Web Analytics India Blog

Conversion tracking with Google Analytics

Anil — Tue, 15 Sep 2009 18:11:50 +0000

There had been lot of requests from the people who attended the seminar of Google Analytics Conversion University to share the presentation. The presentation was done by Ravi from Tatvic and we are truly indebted to Neha Jain and Dinesh Jain for making this conference possible. There was a great learning for everyone who attended there.

The presentation here is available for your review and you are welcome to share your questions, comments, thoughts on it.You can also click thru to slideshare and download a copy of the presentation.

Conversion Tracking with Google Analytics

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Xchange Web Analytics Conference 2009

Anil — Tue, 25 Aug 2009 05:50:19 +0000

In the past five years there has been enourmous growth in web analytics related events, starting with web anlaytics wednesdays, Vendor events like Omniture summit, WebTrends Engage, Emetrics and few more.

I have been fortunate enough to attend few of these event travlleing all the way from India, However here’s a conference which is dedicated to Web Anlaytics Industry, and if you are a part of web analytics industry and want to a peak on what’s coming next, this event is certainly a must attend!

Here’s the icing on the cake, for all our readers here’s a discount coupon “XCTATVIC” which gives you 20% off on your registration, Get Started here

The X Change conference is the web analytics industry’s premier gathering, specifically targeting experts and those practitioners who are serious about digital measurement. Past participants include Best Buy, Schwab, AOL, PayPal, Turner, Intuit, Yahoo!, Avaya, The Gap, and many more.

It was initiated in year 2008 with joint effort of Semphonic and Web Analytics Demystified with the aim of bringing together a selective group of the best minds in web measurement for in-depth conversation in a unique peer to peer format.

Three Reason to attend the Xchange Conference 2009

Founding Father’s Keynote Speech

This time X Change Conference Announces its first ever gathering of the Web Analytics’s industry trailblazers Brett Crosby (Google), Matt Cutler (Visible Measures), Bob Page (Yahoo!), and John Pestana (ObservePoint) also known as “Founding Fathers of digital measurement” at X Change 2009.

Collectively, these four have had a hand in the vast majority of web and video measurement on the Internet. These “Founding Fathers Keynote Panel” members would talk about what they hoped to accomplish years ago, how they see the industry today, and where they think the digital measurement industry is heading.

Discussions in Huddles

X CHANGE is made up of small group conversations or “huddles” where participants join 12 to 15 fellow professionals and a facilitator who is considered as an expert in his/her field. Together they explore common problems and possible solutions. Choosing Huddle you want to be in is absolutely flexible.

It’s a fantastic opportunity to TALK and WORK in-depth with the best practitioners in areas they are most expert. Panel includes some of the renowned web analytics professionals from AOL, Barclays, Best Buy, Charles Schwab, Discovery, Forrester, HP, Intuit, Kohler, Nokia, Turner Broadcasting and The New York Times.

Think Tank Training

It is a unique opportunity to leapfrog countless hours of training with our 1 day Advance web analytics training and definitely an unmatched opportunity unavailable anywhere else.
The aim of this conference is to provide a unique experience tailored to web analytics Professionals and it would create unusual, personal, more reflective session for X Change’s deep, conversation-based explorations of the key issues in web analytics says “Eric Peterson co-sponsor of X Change Conference and CEO of “Web Analytics Demystified”

More information including registration and session details can be found online at xchangeconference or by calling SEMphonic at 800 763-2821

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Google Analytics Conversion University in India

Anil — Fri, 17 Jul 2009 12:15:47 +0000

GOOGLE ANALYTICS CONVERSION UNIVERSITY

After a successful Search masters event early this year, For the first time in India, Google is organizing Google Analytics conversion university event at its office in Gurgaon India.

Why and who should attend

Do you have anything to do with digital media or online marketing? Are you spending online? Are you responsible for Online Marketing ROI. If yes then here’s a great event to understand how Google Analytics can help you with all your digital marketing needs.

The Agenda

The Agenda consists of presentations and insights from Google Analytics in house experts, In addition the first three Google Analytics Authorized Consultants in India would be presenting on various topic.

Jesse Nichols – Google, Mountain View – Guest Speaker
Jesse Nichols works on the AdWords Agency Team and is a “Guru” in both Google Analytics & Google Website Optimizer. He has been involved in various forms of Direct Marketing (online and off) for the past 6 years, and for the past 2 years has been working to increase adoption and an in-depth understanding of Google Analytics among online marketers.
His current role is split between managing relationships with prominent Online Marketing Agencies (Search & Digital) and connecting Agencies and Google Analytics through partner program. Jesse has a degree in Philosophy from the University of Michigan, and dabbles in photography and stand-up comedy.
Here’s an overview of the Sessions Agenda

Introduction to Google Analytics
Introduction to Partner Program and Google Analytics IQ
Guest Speakers
- Vivek Bhargava – Communicate2 - Integrating with Google Analytics
- Carl D’Souza – Interactive Avenues - Google Analytics Enterprise Ready
- Ravi Pathak – Tatvic – Conversion with Google Analytics
Connecting the Dots: How Web Analytics Allows for smarter Business Decision
Google Website Optimizer
Webmaster Tools
Panel Discussion

How to Register:

You can register HERE

Note: The Registration is limited, the registration will be confirmed by Google a week before the event.

Where

Google India Pvt Ltd
8th and 9th Floors
Tower C Building No.8
DLF Cyber City
Gurgaon India
122002

This is indeed a great step for web analytics enthusiast and web analytics in general in India. So will you be there ? Drop in a comment.

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Tatvic now Google Analytics Authorized Consultants

Anil — Sun, 07 Jun 2009 15:01:01 +0000

It’s been a while i have been working with Tatvic, a Web Analytics and Optimization consulting company. Leading the web analytics out there, the biggest achievement apart from all the customer reviews and satisfaction is when we recently became Google Analytics Authorized Consultants, The third in India and very first in South India.

Not all this in a small time frame of just a year after starting up, it’s a great achievement to the team at Tatvic.

You can now reach Tatvic directly for all your Google Analytics queries be it

Google Analytics Features
Google Anlaytics Implementation Audit
Google Analytics Advanced Implementation (Basic and Rich Media Implementation)
Google Analytics Tweaks and Support ( Custom Reporting, Advanced Segment, Profiles and Filters)
Google Analytics Integrations ( AdWords, Website Optimizer, AdSense & Youtube)

Or any other questions/doubts you have in general, and we’ll be glad to answer them for you.

We are also working on some pretty neat tools for auditing your GA data, and some sleek API tools, watch out for it. Meanwhile we are also trying to set up Google Analytics training, look out for information on this blog or follow Tatvic’s blog or follow tatvic on twitter @tatvic

You Can know more about Google Analytics services offered by Tatvic here

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Web Analytics Posts Round up May 30

Anil — Sat, 30 May 2009 17:32:12 +0000

Ok here’s more reading for all you web analyst out there. Some great articles worth spending some time on.

Web Analytics Industry:

Omniture

Tracking Organic keyword by ranking
Engineering Services Omniture: An article which’ll help you understand when you need to reach out for custom tracking or tweaks
Video Reporting in Omniture
Event Pathing – Omniture SiteCatalyst

Google Analytics

Landing Page Optimization

Optimizing Website and Landing Page Copy

Adwords:

Usability

Top 6 User testing mistakes and how to avoid them

Other Prominent Blog posts/Article

Here’s some video worth watching!

Useful Key Performance Indicators (KPIs) for Small Businesses – Avinash Kaushik

Google Analytics Strategy:

Google Analytics features: Pivoting & Secondary Dimensions

Happy Reading!

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Web Analytics Weekend reads may23

Anil — Fri, 22 May 2009 18:59:23 +0000

It’s been really sometime you saw some posts, i was away on a long vacation and had lot of catching up to do. Here’s some posts worth reading in the weekend. Some great posts and updates.

1.) Stephane Hamel Immeria.net: Stephane covers his Web Analytics Maturity model in this presentation. A great way to measure where your firm stands in terms of Web Analytics Maturity.

Web Analytics Maturity Model

2.) ROI Revolution Blog: A must read article to understand the optimal usage of Google Analytics advanced segmentation for ecommerce sites
5 Advanced Segments for Ecommerce Analysis

Tracking Transactions back to initial referrer with Google Anlaytics

3.) Enhanced Search Query Reports: Adwords reporting update

The Search Query Performance report will show all queries that resulted in a click, where the user has not specifically blocked their referrer URL. In other words, this includes all queries that you would see in your server logs or if you use a tool like Google Analytics. So you can now actually see the search term (clicked) report in your adwords.

4.) Dennis Mortensen’s Visual Revenue Blog: One Blog i dont miss reading, check out the latest presentation worth every minute.

Tomorrows Web Analytics Technology and Usage

5.) Measuring Social Media Ads: Wondered where to start and what to measure for all your social media campaigns, here’s a great set of best practices and guide released by IAB.

Econsultancy:

IAB Article
Found any intresting read/article or blog post? let us know via comments.

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Google Analytics Launches API

Anil — Wed, 22 Apr 2009 07:08:13 +0000

Probably the most awaited feature was the API for google analytics. This has been long overdue and here it is now. Analytics Data API’s are seen as the next step in web analytics, which gives you the flexibility to take ur data and use the way you want it. Here’s some quick uses of data API’s

Develop a Standalone Application: Ok now this is very useful if you know analytics needs of your organization and would like to build a “custom” application which shows the data and metrics specific to organization/Departments!, or even better you could build 3 different apps say one for the “marketing team” and one for the “Products team” and one for the “management team”. Of course all this can be done if you have the time and resource.

Data Sources Mashup: The whole point of API’s is Data Mashup!, assuming you have different Data sources (who does’nt now?) you can now say pull ur lead generation data and mashup with Google Aanlytics data giving you a holistic view of your web performance. That’s just one example, you can do more mashups if you have API available from your email marketing service provider, or your ad partner and many more!

Analytics everywhere!: for all the data lovers, you really dont have to login to google analytics anymore, with API’s you can create iphone/andriod apps (there are few already) and access your data on the go!.

Right so if you want to get started! Here’s where you go

Google Analytics API Code Base

Google Analytics Tracking Overview

Google Analytics GAjs reference

What more! Google Analytics team has provided client libraries to abstract and simply the process for JavaScript and Java Programming Languages:

Keep yourself Updated Join these groups/forum

Google Analytics API Notify: for the latest news/updates on API

Google Analytics API Group: Checkout the latest products/apps being created by various folks here

Checkout Examples here

All the Examples can be found HERE

Few Examples which stands apart are

1.) Polaris Desktop Widget: An Adobe Air application, free to use (one Account/one profile only) and they also have a paid version:

2.) Concentrate by Juice Analytics: Concentrate is an innovative long-tail search analytics tool designed for SEO and paid search professionals who want to make sense of search keyword data and make the most of search investments.

3.) Axiom CMS: A great example of how GA is integrated with CMS

Have more informaiton/examples on the API, share it via comments. So what’s your API plan how do you plan to use it ?

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Notes Searchmasters09 Google India Event – Bangalore

Anil — Tue, 17 Mar 2009 06:10:36 +0000

Late to write this, but here it goes

The Searchmasters09 was indeed a great event to attend, one of the first event hosted by Google in India. This event had great sessions to keep one occupied for the entire day. Here’s a brief overview of what’ll happened in the event.

The event started with a talk from Vivaik Bharadwaaj (Manager of the Search Quality Evaluation team) who spoke about why this conference was held, and also an introduction to the “Indian webmaster community” . He also gave a overview of Google’s initiatives in India and future plans.

He then shared some findings by Google about “India’s internet” status. Here are few important things i could make a note of

Internet users – 81 million
Internet subscribers 11.7 million (BB)
Mobile users – 287 million
Mobile internet capable 75.6 million
Mobile is the next big thing!

What works in Internet market in India, or rather what’s popular right now?

Entertainment
Education/job
Banking/finance
News/
Travel
Directory
Others

On the terms of how sites in India are doing, here’s what Google Observed

Most site does not have robot.tx
No xml sitemaps ( majority of site dint have it )
Half of the sites analyzed dint have html sitemaps
Most of the site missing metatags.

India specific initiatives by Google

Orkut communities, India corporate blog, mobile search, transliteration tool, webmaster help forum, Google bus (a bus which is internet enabled, spreading knowledge of internet – started of in Chennai)

Webmaster Central and Beyond – Adam Lasnik – Mountain View

A sampling of best practices

Discovery (getting great pages discovered)
Accessibility (for googlebot and users)
Promotion (having your pages stand out)

What you can do with webmaster tools?

Diagnose issues: crawl errors, robot.txt concerns
Change settings: canonical domain, crawl speed
Get insights: Back links, referring keywords
Make improvements: enhanced 404 pages, sitemaps

Webmaster Best practices details

Discovery: Helping Google find our page

Sitemaps: A must have preferably in two formats

HTML: have this in your site
XML: this is great to have!

How do these help?

It tell the search engine, these are the pages I want you to look, these are the priority of the pages

Links: A bit more about links

Properties of good links

Just like good friends – attracted naturally
From trustworthy, relevant, choosy sources
Similar to votes: they’re given consciously

How can you get good links?

Create a notable site with original and compelling content
Participate thoughtfully in communities
Make pages easy to share and link to

Remember! Links that aren’t worth it

Those you beg, trade, bargain or pay for
Links from sources that aren’t respectable or selective

** don’t focus on beauty focus on function!

Content is really the foundation

Great Content is

Original: your own information or commentary
Compelling: People are likely to note and share it
Accessible: Users and Google bot can find and understand it

2.) Accessibility: Make your site accessible:

You site is accessible when users and googlebot can

load all the pages
Navigate successfully from page to page
See what’s on each page
Understand the content

Other points to ponder

And when users can bookmark their favorite pages, Homepage or even just “[company name]” is useless when reviewing history/bookmarks! Make sure page title is included as a best practices
Share pages with others Via social networks like orkut & facebook) business networks, email,im
Transact appropriately on your site ( submit forms, order materials, etc)
** javascript are missing on many users, Ensure you have your site enabled for them
The most important word to remember is*****TEXT******, Even if it’s video, talk about it in text. Your core content and navigation should be in plain text

Testing Accessibility

Access your site with different browsers
This includes mobile browsers and screen readers
Also a text only browser, such as lynx
Or at minimum, a regular browser with JavaScript turned off
Make sure you not only browse but transact
Try submitting a form conducting a search etc
Have colleagues test it out

From accessibility to understanding

Ensure people and search engine understand what your pages are about
Create title tags, that are brief, descriptive, and compelling
Annotate photos with alt tags and user descriptive filenames
Add thoughtful text to give context
Effective use of Page titles

Good titles are

Specific to the page
Mention the company or organization
Are phrase based not a sentence
Making most of your images
Use alt text
Good Example: src=googlebot.jpg” alt =” googlebot with flowers”
Bad Example: googlebot photos with flowrers
Use descriptive filenames
Describe appropriately in plain text
Be Kind: Optimize your images for users.

Suggestions for Images, videos and more non text!

Use Points to check for / questions asked
*video xml
*transcript of the videos will help!
Keyword density does not have huge importance
Business name:city:what the page is about ( do not repeat it many times)

Google Custom Search! Rajat Mukherjee (Product Manager – Google Custom Search platform)

One of the most widely used internal search tools, It helps customize the Index, Ranking and Presentation

Why CSE

Users today use search to navigate sites and find information
Search integrated in minutes using look and feel of your own site
Better user retention via target search instant high relevance
Better clickthru rates and conversion on your site
Enhanced indexing via cse index and on demand index
1. On demand indexing: give a portion of your site all content will be indexed within 24 hours
Features such as labels, synonyms, date biasing, promotions
1. Synonyms/acronyms – you can now promote certain things for select queries (can be urls or information)
Monetize with relevant ads via custom search keywords
1. Features like, add keywords for relevant ads
Advanced api’s customization, branding and support options
1. Branding options available
Integrated with Google platform, webmasters tools, sitemaps

Google Analytics and Google Web Optimizer:

This session was an Introduction to Google anlaytics and Google Web Optimizer tool. The following was covered in this session.

Introduction and capabilites of Google Anlaytics
Implementation and new features
Google Analytics Custom Segmentation
Tracking Campaigns and rich media
Google Analytics reports explanation
Google weboptimizer introduction
Using A/B Test and Multivariate tests
Advantages of Testing
Resources and Help

Next Steps by Google as some suggested is

Hold more events in India
Dedicated events to other Google products used by web masters

P.S: these were the random notes i took. There are few more folks who wrote about the event, find the links below.

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Google Analytics Variable List

Anil — Mon, 23 Feb 2009 06:21:48 +0000

Google Analytics is indeed one of the best web analytics tool around, and what more can you ask when it’s free. While i was doing a training for our new interns one of the task suggested was to understand all available variables in Google analytics.

Ok so here’s the list of Variables (credit goes to Anuj) in google analytics, it’s function, when it’s used and some examples for each. This list can be quite handy when your doing a QA of your Google Analytics Implementation.

utmac
Function:Account String. Appears on all requests.
Example:utmac=UA-2202604-2

utmcc
Function:Cookie values. This request parameter sends all the cookies requested from the page.
Example:utmcc=__utma%3D117243.1695285.22%3B%2B __utmz%3D117945243.1202416366.21.10. utmcsr%3Db%7C utmccn%3D(referral)%7C utmcmd%3Dreferral%7C utmcct%3D%252Fissue%3B%2B

utmcn
Function:Starts a new campaign session. Either utmcn or utmcr is present on any given request. Changes the campaign tracking data; but does not start a new session
Example:utmcn=1

utmcr
Function:Indicates a repeat campaign visit. This is set when any subsequent clicks occur on the same link. Either utmcn or utmcr is present on any given request.
Example:utmcr=1

utmcs
Function:Language encoding for the browser. Some browsers don’t set this, in which case it is set to “-”
Example:utmcs=ISO-8859-1

utmdt
Function:Page title, which is a URL-encoded string.
Example:utmdt=analytics%20page%20test

utme
Function:X10 Data Parameter
Example:Value is encoded.

utmfl
Function:Flash Version
Example:utmfl=9.0%20r48&

utmhn
Function:Host Name, which is a URL-encoded string.
Example:utmhn=x343.gmodules.com

utmipc
Function:Product Code. This is the sku code for a given product.
Example:utmipc=989898ajssi

utmipn
Function:Product Name, which is a URL-encoded string.
Example:utmipn=tee%20shirt

utmipr
Function:Unit Price. Set at the item level. Value is set to numbers only in U.S. currency format.
Example:utmipr=17100.32

utmiqt
Function:Quantity.
Example:utmiqt=4

utmiva
Function:Variations on an item. For example: large, medium, small, pink, white, black, green. String is URL-encoded.
Example:utmiva=red;

utmje
Function:Indicates if browser is Java-enabled. 1 is true.
Example:utmje=1

utmn
Function:Unique ID generated for each GIF request to prevent caching of the GIF image.
Example:utmn=1142651215

utmp
Function:Page request of the current page.
Example:utmp=/testDirectory/myPage.html

utmr
Function:Referral, complete URL.
Example:utmr=http://www.example.com/aboutUs/index.php?var=selected

utmsc
Function:Screen color depth
Example:utmsc=24-bit

utmsr
Function:Screen resolution
Example:utmsr=2400×1920&

utmt
Function:A special type variable applied to events, transactions, items and user-defined variables.
Example:utmt=Dog%20Owner

utmtci
Function:Billing City
Example:utmtci=San%20Diego

utmtco
Function:Billing Country
Example:utmtco=United%20Kingdom

utmtid
Function:Order ID, URL-encoded string.
Example:utmtid=a2343898

utmtrg
Function:Billing region, URL-encoded string.
Example:utmtrg=New%20Brunswick

utmtsp
Function:Shipping cost. Values as for unit and price
Example:utmtsp=23.95

utmtst
Function:Affiliation. Typically used for brick and mortar applications in ecommerce.
Example:utmtst=google%20mtv%20store

utmtto
Function:Total. Values as for unit and price.
Example:utmtto=334.56

utmttx
Function:Tax. Values as for unit and price.
Example:utmttx=29.16

utmul
Function:Browser language.
Example:utmul=pt-br

utmwv
Function:Tracking code version
Example:utmwv=1

P.S: Related Posts

7 Habits of effective Google Analytics User

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Searchmasters09 event open invitation

Anil — Fri, 20 Feb 2009 15:03:44 +0000

After i wrote about the Searchmasters event in bangalore this month end, many readers reached out to me for the invites and passes. I reached out to Google to see if i could get more passes and i was pleased to see a mail from google announcing “Open invitation for searchmasters event”.

Here’s the excerpt so go ahead and register now and hopefully you should get an invite soon!

As you know, the event has limited seats and we have almost reached full capacity.
You can register through, or point your referrals to, the registration link mentioned in our latest blogpost: Opening invitations for Search Masters 09
We cannot guarantee a slot, but will send a registration confirmation mail only if you are slotted for the event.

Do drop me a note in case you get a invite so we could catchup and for those who cant make it. I’ll make sure i cover all the sessions via this blog.

Searchmasters09 -Bangalore Registration Link

P.S: In case you have any specific question you would like to ask on the sessions covered. Please mail me or leave a comment here. I’ll be glad to get that answered for you

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