyright infringement of our members’ titles. We are aggressively pursuing the matter in conjunction with our members’ attorneys and expect that legal action will commence shortly.”

http://www.foliomag.com/2008/another-free-peer-peer-magazine-portal-launches

Marketing Connections 2008

stephanie — Fri, 18 Jul 2008 19:16:14 +0000

Marketing Connections is dedicated to the notion that there is great power and strategic value in integrating all the pieces of the modern marketing landscape. MCONN 2008 will focus on building a holistic understanding of marketing strategy, with a closer look at integrating traditional and emerging media, leading attendees back to their most important goal - generating effective outcomes for their customers.

http://www.mconn2008.com/