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	<title>WordPlay at Work</title>
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	<description>Writing has power. Put it to work.</description>
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		<title>Good, Bad, and Ugly Marketing &#8212; All At the Same Time</title>
		<link>https://wordplayatwork.wordpress.com/2012/02/15/good-bad-and-ugly-marketing-all-at-the-same-time/</link>
					<comments>https://wordplayatwork.wordpress.com/2012/02/15/good-bad-and-ugly-marketing-all-at-the-same-time/#respond</comments>
		
		<dc:creator><![CDATA[christineatwordplay]]></dc:creator>
		<pubDate>Wed, 15 Feb 2012 19:10:24 +0000</pubDate>
				<category><![CDATA[A Writer's Perspective]]></category>
		<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[misinformation]]></category>
		<category><![CDATA[missed opportunities]]></category>
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					<description><![CDATA[Of course we all strive to send meaningful marketing messages to our customers that are, at best, helpful and welcome, and at least, not offensive or damaging. Sometimes, though, a mixed message slips through, such as the e-newsletter I received &#8230; <a href="https://wordplayatwork.wordpress.com/2012/02/15/good-bad-and-ugly-marketing-all-at-the-same-time/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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		<title>Did You Say &#8220;Dinosaur&#8221;? Or, Doing Business in a Way Customers Understand.</title>
		<link>https://wordplayatwork.wordpress.com/2011/04/07/did-you-say-dinosaur-or-doing-business-in-a-way-customers-understand/</link>
					<comments>https://wordplayatwork.wordpress.com/2011/04/07/did-you-say-dinosaur-or-doing-business-in-a-way-customers-understand/#respond</comments>
		
		<dc:creator><![CDATA[christineatwordplay]]></dc:creator>
		<pubDate>Thu, 07 Apr 2011 15:21:30 +0000</pubDate>
				<category><![CDATA[A Writer's Perspective]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[power of ignorance]]></category>
		<category><![CDATA[when in doubt ask]]></category>
		<guid isPermaLink="false">http://wordplayatwork.wordpress.com/?p=429</guid>

					<description><![CDATA[In a great old Twilight Zone episode coincidentally named &#8220;Wordplay&#8221; (the name of my business), a salesman wakes up to find himself in a world where familiar words have suddenly taken on new meanings. In the end, he&#8217;s forced to &#8230; <a href="https://wordplayatwork.wordpress.com/2011/04/07/did-you-say-dinosaur-or-doing-business-in-a-way-customers-understand/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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		<title>Does What I Do Matter?</title>
		<link>https://wordplayatwork.wordpress.com/2010/07/26/does-what-i-do-matter/</link>
					<comments>https://wordplayatwork.wordpress.com/2010/07/26/does-what-i-do-matter/#respond</comments>
		
		<dc:creator><![CDATA[christineatwordplay]]></dc:creator>
		<pubDate>Mon, 26 Jul 2010 18:44:59 +0000</pubDate>
				<category><![CDATA[A Writer's Perspective]]></category>
		<category><![CDATA[proper grammar]]></category>
		<category><![CDATA[self-worth]]></category>
		<category><![CDATA[value of editing]]></category>
		<guid isPermaLink="false">http://wordplayatwork.wordpress.com/?p=409</guid>

					<description><![CDATA[I started reading a new work-related book yesterday on the topic of Search Engine Optimization (SEO). The book&#8217;s author is highly successful; the book came recommended. Just a few pages into it, though, I was discouraged enough to put it &#8230; <a href="https://wordplayatwork.wordpress.com/2010/07/26/does-what-i-do-matter/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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