WebpageFX Weekly

I Get By With A Little Help from My Memes

Shane Jones — Thu, 24 May 2012 19:01:19 +0000

As the world of internet marketing gets increasingly competitive, those who are in the field grow ever more creative with new tactics and outreach. One of the more recent attempts of content Marketing is definitely here to stay. But that doesn’t mean it always has to come in the most educated form. SEO Evangelists like [...]

The Art of War: A Guide for Developing a Tactical SEO Strategy

Kelly Schwarz — Fri, 18 May 2012 15:48:48 +0000

“Offering ancient wisdom on how to use skill, cunning, tactics and discipline to outwit your opponent.” Have you ever read The Art of War by Sun-Tzu? Well, in case you haven’t, I’ll give you a quick overview. The Art of War is a book of ancient Chinese military strategies that is credited to Sun-Tzu, a [...]

7 Ways Your Brain Sabotages Your Work Relationships

Xander Becket — Wed, 09 May 2012 15:54:55 +0000

We write a lot about internet marketing. Strategy and tactics are great, but a large part of what we (and most business people) do involves interacting with other people. Personal relations aren’t as cut-and-dry as numbers. And what’s worse, our brain makes a TON of mistakes in our assumptions about ourselves and others. Since misconceptions [...]

14 Essential Resources for New SEOs

Breann — Wed, 02 May 2012 16:18:47 +0000

If you are new to search engine optimization or just trying to find some more helpful resources, take a look at this list of the 14 tools that every SEO should be familiar with. Google Analytics Google Analytics is an important tracking program offered for free by Google. It allows you to determine where your [...]

The Social Network: Zuck’s Timeline [Infographic]

WebpageFX Team — Tue, 01 May 2012 15:08:07 +0000

Embed me! Infographic by WebpageFX In the past year, Facebook released an innovative new design, known as Facebook Timeline, that would appeal to its users on a more emotional level, by allowing them to connect with others through the depiction and illustration of their life story from birth to the present day. This new layout [...]

Don’t Ignore the Value of the Click Through Rate

Mary Mattar — Wed, 25 Apr 2012 15:22:54 +0000

Obviously anyone who has ever run an AdWords or adCenter campaign knows when the click through rate (CTR) increases, they’re probably doing something right – whether it be ads tailored seamlessly or ideal keyword targeting. The CTR is significant because it tells you when an ad is compelling a user enough to take action and [...]

An Open Letter to New Internet Marketers and College Grads: How to Thrive in the SEO Industry

Scott Redgate — Wed, 18 Apr 2012 16:13:01 +0000

Dear College Graduate/New Internet Marketer, Congratulations! You worked your tail off, followed the tips for studying SEO in school and landed your dream job in SEO! You may be experiencing a lot of different emotions right now… excitement, relief, eagerness, nervousness, sadness in leaving your classmates, etc. Well, brace yourself! The days of waking up [...]

5 Reasons Why Pinwheel Has Potential

Katie Kelly — Wed, 11 Apr 2012 20:27:11 +0000

Lately, it’s been hard to miss an article published about the photo-sharing, pinboard platform Pinterest and its popularity. People love it and Internet Marketers love it. But what about other new, emerging social media? If you haven’t heard about Pinwheel yet (not at all related to Pinterest), then now is the time! Pinwheel is a [...]

Pack Your Bags (and Hide Your Address) – We’re Going to Venice!

Kristin Miller — Thu, 05 Apr 2012 17:54:20 +0000

Rialto Bridge, Venice (National Geographic) Hide your Address Google’s policy change for place listings on March 28th confused many, frustrated most and, as always, ended in compliance. Why on earth would you hide your address on your Google Places listing? Well, if you’re a service-based business, you don’t have a choice in the matter. The [...]

Couch to 5K for the Internet Marketer – Get Your Website in Shape

Michele — Wed, 28 Mar 2012 20:32:47 +0000

Spring has begun, bikini season is right around the corner and everyone wants to be in shape… now. The thing is, big changes don’t happen overnight – getting off your bum to successfully run a 5k won’t happen from Friday to Saturday and neither will changing your website ranking from 100+ to 1. That’s why [...]

5 Social Strategies for Charities

Quincy — Wed, 21 Mar 2012 16:45:06 +0000

Do you ever feel inundated by organizations asking you to donate money? That you can’t safely walk out of a supermarket without being cornered by adorable little children trying to sell you fattening cookies? Not that you wouldn’t love to donate to every cause, of course. Is this going to be a thing of the [...]

Slides: Winter 2012 Central PA Internet Marketing Group Meetup

WebpageFX Team — Thu, 15 Mar 2012 15:53:51 +0000

Last evening marked the first meetup of 2012 for the Central PA Internet Marketing Group. We had a lot of fun talking SEO, social media and all things Internet marketing. It’s a great place to bounce ideas off of each other! Our two main topics of discussion were custom Google Analytics reports and ranking local [...]

Branding through the Online Community

Shane Jones — Wed, 07 Mar 2012 19:35:32 +0000

Gone are the days when online marketing was just a one-time gig of SEO. Now, in order to stay competitive online, marketers must expand their skillset far beyond the average professional. They have to be personable, charming and poetic. Marketers have to make the most of their word choice in order to be effective at [...]

Sitting On Top of the PPC World?

Scott Redgate — Wed, 22 Feb 2012 17:07:51 +0000

My, oh my has the search engine results page evolved over the past few years. Raise your hand if you miss the days of typing in a key phrase to be greeted with a crisp page that presented ten organized and relevant results. Don’t get me wrong, I think the evolution of search to include [...]

An SEO Love Affair with Content Marketing

Shane Jones — Wed, 15 Feb 2012 19:53:06 +0000

Considering the spirit of love floating around with this week’s Valentine’s Day festivities, and perhaps just a hint of animosity many of us single people feel this time of year, I began to ponder where my emotions lie. To no surprise, I ended up thinking of SEO. And it made me realize my own budding [...]

The Base of Good Search Engine Rankings is Site & Server Configurations

Leona — Fri, 10 Feb 2012 17:20:06 +0000

So you want great rankings, do ya? Well if that’s your goal, then my question to you is “does your site make it easy for the search engines to give you great rankings?” Tough question, I know; but if you start here, your chances of succeeding are much higher! Server Configurations When a search engine [...]

Does Your Pay-Per-Click Manager Play ‘The Settlers of Catan’?

Mary Mattar — Thu, 02 Feb 2012 15:31:29 +0000

Have you ever played ‘The Settlers of Catan’? If you haven’t, you should. Though, it’s extremely addictive … don’t say you haven’t been warned. Anyway, my friends and I play it a lot more than I’m proud to admit; in fact, it is well known in my group of friends that I love two things [...]

Digital Piracy Vs. The Music Industry [Infographic]

WebpageFX Team — Mon, 23 Jan 2012 20:07:38 +0000

Embed me! Infographic by WebpageFX There’s been much written and said recently about online piracy, especially after Congress launched an ill-advised attempt to blackout much of the web with the infamous SOPA and PIPA laws. We thought it was a perfect time to investigate one of the main focal points of debate: the effects of digital [...]

Google’s Search plus Your World: 3 Changes Internet Marketers Will Care About

Breann — Wed, 18 Jan 2012 18:16:06 +0000

On January 10th, Google made a ground-breaking announcement that Google search will now be integrated with your social signals. The name for this update is Google Search plus Your World which is only activated when the searcher is logged into their Google+ account and searching on Google’s secure search. Google Search plus Your World marks [...]

5 Resolutions for Your Social Media Marketing Campaigns in 2012

Kristin Miller — Wed, 11 Jan 2012 20:33:47 +0000

[photo by healinglight] It is estimated that 23% of Americans who make a New Years resolution actually keep it for the entire year. Reasons for losing sight of resolutions include aspiring for too much, setting too many goals, attempting to do it all right away or simply losing persistence and giving up. This year, make some [...]

5 Ways To Upset Your Online Users In 2012

Trevin Shirey — Wed, 04 Jan 2012 18:25:38 +0000

[photo by dee gee] Most New Years resolutions are familiar ones: lose weight, eat healthy, read a few books, stop smoking, etc. These are all excellent goals for 2012, but perhaps you want to do something a little more sinister before the world comes to an end in December. 2011 brought us a bunch of [...]

Count Down to 2012: Top 10 Internet Marketing Highlights for 2011

Michele — Thu, 29 Dec 2011 21:32:23 +0000

While the Royal Wedding was excitingly romantic and the Occupy Movement was, well, less than moving, these happenings did not earn spots in the Top 10 Internet Marketing Happenings in 2011. The ten things that did rock the internet marketing world this year, starting with number 10 are… 10. Going Mobile From Androids to iPhones [...]

WebpageFX Weekly: Our top 10 blog posts of 2011

Trevin Shirey — Thu, 22 Dec 2011 15:48:29 +0000

2011 was an awesome year for WebpageFX! We added new talent, were named one of the 50 Fastest Growing Companies in PA, received an Entrepreneur of the Year Award and were named the #1 SEO Agency by Heardable! It was also an exciting year on our blog. 2011 brought more visitors than any other year [...]

Comprehensive Multi-Channel Conversion Reporting in Google Analytics

Xander Becket — Thu, 15 Dec 2011 16:49:46 +0000

Now that Google Analytics has blessed us with the Multi-Channel Funnel reports, you’ve got unprecedented access to your website visitors. But how do you segment this traffic effectively? I’ve developed the following “Comprehensive” report to break it down. Don’t use this or exact revenue or traffic reporting, but rather for resource allocation. As in, “Should [...]

The Blog About Nothing: How to Increase Your Rankings with Seinfeld

Scott Redgate — Thu, 08 Dec 2011 06:31:31 +0000

Who would have thought America’s favorite sitcom, Seinfeld, was created on the basic premises of search engine marketing (SEM)? Okay so maybe it wasn’t; but let’s have some fun and see how the two stack up. By referencing Seinfeld, we can easily recall several facets of search engine marketing that help increase your site’s overall [...]

Bounce!: Why visitors leaving your site isn’t always a bad thing

Leona — Thu, 01 Dec 2011 19:03:41 +0000

[photo by sean dreilinger] Bounce! Go ahead … it’s okay! That’s right, I said it – Bounce! The term “Bounce” or “Bounce Rate” has a negative connotation surrounding it when referring to site analytics. There are many instances when bounces are a typical aspect of traffic however, and it’s (gasp!) not always a bad [...]

Internet Blacklist Legislation: A Threat to the Economy and our Liberty

Shane Jones — Thu, 17 Nov 2011 18:18:22 +0000

Image provided by Martin Willms Over the past couple of years, the U.S. economy has been on a rollercoaster of turbulent, unpredictable times. In 2008, a global recession attacked our markets. Due to a rising volatility from securitization of subprime mortgages, explosive inflation and an unhindered commodity boom, our nation was left dreaming of [...]

Internal Site Search: Why You Need It and How to Use It to Your Advantage

Mary Mattar — Thu, 10 Nov 2011 16:19:45 +0000

Do you currently feature an internal site search for your visitors? And if you do, are you sure you’re taking advantage of its potential? What you may not realize is how valuable it can be for your SEO and PPC campaigns and, more importantly, your website’s conversion rate. As an SEO and PPC manager, I’m [...]

Google Search Algorithm Change For Freshness

Saurav Rimal — Fri, 04 Nov 2011 18:23:16 +0000

Google introduced a “freshness” algorithm update to its search results yesterday. This change will help users find pages relating to recent events, news and products much easier and more accurately. This algorithmic update is based off of their caffeine infrastructure. Google claims this change will make results more relevant for its users, which they believe [...]

An Open Letter To College Students: How to Study SEO in School

Trevin Shirey — Thu, 03 Nov 2011 16:59:10 +0000

photo by david gandy Dear College Student, There is no such thing as an SEO degree. You can Google it and see some mostly shady results, but — as far as I know — nobody is walking around with a B.A. in SEO. That doesn’t mean that you can’t go to college and study [...]