Capturing Google Optimize Variation and Experiment IDs within Google Analytics

One of the more peculiar things about running test in Google Optimize is that there is no seamless way to have the Experiment or Variation IDs within Google Analytics for Data Importing and other reporting needs.  This blog posting will help explain what is needed to do to make sure you expose that valuable information to GA.

Continue reading Capturing Google Optimize Variation and Experiment IDs within Google Analytics

Leveraging Older Google Tag Manager Container for Tracking Needs

Looking at the title of this, you would say to yourself, why on God’s green earth would I want to use an older version of GTM? What happens if your site’s CSS conflicts with GTM such that by adding GTM to your site, you break functionality and cant leverage GTM? Well this blog will provide you with the code you will need to have GTM place nice nice with your site. Continue reading Leveraging Older Google Tag Manager Container for Tracking Needs

Getting the Adobe Analytics s object to be Globally Scoped in DTM and Launch

It can be quite frustrating when you need to leverage a value that is set by the s object (for example s.eVar1 which is Gender) within a third party tag and you see the infamous “Uncaught Reference Error: s is not defined” appear.  To best circumvent this moving forward, please continue to read for the solution.

Continue reading Getting the Adobe Analytics s object to be Globally Scoped in DTM and Launch

Removing Events from s.events in Adobe Analytics

Lets say you are using Adobe Launch and want to make sure within your rule you are removing any potentially unwanted events from coming across but you are not sure how to set this up. This blog post will show you how to quickly put this in place so that you don’t have to worry about any potential unwanted capture of that data. Continue reading Removing Events from s.events in Adobe Analytics

Adobe DTM and Launch Helpful Tip – Capture CSS Data

For many non programmers and those unfamiliar with CSS, getting the correct information to key off of can be challenging and sometimes downright insurmountable. This blog post will provide you with the key item you can leverage to grab that information and track your links accordingly. Continue reading Adobe DTM and Launch Helpful Tip – Capture CSS Data

Trigger an In-App Message from an Adobe Audience Manager Segment

Are you leveraging Adobe Analytics to track your mobile app? Wouldn’t it be cool if you also leverage your Analytics tracking to potentially trigger an in-app message based off of a segment from Audience Manager? This blog post will describe how that can be done. Continue reading Trigger an In-App Message from an Adobe Audience Manager Segment

Digital Marketing Tips & Tricks