Webinar Central

Webinar: Small B2B Team? Measure Big

Wed, 04 Nov 2009 19:32:01 +0000

Start: 11/12/2009 11:00 am

Timezone: America/Vancouver

What would you measure if you built a B2B lead gen program from scratch?

Find out what one marketing group took on when their successful, publicly traded tech company rewrote its mission and downsized. Erica describes what they measure and what White Whale of Measurement remains. Learn how the team sold execs on best-of-breed marketing services: email marketing, lead nurturing and scoring, segmentation, integration and ROI reporting, and SEO/SEM with Enquiro. Erica provides her top 10 ways to avoid the obstacles to automation they encountered and reveals the most effective marketing tactics they’ve deployed, with the measurement to prove it.

Who should attend: marketers that work with complex demand gen programs.

How to Manage Your Brand in Social Media

Fri, 30 Oct 2009 16:29:27 +0000

Start: 11/12/2009 1:42 pm

Timezone: America/New York

Date: Thursday, November 12, 2009
Time: 1:00pm EDT / 10:00am PDT

This free webinar will cover:
• How to incorporate social media into your overall marketing strategy
• How to track and monitor your brand in social media
• Ways to attract more website visitors and leads from social media
• How to measure and evaluate the ROI of your social media marketing efforts

Presenter:
Mike Volpe, VP of Inbound Marketing, HubSpot

Real Time Visibility for Healthcare Supply Chains

Thu, 29 Oct 2009 22:47:15 +0000

Start: 12/09/2009 3:00 pm

End: 12/09/2009 4:30 pm

Timezone: Canada/Eastern

RFID - Driving Collaboration With Suppliers and Providers

The pressures on healthcare supply chains have never been higher.

For providers with limited budgets, supply chain inefficiencies consume resources that could be used to deliver patient care.

Suppliers are facing the challenge of dealing with an increasingly complex and fragmented customer base with unique supply chain requirements.

Conditions are right for supply chain transformation driven by real time visibility of product movement and consumption.

The presentations in this web seminar will highlight the emerging trends, business cases and application of RFID technologies that are driving a holistic collaboration between all healthcare supply chain stakeholders.

Promotional Content Dissemination by your Sales Force

Thu, 29 Oct 2009 22:40:30 +0000

Start: 12/07/2009 1:00 pm

End: 12/07/2009 2:30 pm

Timezone: Canada/Eastern

Real Life Examples and Solutions for Dissemination of Promotional Content

Life Sciences companies cope with the myriad government regulations covering the distribution of promotional, educational, and scientific information.

This session provides practical advice and a methodology that helps Marketing, Regulatory and Sales work together to find the right balance between promotion and compliance. Industry experts will outline PACE, a four step methodology that is the cornerstone of an emerging standard of Good Promotional Practices for Life Science companies.

The session includes examples of how product literature is evaluated and classified, and identification of applicable regulations that impact promotional content.

Attendees will walk away with a:

Systematic approach to classifying promotional content
“How To” map to build compliance into sales and marketing processes
Understanding of applicable rules and regulations that impact promotional literature

SESSION OUTLINE

PACE: A Four-Step Methodology to Classify and Manage Your Content

PACE overview … a systematic approach that unifies the efforts of your Promotional Review Committee
How to review, analyze and categorize promotional content
Example #1: Product Literature

Analyzing and Classifying product literature, what to look for, how to assess claims
Who needs what … targeting your content by role
Example #2: Video and Rich Media Content

Special considerations for video and other rich content
Execution: What happens after final approval?

Key moments of truth … Physician Interactions and Trade Shows
Training, monitoring and follow up
Managing updates and new content
Communications History Records

Making the Most of VMware vSphere with Cisco Nexus 1000v and HyTrust Appliance 1.5

Thu, 29 Oct 2009 22:12:18 +0000

Start: 11/13/2009 1:00 am

End: 11/13/2009 2:00 pm

Timezone: Canada/Eastern

Plan to virtualize your production and mission critical applications?
Interested in best practices and operational readiness?
Upgrading to VMware vSphere?
VMware’s Rob Randell, Cisco’s Neal Mueller and HyTrust’s Eric Chiu will share their insight about architecting your VMware environment to ensure control and accountability as well as taking advantage of distributed virtual networking.

Strategies for Merging and Analyzing Chemical and Biological Data for Effective Compound Prioritization Decisions

Thu, 29 Oct 2009 22:02:47 +0000

Start: 11/16/2009 11:00 am

End: 11/16/2009 12:30 pm

Timezone: Canada/Eastern

Effective management of results from biological testing, chemical structure information and other disparate sources of discovery data is critical to decision-making in drug and molecular discovery projects, yet scientists often spend anywhere from minutes to hours each week dealing with mountains of data created from different programs, supplied in a variety of formats. Viewing information obtained from multiple sources contained in independent reports, and manually merging these disparate data sources together to determine which are the most promising compounds for further studies or tox analysis poses a regular time drain as well as a challenge to effective decision making. The ability to quickly and robustly determine which of many candidate compounds has the desired physicochemical properties and passes multiple design criteria is necessary to determine which compounds have the best chances of successfully navigating the drug discovery and development process.

Learn how to organize, analyze, and visualize chemical and biological data quickly and efficiently, enhancing efficiency and productivity. During this webinar, you will:

See how disparate data sources - like chemical and biological data - can be quickly and easily merged using drag-and-drop capabilities
Example: Merge assay results three biologists sent to you in Excel with chemical structure information
Learn about powerful ways to prioritize and select compounds based on multiple selection or scoring criteria
Example: Analyze a set of lead structures against multiple criteria in your project’s biological cascade
Learn about ways to enhance communication between team members using simple sharing of results and experiments
Example: Email a colleague a set of interesting protein-ligand structures and your comments on them

Inscrivez-vous pour le prochain webinar Talend et Palo

Thu, 29 Oct 2009 16:35:51 +0000

Start: 11/12/2009 10:00 am

Timezone: Europe/Paris

Analyse de Données en Open Source avec Talend et Palo

Ce Webinar d'une heure présentera :
- Comment extraire vos données hétérogènes avec Talend, et les préparer pour le reporting et l'analyse multidimensionnelle
- Comment centraliser et gérer le reporting et l'analyse haute performance dans Excel avec Palo
- Comment obtenir des résultats rapides et optimiser votre retour sur investissement
- Pourquoi l'open source est la bonne solution pour l'analyse des données

Une démonstration de plusieurs cas concrets sera également proposée au cours du Webinar

Date: 12 Novembre
Heure: de 10h à 11h CET
Lieu: En ligne

Inscrivez-vous vite: https://www2.gotomeeting.com/register/424067707

What You Need to Know About SEO

Mon, 26 Oct 2009 19:44:12 +0000

Start: 11/10/2009 2:00 pm

Timezone: America/New York

This webinar demystifies the term, Search Engine Optimization (SEO). We'll analyze how search engines work, look at how people use search engines, and discuss how to build and market your site so that you can get good rankings for terms related to your product or service.

What's a Web Strategy and Why Do I Need One?

Mon, 26 Oct 2009 19:40:39 +0000

Start: 11/03/2009 2:00 pm

Timezone: America/New York

More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen.

SEO, Analytics, and Online PR: Strategies for Better Blogging

Mon, 26 Oct 2009 19:32:58 +0000

Start: 10/27/2009 2:00 pm

Timezone: America/New York

In this intermediate level blogging webinar, we'll discuss some of the strategic decisions you can make when it comes to blogging and what tools you can use to monitor and assess your performance. Learn how an aggressive attitude towards analytics, built-in SEO optimization, a full editorial calendar, and ongoing outreach to other bloggers will help you turn your blog from a passive news feed into one of your most powerful marketing tools.