Can Paying for Google Ads Improve Your Search Ranking?

The simple answer is, no. Paying for Google Search ads may put you at the top of the page, but that doesn’t improve your organic search rankings. Google’s search rankings are determined by many factors, from website health and number of backlinks to geographic location. You can bid on search terms with Google, and that will put your ad at the top of the page, but ads and search ranking are not related.

How Do Organic Search Rankings Work?

The way the organic search rankings are determined is through your Search Engine Optimization (SEO) strengths. Websites can be optimized for different keywords and phrases, as well as industries and offerings. Here at BubbleUP, we can have one of our SEO gurus work on your website to improve your organic rankings. We’ll go through your website content and help fix page titles and headings, improve your website speed and backlinks, and much more to improve your website’s SEO health. SEO work takes time though, and improving your site’s organic ranking can take weeks and sometimes months.

If you’re looking to put your business on the top of a page instantly, Google Search ads can do this! You won’t organically improve your rankings, but you’ll be able to put your business on the first page while you wait for your organic ranking to improve!

BubbleUP Marketing is an Edmonton marketing agency. Our team is filled with experts who are passionate about taking your business to its fullest potential. If you’re interested in learning more about what we can do to help with your marketing efforts, reach out! We’d love to get to know you better.

Have some burning marketing questions of your own? Or would you like to get in touch? Fill out this form!

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Virtually Interactive allows customers to tour your location at their own pace.The virtual experience integrates hotspots that have videos, images, text write-ups, and more so your customers can watch videos and learn all in a single space! You can add in maps, live guided tours, insert previously 3D tours, as well as form fills, right inside your virtual tour. Updates and upgrades are also coming soon with the constantly evolving tool, such as e-commerce capabilities!

Virtually Interactive is way more than just a tour. This amazing tool takes your customers on an entirely immersive journey where they can jump from spot to spot, providing new insights and lead them through a nurture campaign, all in a single space!

Within a single tour, you can introduce customers to your location, showcase your different products, collect their information through a secure form, and connect through a live video conference link! When you utilize all that Virtually Interactive has to offer, you can guide customers through multiple aspects of the marketing funnel in a single session on your website.

BubbleUP can help you every step of the way in developing your customized Virtually Interactive experience!  If you’re starting from square one, we’ll help you collect all the assets you need. We can hire photographers and drone operators and ensure that all the 360 imaging, aerials, and photography is exactly what we need to provide a high quality product! We can also provide you with content creation and design! Once we have all the necessary information and assets, we’ll put together your complete interactive experience. If you already have the necessary assets and want to write your content yourself, we can adjust the service to fit your specific needs!

Virtually Interactive is an amazing marketing tool that could be used by plenty of industries. No matter your industry, whether you run a golf club or want to showcase a warehouse or design center, we can customize Virtually Interactive to suit your business! We’d love a chance to talk with you about how a Virtually Interactive tour can improve your marketing experience. Get started on your project to change the way people interact with your business, virtually!

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How does retargeting work?

Retargeting uses a website’s cookies to serve ads to a potential customer who has visited your site. I’m sure you’ve been on a website, thought about buying something but left, and next thing you know you’re seeing display ads for the very products you had just viewed. Sometimes that can be the final factor to convince you to make that purchase. And that’s the power of retargeting ads! If someone has visited your website for a meaningful amount of time, you’ll have access to that data and be able to serve them retargeting ads. 

Do you need retargeting ads?

Retargeting ads can be an incredibly powerful tool, and can certainly benefit your business! Retargeting ads are a great way to reconnect with a potential or previous customer, as well as help them remember the business and/or product they were looking at and may have gotten distracted from. One of our opportunity creators would be happy to talk with you and find out if retargeting ads would be beneficial for your business!

BubbleUP Marketing is an Edmonton marketing agency. Our team is filled with experts who are passionate about taking your business to its fullest potential. If you’re interested in learning more about what we can do to help with your marketing efforts, reach out! We’d love to get to know you better.

Have some burning marketing questions of your own? Or would you like to get in touch? Fill out this form!

The post How Retargeting Works appeared first on BubbleUP Marketing.

Managing and optimizing your business’s GMB listing is a key component to any local service-based business’ marketing strategy, and today, we’ll be diving into 5 key factors that could be negatively affecting the ranking of your business’s GMB rating.

1. Listing Your Business in the Wrong Category

When setting up your business’s Google My Business listing, selecting the correct category is an essential step.

While this may seem like a straightforward task, for some businesses, the area may become a little grey.

Google’s guidelines explained with a few great examples using Super 8 and Papa John’s Pizza:

“Super 8” is a motel with an onsite swimming pool. It should use the category “Motel” rather than “Hotel” and should not include “Swimming Pool” as a category.

“Papa John’s” offers pizza takeout and delivery but does not offer on-premises dining. It should use the category “Pizza Delivery” and additional category “Pizza Takeout” (instead of the less specific “Delivery Restaurant” or “Takeout Restaurant”).

Ensuring the correct category is listed with Google will ensure you avoid penalty points and help get your business seen in local searches.

2. Listing Your Business Address as a PO Box

Is the nature of your business one that doesn’t really require an operating office, such as a landscaping business or mobile personal training business?

In this case, it is important to list a legitimate location such as your home address, as opposed to opting for a PO box, as Google considers a PO box an inaccurate address and deems it a ‘false address listing’.

Privacy concerns? Just because your home address is registered with Google does not mean it will be published. Simply choose to display your business service radius instead of exact business location on your listing.

3. Incorrectly Listing Operating Hours

Ensuring that your business publishes operating hours, and that it is actually open during the hours you have listed, is important.

If Google tells a searcher that your business is open at a certain time and they visit your business only to see the lights off and door locked, it won’t hesitate to add a strike to your batting count.

In this case, the individual’s experience with Google’s listing service has now become negative and therefore, Google hands that penalty along to you.

4. Not Paying Enough Attention to Customer Ratings

The quality of the reviews your business receives is, not surprisingly, a critical contributing factor to how your business’ GMB listing ranks in local searches. Google’s aim is to provide searchers with the highest quality results and businesses, and to that end, filters businesses with poor ratings to the bottom of the search results.

Google considers the following factors in determining the quality of your business:

• Are there negative sentiments towards your brand throughout its Google reviews?
• How many 1 and 2-star ratings does your business have throughout its Google reviews?
• How many 1 and 2-star ratings does your business have on platforms besides Google (such as Yelp and Facebook)?
• Are any of the Google reviews your business does have, fake?

As you can see, ensuring your business is receiving positive 4 and 5-star reviews on a regular basis is a key building block in ranking success and should be addressed with those working on the front lines of your business on a regular basis.

Not sure where to start? While positive reviews across any platform provide value to your business, prioritize Google reviews first to optimize for local searches.

5. Listing Two Businesses at the Same Address in the Same Category

Perhaps the best way to illustrate this GMB faux-pas would be to refer to a law office.

In this case, if each lawyer operated somewhat independently, and wanted to create their own Google My Business listing, they would each need to list different areas of practice as their service offering.

For example, if lawyer 1 specialized in family law, they would list as a ‘Family Law Attorney’. Lawyer 2, even if they also offer family law services, would then need to choose a different GMB category, such as ‘Real Estate Attorney’.

If you have more than one business that you operate out of one location, choose slightly varied categories, while still accurately reflecting the services your business provides in order to avoid having your listing penalized by Google.

Manage Your GMB Listing with Local SEO Services

Have you claimed and set up your Google My Business listing?

Have you been making any of these critical mistakes?

If you have questions about setting up, managing, or optimizing your Google My Business listing, or managing your local SEO strategy in general, our experienced Digital Marketing team would love to connect with you today!

You May Also Like

A Beginner’s Guide to Getting Started with Google My Business

The post 5 Critical Mistakes To Avoid on Your Google My Business Listing appeared first on BubbleUP Marketing.

1.)   Claim & Verify your Google My Business Listing

Any qualifying local business can claim their free listing by visiting  www.google.com/business. Show potential customers that you’re open for business by completing all the pertinent information Google asks for.

2.)   Make Relevant Posts

Google posts are basically tiny ads that show up in a Google search on your GMB listing.  Be creative. Add a photo, CTA (call to action), event or a link to another website. The possibilities are endless. Posts stay “live” for a week then expire, whereas events are removed once they have finished. Don’t worry if you forget to post, Google is great at sending reminders via email.

3.)   Booking Button

Google’s new Booking Button feature can really help your business or organization get noticed. If your business is appointment based and you use an integrated scheduling software, potential customers can now book with you directly from GMB.

4.)   Google My Business Reviews

Unlike Yelp, which strongly discourages businesses from asking for reviews, Google encourages reviews (as long as done ethically as per Google guidelines). Online reviews appear next to your GMB listing in Google Maps, and help you to stand out in a sea of competition.

EXPERT TIP: When a customer leaves you a review— positive or negative — make sure to respond. Not only does it show that you appreciate that customer’s response, it also shows potential customers that you care.

5.)   Messaging

Connect directly with customers by turning on GMB Messaging. This feature allows them to send you direct text messages. Unfortunately, as of right now the only way someone can message your business is if they do a mobile web search on Chrome. The GMB Messaging feature is currently unavailable to desktop or mobile app users.

Digital Marketing Services

How would your business grow with a customized Google My Business strategy?

BubbleUP is a full-service marketing agency. Learn more about our Digital Marketing Services today, or start the conversation!

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