Registering before May 15, 2009 cuts the price as well. 

Click here to learn more!

7:45-9 A.M.

USA Today

535 Madison Avenue at 54th Street
32nd Floor

Sponsored by AWNY’s Young Executive Committee.

The topics of the panel discussion will include the career paths of our panelists, and advice our panelists can give our attendees to ensure success and growth while managing their way up the corporate ladder.  The event will be moderated by Kelly Hall (an AWNY Young Executive at USA TODAY) and our other panelists thus far are Lisa Dujat (SVP/Chief HR Officer, Draftfcb), Randy Dry (VP, Brand Management, SIRIUS XM Radio), Jim Hopkinson (Director of Marketing, Wired.com) and Erica Moynihan (B to B Partnership Manager for Fortune Money). 

February 9-11, 2009

The Westin Kierland

Scottsdale, AZ

To receive $150 off entry, email reg@emailexperiencecouncil.org and use the code MKTVIP.

January 23, 2009
8:30 a.m. - 5: 30 p.m.

The Westin
3rd and Market Streets
San Francisco

Click HERE to register

Speakers include:

• Jackie Speier, US Congresswoman and author
• Michela O’Connor Abrams, president & publisher, Dwell
• Kathryn Arnold, former editorial director Yoga Journal
• Janesse Thaw Bruce, publisher and managing director, Body+Soul
• Lara Hedberg Deam, founder & owner, Dwell
• Nancy Gruver, New Moon Girl Media
• Grace Hawthorne, cofounder and president/publisher, ReadyMade
• Jackie Krentzman, Krentzman Communications Custom Publishing
• Jeanniey Mullen, CMO, Zinio
• Barb Newton, president, Sunset Publishing Corporation
• Jane Ottenberg, president, The Magazine Group
• Polly Perkins Johnson, vice president, Business Development, AdMedia
• Linda Ruth, president & CEO, Publishers Single Copy Sales
• Chris Ryan, executive editor, 7×7
• Susan Dowdney Safipour, editor, Diablo magazine
• Lisa Shanower, principal and publisher, Marin magazine
• Jackie Speier, US Congresswoman
• Lisa Stone, cofounder and CEO, BlogHer
• Katie Tamony, vice president and editor-in-chief, Sunset
• Susan West, editor in chief, Afar
• Cheryl Woodard, co-founder PC Magazine, PC World, and Macworld magazines and the Macworld Expo
• Cindy Johanson, chief operating officer, The George Lucas Educational Foundation
• Sukie Dhami, director of partnerships, AfterCollege, Inc.

Most new direct marketers make mistakes that cost their companies thousands of dollars in lost income and wasted budget. With budgets tightening daily, you need this course now more than ever. Attendees tell us that they have saved their companies many times more than the cost to attend.

DMA’s Direct Marketing Institute is an in-depth course for beginners and a great refresher for experienced DM professionals wanting to sharpen skills, expand their expertise, and update their knowledge. We’ll cover all the core aspects of direct marketing from the basics to the latest concepts in an easy to understand manner.

Whether you market to business or consumers – commercial or non-profit offers, this seminar will cover all the core areas of direct marketing with detailed examples and step-by-step tactics you’ll immediately put to use. Plus, you’ll take home a complete notebook packed with concepts and examples covered in the seminar – attendees have told us that “the notebook alone was worth the cost of the seminar.” We believe it will become the most valuable reference in your direct marketing library.

Direct Marketing Institute is a 3-day seminar. If you want a career in direct marketing and a thorough understanding of all the key elements including research, catalogs - online and print, more thorough understanding of testing, database marketing, copywriting and internet, telemarketing and insert media - then the 3-day Institute is for you. Choose your location and date now.

If your travel budget and time is limited, the 2-day seminar will give you a strong grounding in the essentials of direct marketing. If you would like information about our 2-day Basics of Direct Marketing Seminar, please click here.

The Los Angeles Convention Center
1201 South Figueroa Street
Los Angeles, CA 90015
www.lacclink.com

THE LOS ANGELES CONVENTION CENTER IS THE FIRST CONVENTION CENTER IN THE U.S. OF ITS SIZE AND AGE AND THE FIRST L.A. CITY BUILDING TO BE AWARDED LEED® GREEN BUILDING CERTIFICATION FOR EXISTING BUILDINGS BY THE USGBC
Tickets:
Friday: Complimentary to Business Buyers  (please bring your business card for admission)
Saturday & Sunday: $10 for a full weekend pass / open to both business buyers & consumers.

Click here to buy tickets and learn more.

Join the Email Experience Council and the Direct Marketing Association for 3 days of focused learning, networking, and exploring at the only conference for - and by - email marketers. To register, click here.

The Chateaux at Silver Lake

Park City, UT

The purpose of the Search Insider Summit is to bring the best minds in the industry together to share leading edge information and experience on search marketing in a think-tank environment, while exploring new technology, strategies and tactics for effective campaigns.

In a tranquil setting, over one hundred brand marketers, agency decision makers and search marketing experts will network, discuss and debate, working collaboratively to improve the search channel, as well as their own marketing efforts.

To learn more, click here.

Connect with Publishing Innovation

Just a few years ago, “digital publishing” meant books were typeset in PageMaker or Quark and sent to the offset printer as a PDF. But true digital publishing means creating, producing, and delivering content that may never appear on a printed page. Or more likely, will be offered to customers in print — possibly print-on-demand — as just one of many options). And those now doing the “publishing” include entirely new business models built around developing paid content and assembling an audience.

Now more and more readers expect that content to find them, or at least to be findable from wherever they happen to be. That means content syndication, mobile delivery, search-engine optimization, and a strong and useful presence on social networks.

Join us at the O’Reilly Tools of Change for Publishing Conference, happening February 9-11, 2009 at the Marriott Marquis Times Square, in New York to explore these and other emerging trends around digital publishing…To read more, click here.

To Register, click here.

The list business is a difficult one and an ever more critical area as publishers struggle to maintain robust databases across multiple platforms. As business expands across print, e-media and events, list building and maintenance has become a top priority. This Webinar will examine creative tactics and strategies publishers can apply to fight name drain, including understanding the value proposition of each source, modeling, testing, alternative sourcing, relational database construction and maintenance, and much more.