Web 2.0 & Mobile Market Analysis

An Innovative advertising model for marketing iPhone Applications

2009-04-02T14:04:00.003+05:30

AdMob, one of the top mobile advertising networks has come up with an innovative advertising model for iPhone Applications.

Through AdMob Download Exchange, new users can discover your application from inside hundreds of other applications.

The AdMob Download Exchange works like this:
If you have an iPhone application and register the same with AdMob, you can display the ads of other applications who have registered with Download Exchange. In exchange, your ads will be displayed in the other applications for free.

AdMob has also extended this concept to the iPhone Websites along with iPhone applications.

This seems to be a very interesting concept and I feel this idea will be extended to other mobile platforms as well in near future…

A look at the Global Smartphone MarketShares of leading players

2009-03-27T15:28:00.006+05:30

The global smart phone market space is fast changing... Though Nokia is the undisputed leader, Blackberry and iPhone are fast catching up..

As per Gartner press releases, Nokia's market share has decreased from around 50% in Q3,2007 to around 40% in Q4,2008. Where as Blackberry has increased it's market share from around 10% in Q3,2007 to 20% in Q4,2008 and iPhone has increased it's market share to around 10% in Q4,2008.

But one point to note is that though iPhone has seen a tremendous growth in Q3,2008 because of launch of iPhone 3G, it couldn't maintain that in the following quarter there by a decrease in the market share...

Nokia should certainly watch out for iPhone and Blackberry..... and Apple and RIM seem to be in right track to alter the market dynamics in Smartphone Market...

Going Twitter Way --- Now it's turn of Youtube

2009-03-27T11:26:00.003+05:30

Twitter is the way the world is heading too....
The latest one to go that way is YouTube.... Below every video in youtube, when one clicks on Share link, they will find Twitter Option along with Facebook & MySpace Option which users are already aware of...Already many websites and blogs have the "Share to Twitter" button...

This is what youtube has announced in their blog regarding new twitter feature -
" Everyone's on The Twitter these days, so we've added a "share to Twitter" button under the Share options so you can easily send a video into your Twitterstream"..

A recent survey by Nielsen has indicated that the Unique visitors to Twitter has increased 1,382 percent year-over-year, from 475,000 unique visitors in February 2008 to 7 million in February 2009. This is a tremendous growth and certainly everyone involved in internet space should certainly take a note of this.