Web in Focus

Web Typography — Episode 18

info@kingdesk.com (Jeffrey D. King and Alva H. Wright) — Wed, 15 Jul 2009 22:39:59 +0000

Summary:

Web typography just got better with our release of the PHP Typography and wp-Typography projects.

Episode Topics:

Typography defined — a historical view

Goal of most websites — communicate information effectively. Bad typography will stands in the way of effective communication.

Specific typographic ideas discussed:

Widows
Orphans
Proper Characters
Dashes
Smart Quotes
Fractions
Ordinals
Line Length (measure)
Line Height
Alignment
Justified Text
Hyphenation
Heading Hierarchy
Paragraph Spacing

Our contribution to improving the web:

Jeffrey Zeldman’s book: Designing with Web Standards (via Amazon)

Essential web typography reference books (via Amazon):

The Hidden Power of Content Management Systems — Episode 17

info@kingdesk.com (Jeffrey D. King and Alva H. Wright) — Tue, 30 Jun 2009 21:22:37 +0000

Summary:

Content Management Systems can add tremendous power and functionality to your website. Find out how.

Episode Topics:

Intro to CMS.

defined as very powerful program on the backend of site
able to separate content into database
allows for easy updating of content
excellent for ongoing maintenance, password protected

Types of CMSs

WordPress: excellent for blogging, can be hacked for additional functionality
Drupal: much more complex and powerful
Joomla
Expression Engine: fee-based
ModX

Online/Offline Relationships — Episode 16

info@kingdesk.com (Jeffrey D. King and Alva H. Wright) — Wed, 24 Jun 2009 18:07:20 +0000

Summary:

Purpose in life is found in relationships; how can we use the web to develop relationships?

Episode Topics:

Focus on subjects that people are passionate about
Technology bridges distance and barriers.
Low investment can lead to insignificant relationships.
eHarmony: a good example of technology being used to initiate relationships
Technology is good for sharing facts and enabling communication
Activism: an emotional connection
Hurricane Katrina illustrates the power and failings of internet communication (also the 2009 Iranian election)
Focus on the needs of the community
Building a community from scratch
open and closed communities
Trolling
How to do:
Technology in not a replacement for real-world interaction, but can be used to positively impact the people and organizations we care about.

Blown Money, Advertising Suckage — Episode 15

info@kingdesk.com (Jeffrey D. King and Alva H. Wright) — Wed, 17 Jun 2009 16:43:49 +0000

Summary:

Small and medium sized business can waste significant money on old style advertising. But there is something new, and more compelling…

Episode Topics:

Alva’s very corny quote: “The High Tech and High Touch way of maximizing your advertising dollars”

Failure of Traditional Advertising:

Internet (Banner Ads — 1% click-through is considered success… really?)
TV (requires a lot of money to be successful)
Newspaper (dying medium — intro of “Boom Boom Effect”)
Yellow Pages (good for propping up your computer monitor)

Advertise by giving away value, build community and relationship with customers: Incorporates social networking and viral campaigns.

Jakob Nielsen Eye Tracking Studies: avoid banner blindness

Write articles (give away useful info, charge for specific info)

How to target an audience to grow your business:

message is focused enough to be effective
promise something of interest and give away value
User focused, give them content they are looking for

Telematics Weekly example for appropriate ads, they describe in detail their advertising strategy.

Product placement examples: “ET” and “The Biggest Loser”: integrate advertising into the show. AM radio does this well, host of show talks about product, leveraging established trust.

Website:

publish articles
create brand identity via social networks (Twitter, Facebook, MySpace, etc.)
must be creative and consistently refine your branding

Viral Marketing:

Google Crack — Episode 14

info@kingdesk.com (Jeffrey D. King and Alva H. Wright) — Wed, 10 Jun 2009 16:02:08 +0000

Summary:

How to be overly dependent on Google’s products and services.

Episode Topics:

Google Apps (domain hosted):

Gmail (hosted at your domain, like john@example.com — not john@gmail.com)
Contacts (a feature of Gmail)
Tasks (a feature of Gmail Labs)
Google Talk (text, voice and video — works with AIM)
Google Calendar (sharing, contacts, meetings, iPhone)
Google Docs
- documents (some downfalls but great for sharing info in real-time, collaborate)
- spreadsheets (some limitations but decent for basic functions)
- presentations
- forms (create surveys, distribute on web or email and automatically collect data in spreadsheet)

Google Gears is not a product — per se. It is more of an add-on that enables local storage of your web application data for working offline. It enables continual access to email and calendar data, even if you are flying!

Website Tools:

Google Checkout (alternative: PayPal, merchant accounts not needed)
Blogger (alternative: WordPress)
YouTube (enables easy embedding of video into your website)
Google Maps (enables easy embedding of maps into your website)
Google Analytics (easily implemented, necessary)

Google Adwords (advertise on Google searches, designed to work with Analytics)

Finding Tools:

Google Reader (alternative: NewsGator)
Google News (#4 in May 30, 2009 Hitwise report)
Google Alerts

Google Wave (continuing to push the way we think about communication)

Didn’t even mention non-Google services:

Amazon Web Services
Yahoo’s Flickr
Twitter (for real-time search) — challenging Google in realtime search
Facebook (another effective advertising platform)

How to Start a Podcast: a Technical Overview — Episode 13

info@kingdesk.com (Jeffrey D. King and Alva H. Wright) — Wed, 03 Jun 2009 00:24:46 +0000

Summary:

An über-techie step-by-step guide to podcasting. After hearing this, if you decide you want to podcast, but you don’t want to mess with the headache described, we outline a turn-key solution by KINGdesk.

Episode Topics:

Below, we link to several products on Amazon. Pricing on individual items will likely change by the time you are ready to buy. Please use the listed pricing as an estimate of the actual pricing.

Get good equipment
- Apple MacBook, comes with Garageband and iTunes preinstalled, ($1,259.30 each)
- BUDGET: (total: $177.78)
  - Sennheiser PC 166 USB Headset ( $88.89 x 2)
  - Follow the maclife.com directions to get 2 USB mics working with Garageband.
- RECOMMENDED: (total: $395.18) — outputs 2 mics in stereo, one panned to the left, the other to the right, allowing Garageband to handle the channels individually.
  - Behringer 802 Mixer ($59.95 x 1)
  - Sennheiser HD201 Headphones ($20.36 x 2)
  - AKG Perception 120 Condenser Microphone ($95.02 x 2)
  - ProLine Desk Boom Microphone Stand ($29.99 x 2)
  - Cable: dual male 1/4 inch to male stereo 3.5 mm ($8.99 x 2)
  - Cable: XLR Mic Cable ($8.99 x 2)
  - Cable: male stereo 3.5 mm to male stereo 1/4 inch ($4.99 x 1)
  - Cable: Headphone Splitter ($3.54 x 1)
- BETTER (total: $1182.96)
  - Behringer 802 Mixer ($59.95 x 1)
  - Sennheiser HD201 Headphones ($20.36 x 2)
  - Heil PR40 Condenser Microphone ($324.95 x 2)
  - Heil SM2 Shock Mount ($84.95 x 2)
  - Heil PL-2T Microphone Stand ($109.00 x 2)
  - Cable: dual male 1/4 inch to stereo male 3.5 mm ($8.99 x 2)
  - Cable: XLR Mic Cable ($8.99 x 2)
  - Cable: male stereo 3.5 mm to male stereo 1/4 inch ($4.99 x 1)
  - Cable: Headphone Splitter ($3.54 x 1)
- Super Cheap Headset Mic to mail to people you want to interview over Skype: Cyber Acoustics AC-201 Headset ($13.85 each)
Create or license intro music and segues as needed
Create your album art
Set up your room
- arrange mic positions
- soundproof / deadening
  - carpeting/rugs
  - wall soundproofing
  - eggcrate cushions
Create a website with an RSS feed with attachments
- Consider the WordPress open-source content management system and the Podcasting plugin
- Mentioned RSS Readers Feed Demon for Windows and Net News Wire for Mac
Create an account with Feedburner to track podcasting statistics and Google Analytics to track website statistics
Submit your podcast to iTunes
Record your Podcast
Production
- Edit as necessary
- Compress to mp3 (64kbps, Mono)
- make sure meta data is correct (open in iTunes, right click and select “get info”)
  - info tab
    - name = episode name
    - artist = podcasters’ names
    - album = podcast name
    - genre = podcast
  - artwork tab: include album art
Upload mp3 to your web server using FTP (we recommend Transmit)
Publish the mp3 to your RSS feed via your Content Management System

KINGdesk turnkey service includes:

recommended equipment package:
- Behringer 802 Mixer
- Sennheiser HD201 Headphones (x2)
- AKG Perception 120 Condenser Microphone (x2)
- ProLine Desk Boom Microphone Stand (x2)
- Cable: dual male 1/4 inch to stereo male 3.5 mm (x2)
- Cable: XLR Mic Cable (x2)
- Cable: male 3.5 mm to male stereo 1/4 inch
- Cable: Headphone Splitter
- new MacBook with Garageband & iTunes installed and configured
Custom Album Art
Custom intro music
Custom intro content
Custom WordPress website for podcast homepage and RSS feed generation
Configure Feedburner/Google Analytics Accounts
One day of on-site consultation and setup

all for $7,500 plus travel expenses and MacBook — if required (pricing good through September 2009)

We can customize our services to your needs. Email us at info@kingdesk.com

Start a Podcast — Episode 12

info@kingdesk.com (Jeffrey D. King and Alva H. Wright) — Mon, 25 May 2009 18:09:04 +0000

Summary:

A powerful and cost effective way to demonstrate your expertise to prospective clients is to start a podcast. In this episode we will discuss why you should consider podcasting and some general principles you want to follow when doing so. Next week, we will discuss how to technically accomplish quality podcasting.

Episode Topics:

Ways to build your business:

Offline (networking, business groups, BBB, Chamber of Commerce, etc.)
Online (good web presence, Facebook, Twitter, MySpace, LinkedIn)
Seminars (give away value, local groups, community, etc.)
Self-publish (blog, articles, books)
Podcast (unique opportunity to tap into)

Book — Guerrilla Marketing

Why Podcast?

By the numbers: There are over 50 million iTunes Store users
Demonstrate Expertise — Give away value
Being “sticky” — relevant
Building relationships — establish a community/following
Relatively inexpensive

A Podcasting Primer

51% Entertainment — 49% Information
Find a partner
have a conversation
Care about a quality recording
Practice your speech
Strive for one take — perfection not required
Not too commercial
pimp your service (within a box)

Usability Testing: Sometimes the Truth Hurts — Episode 11

info@kingdesk.com (Jeffrey D. King and Alva H. Wright) — Mon, 18 May 2009 23:56:11 +0000

Summary:

Usability testing can greatly improve your website. Find out how…

Episode Topics:

Goals

Are users able to acquire a basic understanding of what the site is and does?
Can users accomplish defined tasks?
Measure performance, accuracy, recall, emotional response (Halo effect)
Understanding your target demographic
Conflict resolution between web owners and web designers

Types of User Testing

A-B Testing (evolution before revolution) — good if already have significant traffic
focus group — tend to be skewed
Eye tracking
Screen/Voice/Video Capture — Silverback, cost effective

Methodology Tips:

Environment
When, Who, Where to test (3–4 people per round
Frequency of testing (minimal v. optimal for best results)
Number of subjects required
Instructions:
- Testing the site, not you; no wrong answer
- Honesty please, even if it hurts
- Think out loud
- My not be able to answer some questions until we are done
- With your permission we will record this session
- Any questions?
Background Questions:
- Occupation
- Age (if appropriate)
- How many hours per week on the internet or email?
- Favorite sites
- … any relevant background related to the specific site

You may find

Confusing content
Illogical Information Architecture
Unneeded content or features
Missing content or features
Design flaws
- Poorly communicated clickability
- Inadequate contrast
- Small Font Size

Aesthetics Over Usability — Episode 10

info@kingdesk.com (Jeffrey D. King and Alva H. Wright) — Wed, 13 May 2009 22:44:21 +0000

Summary:

A lesson in usability gleaned from a bad operation’s decision at an already quirky hotel.

Episode Topics:

User’s want information, quickly and easily
Advantages of user testing
movement for more than 2 seconds, transition quickly
dangers of sound
avoid movement
first impressions count
Attention Deficit… Oh, Something Shiny
avoid Welcome text

Books mentioned:

Don’t Make Me Think, by Steve Krug
Prioritizing Web Usability, by Jakob Nielsen
Information Foraging Theory: Adaptive Interaction with Information, by Peter Pirolli

Websites mentioned: Use It

VIDEO: Web Strategies to Grow Your Consulting Practice — Episode 9

info@kingdesk.com (Jeffrey D. King and Alva H. Wright) — Thu, 07 May 2009 04:32:57 +0000

Summary:

This is the video version of a workshop Jeff King presented at the recent IECA Conference in San Francisco. The “Web Strategies to Grow Your Consulting Practice” presentation focuses on search engine optimization and effective techniques to convert website visitors into customers.

If you find the presentation helpful, please keep KINGdesk Web Design in mind for your future web design needs.

Presentation Outline:

Google Strategies (Search Engine Optimization)
1. Speak Google’s language – semantic HTML
2. Meet Google’s core objective: satisfied users via relevant search results
  1. Credible sources
    - Do other sites link to you?
    - Duration of web presence
  2. Relevant information
    - Is your content related to the search term
    - Is your content timely?
User-Centered Design
1. Speak your user’s language
  1. Web-optimized content: scannable
    - Tightly focused content (one topic per page)
    - Plain language
    - Short sentences and paragraphs
    - Subheadings, lists, links, and numbers
    - Front-load important words and points
  2. Visual appeal
    - Don’t worry about creating an experience
    - Avoid:
      - Splash pages and welcome text
      - Movement and sound
      - Clutter
    - Use:
      - Clean design that supports the content
      - Good typography
      - Appropriate imagery
2. Meet your user’s core objective: relevant content
  1. Who are you?
    - Consistent site identification across all pages
    - Simplified logo (if applicable)
  2. What do you do?
    - A direct, plain-language description of your service
    - Immediately adjacent to your site identification
  3. Can I trust you? (demonstrate expertise)
    - Publish articles (give away general value)
    - Include testimonials
    - List successes and credentials
  4. How do I contact you?
3. User testing and analytics

AUDIO: Web Strategies to Grow Your Consulting Practice — Episode 9

info@kingdesk.com (Jeffrey D. King and Alva H. Wright) — Wed, 06 May 2009 19:40:47 +0000

Summary:

This is the audio version of a workshop Jeff King presented at the recent IECA Conference in San Francisco. The “Web Strategies to Grow Your Consulting Practice” presentation focuses on search engine optimization and effective techniques to convert website visitors into customers.

If you find the presentation helpful, please keep KINGdesk Web Design in mind for your future web design needs.

Presentation Outline:

Google Strategies (Search Engine Optimization)
1. Speak Google’s language – semantic HTML
2. Meet Google’s core objective: satisfied users via relevant search results
  1. Credible sources
    - Do other sites link to you?
    - Duration of web presence
  2. Relevant information
    - Is your content related to the search term
    - Is your content timely?
User-Centered Design
1. Speak your user’s language
  1. Web-optimized content: scannable
    - Tightly focused content (one topic per page)
    - Plain language
    - Short sentences and paragraphs
    - Subheadings, lists, links, and numbers
    - Front-load important words and points
  2. Visual appeal
    - Don’t worry about creating an experience
    - Avoid:
      - Splash pages and welcome text
      - Movement and sound
      - Clutter
    - Use:
      - Clean design that supports the content
      - Good typography
      - Appropriate imagery
2. Meet your user’s core objective: relevant content
  1. Who are you?
    - Consistent site identification across all pages
    - Simplified logo (if applicable)
  2. What do you do?
    - A direct, plain-language description of your service
    - Immediately adjacent to your site identification
  3. Can I trust you? (demonstrate expertise)
    - Publish articles (give away general value)
    - Include testimonials
    - List successes and credentials
  4. How do I contact you?
3. User testing and analytics

What Google Wants — Episode 8

info@kingdesk.com (Jeffrey D. King and Alva H. Wright) — Tue, 28 Apr 2009 23:14:17 +0000

Summary:

Talking Google’s language to improve your search ranking.

Episode Topics:

Google’s Webmaster guidelines

Google’s language, semantic HTML

Meeting user’s needs: how Google ranks web pages

Relevant content
Credibility
Activity / Updated info

Black hat vs White hat; trying fool Google’s algorithm

Google bots (spiders): searching the web – make site visible to them

table based design vs. semantic HTML

Dangers of image replacement and Flash

updated content on website

advantages of CMS & published articles

Invest in website = invest in company

User-Centered Design — Episode 7

info@kingdesk.com (Jeffrey D. King and Alva H. Wright) — Tue, 21 Apr 2009 15:51:03 +0000

Summary:

Knowing and communicating with your audience. The Do’s and Don’ts of User-Centered Design.

Episode Topics:

Consider both design and content from the user’s perspective. Address their needs first.

To understand you user’s needs, you must first know who your user is. Here are some methods to make that determination:

Google Analytics
Survey of users

Advertising Do’s and Don’ts:

if you are a small business, focus on your core objectives and avoid advertising
be careful to distinguish paid and non-paid content

Jakob Nielsen Eye Tracking study: Banner Blindness

A good primer in usability testing can be found in Steve Krug’s book “Don’t Make Me Think”

SilverBack is a great user testing program or the Mac.

Another great book for usable language: “Words that Work” by Frank Luntz. The book’s tagline is critically important: “It’s not what you say, It’s what people hear”

Web Design is for Sissies — Episode 6

info@kingdesk.com (Jeffrey D. King and Alva H. Wright) — Mon, 13 Apr 2009 22:01:54 +0000

Summary:

With spineless compliance, web designers often deliver websites that fall far short of their potential. Here is a brief discussion of how your web designer may have wimped-out on your website.

Episode Topics:

Separation of Presentation and Content
Progressive Enhancement
Graceful Degradation
Browser Compatibilities
Validation services (W3C):
- HTML validation
- CSS validation
Microformats

Domain Names — Episode 5

info@kingdesk.com (Jeffrey D. King and Alva H. Wright) — Mon, 06 Apr 2009 22:03:19 +0000

Summary:

Guidance on how to choose and secure an effective domain name.

Episode Topics:

Choosing a domain name:

good
- keep it short
- simple spelling
- hard consonants
- alliterations
bad
- hyphens and numbers
- homonyms
- context sensitive humor
- purposeful misspellings

What top-level-domain (TLD)?

.com – most desirable
.org – preferred for non-profit organizations, avoid otherwise
.net – avoid unless no suitable .com is available
.edu – preferred for educational institutions
country specific domains (such as .co.uk) – preferred if your core audience is located in a specific non-US country.
others (such as .mobi and .me) – should be avoided unless there is a specific industry norm.

What to do if someone else controls a domain that you want:

Buy it from them. You can use a service to negotiate the price and/or use a domain escrow service to reduce risk.
File a dispute with ICANN regarding improper use of your trademark. You must demonstrate:
1. the manner in which the domain name is identical or confusingly similar to a trademark or service mark to which you have rights; and
2. why the domain-name holder should be considered as having no rights or legitimate interests in respect of the domain name; and
3. why the domain name should be considered as having been registered and being used in bad faith

Where should you buy your domain?

Keep domain registration separate from web hosting. We use and recommend DreamHost for shared web hosting.

Email at your domain:

available through your web host
google apps – free solution (for up to 50 users)
Yahoo Small Business – paid solution

Browser Compatibility — Episode 4

info@kingdesk.com (Jeffrey D. King and Alva H. Wright) — Tue, 31 Mar 2009 00:37:39 +0000

Summary:

Web browsers have varying capabilities. Designing websites for error-free display in the most used browsers can be a challenge. This is discussed in an accessible and lighthearted manner.

Episode Topics:

A brief review of browser history since the introduction of Internet Explorer 6 in 2001.

Browser share statistics:

Net Applications
W3 Schools

Browsers discussed:

Next Generation Browser Capabilities (or incapabilities as the case may be):

HTML5
CSS3

Stay Connected with New Media — Episode 3

info@kingdesk.com (Jeffrey D. King and Alva H. Wright) — Mon, 23 Mar 2009 20:23:54 +0000

Summary:

An overview of popular online social platforms and ways to utilize them to grow your business.

Episode Topics:

Why?

Self broadcast — demonstrate expertise; give away value; build credibility
Develop a Community to help grow your business

Should you use a corporate or personal identity?

Corporate Identity:
- Don’t fall into the trap of marketing speak.
- Always keep in mind what the users are listening for.
- Great for offering deals and coupons
Personal Identity:
- People are generally more interested in relationships than products.
- Using a your personal identity lowers the wall to attract new followers.
- Followers will leave if you appear to be a shill for your product or service.

Platforms

MySpace
- Good for High Schoolers and Musicians
- Otherwise, Jeff thinks it is a mess
LinkedIn
- Jeff’s impression:
  - Active users tend to be out-of-work and looking for a job
  - Good if you are looking to hire, not optimal to grow your brand
- Alva’s impression:
  - Useful tool to network with professionals in a focused niche
FaceBook
- Ideal for maintaining relationships with family and friends
- Not ideal for developing a community of potential clients
Twitter
- Not ideal for keeping up-to-date with friends and family
- Better suited for creating a community of potential clients and customers

Writing for the Web — Episode 2

info@kingdesk.com (Jeffrey D. King and Alva H. Wright) — Tue, 17 Mar 2009 00:12:13 +0000

Summary:

Actionable suggestions to improve your web content.

Episode Topics:

I didn’t have time to write a short letter, so I wrote a long one instead.
Blaise Pascal (French Philosopher & mathematician)

How people read the web:

SHORT attention span
QUICK to click the back button
SCAN:
- headings
- beginning of first few paragraphs
- lists
- link

Resource: Prioritizing Web Usability (by Jakob Nielsen)

Web authoring strategies:

Page content
- Pick a topic, and stick to it
- Write with the user in mind: address questions:
  - What is you’re telling me?
  - Why should I care?
- Get to the point and stay on topic
- Be brief — say what you have to say, and then stop
- omit needless words: take your original text, cut it in half, and then half again (Don’t Make Me Think by Steve Krug)
- if you have a tangent you would like to explore, create a new page and link to it
Content structure (Write for scanability)
- Front-load keywords for scanability
- Titles
  - Use brief and meaningful titles
    - Negative Example: Obama Orders Treasury Chief to Try to Block A.I.G. Bonuses
    - Better Example: Obama to fight AIG bonuses
  - passive voice is acceptable in titles vs. active voice
    - Best Example: AIG bonuses face fight with Obama
  - use words from your user’s question, not the answer
    - Question: Why does my daughter’s leg hurt?
    - Article Title: Osgood Slaughter Disease: Growing Pains in the Knees
    - Better: Childhood Leg Pain Caused by Growth
- start with the conclusion, then prove it (inverted pyramid)
- Break content up into logical chunks
  - use subheadings
  - keep paragraphs short (one thought per paragraph)
  - avoid run-on sentences.
- Use bulleted or numbered lists when you have a list
- highlight keywords
Choose your words carefully
- Use simple language — but don’t talk down to the reader
- abandon “Happy Talk”
- No marketing speak — banner blindness
- avoid insider terminology, unless your core audience is insiders
- avoid acronyms
- slang blows
- Use humor at your own risk

Limit Your Liability with Socially Responsible Web Design — Episode 1

info@kingdesk.com (Jeffrey D. King and Alva H. Wright) — Mon, 09 Mar 2009 21:52:05 +0000

Summary:

Our not-so-brief discussion of web design standards, accessibility, and the law.

Episode Topics:

What is HTML (generally)?
A brief history of web technology:
- A web of physics papers (as created by Tim Berners-Lee)
- The early need for table-based web design
- Some problems resulting from table-based web design
- The rise of best practices in web design and semantic markup
  (see Designing with Web Standards by Jeffrey Zeldman)
- The availability of web services to disabled persons
Social and legal reasons to make your website accessible
- The National Federation of the Blind v. Target
- Legal obligations (in the U.S.)
  - Section 504 of the Rehabilitation Act
  - Section 508 of the Rehabilitation Act
- Other Accessibility Standards
  - WCAG 1.0
  - WCAG 2.0

Supplemental Information:

The Target case has exposed liability for any entity, corporate or public agency, that neglects their responsibility under the ADA and Sections 504 and 508 of The Rehabilitation Act. Entities located in the State of California will also want to be aware of The California Disabled Persons Act and The Unruh Act. Both of these laws were reference in Judge Patel’s September 6, 2006 ruling rejecting Target’s arguments against the applicability of the laws (thereby moving the case forward and resulting in a settlement).

In addition to the research mentioned in our broadcast regarding the poor state of school district websites, the majority of corporate websites also fail to meet these standards. The following San Diego based companies fail to satisfy even the lowest threshold set by WCAG 1.0…

These are companies with means to make these changes but have yet to do so. Only time will tell as to the degree of liability these, and other, companies face but their obligation to society has already been established.

Web in Focus

Web Typography — Episode 18

Summary:

Episode Topics:

The Hidden Power of Content Management Systems — Episode 17

Summary:

Episode Topics:

Online/Offline Relationships — Episode 16

Summary:

Episode Topics:

Blown Money, Advertising Suckage — Episode 15

Summary:

Episode Topics:

Google Crack — Episode 14

Summary:

Episode Topics:

How to Start a Podcast: a Technical Overview — Episode 13

Summary:

Episode Topics:

KINGdesk turnkey service includes:

Start a Podcast — Episode 12

Summary:

Episode Topics:

Ways to build your business:

Why Podcast?

A Podcasting Primer

Usability Testing: Sometimes the Truth Hurts — Episode 11

Summary:

Episode Topics:

Goals

Types of User Testing

Methodology Tips:

You may find

Aesthetics Over Usability — Episode 10

Summary:

Episode Topics:

VIDEO: Web Strategies to Grow Your Consulting Practice — Episode 9

Summary:

Presentation Outline:

Links:

AUDIO: Web Strategies to Grow Your Consulting Practice — Episode 9

Summary:

Presentation Outline:

Links:

What Google Wants — Episode 8

Summary:

Episode Topics:

User-Centered Design — Episode 7

Summary:

Episode Topics:

Web Design is for Sissies — Episode 6

Summary:

Episode Topics:

Domain Names — Episode 5

Summary:

Episode Topics:

Browser Compatibility — Episode 4

Summary:

Episode Topics:

Stay Connected with New Media — Episode 3

Summary:

Episode Topics:

Writing for the Web — Episode 2

Summary:

Episode Topics:

Limit Your Liability with Socially Responsible Web Design — Episode 1

Summary:

Episode Topics:

Supplemental Information: