UPDATE 10/30 @ 10:02 a.m.: Chris and Jamie’s local news organization has run a story about her situation, with more details. You can find it online here at The Tennessean website.

UPDATE 10/29 @ 3:13 p.m.: I just received terrible news that despite best efforts and Jamie’s constant fighting to survive, it was not enough. She has passed away. Thank you everyone for all your prayers, donations and kind wishes. I ask you to continue to spread the word and donate if possible, her family needs help now more than ever.

I’ve been active in social media and writing on this blog  for some time now and have never asked for something like this. I can only hope that I’ve earned enough trust and credibility to be able to ask for something back from you. You see, a terrible has happened to someone I know, and she needs all the help we can muster. Meet Jamie Loveless

Above is a picture of Jamie and her family. Husband Chris and 9 month old son Gavin. They were recently on vacation as a family in Florida, when Jamie became sick with respiratory problems. Jamie was taken the the emergency room, and eventually diagnosed with a severe case of H1N1 flu (aka swine flu). She was initially given a 10-15% chance of survival during her first night at the hospital. Her lungs filled with fluid, and she was put on a ventilator. Incredibly, she made it through the night. Now, her condition has improved slightly, and her probability of survival has increased but she’s far from recovering. She’s still experiencing multiple organ failures, relying on a ventilator to breathe, and is sedated. She needs a miracle to survive, and her family needs other support to help them get through this terrible ordeal.

Chris and Jamie live in Nashville, TN, and will be forced to stay in Florida for several weeks at the very least. This means they are unable to work, and face rising medical bills, lodging, food and transportation expenses.

I know this is one of the worst times to ask for help, given the economic and employment challenges we face. However, many people that know Jamie are doing what they can to help. Some have provided donations for expenses, others free lodging and other assistance. That’s what I’m asking.  Please help if you can. We’ve committed to giving, diverting funds from other places. I’m asking if you could think about doing the same. Or at the very least, helping get the word out about this. We are looking to raise 5k for Jamie and her family. Enough so that her family doesn’t have to worry about how to pay for the medical care that is crucial to saving Jamie’s life.

Please consider helping in one or more of the following ways:

1. Giving whatever you can by donating at this Chipin link (”Chip in” uses Pay Pal and it’s very easy to donate and it’s secure)
2. Spread the word. Please, please blog this, Facebook share this, tweet this, re-tweet this.
3. Help find a donor (maybe a generous company or individual)

I don’t have anything to offer back other. Zero. Zilch. Not a top donor list or fancy recognition. All I can offer is the satisfaction of knowing you helped make a difference to someone not currently able to help themselves. I’ve seen the incredible power of “community” at work before in times of need, like when David Armano put out the call to help Daniela. I’m simply hoping the community has a little bit more left to give to, literally, a life and death situation.

Respectfully,

Ken Burbary and friends of Jamie & Chris Loveless

PS, if you don’t feel comfortable using Pay Pal, please e-mail us here and we’ll figure it out. And thank you.

For several months, social media measurement and analytics pro Chuck Hemann and I have been thinking and talking about the many benefits of social media monitoring, a.k.a. listening to the online voice of your customers. Historically, most of the discussion on this topic centers around using monitoring as a reputation/crisis management tool, but that’s just scratching the surface of the potential uses and benefits. Instead we believe that the ever growing gigabytes of data generated as a result of social media participation is a customer data goldmine, waiting to be tapped.

Strategic Listening

Companies need to start thinking about taking advantage of the tools, technologies, and data available to drive improvements across many aspects of their business. If you work in product development, strategic planning, corporate communications, marketing, advertising, customer care, sales, or any discipline that touches the customer experience, then it is imperative that you begin using the insights from the social web to better inform your strategies, improve your products/services/business operations, and improve your customer satisfaction.

Over the last month I’ve worked with Chuck to create a new graphic that helps illustrate how social analytics (discovery, collection, analysis and segmentation) of data from the social web can make its way through, and be used by the different business functions that exist in most companies.

Social Analytics Lifecycle

Click the image to download a higher res version on Flickr

This version of the Social Analytics Lifecycle is just the beginning, as we expect it to grow and change after discussions with other companies about how they should go about implementing strategic listening programs. We’re excited about the possibilities, please enjoy this visual representation and let me know how you’d like to see it evolve.

This post is a collaboration between Ken Burbary and Chuck Hemann. It is being cross posted here and the Dix and Eaton blog.

Social Media Monitoring can be an overwhelming endeavor, requiring you to sift through potentially large amounts of data to separate signal from noise, all in the hope of finding key consumer/customer insights that a company can act on. The thought of getting started can be overwhelming for big brands with a broad reach. If you’ve made the decision to listen to what the market is saying about you (an easy one) and are ready to take the next step and put it into practice, then consult this guide on the 5 Ws of Listening and create a strategic listening plan first (more on this to come in a future post). Then, and only then, move on to tool selection. There are hundreds of monitoring tools in the marketplace today (In fact, Microsoft launched their own social media monitoring tool today, dubbed Looking Glass). Use the community resources available to decide which tool(s) are best for you, then move forward with the tool that has the best coverage for the media types you’re interested in, and meets the rest of your specific needs.

To make listening easier, try narrowing the focus on a subset of your business. This will make it easier to get started, and require less time and resources (typically, your mileage may vary), than trying to listen for every individual mention of your brand terms. Here are 4 specific areas that companies can focus their listening activities to do this:

• Campaign Specific – focus on the conversation driven by a specific campaign. Not only the volume but more importantly the qualitative components of the conversation. Target keywords, phrases and important details contained in the messaging of your campaign, go beyond generic terms and brand mentions. This can reveal a useful dimension of consumer opinion, passion. Tropicana recently learned this when launching a new packaging design for its pure premium orange juice. By listening around this specific campaign, they learned about the uproar from passionate customers, and ultimately reversed course and reinstated the old packaging design.
• Event Specific – companies invest significant time, energy and financial resources for all types of offline events. Use social media monitoring to measure and track the online conversation about an event. Integrate these the relevant conversation points with data from other channels to get a holistic view of an event’s reach, sentiment and popularity. MTV recently did this at the Video Music Awards with their Twitter Tracker.
• Business Unit Specific – for large organizations, with many businesses spread across the globe, narrowing down which business units you want to monitor is an essential part in trying to lessen the resources burden of social media monitoring. How do you begin to do this if you’re tapped with listening for your company (especially if you’re “housed” in the corporate communications or marketing department)? Start thinking about the process by using these steps:
  • Identify your company’s strategic business units – the companies with several different business unuts surely have some idea which of those are the real revenue drivers now, and in the future. If your organization has five business units, for example, but there are two that are the real revenue engines for the company, those would likely be suspects for your listening efforts.
  • Identify business unit leaders that can help share the burden – one of the central points of this post that we hope you takeaway is that monitoring isn’t an effort that can be left up to just one person. There has to be a decent amount of burden shared across the organization. Business unit leaders know their individual businesses better than anyone else. Tap them not only for their expertise of the business, but for the insights they’ll be able to lend in making sure the data you provide is at its most valuable.
  • Determine which terms you’re going to use – anyone that’s developed a listening program before will tell you that there can be a tremendous time investment in building the keyword/phrase monitoring strategy. That includes terms, which sources to track (if you’re using less sophisticated free tools), and even which topics associated with the business unit you’d like to include. Crunching the data is important, but this stage is often overlooked to the peril of the whole project.

It goes without saying, but after you’ve done these three things, it’s time to start collecting and analyzing data. If you’re interested in seeing how other companies have narrowed listening to a specific business unit, check out this presentation from United Parcel Service (UPS) at last year’s BlogWell.

• Product Specific – if you aren’t planning to monitor around a campaign, event or business unit, you can always monitor specific product and/or service sub-brand(s). The process is very similar to how you would monitor business unit conversations – identify the appropriate sub-brand expert (developer, leader, marketer, etc..), identify those at the product level that can help you share in the burden, develop your list of terms (a time-consuming process as you may already know), and ultimately gather and analyze the data. The folks at Verisign (PDF) have been doing this exact same thing (with the help of agency partners) with good success.

Spend some time outside of social media communities and you’ll realize there are many people who either don’t agree, don’t understand or haven’t yet taken the time to learn about social media (what it is, what it isn’t and the ways it has changed how we communicate). I was reminded of that today when I came across an article criticizing the idea of letting company employees publicly respond to consumers via social media outlets. The author make it clear he sees no business value in social media efforts, and reiterates that all outbound company communications should continue to be handled via internal corporate communications teams. The article generated some great discussion in the comments, but the best response might have been from Scott Monty who reminded us that with any new game changing technology, there are companies that fear and wish to avoid it.

“A friend sent me a PDF of an article from a business journal in which a company expressed reservations about this new technology over which everyone seemed to be abuzz. They decided that they would restrict employees’ use of it, because of the fear of corporate secrets getting out, of insider information making its way to Wall Street, and of employees wasting their time on it. For that reason, they set up the hardware on a single station in the middle of everyone’s desks so that everyone could see how people were using it.

“That PDF was an article from a 1930s business journal and the technology was the telephone.”

If employee social media participation shouldn’t be allowed because it is too risky, then should you also take away their telephone and email access? Clearly not. Give social media a chance first.

FACTS:

Social media interest and participation continues to climb at an incredible rate. Don’t buy into that statement? Read on. The chart below demonstrates the interest (based on search activity) of social media, direct marketing, digital marketing and digital advertising in the United States. Remember, these are not opinions but rather actual google users telling us what they are interesting in via their searches. As the chart shows, direct marketing has been suffering a steady decline, while digital marketing and advertising have a slow and steady increase. Social media however, has a meteoric rise, with no signs of slowing down. Ignoring this fact because you personally believe it is wrong isn’t advisable. The rest of the world is moving ahead. Don’t get left behind due to ignorance.

Take the time to understand social media (the tools, culture and practices) and participate in it first before you throw the baby out with the bathwater. Who knows, just like Sam-I-Am, you may find that you like green eggs and ham!

When the Social Media Monitoring Tools & Solutions Wiki launched a little more than two and half weeks ago, I wasn’t sure what the response from the social media community would be. To say the least, it has been overwhelming. I’m grateful to all the people that volunteered to expand on the original list, and submitted additions of their own. In a short time, we’ve built up a comprehensive set of world class monitoring tools from companies that span the globe. I’ve already received a deluge of feedback, requests for more information, and ideas to expand on what is already there.

Now, I’m happy to announce that I’ve been able to add some new information based on what was the number 1 most requested addition. I’ve added a new set of information for each tool about whether it is free or a paid commercial solution. You can now easily scan and sort the list by Paid/Free to select a sub group of tools to evaluate.

As of right now, the social media monitoring wiki contains 34 free tools (wow!) that you can use to listen to online conversations with, along with 60 paid commercial tools, ranging from inexpensive and lightweight for smaller tasks, to heavy duty full service platforms. I hope you can use this new information to more informed decisions when evaluating social media monitoring tools.

Next Steps:

There are many other information requests and additions that I am considering (based on your feedback), but the biggest news is about adding sub-pages for each tool, containing specific information about costs, usage, frequency of data updates, real-time vs batch, ease of use and quality of support to name a few. Please continue to submit feedback by emailing: smmonitoringwiki@gmail.com

And thank you for the support, it is sincerely appreciated!

We’re often so focused on the next big thing or mesmerized by the daily innovation of new services, tools and technologies that emerge on the web that something goes unnoticed. We slowly lose our stable footing and begin to get out of touch with reality. Some of us talk about it as “living inside the fishbowl”, and there is truth to the metaphor. While social computing, social media, and social business design may be the future for the web, we’re just not there yet. Change can be difficult. Things take time, no matter how much we want others to join us in the social web. Consider these facts a reminder about what’s happening in the Digital Marketing & Advertising world, TODAY.

• Search is still King of Digital - According to comScore, there were 13.6 billion searches last month by online Americans. Google maintains the lion share of that volume, at 65%. Google’s continued dominance in search is why they continue to rake in the cash, generating $5.52 billion in revenue for Q2 2009. Simple math says Google is averaging $20 billion in revenue annually, while social darlings such as Twitter have yet to demonstrate a sound business model let alone any revenue. At the end of the day, the biggest business in Digital remains paid search advertising and display advertising. Companies spend millions on them and will continue to do so until these channels stop performing. Even Facebook, which boasts 250 million active users worldwide, only generates an estimated $300-$350 million in revenue, a mere fraction of Google’s financial success.
• Email Marketing, strong and still growing – Email has been and continues to be one of the workhorses of Digital communications. Despite all the innovation in communications technologies we’ve seen with the emergence of social, email continues to grow in total spend, offers mature measurement and analytics, and can be deployed very cost effectively as a result of falling CPMs and a high ROI.
• Mobile finally emerges as a viable option – Mobile device penetration is sufficiently high enough that it has become a viable option for companies to pursue cost effectively, and on terms consumers prefer. Already we’re seeing mobile economies generate substantial revenues. The Apple app store sells $200 million worth of mobile software applications each month, putting the iPhone app economy at $2.4 billion. Additionally, the Android marketplace brings in $5 million per month in mobile app sales.
• Online brands declared dead still thrive – Facebook and Twitter seem to dominate headlines and consumer attention, or do they? Myspace is still drawing in ~60 million unique visitors per month. While this trails Facebook by a wide margin, that is TRIPLE than number of active monthly unique visitors Twitter brings in. Now, that isn’t to mean I expect Myspace to win the social network arms race, but rather to demonstrate that it is still a thriving destination where millions of consumers spend their time. Looking at the top 50 most visited Web Properties in July 2009 and you can see other online brands that have been written off, Yahoo, AOL, even Microsoft Expedia.

Don’t disregard these destinations as irrelevant until you’ve done due diligence to understand your target audience, and where they spend their time.

The point of all this is to remember that we live in a heavily diversified online landscape. Resist the allure of shiny objects, and don’t buy into a single channel silver bullet theory (especially social!). Work hard to understand your audience, and craft a strategy to engage that is spread across the relevant channels listed above. An integrated, diversified Digital asset allocation will provide the most effective results, and with the least amount of risk.

Detroit has an thriving community of Digital marketing, advertising, creative and technology professionals. The community does exceptional work supporting the online communication efforts of brands like Ford Motor Company, General Motors, Jeep, GeekSquad, United States Postal Service, Unite States Navy, and Michelin to name a few. However, we’ve long lived in the shadow of our industrial reputation the region earned decades ago. We’re trying to change that and show a different side of Detroit, the Digital side. Some ambitious members of this community have submitted their ideas for panels at the 2010 SXSW interactive festival. For those unfamiliar with it, SXSWi is one of, if not, the biggest annual industry event. People travel from all over the globe to attend, learn and share their professional experience in digital communications.

“SXSW Interactive features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new websites, video games and startup ideas the community has to offer.”

I’m highlighting 6 sessions submitted by Detroit based Digital professionals. I’m asking for your help to get their ideas selected for the conference. It takes only a few moments of your time to vote. Simply go to the SXSW panel picker by clicking on the session titles below, and click the icon to vote (note: you will need to register if you don’t already have an account). Every vote counts. Let’s get these panelists into the “big show” and highlight the emerging talent that is right in your own backyard.

Building Social Strategies at Fortune 100 Companies - panel session with Scott Monty, Ford Motor Company

Description: Companies of all sizes are adopting social media and community, but large organizations have some unique challenges and opportunities. This panel will uncover best practices through stories told by social media leaders from Ford, Nationwide, IBM, Microsoft, SAP and Dell.

Using Social Media to Find a New Gig – panel session by Shelli Gutholm, Aquent

Description: Don’t expect to get your next job by stuffing a bunch of resumes into envelopes and sending to “HR”. The best way to find the job of your dreams is by networking through Social Media. Social networking helps bypass the anonymity of the proverbial resume “black hole”. How you can use Social Media to secure your next job? We will be reviewing the tools and best practices that job seekers should utilize in a search. Also, we will outline some of the common mistakes job seekers make when using Social Media, which could lead to your efforts being sabotaged before they even begin.

Real World ROI and Social Media Strategies – panel session by Cosmin Ghiurau, BOSSdev Inc.

Description: Why Social Matters to Business Calculating the ROI of Social Case Study: CPR Week Digital Campaign for the American Heart Association Available with a client representative to participate These three topics can be presented as independent sessions or combined into one session. All three topics are focused upon how business can effectively understand, implement and measure web 2.0 marketing programs. Knowledge on the latest research and methods for digital marketing and social media Resources to leverage to stay informed on digital marketing and social media Real world examples of how businesses implement and measure web 2.0 programs ROI calculator to estimate and measure your own web 2.0 programs

Beyond the Click: Converting Website Visitors into Customers – solo session by Ayat Shukairy, Invesp Consulting

Description: For an online business, persuading visitors to purchase your product or service is crucial to increasing sales. Using the science and art of analytics analysis, marketing, usability and software, discover how the Conversion Framework approach can convert online visitors into customers such as RHDJapan and Metro Uniforms.

Industrial To Interactive: From Old Town To Tech Town – panel session by iDetroit members

Description: The idea of your city being home to the next thriving digital community is enticing. However, traditionally non-tech regions face a challenge. How do you introduce, develop and grow a digital movement within a location that has never seen one? Detroit is one such city currently grappling with this issue.

Using Facebook to Leverage Social Marketing and Gain ROI - dual session by K. Alan Robbins, BOSSdev Inc.

Description: Panel will cover the evolution of the social networking universe; provide valuable information with respect to the capabilities and unique aspects of the Facebook platform; valuable tips to help you craft an effective Facebook guerilla marketing campaign; and provide key criteria to help you to pick an effective development partner.

The cat was let out of the bag today regarding Jeremiah Owyang’s next career move. He’s reuniting with former Forrester colleague Charlene Li and joining her new venture, The Altimeter Group. I wouldn’t argue against what a formidable collection of talent, expertise and passion now exists at this young company. Several prominent folks like Todd Defren, Brian Solis, and Jeremy Pepper have already shared their opinions on what a powerhouse combination of talent this is. The blogosphere doesn’t need another breaking news post, so I’ll refrain from a redundant recap. That said, I wish Jeremiah the best and send him a sincere congratulations on this move.

What interests me much more about this news is that we’re FINALLY starting to see folks involved in the social media space put the focus where it ought to be, on harnessing new strategies and tools to provide more business value, PERIOD. Strip all the social media hype down to the bare minimum and that is all that really matters for business leaders. Social technologies have been a great thing for individuals, ushering in changes that we still haven’t seen the end of. However, what they haven’t done en mass yet is brought the financial and/or business value benefits that they need to, in order for companies to run like mad and adopt them.

Why not? Because new media and technology developments are moving at light speed, and most (not all, there are positive and credible examples out there) companies don’t have the capability to assess these changes, analyze their pros/cons, and then put together a roadmap for how to adopt and execute with them in a way that is 100% aligned with business objectives and goals. To date, most of the social media for business is about enagement and activity. Is this a good thing? Yes. No. Maybe, but that answer will be different for each company you ask. I think the real “magic” moment for social media is yet to come. People like Jeremiah, Charlene and others realize this, and see the true opportunities for new media & technologies. They want to legitimize the space to businesses. The way to do that is by speaking a language and vocabulary that the business world understands. Not by talking “tweets”, “plurks” and “likes”. Those are internal nuances of the social media black box. Business leaders don’t need, nor want, to get sucked into that conversation. They NEED to know how to integrate social into their business plans, strategies and cultures, in a way that will better their products or services to drive revenue and increase customer satisfaction (think Social Business Design like David Armano from Dachis Corp., not tactical social media).

If it feels like social media needs to grow up and mature, it’s because it does. The folks at Altimeter certainly are not the only ones doing it, but part of the vanguard attempting to change social media from a pimply, awkward teenager into a responsible, polished young adult.

Quick explanation for those not familiar with Facebook Connect. It is a service developed by Facebook that lets Facebook users login into partner sites using their Facebook account and share information with Facebook friends. Basically, a single sign-on authentication solution that websites can use instead of relying on building it for themselves.

Facebook Connect – Current State of the Union

As of this writing, there are more than 15,000 registered implementations (websites, devices and applications) of Facebook Connect since its general availability in December 2008. According to Nick O’Neil from Allfacebook.com, the most recent statistics show that Facebook Connect is close to 1 million users. Impressive numbers given this initiative isn’t even a year old yet. Implementing this can be trivial, and offers immediate benefits to companies willing to experiment. Already we’re seeing these benefits on Connect enabled sites:

Increased Registration - Data from Facebook states that sites that use Facebook Conect as an alternate to account registration have seen a 30-300% increase in registration on their sites.

• Citysearch.com – Daily site registrations have tripled in the 4 months since Facebook Connect testing began
• Huffingtonpost.com – Since integrating with Facebook Connect, more than 33% of their new commentor registrations come through Facebook
• Cbsinsider.com – Over 85% of all new user registrations are coming from Facebook Connect

Increased Site Traffic - After implementation, Facebook.com immediately begins sending web site traffic your way. Data from Facebook says that for each story published in Facebook, companies see roughly 3 clicks back to the site.  Nearly half the stories in the News Stream get clicked on. This creates opportunities for the site to encourage more user actions – knowing that each one may result in 3 new visits to their site.

• Lollapalooza.com – Pageviews are up 99 percent, page views per visit are up 34 percent, and the average time on the site is up 20 percent since Facebook Connect implementation
• Surfline.com – July referrals increased 57%, and 38% over the 2009 monthly average (Facebook Connect wasn’t even implemented until July 27th – The means they saw the benefits from just 4 days worth of traffic, not the entire month). August is already off to a great start, with trending at an 83% increase month-over-month, and 148% over the 2009 average

Increased Engagement – Facebook users are used to being social. They are an active group, participating, sharing, and generating more content. Sites with Facebook Connect see a 15-100% increase in reviews. Connected users create 15-60% more content than users who have not connected with Facebook Connect.

• Urbanspoon -  43,000 new users have connected using Facebook Connect. Those users have voted 150,000 times on restaurants , left 22,000 reviews, and uploaded 13,000 photos
• CitySearch - 94% of users who write reviews on the site share those reviews back on Facebook, where 70% of their friends who see the review click on it, and travel back to Citysearch.com

Improved User Experience - Facebook Connect offers users qualitative benefits too. No new site registration is required, simply login using your Facebook credentials. It also makes it easy to share with an existing network of friends or family by publishing activities to the Facebook Newsfeed, with only a couple clicks of the mouse. No typing or emailing required. Given the sheer size of Facebook’s active user base, this type of integration with an individual’s personal network could ultimately become the new “email a friend” feature found on websites worldwide.

Access to 250 million Online Consumers – At the end of the day, companies need to fish where the fish are. And right now, the fish are spending their time on Facebook.com (5 billion minutes a day globally). Opening up a direct pathway from your site to Facebook gives you access, albeit indirectly through your user’s activities, to an entirely new set of people. And for practically no out of pocket cost.

Bonus Round:

Facebook Connect Innovation – Companies that are willing to take on some additional time and effort for more advanced implementations of Facebook Connect are moving beyond the basic benefits above. Sites like the HuffingtonPost are innovating and creating new uses, like HuffPost Social News. This initiative goes beyond allowing users to login using Facebook, and instead mashes up HuffPost news content with the conversation surrounding it, attempting to create a digital water cooler like environment and feel. The intent and prevailing logic is that it will increase engagement and social participation. Based on the results from the other examples above, HuffPost stands a good chance at doing just that.

Increase Revenue – Some e-Retailers have taken notice of Facebook Connect and are beginning to formulate plans for implementing it, while other more progressive companies already have it live (retailers like Jansport and Teavana). According to a report from the WSJ, Jay Allen, Teavana’s vice president of e-commerce, says the conversion rate—a measure of how many shoppers make purchases—for people who use the application is 20% higher than the rate for others, and their average orders are slightly more expensive. Other e-Retailers that have announced plans to integrate with Facebook Connect are Dicks Sporting Goods, Drugstore.com and eMusic.com.

Key Takeaway: Facebook Connect offers immediate benefits to both website visitors and the companies that operate them. Tapping into existing social behavior is the next logical step to brand website & social media integration. Companies should take advantage of the benefits Facebook offers, as they are also immediate (see Surfline example above) and substantial.

Resources: Allfacebook.com has a good directory of some Facebook Connect installations. The most recent and up to date data, news, and examples can be found on the official Facebook Connect News page.

And if you want watch it in action before trying it yourself, check out the Video Overview of Facebook Connect courtesy of Powered Inc.

I’ve been spending quite a bit of time over the past several months thinking about social media monitoring, and the benefits that companies, both large and small, can gain from it. I’ve invested a significant amount of time investigating many of the leading monitoring platforms and tools, and learned there are many nuances to conversation monitoring. I thought others might benefit from my research on this topic. So, I decided to put together a list, not comprehensive but a solid start, of the top social media monitoring tools.

I would also appreciate your help in building on this list. So if you know of additional and worthwhile social media monitoring tools, please contribute to the wiki I have started by submitting additional cases.

If you find the wiki useful, please consider a stumble, bookmark, or digg of this page.