Registering before May 15, 2009 cuts the price as well. 

Click here to learn more!

Here’s an exerpt:

“In her book,’Email Marketing, An Hour A Day,’ Jeanniey Mullen has this to say about the right message..It starts with the From Line.

‘Use your brand name, and in a business-to-business context use personalization fields to insert the salesperosn’s name into the From address so that the email appears to come from the salesperon and not the corporation.’”

Read the rest of the interview here.

7:45-9 A.M.

USA Today

535 Madison Avenue at 54th Street
32nd Floor

Sponsored by AWNY’s Young Executive Committee.

The topics of the panel discussion will include the career paths of our panelists, and advice our panelists can give our attendees to ensure success and growth while managing their way up the corporate ladder.  The event will be moderated by Kelly Hall (an AWNY Young Executive at USA TODAY) and our other panelists thus far are Lisa Dujat (SVP/Chief HR Officer, Draftfcb), Randy Dry (VP, Brand Management, SIRIUS XM Radio), Jim Hopkinson (Director of Marketing, Wired.com) and Erica Moynihan (B to B Partnership Manager for Fortune Money). 

OUTSIDE’S GO EXPANDS FREQUENCY WITH THE ADDITION OF TWO EXCLUSIVELY-DIGITAL EDITIONS POWERED BY ZINIO

OUTSIDE’S GO INCREASES TO FOUR ISSUES IN 2009

Santa Fe, New Mexico (January 14, 2009) – Mariah Media, publisher of Outside Magazine and Outside’s Go, announced today that they will increase the frequency of Go for 2009 with two exclusively-digital issues—Summer and Winter. After review, Go chose Zinio, the global leader in digital publishing services, to be its partner. With the addition of the Summer and Winter digital-only editions, Go increases its frequency to four issues, demonstrating commitment to the brand, innovation and an enthusiasm for leading-edge technology that enhances the reader’s experience.

The unprecedented move allows Go to provide enhancements in the presentation of editorial content using the multimedia capabilities that are unavailable in print, such as a hyperlinked table of contents, interactivity (embedded animations, video and rich media files), sound and complete searchability of both current and past issues. The two digital issues provide not only an opportunity for Go to provide fresh content to its readers more frequently, but also an additional platform for advertisers to reach Go’s desirable, very affluent, active male readership.

Outside’s Go has raised its rate base to 235,000 in 2009 and will continue to offer the same highly-sought demographic of affluent men with a passion for travel and a mindset to live aggressively and well.

“We are thrilled with this partnership with Zinio,” said Go publisher Walker Mason.  “Go has gained traction with a number of prestigious, high-end advertisers and this will allow them continued access to our coveted readers during key selling and travel periods of the year.”

“Since its inception, Zinio has striven to help publishers adapt to the increasingly-digital landscape by offering them alternative channels of content distribution that are both less expensive and more environmentally sustainable,” said Rich Maggiotto, President and CEO of Zinio. “The world is more dependent on digital technologies than ever before, and this fact, coupled with the current economic climate, has made now the optimal time for publishers to add digital to their mix. We are incredibly excited to help Outside’s Go take this leap into what is certain to be a major player in the future of publishing.”

“It’s tremendously exciting for my staff and me to be challenged to present Go’s content digitally. This opportunity means we can give great value to our readers through increased service, expanded photo galleries, pertinent links and new media while being environmentally friendly,” says editor Kent Black.  ”It’s like learning a new language: It makes you smarter and helps you see the world in a whole new way.

“This is a win/win situation, for it demonstrates Go’s ability to be innovative in this challenging marketplace and maintain our brand equity.  We see this partnership continuing even as we look to grow Go’s frequency, both in print and digital, in 2010,” said Mason.

Outside’s Go has won numerous editorial and design awards in its first two years and continuing that path will be a primary focus for the Go team.

About Outside’s Go

Outside’s Go is the only travel and style magazine for active and very affluent men. With a circulation of over 235,000, Go is the first magazine to recognize that worldly, accomplished men make travel decisions for the adventurous trips and uncompromising travel experiences they seek. Go is published by OGO MediaNet LLC, a division of Mariah Media Inc., publisher of Outside magazine.

About Zinio LLC

Zinio is the global leader in digital and interactive publishing products and services, currently distributing over 1,000 digital magazine titles currently in its stable. Partnering with American and International publishers, Zinio opens opportunities for revenue growth and wider circulation. Zinio also designs marketing programs that focus on consumer acquisition and retention, cross-promotion, and driving revenue. Zinio is also the founder of The Read Green Initiative™ (GoReadGreen.com).

As a worldwide distributor, Zinio has offices in San Francisco and New York and Distribution partners across the globe. Zinio’s partners include Bonnier, Hearst, IDG, Gruner + Jahr, Hachette Filipacchi, IPC Media, Mariah Media, McGraw-Hill, The National Magazine Company, Playboy Enterprises, Rodale, Rogers Publishing and Ziff Davis. Zinio is also the exclusive home of VIVmag, the world’s first fully digital and 100% interactive high-end women’s publication. For more information, or to purchase any of the digital magazine-specific titles offered by Zinio, please visit www.zinio.com.

FOR IMMEDIATE RELEASE

Wilmington, DE– January 14, 2008– The first 2 issues of the Indie Game Magazine are now available on Zinio.com. Zinio is the number 1 digital newsstand in the world and provides users the ability to go green, save some paper, and enjoy their magazines for less. With Zinio’s technology, Indie Game Mag can be read online or downloaded to your computer. You can even print it and take it with you. Check out www.indiegamemag.com for more information on subscribing for only $19.95!

About Zinio

Zinio is the leading global online publishing, distribution services company, with divisions focusing on digital magazine and book publishing, publisher growth services, retail services, cutting edge research and development and interactive media. Zinio’s robust technical platform — featuring a highly desirable online retail store, fulfillment capabilities, secure online and offline reading products, production services and marketing services — enables consumers, regardless of geographic location, to search, purchase and immediately access digital publications, rather than waiting weeks or months for fulfillment and delivery.

Environmentally conscious, Zinio supports sustainability throughit partnership with over 850 major consumer brands available digitally and delivered on behalf 300+ leading publishers that include:

About the Indie Game Mag

Based in Wilmington, DE, The Indie Game Mag is a small independent company with a passion for video games and specifically the indie game community. The magazine was started in October of 2008 and has already grown to include more writers and passionate gamers. The Indie Game Mag strives to highlight the artists and community behind the most creative video games. For more information on the Indie Game Magazine, please visit the magazine’s homepage at www.indiegamemag.com. We are always looking for passionate gamers to write and review indie games. For more information on advertising in the magazine or online please visit: http://www.indiegamemag.com/2008/10/advertising.html

Contact:

mike gnade

mike@indiegamemag.com

http://www.indiegamemag.com

Click here to read the rest of this announcement.

By Karen J. Bannan

January brings with it the ubiquitous need to revamp and rethink. In fact, offers of a better body or a better life working just an hour a day abound. While you might not have the resolve to spend an hour a day on your abs, Jeanniey Mullen, founder of the Email Experience Council, has written a book ( with co-author David Daniels) that can help you improve your e-mail marketing efforts in the same period of time—“Email Marketing: An Hour a Day” (Sybex Language, 2008). Mullen provides these four tips to help you get started.

Click here to read the rest of this story.

Thanks, Bob Sacks, for this story!

According to a California State Board of Education study, the average weight of a high school student’s backpack is 20 pounds and contains about 6 textbooks. In comparison, the average weight of an ebook reader, capable of holding hundreds of books and instantly accessing hundreds of thousands more, is less than a pound.

It doesn’t take a genius to see where this is all going.

Click here to read the rest of this story.

Are end times near for books and magazines? I still enjoy words on paper, but then I’m over the magical, all-digital age of 30.

Click Here to read the rest of this story.

Blogger Martin Ferro-Thomsen also presents 7 case studies to show why print publishers need not fear the digital alternative. It’s an interesting read. Click here for more.