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	<title>User Driven Change</title>
	
	<link>http://www.userdrivenchange.com</link>
	<description>Give Them What They Want</description>
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		<title>9 Steps to Better Conversion Rates</title>
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		<pubDate>Fri, 06 Nov 2009 00:20:21 +0000</pubDate>
		<dc:creator>Carlos del Rio</dc:creator>
				<category><![CDATA[New]]></category>
		<category><![CDATA[carlos del rio]]></category>
		<category><![CDATA[color scheme]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[general principles]]></category>
		<category><![CDATA[joe sugarman]]></category>
		<category><![CDATA[professional results]]></category>
		<category><![CDATA[white space]]></category>

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credit: JOE M500
Regardless of your intended conversion or the type of users you attract, the following are some general principles that will help your website communicate clearly with anyone.

Avoid Clutter
Create a Visual Path
Be Consistent About Everything…Almost
Break Color Scheme for Action Elements
Scanning, Not Reading
Put the Reading Somewhere
Build Content Top, Left, Right then Bottom
Streamline Your Processes (Don’t [...]]]></description>
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		<title>The Carlos and Jeff In Video</title>
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		<pubDate>Thu, 05 Nov 2009 19:04:47 +0000</pubDate>
		<dc:creator>Carlos del Rio</dc:creator>
				<category><![CDATA[Book]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[New]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[carlos del rio]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[video]]></category>

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		<description><![CDATA[I want to share some of the interviews that Jeff and I have done this year.
You can find Jeff about two-minutes into this video. Also checkout Internmatch, the people who made the video.

I give some tips on engaging social media. I totally &#8220;borrowed&#8221; the 60 30 10 rule from @kevinurie

]]></description>
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		<item>
		<title>How Do People Who Want Information Behave?</title>
		<link>http://feedproxy.google.com/~r/UserDrivenChange/~3/U6WyzYbz4Q8/how-do-people-who-want-information-behave</link>
		<comments>http://www.userdrivenchange.com/how-do-people-who-want-information-behave#comments</comments>
		<pubDate>Wed, 04 Nov 2009 22:42:28 +0000</pubDate>
		<dc:creator>Carlos del Rio</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Book]]></category>
		<category><![CDATA[New]]></category>
		<category><![CDATA[carlos del rio]]></category>
		<category><![CDATA[site]]></category>
		<category><![CDATA[user driven change]]></category>

		<guid isPermaLink="false">http://www.userdrivenchange.com/?p=660</guid>
		<description><![CDATA[
credit: Nic&#8217;s Events
How can you tie a behavior like researching to analytics metrics?
Researching users read your content and look at your pictures—they spend time and look around. They don’t generally make contact, unless they are near a
decision. Do you provide enough information that users can go from uninformed to informed in a single visit?
What are [...]]]></description>
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		<title>Free Download!</title>
		<link>http://feedproxy.google.com/~r/UserDrivenChange/~3/NbLw0Whz2XY/free-download</link>
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		<pubDate>Tue, 03 Nov 2009 01:17:29 +0000</pubDate>
		<dc:creator>Carlos del Rio</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Book]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[New]]></category>
		<category><![CDATA[carlos del rio]]></category>
		<category><![CDATA[download]]></category>
		<category><![CDATA[web analytics books]]></category>
		<category><![CDATA[white paper]]></category>

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		<description><![CDATA[
credit: knittingturnip
Thanks for reading our blog!
Jeff and I have been toiling away on a white paper on leveraging Twitter that will be available in the near future.
We cover:

Advanced Search Modifiers
Leveraging Third Party Tools
Performance Indicators for Social Media

We also created a simple reputation portal that leverages Twitter Search to accompany the white paper to help you [...]]]></description>
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		<item>
		<title>Google Search: Intentional Customer Barriers</title>
		<link>http://feedproxy.google.com/~r/UserDrivenChange/~3/G4YYAPFRQ4c/google-search-intentional-customer-barriers</link>
		<comments>http://www.userdrivenchange.com/google-search-intentional-customer-barriers#comments</comments>
		<pubDate>Thu, 15 Oct 2009 22:38:46 +0000</pubDate>
		<dc:creator>Carlos del Rio</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[New]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[carlos del rio]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[search engine]]></category>

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		<description><![CDATA[




Credit: D&#8217;Arcy Norman
What is the primary purpose of Google? To connect searches to content, right? Well, not exactly.
Even though most users think that Google&#8217;s purpose, and goal, is to be a search engine their real goal is to sell advertising. Now they are even selling advertising in the Local Business Search.
Twitter just introduced me to [...]]]></description>
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