Bounce rate is a percentage used to measure a single-page visit. A high bounce rate indicates a large number of visitors only view a single page of a website then leave without visiting other pages. In other word, the landing page fail to meet the visitors need. The landing page is unable to provide the information and services that were promised in the ad copy.

Whereas, a low bounce rate is a scale used to measure a better landing page of a website. The more compelling your landing page, the more visitors will stay on your site and convert. A truly compelling landing page attracts the visitors to stay on and go deeper into the content of the website, and is scaled within a specific time-frame.

In a nutshell, bounce rate is a scale used to determine the effectiveness and attractiveness of a landing page of a website to a visitor. Avinash Kaushik from Google analytics specialist has stated that it is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% and above is worrying.

This percentage is calculated by:

Bounce Rate = Total Numbers of Visits Viewing One Page / Total Number of Visits.

A visitor can bounce by:

1- Clicking on a link to page on a different website

2- Closing an open window or tab

3- Typing a new URL

4- Click the `Back’ button to leave the current website page

5- Session timeout.

You can minimize the bounce rates by tailoring landing pages to each keyword and the ad that you run. On the other side, one of the easiest way is to make users stick around and look at your products or services is to catch their attention with an engaging headline. Recent research suggests that users decide to stay or leave your site in 8 seconds or less — in that short amount of time, headlines are the one piece of copy that users will actually read. Also you can make headlines look easy to read, when our eyes are moving fast looking for something particular, we tend to ignore copy that looks like it will take too much effort to read. So, make your headline as simple and direct as possible. Try using shorter words. Another way is to highlight benefits rather than features. Try to think about what problem your product or service will solve for your user.

Above all, it’s all about optimizing webpages and connecting them into a unity which adds value for the readers and the visitors especially who arrive for the first time. Therefore, apart from optimizing the SEO, a good landing page needs a compelling content to lower the bounce rate.

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About the Author:
Dannicash is the owner of http://carsandcare.com
 
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Flash based applications are easy to integrate on a website. Flash videos, Flash games, Flash intros and Flash movies have already done an impressive job. These have not only been useful tools of increasing the magnetism of a website, but also have been highly successful in bringing traffic to a website. Flash websites are definitely the most clicked websites, many an online surveys have revealed. Compared to an HTML website, a Flash website offers visitors more reasons than one to have a visit to it.

Most of the websites making big waves are packed with Flash animation or videos. Flash games have also been a great way of hooking up more visitors who can be converted into customers. That’s why Flash web design services providers have now left no stone unturned to make Flash sites the best and most elegant sites.

The professional Flash design experts are highly creative and experienced people who can take a website to its highest level from just scratch. At present, no one can match up with Flash software capabilities. As the right assortment of design advantages, Flash has already captured a niche place in the entire design world. Interestingly, as the other leading design tools and technologies have been progressing with time, Flash has already added so many features and add-ons in its already enriched kitty. Thus, Flash has proven itself as a comprehensive set of web tools capable of executing your strategies all effortlessly.

You can now easily opt for either standard as well as customized Flash design plans as per your needs and budget.

This article is written by a technical writer, working at SynapseIndia, a professional flash website design company in India. We offer flash web design services like macromedia flash web design and custom flash webpages design. For more information please contact us.
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This aspect is especially important for all the shopping and banking websites. These web sites have applications managing monetary transactions on the routine basis. Therefore, the web application development should also include the need for advance security features. The developer must be aware of the primary objective behind the creation of the web application. He should take into consideration the fact that all the unpredictable situations must be identified before hand, which might hamper the proper functioning of the web application.

A web application development company can offer any type of application solutions for your business. What ever your business type may be- finance services, online product selling, educational services etc for all type of website development and purposes the web developers have a complete solution. In the area of web application development, Indian firms have done a tremendous job. Today, web application development is continuously getting customized and extending its personalized services to its clients of all types.

By understanding the complete business requirement of the client, the web application developer, develops plans that can help them meet their dreams without any issue. While carrying out any web application development project, the web developers use the most advanced software programs and tools to yield results that are completely out standing.

This article is written by a technical writer, working at SynapseIndia, a web application development company in India. We offer affordable web development solutions. For more information please contact us.
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Communication Channel: You are opening up a constant communication channel with your existing and potential clients. If you need to get the word out about a discount sale, you can use the blog. If you are launching a new product you can start pre-sell on the blog ages before it hits the market. You can use the comments and feedback that you get from your blog visitors to improve your existing products and services. You can actually learn what they want from you, rather than give them what you want to.

However there are some drawbacks to having a blog on your website as well. A blog spells a major commitment to fresh content. The purpose of the blog is to inspire confidence in your clientele, both existing and potential. That purpose cannot be met if the blog does not get updated with quality content at regular intervals. You can set the frequency from anything like once a day to twice a week, but you need to keep getting relevant content posted on the blog.

Ann Arbor Michigan Website Promotion: If you are looking for website design Michigan is a great place to get professionally designed websites that enhance your brand and identity. Getting the best website design and making it as user friendly as possible is just one angle of running a successful online business. You need someone who can effectively promote the website online as well. You need to be able to get the website into the first page of the SERPs. You also need to establish the blog as an authority in your niche, and also be able to easily convert traffic to sales.

Michigan web marketing specialist can help you with this. They can take on the actual building of your website from the layout and the design to the theme that you wish to use. It does not matter if you are not good at programming as you will have professionals helping you out with these chores. Plus once the website is built to your satisfaction they can help you to promote it. Just as in the real world a business needs marketing promotions, in the online world the website needs a buzz created for it. Depending on your budget you can get as much or as little as you deem necessary.

The advantage of having a professional team backing you will be immense. Their experience and expertise will be yours for the taking. For a small fee of course. It is up to you to see how well you can exploit all the e-commerce options available to you.

This company of Michigan web designers have great expertise in their field. Their website development and marketing services are sure to meet your expectations.
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Menus
Footers
Sitemaps
Image links

Menus are one of the main components and things to consider with menus are:

Where are they going to be positioned?
Will they be text based or images?
Will they link to the right page?

When we look at positioning of menus I believe that you have three options, you can place it at the top of the site, the left hand side or the right hand side. The strongest options are definitely along the top and the right hand side. You can actually choose both options if you have a lot of pages to navigate. They have to go where the user will look for them naturally making navigation simple.

Will the images be text based or an image, remembering that search engines cannot read images. So text based is the best option but if it will compromise the look of the site using images is fine but just make sure that they look right and are Alt tagged, this way you get the best of both worlds.

This sounds like a simple one but the menus must link to the correct pages, there is nothing more frustrating than a site that has broken links, you click onto the page you want and a 404 page comes up. This can at times happen so make sure you have a well designed 404 page so users do not automatically leave your site and go elsewhere. Testing of links must be rigorously done in the early stages of the site going live so that any faults can be adjusted.

Footers not only give you the opportunity to write some text about yourself (good for search engines) but you can also place a small text based menu there. This gives users another option but also helps the menu to be read by search engines. Only make the footer a maximum of two lines though.

Sitemaps are very important to both navigation and search engines. A sitemap has listed within it every page on your website; this can be included in the footer menu. Users can use this as a means of navigation if they want to and believe me with some sites it is by far the quickest way to find out information. Sitemaps are also crawled through by search engines to pick up information, if you don’t have one you are definitely missing a trick. They must also be updated every time the site is changed with content to enable the search engines to know about it.

Lastly make sure that any images used are not only clear and relevant but if they are supposed to be linked to a page or are anchored then make sure that it works, again broken links are frustrating to users as it stops them from accessing what they require.

Make sure you mention the above to whoever is designing your site, don’t automatically think that it will be done as not all designers put sitemaps in. Hopefully this small guide will help you to understand navigation and allow you to create a user friendly site which will have them coming back for more.

Ian Spencer works for Clear Web Services, a SEO Web Optimisation and Web Design company serving the Forest Of Dean, Gloucestershire and South Wales. He has worked in the SEO and Internet Marketing world for many years, and working in partnership with another company has launched the new SEO business. Web Design Gloucester For More Information, please call 01594 835 857 or email info@clearwebservices.com
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