Urban Bellwether | Social Media & Relationship Marketing

Upstairs, downstairs at the digital household

Elizabeth A. McCaffrey — Mon, 09 Apr 2012 19:30:11 +0000

Who are digital natives? How do you recognize them and why they should never leave your eyesight according to this new study commissioned by Time (Time-Warner, Inc.).

How Etch-A-Sketch® Wins the Popular Culture Vote

Elizabeth A. McCaffrey — Fri, 23 Mar 2012 19:03:52 +0000

via Storify. Etch-A-Sketch® ? You either get it - the brand, the culture, and the metaphor - or you don't. That's because this simple playtime drawing board created its own culture on a par with Legos. Except this thing called the Internet and gizmos like computers took over and, well. Until March 2012. Read on and comment: Does culture win over brand identity?

Branded relationships in five easy lessons : Whole Foods

Elizabeth A. McCaffrey — Fri, 16 Mar 2012 15:30:53 +0000

Whole Foods clearly has done the business boot camp exercises and drilled down to a core mission statement. Building out from "Whole" has created a total brand identity, experience, and culture. These five branded relationship lessons can be customized and scaled to every enterprise. Read and vote for your favorite.

Do customers recall your brand by smell?

Elizabeth A. McCaffrey — Thu, 08 Mar 2012 16:30:32 +0000

Your brand has a scent — real or imagined — with power to influence awareness, recall, purchase, and loyalty.

Announcing my Delicious 2012 palette

Elizabeth A. McCaffrey — Mon, 27 Feb 2012 19:30:21 +0000

Color communicates brands and relationships far more than our intellect can grasp. While the physicists explore the matter, here's the winning palette for my monthly 2012 Delicious tag cloud series. Also look for expanded SlideShare analysis beginning March 1st.

The 5 Ws of Social Media in 5 Tags: Jan. ’12

Elizabeth A. McCaffrey — Fri, 24 Feb 2012 15:13:10 +0000

My delicious tagcloud (Jan. 2012) compiled by eamcc. Visit slideshare for an extended visual analysic with deeper content. Tag clouds created on wordle.net C 2011 Jonathan Feinberg.

My Delicious January ’12: Customer data gets hacked, pushed, and priced

Elizabeth A. McCaffrey — Tue, 21 Feb 2012 15:30:23 +0000

More and more enterprises get a slice of every Privacy Agreement you sign and click you make. Here's a summary of the top five articles that made January 2012 a battle of data (interactive). What are the top five topics? Click through for the drill down.