XM Asia Pacific blog

UX insight: Flight booking behaviours in Asia and three crucial lessons to help boost your conversion rate.

Ernest Kim — Tue, 21 May 2013 11:01:41 +0000

by Hema Thiagarajah One of the things I love about my job is field research—the part that involves contextual enquiries, ethnographic studies, one-on-one interviews, usability testing, card sorting—not just because it involves interacting with users, but also because it appeals to my fascination with human behaviour. As designers who often start out with the hint [...]

XM Asia Pacific powers social partnership for the Audi Fashion Festival Singapore.

Ernest Kim — Tue, 14 May 2013 03:44:47 +0000

by Ernest Kim Campaign, Campaign Brief and Marketing magazine broke the news on this yesterday, but we’re so excited about this new launch that we wanted to share a bit more of the story behind the story. In brief, XM Asia has created an online platform and social media strategy that’s helping power the Audi [...]

The truth about Project X.

Ernest Kim — Wed, 08 May 2013 05:36:20 +0000

by WeeKoon Poh We started Project X, an incubator programme for students who want a head start in advertising. Here’s a very honest look at what it means, how it almost failed and why it might be your best shot at greatness. It’s not every day that you get to do something new. Chances are [...]

XM Asia retains digital duties for STB, setting tenure record.

Ernest Kim — Wed, 24 Apr 2013 06:57:26 +0000

As reported by Campaign and Marketing, we’re thrilled to announce that, after an open tender exercise described by Sophia Ng, assistant chief executive of the marketing group for the Singapore Tourism Board, as “thorough and fruitful,” XM Asia Pacific has retained digital duties for STB. We’re incredibly proud to have earned this renewed vote of [...]

XM Asia Pacific launches innovative new online experiences for Maxis, Malaysia’s leading telecom provider.

Ernest Kim — Fri, 12 Apr 2013 06:13:50 +0000

by Ernest Kim We’re very proud to announce the launch of our latest project, the completely re-concepted, re-architected, re-engineered and re-designed Maxis.com.my—the online home for Maxis Berhad, Malaysia’s only integrated communications service provider. Maxis has a clear vision: To bring the future to its customers’ lives and businesses, in a manner that’s simple, personalized and [...]

Making the case for seamful design.

Ernest Kim — Mon, 01 Apr 2013 11:46:10 +0000

by Ernest Kim Please be forewarned: Much interface design geekery ahead. If the acronyms HCI and UX mean nothing to you, or the word skeuomorphism brings to mind an alien flick, it’s probably best to move along … these aren’t the droids you’re looking for. For the few who are left, you’re almost certainly familiar [...]