Web Analytics Cookbook

Back from Long Summer Break

admin — Thu, 27 Aug 2009 12:57:11 +0000

Hello all I’m back from my unusually long summer break, hope to be able to write new articles soon!!

24th of June 09: Web Analytics Wednesday

admin — Tue, 19 May 2009 07:56:12 +0000

For our swiss Web Analysts, Marketers and anyone interested in this subject, the WAA’s (Web Analytics Association’s) Web Analytics Wednesday will be held on 24th of June 09 in Lausanne Switzerland. Signup here: Web Analytics Wednesday Lausanne, 24th of June 09 Would be glad to meet you there!

Rating System on Web Analytics Cookbook

admin — Mon, 18 May 2009 12:26:06 +0000

Dear all I just added a rating system to my blog, in order to obtain a vague idea if you like or not my posts… I would appreciate any feedback! Thanks

Maximum URL Length Web Analytics

admin — Mon, 27 Apr 2009 09:41:20 +0000

I received an organic search visit with the search phrase “maximum length of a URL web analytics”. So the answer: To my knowledge, there is no limitation in URL lengths due to analytics softwares. However, maximum URL length depends on browsers. Currently, IE 7 is limited to 2048 characters in terms of URL that can be [...]

Maximum Length of Configuration Values in WebTrends

admin — Thu, 23 Apr 2009 09:15:46 +0000

In my modest experience configuring WebTrends custom reports, I happened to stumble upon some nifty idea to create a new report, but then, once half way through configuration, some undocumented and unexpected limitation of the length of a configuration value suddenly annihilated all my hopes… Therefore, I decided to start this post, where I will collect [...]

Custom Report on Traffic Origin

admin — Tue, 21 Apr 2009 10:30:10 +0000

I just completed a report which might interest many marketers but isn’t available by default in WebTrends. It is a report showing distribution of traffic origin among Organic, Paid Search and Paid Referral (Marketing Campaigns): Here is how to create it: Create a dimension called traffic origin Base it on Entry request Click Advanced Override Default String to “Organic” Apply regular [...]

Parent/Child Profiles - Basics

admin — Fri, 03 Apr 2009 12:06:29 +0000

Finally, the first post out of this series. I decided to start off with some basics. Basics about what Parent/Child profiles are, can do, and can’t do. In other words, I want to give you some idea to help you decide whether Parent/Child profiles can be useful to accomplish what you want to do. A Parent/Child [...]

Announcement: Parent/Child Profiles Posts

admin — Wed, 25 Mar 2009 12:56:22 +0000

Working with parent/child profiles in WebTrends made me understand that there are quite some considerations and pitfalls to take into account before using them. My next series of posts will be about different aspects of this functionality. Hope to find the time soon… PS: Feel free to leave me a comment here if you are interested on this [...]

Multi Homed Domain Tracking - Part II

admin — Tue, 17 Mar 2009 14:29:05 +0000

Another challenge when tagging multi homed domain is to correctly set the first party cookie domain in the WebTrends base tag. Unless the number of domains is limited, and you feel like creating a distinct tag for each domain (which might as well imply bigger implementation effort…), there is a small code which can do the [...]

Multi Homed Domain Tracking - Part I

admin — Tue, 17 Mar 2009 13:28:18 +0000

In my first post, I would like to share a small code I have implemented to tweak the WebTrends client-side tag to cope with web sites that have multiple domain aliases. While having multiple domain aliases for the same web site might jeopardize your ranking in search engine indexes, the problem on the WebTrends reporting is that the [...]