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	<title>Urban Bellwether &#124; Social Media &#38; Relationship Marketing</title>
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	<description>Engage &#124; Enhance &#124; Empower</description>
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		<title>Urban Bellwether &#124; Social Media &#038; Relationship Marketing</title>
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		<title>Is marketing value hiding in your family name?</title>
		<link>https://eamcc.wordpress.com/2013/07/18/marketing-value-in-your-family-name-eamccaffrey/</link>
		
		<dc:creator><![CDATA[Elizabeth A. McCaffrey]]></dc:creator>
		<pubDate>Thu, 18 Jul 2013 14:00:34 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[family name]]></category>
		<category><![CDATA[marketing value]]></category>
		<category><![CDATA[Middle Ages]]></category>
		<category><![CDATA[Shotwell]]></category>
		<category><![CDATA[Skullcandy]]></category>
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					<description><![CDATA[Is marketing value hiding in family names—mine or yours? I’m not talking value by association, e.g., Rockefeller, but value linked to attributes or achievements. A recent article on feature/benefit naming conventions in the middle ages got me to wonder. ]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5858</post-id>
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			<media:title type="html">Dog food with value proposition</media:title>
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		<title>Citi bikes deliver two-up on customer service</title>
		<link>https://eamcc.wordpress.com/2013/07/09/citi-bikes-deliver-two-up-on-customer-service/</link>
		
		<dc:creator><![CDATA[Elizabeth A. McCaffrey]]></dc:creator>
		<pubDate>Tue, 09 Jul 2013 14:03:12 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Bicycle sharing system]]></category>
		<category><![CDATA[Citi Bike]]></category>
		<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[New York City]]></category>
		<guid isPermaLink="false">http://urban-bellwether.com/?p=5772</guid>

					<description><![CDATA[Bicycling in NYC? Never easy, the Citi Bike℠ bike sharing program brought its own tribulations and triumphs on launching just after Memorial Day. No customer service appeared in sight to get riders started. Just a docking station and what looked like a tall, narrow ATM. And, of course, an app for smart phone users. Quickly, Brooklynites were [&#8230;]]]></description>
		
		
		
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			<media:title type="html">Citi Bike in NYC</media:title>
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		<title>Tread softly and bring Stonyfield yogurt</title>
		<link>https://eamcc.wordpress.com/2013/07/02/stonyfield-yogurt/</link>
		
		<dc:creator><![CDATA[Elizabeth A. McCaffrey]]></dc:creator>
		<pubDate>Tue, 02 Jul 2013 15:36:14 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand aspirations]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stonyfield Farms]]></category>
		<guid isPermaLink="false">http://urban-bellwether.com/?p=5712</guid>

					<description><![CDATA[During May-June 2013, the lid of each individual Stonyfield yogurt cup covers ;extends warm greeting to a cool and creamy brand experience with a hearty hashtag "WakeUpWithStonyfield."]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5712</post-id>
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			<media:title type="html">Stonyfied Yogurt Cup Covers</media:title>
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			<media:title type="html">Image representing Stonyfield Farms as depicte...</media:title>
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			<media:title type="html">Community is all around you</media:title>
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		<title>Frye boots do their own brand talking</title>
		<link>https://eamcc.wordpress.com/2013/03/07/frye-boots-do-their-own-brand-talking/</link>
					<comments>https://eamcc.wordpress.com/2013/03/07/frye-boots-do-their-own-brand-talking/#comments</comments>
		
		<dc:creator><![CDATA[Elizabeth A. McCaffrey]]></dc:creator>
		<pubDate>Thu, 07 Mar 2013 13:30:24 +0000</pubDate>
				<category><![CDATA[Engagement]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[empowerment]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[sound trademarks]]></category>
		<category><![CDATA[The Frye Company]]></category>
		<guid isPermaLink="false">http://urban-bellwether.com/?p=5643</guid>

					<description><![CDATA[Major brands come with a sound trademark that can be actively managed. Here's a lesson learned from Frye Boots. ]]></description>
		
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			<slash:comments>2</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5643</post-id>
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			<media:title type="html">eamcc</media:title>
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			<media:title type="html">Frye boots, women</media:title>
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		<title>Five Brands Strive Greatly &#8211; January 2013</title>
		<link>https://eamcc.wordpress.com/2013/02/22/five-brands-strive-greatly-jan-2013/</link>
		
		<dc:creator><![CDATA[Elizabeth A. McCaffrey]]></dc:creator>
		<pubDate>Sat, 23 Feb 2013 00:30:25 +0000</pubDate>
				<category><![CDATA[Engagement]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[engage]]></category>
		<category><![CDATA[J.C. Penney]]></category>
		<category><![CDATA[motivators]]></category>
		<guid isPermaLink="false">http://urban-bellwether.com/?p=5559</guid>

					<description><![CDATA[Brands are striving greatly to engage customers this January 2013. Doing a tag cloud essay featuring five of the biggest brand stories reveals the core issues at work and the tactics brands are applying. ]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5559</post-id>
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			<media:title type="html">Brand Engagement</media:title>
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			<media:title type="html">delicious button</media:title>
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		<title>Radio&#8217;s first commercial &#8211; 90 years ago</title>
		<link>https://eamcc.wordpress.com/2013/01/16/radios-first-commercial-90-years-ago/</link>
					<comments>https://eamcc.wordpress.com/2013/01/16/radios-first-commercial-90-years-ago/#comments</comments>
		
		<dc:creator><![CDATA[Elizabeth A. McCaffrey]]></dc:creator>
		<pubDate>Wed, 16 Jan 2013 15:23:12 +0000</pubDate>
				<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://urban-bellwether.com/?p=5483</guid>

					<description><![CDATA[Thanks go out to John McDonough of NPR for his article, &#8220;First Radio Commercial Hit Airwaves 90 Years Ago&#8221; (August 28, 2012). It got me thinking. And so I pulled out my lens of Web 2.0 marketing relationships, and here&#8217;s what I saw. Popular Radio, Dec. 1922 from glowbugs.conus Step back in radio air time: [&#8230;]]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5483</post-id>
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			<media:title type="html">Fig 3. Internet Radio Use Increases Ad Responses (c) 2011 TargetSpot, Inc. </media:title>
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		<title>Upstairs, downstairs at the digital household</title>
		<link>https://eamcc.wordpress.com/2012/04/09/upstairs-downstairs-at-the-digital-household/</link>
		
		<dc:creator><![CDATA[Elizabeth A. McCaffrey]]></dc:creator>
		<pubDate>Mon, 09 Apr 2012 19:30:11 +0000</pubDate>
				<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Advertising Age]]></category>
		<category><![CDATA[study]]></category>
		<guid isPermaLink="false">http://urban-bellwether.com/2012/04/09/hosted-by-imgur-com/</guid>

					<description><![CDATA[Who are digital natives? How do you recognize them and why they should never leave your eyesight according to this new study commissioned by Time (Time-Warner, Inc.). ]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5465</post-id>
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