Your World Today

iPhone OS 4 Allows True Free International Calling and Sets Standard for Mobile Ad Delivery

issmat — Sun, 11 Apr 2010 20:31:56 +0000

On April 8, Apple revealed version 4.0 of the iPhone’s operating system, marking their latest major upgrade to the revolutionary device that redefined the smart-phone competitive landscape. The new upgrade brings a number of features (over 100) that iPhone and iPad users and application developers have been yearning for. New features include multitasking, having a choice [...]

Organic Nightlife at Vancouver 2010 Olympics

Issmat A. — Sun, 14 Feb 2010 23:50:43 +0000

BC Hydro contracted the folks from Sustainable Dance Club (SDC) to install Canada’s first sustainable dance floor in the company-sponsored ‘Club Energy’ during the Vancouver 2010 Olympics. Deejays will be spinning all types of music for all ages, and dance students and professionals from Harbour Dance will be leading visitors in salsa, swing, hip-hop, and [...]

Old Spice Knocks Out Axe With New Ad

issmat — Wed, 10 Feb 2010 04:11:54 +0000

Old Spice (Procter & Gamble) is continuing to reposition their brand, aiming straight at the Axe (Unilever) target market. What’s clever is that it uses the ‘Old’ from its previous image to inspire its new image by implying that it is ‘more real’. Unlike Axe commercials, which target men with fantasies of sexual conquest, this Old [...]

Promoting Your Business By Insulting Your Customers

issmat — Sat, 06 Feb 2010 21:03:25 +0000

Seen in the Bayer’s Lake business park district in Halifax, Nova Scotia.

Haitian Pure: When Natural Disaster Strikes Ad Campaigns

issmat — Mon, 01 Feb 2010 23:17:07 +0000

The launch of one of the most interesting campaigns to ever come out of Canada was recently canceled due to a curious case of political correctness.

Yemeni Youth Demand Inclusion in Terrorism Talks

issmat — Wed, 27 Jan 2010 23:07:59 +0000

Resonate! is a youth initiative aimed at convincing world powers to involve youth representatives in discussions about combating terrorism in Yemen. A detailed description (in English and Arabic) of the initiative can be found on its main website: www.resonateyemen.org. Below is the report that was issued by the initiative to carry the voices of Yemeni youth [...]

New Website Trends: YouTube Videos to Replace Traditional Websites

issmat — Sun, 21 Jun 2009 14:56:23 +0000

In a brilliant attempt at differentiation, American ad agency Boone Oakley (BooneOakley.com) scrapped its traditional website and is instead using a YouTube video as its homepage. Utilizing YouTube tags and annotations, the company did not only succeed in engaging its website visitors in a very unique way, but it was also able to gain tremendous viral [...]

Is the Canadian Maple Leaf A Recognizable International Symbol?

issmat — Wed, 17 Jun 2009 10:57:24 +0000

For those of you who do business internationally and who wonder if using the Maple Leaf alone is sufficient to associate their brand with Canada (and all the assumed ‘good vibes’ from that association), here is an ad that appeared in a middle east news paper that might give you an idea of what many [...]

Do Kidnappings Make Yemen Too “Risky” For Tourists?

issmat — Wed, 22 Apr 2009 21:35:29 +0000

The most recent kidnapping incident in Yemen involving a Dutch couple brought back the old question about how safe is it anyway to visit the Middle East, specifically Yemen. Questions about tourism security in Yemen are misinformed at best. Brazil and Colombia have the highest rates of kidnappings in the world, yet that’s not the first [...]

Canadian Young Inventor Redefines Online Shopping With New Personal Payment Device

issmat — Sat, 18 Apr 2009 21:06:10 +0000

Daniel McCann wants to revolutionize the current online payment process used by millions of online shoppers when conducting online credit card transactions. During a telephone interview from his office in Regina, Saskatchewan, the 29 years-old inventor and entrepreneur told Your World Today that his new device has the potential of making the role of third-party [...]