Zeta Interactive Agency Blog

Customer Retention is the New Acquisition

admin — Mon, 07 Jun 2010 18:14:25 +0000

Over the past month, I’ve noticed an overarching trend: social media has become a necessary part of a brand’s strategy for communicating with customers - and retaining them. Marketers who view social media as something in which they must be actively engaged (vs passively creating a presence) will become the winners. This involves understanding what makes [...]

Incorporating Social Data To Determine Your Influencers

Scott Krauss — Mon, 07 Jun 2010 16:41:57 +0000

There is plenty of data available to marketers today. Some even believe there is too much. The variety of ways consumers interact with brands and companies has created a world filled with endless data and the management of that data. While it is one thing to aggregate data across multiple channels, it is entirely different to [...]

Time to Define the Engagement (DTE)

admin — Thu, 03 Jun 2010 14:12:48 +0000

I’ve come across a variety of news outlets who are reporting on how hospitality outfits are leveraging social media to engage and respond to guests’ customer service inquiries or complaints, but some brands are leveraging social media to offer helpful hints on how to make their stay that much better. Some hotels have stepped beyond using [...]

Loyalty Defined, But Underappreciated

admin — Fri, 21 May 2010 19:40:13 +0000

“I find that the harder I work the more luck I seem to have.” Thomas Jefferson This past week, Mashable informed us that Foursquare is adding 15,000 new users a day. What is more surprising is the fact that Foursquare is marketing its application to local merchants, potentially allowing them to leverage the [...]

Putting a Price on Customer Loyalty

admin — Fri, 14 May 2010 14:54:58 +0000

The proliferation of social media has enabled the customer to now interact with their beloved brands, turning traditional CRM on its head. The ability for a customer to rave about a brand, air concerns or even provide genuine insight on how a brand can improve on their product or service is now a given. [...]

The End of Web 2.0

Scott Krauss — Thu, 06 May 2010 20:56:12 +0000

The times, they are a changing…It seems that every day another Web 2.0 site alters its business model to ramp up stagnant or non-existent revenue growth. Just two days ago Ning, the customizable social nNetwork platform, announced that they are rolling out three new paid models after they ended their free ad-supported model a few [...]

What Online Marketers Should Know About Recent Changes to Facebook

Frank McDade — Wed, 28 Apr 2010 19:46:22 +0000

Facebook announced a series of changes last week at the third F8 conference in an apparent attempt to make the web more social. The Facebook experience now exists beyond their platform on external websites that choose to implement their newly released Social Plugins. The key theme throughout the conference regarded the new “Open Graph,” [...]

A Noble Pursuit

Al DiGuido — Mon, 26 Apr 2010 18:11:35 +0000

“It is not the critic who counts; not the person who points out how the strong one stumbles, or where the doer of deeds could have done them better. “ Over the past decade since I’ve left the publishing business, having learned much from my lifetime mentor, William Ziff, I have used whatever forum I could [...]

Hi, My Name is Scott and I’m your Customer

Scott Krauss — Mon, 15 Mar 2010 15:56:58 +0000

Dear Marketer, I felt compelled to take a moment to write you a letter introducing myself. My name is Scott Krauss and I am your customer. It is my hope that by writing you this letter I can provide you with a bit of insight into exactly who I am and what makes me tick. You [...]

Just Not on Weekends

Al DiGuido — Wed, 10 Mar 2010 17:28:09 +0000

You know that slogan that has hung in USPS offices and depots around our country: “Neither rain nor sleet, nor gloom of night, nor hail shall keep the postman from their appointed rounds.” Well, it seems to be headed for the scrap heap. Just this past week, the Postmaster General, John Potter, reported to a Washington [...]