WebpageFX Blog

Penguin 2.0 Update: Google blending local results with organic?

Trevin Shirey — Fri, 24 May 2013 14:24:45 +0000

As the Penguin 2.0 update rolled out on Wednesday night, we began to notice some massive changes in how Google treats and handles local results. Penguin 2.0 was expected to be a more robust update of Penguin, which launched last spring. That update was deeply rooted in flushing out sites benefiting from link spam from [...]

Google launches Penguin 2.0 update

Trevin Shirey — Thu, 23 May 2013 00:01:07 +0000

Google has launched Penguin 2.0 (also known as Penguin 4) earlier this evening. Matt Cutts made the announcement on This Week in Google. The update, which is targeted at link spam, comes at no surprise as Cutts and other members of Google’s Search team have provided more than a few hints at the largest iteration [...]

Tips and Tools for Using Google Docs for Online Marketing

Colton Gerhart — Wed, 22 May 2013 18:13:54 +0000

Google Docs is a free to use, Web-based word processor, spreadsheet, presentation, and data storage service offered by Google. It can be used for personal tracking or working within your company. Today we are going to tell you how you can use Google Docs to better capitalize on your marketing strategy and make your business [...]

How to Effectively Market Using Twitter

Amanda — Wed, 15 May 2013 17:58:48 +0000

Marketing can make or break a business. In today’s world of social networking, businesses can easily take advantage of interacting with current and future clients through the use of social media. With Twitter now having over two hundred million users (and growing each day), businesses can communicate and promote in 140 characters or less. Your [...]

Why your business needs to be on Google+

Alicia Lawrence — Wed, 08 May 2013 18:25:05 +0000

If you’ve been on Google+ you know it’s a better SEO tool than social network. Google integrated many factors into their social platform that play a role in their search engine algorithm. Vic Gundotra, the Senior VP at Google, explained that Google+ is “the unification of all of Google’s services, with a common social layer.” [...]

How to scale your web traffic

Trevin Shirey — Wed, 01 May 2013 15:56:40 +0000

Every website starts with zero visitors. You can have visions of a massive eCommerce empire but we all start at square one. This is what allows tiny startups to compete with giants online. It’s the beautiful democracy of the web at work. But starting with no traffic and a brand new website is terrifying. Getting [...]

26 inspiring presentations on growing your business online

Colton Gerhart — Thu, 25 Apr 2013 13:15:53 +0000

Slideshow presentations have been around ever since the guy in front of the audience held up the audience response cards with the words “Clap, Laugh, or Boo” on them. Even then, they were used to send information to a crowd in hopes that they would respond. Slideshows still have the same effect on an audience, [...]

Maximize your AdWords revenue by using labels

Jason Ruhl — Fri, 19 Apr 2013 13:54:49 +0000

About this time last year Google released an extremely valuable organizational feature in AdWords called labels. These helpful little tags can be attached at the campaign, ad group, keyword and ad copy levels. They add another layer of organization to your PPC campaign and allow for much more flexibility when it comes to sorting and [...]

“Like” It Or Not, Facebook’s Privacy Policy Has Changed [Infographic]

Shane Jones — Thu, 18 Apr 2013 14:47:14 +0000

Embed “Like” It Or Not, Facebook’s Privacy Policy Has Changed Infographic Infographic by WebpageFX Our lives are on display, and we only have ourselves to blame…and Facebook. Just like any typical love affair, our relationship with Facebook went through the honeymoon period, but has since grown stale. Now, Facebook has taken on the role of [...]

Videos: Spring 2013 Central PA SEO & Internet Marketing Meetup

WebpageFX Team — Mon, 15 Apr 2013 19:00:09 +0000

Last week we hosted the latest Central PA SEO & Internet Marketing Meetup (4/10/13) and heard from two awesome Internet Marketers, with over 25 marketers from the central PA area in attendance. The topics were “10 Tips to Grow Your Local Business,” presented by Benn Trasatt, and “Conversion Tips to Grow Your Online Customer Base,” presented by Katie [...]

What Makes E-commerce Sites Trustworthy?

Michelle — Wed, 10 Apr 2013 18:45:25 +0000

A flashy design, lightening-speed page load time, and excellent usability are all great elements of a successful e-commerce site. But there’s something more basic that a website needs to have in order for you to get sales from your e-commerce store: Trust (n.): Assured reliance on the character, ability, strength, or truth of someone or [...]

Psychology of Color [Infographic]

WebpageFX Team — Tue, 09 Apr 2013 13:44:45 +0000

Embed Psychology of Color Infographic Infographic by WebpageFX Perhaps no choice is as vital to marketing as color. Whether you are selecting the color for a product or for your email marketing campaign, color has tremendous impact on all of us. Subconsciously, we associate different colors with different things. This infographic examines the psychology of [...]

3 Ways Facebook Threads Can Ruin Your Brand’s Reputation

Katie Goodling — Wed, 03 Apr 2013 15:09:30 +0000

Last week, Facebook announced a new comment feature that will allow for threaded replies and social comment ranking on business and brand pages as well as for individuals with over 10,000 followers. If you’re an eligible page manager, you can now choose to opt-in to the new feature. On July 10, 2013, all pages will [...]

Beginner Tips for Diving Into User Segmentation

Krystal Kenlan — Wed, 27 Mar 2013 17:11:34 +0000

Back in December, in a blog post written by one of my colleagues, myself and a few other WebpageFX-ers made commitments to specific internet marketing New Years Resolutions for 2013. My resolution? To ‘experiment’ with advanced analytics reporting techniques for more useful and leads-driven data. In a nutshell, my resolution touches on one very obvious [...]

Rethinking Demographics: The 16 Personalities of Marketing

Kristin Miller — Wed, 20 Mar 2013 15:04:02 +0000

This shouldn’t surprise you, but understanding yourself better allows you to find the career that best fits you, the friends you’ll get along with, activities you will most enjoy and overall increased self awareness. But have you ever taken an unbiased personality test? You may find answers to questions you’ve been asking yourself for a [...]

5 ways to leverage the social web for customer service

Greg Guenther — Wed, 13 Mar 2013 14:19:46 +0000

People are growing increasingly frustrated with customer service and businesses are starting to feel the heat. With social media at many consumers’ fingertips, people are able to share their service experiences quickly and with significantly more people than ever before. In a recent survey by the American Express® Global Customer Service Barometer, it was found [...]

13 Inspiring Testimonials Pages

Kelly Schwarz — Fri, 08 Mar 2013 16:13:33 +0000

Testimonials are a very powerful, yet underutilized, internet marketing tool that helps businesses build credibility, alleviate concerns or uneasiness with your brand and convert prospects into clients. Adding client testimonials to your website can be an extremely effective way to establish trust and strengthen your company’s reputation with consumers. The traditional layout, structure and design [...]

Google Crushed My Business: How Can I Get My Traffic Back?

Brian Reilly — Wed, 27 Feb 2013 14:24:06 +0000

The good folks at Google like to keep us guessing don’t they? 2012 alone saw dozens of changes and updates to the mysterious Google algorithm, causing quite a stir among expert internet marketers and everyday business owners alike. While Google claimed that most updates would affect only a small number of sites, lots of businesses [...]

How to Track Offline Advertising in Google Analytics

Benn Trasatt — Wed, 20 Feb 2013 15:12:37 +0000

Outside of the web, the marketing world has an endless list of tools to help us communicate with our audience. Each medium has its own strengths which give them an advantage over others. Many marketing budgets are devoting more and more to the web as it is one of the most effective and efficient forms [...]

Analyzing 34 million searches for (not provided)

Trevin Shirey — Wed, 13 Feb 2013 18:36:30 +0000

oogle’s move to encrypted SSL search for logged-in users in October of 2011 was a major change for both the search giant and online marketers who rely on unencrypted search data for monitoring their campaigns. While the move to SSL was much analyzed at the time, the lasting impact on marketing data is still being felt. In fact, since Google announced encyrpted search, major web browsers (Google Chome, Firefox and mobile Safari) have all moved to SSL search by default, further lowering the number of unencrypted searches. Marketers now see a large chunk of keyword searches showing up as “(not provided)” where there used to be specific search keywords that were driving traffic to their websites.

GoPro with your Content Marketing: How You Should Brand Your Own Product

Shane Jones — Thu, 07 Feb 2013 18:44:50 +0000

It’s time to reach for the sky…and then film yourself falling from it. That’s GoPro’s approach to content marketing, and it’s worked tremendously well. Just a couple of months ago, the hip surfer cultured company released their newest product, an action video for adrenaline junkies called the GoPro Hero3. Amazingly, their only forms of marketing [...]

Facebook’s Graph Search Has Arrived

Michelle — Wed, 30 Jan 2013 18:00:48 +0000

Two weeks ago Facebook held a press conference to announce the arrival of the social networking site’s newest feature—Graph Search. Like other Facebook developments, Graph Search has evoked both positive and negative reactions. On one hand, Graph Search is extremely innovative; on the other hand, it’s extremely creepy. We wouldn’t expect anything less from you, Zuckerberg. So, [...]

Blah Blah Blog – Should Your Business Start One?

Amanda — Wed, 23 Jan 2013 19:42:59 +0000

Bloggers are no longer stay at home moms and people looking for some extra cash. Businesses are blogging for a variety of reasons. Wonder if you should be blogging? Learn what blogging can do to set you apart from your competition, increase awareness to the online community, and what approach you should take to meet [...]

Ctrl F it: Making Google Work for You

Michele — Wed, 16 Jan 2013 18:55:30 +0000

It’s no secret that humans are skimmers. Every high school student knows of Sparknotes and anytime research happens, the ‘Ctrl F’ function is certainly used. This quick skimming makes us more efficient and maximizes what we can do in a day…what if you could do the same for your clients? Turns out, you can. With [...]

Google Places: A Case Study about Determination, Frustration, and Tears

Quincy — Wed, 09 Jan 2013 18:05:31 +0000

Last Wednesday was my first day back in the office, after a long holiday vacation sick with mono, but it also was pretty awesome to be back – my client’s local listing finally started to reappear in Google local search results! This may sound like a small feat, but I guarantee you this gave me [...]

Videos: Winter 2012 Central PA SEO & Internet Marketing Meetup

Quincy — Wed, 02 Jan 2013 18:14:58 +0000

WebpageFX recently hosted the latest Central PA SEO & Internet Marketing Meetup (12/12/12) and heard from two local Internet Marketers, with over 25 marketers from the central PA area in attendance to hear from these fine gentleman as they performed site audits for two non-profit organizations near and dear to the WebpageFX family — Ten Thousand Villages [...]

2013 New Year’s Resolutions for Your Internet Marketing Strategy

Kristin Miller — Wed, 26 Dec 2012 21:43:37 +0000

We make resolutions to get thinner, be healthier, spend more time with friends and finish that 2,000 page book – why not make one internet marketing resolution for 2013? I asked our charming, talented internet marketing team to give me their top resolutions for 2013, and here is what they came up with: Brian: I [...]

Using Automated Rules in Adwords: Better Prioritize Your Time Within Holiday Campaigns

Krystal Kenlan — Wed, 19 Dec 2012 19:21:07 +0000

Hanukkah came to a close on Sunday evening and Christmas and Kwanzaa are right around the corner. The malls are packed, shoppers are scrounging around for last minute deals and steals, and marketers are ready to give their holiday messages that final conclusive push. In the world of online marketing, timing is king as companies [...]

10 Examples of Great Link Bait and How They Succeeded

Adrienne Wolter — Wed, 12 Dec 2012 19:25:26 +0000

In a time when content is king, you could say that link bait is emperor. Link bait is any piece of content that is specifically designed to get people to share it across social channels and link to it on their own blogs or websites. Common qualities of successful link bait are usefulness, timeliness, visuals, [...]

Beginners Guide to Holiday Email Marketing – Think Post-Holiday!

Benn Trasatt — Wed, 05 Dec 2012 17:39:08 +0000

Using Email to create returning customers for the days and months after Black Friday, Small Business Saturday and Cyber Monday is as important as driving the new traffic to your business during this competitive season! As a result, I am declaring a new shopping “Festivus” for the rest of us. To top it all off, [...]