Web Biz Strategy

Updated: How to Create a Pro-Level Facebook Page Without Hiring a Pro

Jo Lilore — Wed, 11 May 2011 00:36:39 +0000

Here is the link for the new version: How to Create a Pro-Level Facebook Page Without Hiring a Pro. This version takes into account the newest batch of updates that Facebook has rolled out for brand Pages. Enjoy, Jo

3 Reasons to include a Photo with every Facebook Status Update

Jo Lilore — Thu, 09 Dec 2010 18:12:04 +0000

In this post I’m going to expand on a topic that I cover in my Facebook Pages optimization guide – using Photos when you do Status Updates for your business or organization. We are talking about uploading a photo to Facebook vs. just posting the message itself. When you do this, your message becomes the [...]

How to Create a Professional Facebook Page without Hiring a Pro

Jo Lilore — Fri, 19 Nov 2010 23:35:58 +0000

Here is the official “Version 1.0″ of the “How to Create a Professional Facebook Page without Hiring a Pro” presentation that I gave to the Social Media Club San Gabriel Valley on Nov. 18. Please feel free to use, distribute and share this version, and let people know where you found it! After a year [...]

Thanks for coming to today’s presentation

Jo Lilore — Thu, 18 Nov 2010 22:07:49 +0000

If you are reading this, thanks for coming to the Social Media Club San Gabriel Valley talk. SGV represent! I haven’t posted to this site in ages, so I’m guessing that any visitors got my biz card today. (Update: or clicked the link from Paula’s post. Thanks Paula!) This is my web business strategy blog. [...]

Take the Google Local fast-track to SEO success

Jo Lilore — Thu, 23 Apr 2009 04:31:32 +0000

In the second half of 2008, Google started including Google Local listings in their results when they believed that you were doing a commercial search (“pizza”) instead of a regular content search. This week they stepped it up, including Google Local results for just about any search you do. This is a game changer. Last [...]

Facebook, here’s an easy one: separate Friends from Fans

Jo Lilore — Mon, 20 Apr 2009 00:21:00 +0000

Recently I’ve been trying to encourage Facebook to reverse their trend of constantly degrading the FB user experience, and my method has been to try to get people to chime in and offer up user experience improvement suggestions. Here’s an easy but crucial user experience improvement for Facebook to implement: separate out Friends from Fans [...]

Why Google is giving away the farm to small businesses

Jo Lilore — Fri, 17 Apr 2009 17:43:47 +0000

Today when I logged into my Gmail account, I was greeted with an invitation to try Video Chat, another service being rolled out by Google in their attempt to have users integrate Google into every aspect of their online experience. Google is certainly not the first company to try this. AOL, Microsoft and Yahoo have [...]

Facebook needs a User Experience intervention

Jo Lilore — Mon, 13 Apr 2009 00:45:40 +0000

Over the past few months, Facebook has done a major update to their site interface, followed by a few smaller changes. Many of these updates have been broadly panned, Facebook groups have sprung up against the changes, and articles have been written criticizing the choices made by Facebook. Why such a negative reaction? Poor User [...]

Let’s kick-start the user experience movement on Twitter with #goodux and #badux

Jo Lilore — Thu, 12 Mar 2009 04:48:09 +0000

When you work in the web business, the concept of “user experience” comes up a lot. That makes sense since real people (web “users”) have to interact with web sites, and someone has to design the interface for those interactions. Good user experience means happy visitors and thereby happy shoppers, customers, volunteers, and leads. But [...]

Twitter & Skittles: Thoughts on a Social Media Campaign

Jo Lilore — Tue, 03 Mar 2009 02:39:08 +0000

Warning: if you don’t know what Twitter is, this post will make no sense whatsoever, so please start here. All others please proceed! This morning I went to Twitter.com and saw a lot of people asking about the www.Skittles.com homepage. I checked it out and found that Skittles had redirected all of their site traffic [...]