OUTSIDE’S GO EXPANDS FREQUENCY WITH THE ADDITION OF TWO EXCLUSIVELY-DIGITAL EDITIONS POWERED BY ZINIO

OUTSIDE’S GO INCREASES TO FOUR ISSUES IN 2009

Santa Fe, New Mexico (January 14, 2009) – Mariah Media, publisher of Outside Magazine and Outside’s Go, announced today that they will increase the frequency of Go for 2009 with two exclusively-digital issues—Summer and Winter. After review, Go chose Zinio, the global leader in digital publishing services, to be its partner. With the addition of the Summer and Winter digital-only editions, Go increases its frequency to four issues, demonstrating commitment to the brand, innovation and an enthusiasm for leading-edge technology that enhances the reader’s experience.

The unprecedented move allows Go to provide enhancements in the presentation of editorial content using the multimedia capabilities that are unavailable in print, such as a hyperlinked table of contents, interactivity (embedded animations, video and rich media files), sound and complete searchability of both current and past issues. The two digital issues provide not only an opportunity for Go to provide fresh content to its readers more frequently, but also an additional platform for advertisers to reach Go’s desirable, very affluent, active male readership.

Outside’s Go has raised its rate base to 235,000 in 2009 and will continue to offer the same highly-sought demographic of affluent men with a passion for travel and a mindset to live aggressively and well.

“We are thrilled with this partnership with Zinio,” said Go publisher Walker Mason.  “Go has gained traction with a number of prestigious, high-end advertisers and this will allow them continued access to our coveted readers during key selling and travel periods of the year.”

“Since its inception, Zinio has striven to help publishers adapt to the increasingly-digital landscape by offering them alternative channels of content distribution that are both less expensive and more environmentally sustainable,” said Rich Maggiotto, President and CEO of Zinio. “The world is more dependent on digital technologies than ever before, and this fact, coupled with the current economic climate, has made now the optimal time for publishers to add digital to their mix. We are incredibly excited to help Outside’s Go take this leap into what is certain to be a major player in the future of publishing.”

“It’s tremendously exciting for my staff and me to be challenged to present Go’s content digitally. This opportunity means we can give great value to our readers through increased service, expanded photo galleries, pertinent links and new media while being environmentally friendly,” says editor Kent Black.  ”It’s like learning a new language: It makes you smarter and helps you see the world in a whole new way.

“This is a win/win situation, for it demonstrates Go’s ability to be innovative in this challenging marketplace and maintain our brand equity.  We see this partnership continuing even as we look to grow Go’s frequency, both in print and digital, in 2010,” said Mason.

Outside’s Go has won numerous editorial and design awards in its first two years and continuing that path will be a primary focus for the Go team.

About Outside’s Go

Outside’s Go is the only travel and style magazine for active and very affluent men. With a circulation of over 235,000, Go is the first magazine to recognize that worldly, accomplished men make travel decisions for the adventurous trips and uncompromising travel experiences they seek. Go is published by OGO MediaNet LLC, a division of Mariah Media Inc., publisher of Outside magazine.

About Zinio LLC

Zinio is the global leader in digital and interactive publishing products and services, currently distributing over 1,000 digital magazine titles currently in its stable. Partnering with American and International publishers, Zinio opens opportunities for revenue growth and wider circulation. Zinio also designs marketing programs that focus on consumer acquisition and retention, cross-promotion, and driving revenue. Zinio is also the founder of The Read Green Initiative™ (GoReadGreen.com).

As a worldwide distributor, Zinio has offices in San Francisco and New York and Distribution partners across the globe. Zinio’s partners include Bonnier, Hearst, IDG, Gruner + Jahr, Hachette Filipacchi, IPC Media, Mariah Media, McGraw-Hill, The National Magazine Company, Playboy Enterprises, Rodale, Rogers Publishing and Ziff Davis. Zinio is also the exclusive home of VIVmag, the world’s first fully digital and 100% interactive high-end women’s publication. For more information, or to purchase any of the digital magazine-specific titles offered by Zinio, please visit www.zinio.com.

FOR IMMEDIATE RELEASE

Wilmington, DE– January 14, 2008– The first 2 issues of the Indie Game Magazine are now available on Zinio.com. Zinio is the number 1 digital newsstand in the world and provides users the ability to go green, save some paper, and enjoy their magazines for less. With Zinio’s technology, Indie Game Mag can be read online or downloaded to your computer. You can even print it and take it with you. Check out www.indiegamemag.com for more information on subscribing for only $19.95!

About Zinio

Zinio is the leading global online publishing, distribution services company, with divisions focusing on digital magazine and book publishing, publisher growth services, retail services, cutting edge research and development and interactive media. Zinio’s robust technical platform — featuring a highly desirable online retail store, fulfillment capabilities, secure online and offline reading products, production services and marketing services — enables consumers, regardless of geographic location, to search, purchase and immediately access digital publications, rather than waiting weeks or months for fulfillment and delivery.

Environmentally conscious, Zinio supports sustainability throughit partnership with over 850 major consumer brands available digitally and delivered on behalf 300+ leading publishers that include:

About the Indie Game Mag

Based in Wilmington, DE, The Indie Game Mag is a small independent company with a passion for video games and specifically the indie game community. The magazine was started in October of 2008 and has already grown to include more writers and passionate gamers. The Indie Game Mag strives to highlight the artists and community behind the most creative video games. For more information on the Indie Game Magazine, please visit the magazine’s homepage at www.indiegamemag.com. We are always looking for passionate gamers to write and review indie games. For more information on advertising in the magazine or online please visit: http://www.indiegamemag.com/2008/10/advertising.html

Contact:

mike gnade

mike@indiegamemag.com

http://www.indiegamemag.com

Thanks, Bob Sacks, for this story!

According to a California State Board of Education study, the average weight of a high school student’s backpack is 20 pounds and contains about 6 textbooks. In comparison, the average weight of an ebook reader, capable of holding hundreds of books and instantly accessing hundreds of thousands more, is less than a pound.

It doesn’t take a genius to see where this is all going.

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Are end times near for books and magazines? I still enjoy words on paper, but then I’m over the magical, all-digital age of 30.

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CollegeNews.com

Marietta College’s “Writing on the Mall”

Kill Jill Goes to College

USC’s Daily Trojan

By Dylan Stableford
12/22/2008

In November, after yet another week that featured a smattering of layoffs, cutbacks and magazine closings, the New York Observer ran a piece entitled “Another Bullsh*t Week in Suck Industry.” It was that kind of year.

It seemed that no matter what magazine publishers did to try and innovate (Esquire’s e-ink cover, Source Media’s dramatic structural shift), there was always some more bad news (recession, economy, Wall Street collapse, cough, cough) around the corner. At times, the bad only seemed to get worse.

Nonetheless, it’s always good to reflect back—however painful—on the year that was. So here they are, the highlights and lowlights of 2008, month by grueling month:

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How publishing-on-demand will transform the publishing industry.

by Dan Costa

Buzz up!on Yahoo!

A few weeks ago PC Magazine ceased publishing its print magazine, after 27 years of covering the technology industry. These days it simply doesn’t make economic or environmental sense for us to print a magazine, load it on trucks, and send it across the country when the same information can be delivered instantly online via PCMag.com. At about the same time, my girlfriend gave me a love letter: a paperback book she made herself with glossy pages, full-color photos, and a production quality that would make any magazine art director salivate. How can she afford to print a single book when big publishing companies lose money selling hundreds of thousands of copies? Welcome to the world of print on demand.

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Via EveryDayPrint.Co.UK

The troubled print industry is facing increasingly lower ad revenues and diminishing subscriptions as more people are going online to get information personalized and quicker. One solution may lie in Zinio.com, a website that allows digital subscriptions of major magazines to be emailed to reader’s Inboxes every month.

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By Michael Bush

Published: December 15, 2008

NEW YORK (AdAge.com) — Those all-important “digital influencers” actually get their information from magazines, newspapers, TV and radio.

That’s according to an MS&L survey whose results will be released tomorrow. The study, developed by MS&L’s influencer-marketing unit IM, reveals that some 84% of digital influencers go online to find out more about something only after first reading about it in magazines and newspapers or hearing about it on TV or the radio.

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With financial bailouts being handed out to mega-banking institutions and now Detroit automakers, it seems the publishing industry could be in need of the most governmental assistance. The troubled industry is suffering increasingly lower ad revenues and diminishing subscriptions, as more people are turning online to get information personalized and quicker. Print has had a difficult time transitioning to the Internet, and many claim that print is dying. But even in our difficult economy with media layoffs announced daily, new magazines are constantly being launched. So what’s in store for magazines and the Internet?

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