Urban Bellwether | Social Media & Relationship Marketing

Frye boots do their own brand talking

Elizabeth A. McCaffrey — Thu, 07 Mar 2013 13:30:24 +0000

Major brands come with a sound trademark that can be actively managed. Here's a lesson learned from Frye Boots.

Five Brands Strive Greatly – January 2013

Elizabeth A. McCaffrey — Sat, 23 Feb 2013 00:30:25 +0000

Brands are striving greatly to engage customers this January 2013. Doing a tag cloud essay featuring five of the biggest brand stories reveals the core issues at work and the tactics brands are applying.

Radio’s first commercial – 90 years ago

Elizabeth A. McCaffrey — Wed, 16 Jan 2013 15:23:12 +0000

Thanks go out to John McDonough of NPR for his article, “First Radio Commercial Hit Airwaves 90 Years Ago” (August 28, 2012). It got me thinking. And so I pulled out my lens of Web 2.0 marketing relationships, and here’s what I saw. Popular Radio, Dec. 1922 from glowbugs.conus Step back in radio air time: [...]

Upstairs, downstairs at the digital household

Elizabeth A. McCaffrey — Mon, 09 Apr 2012 19:30:11 +0000

Who are digital natives? How do you recognize them and why they should never leave your eyesight according to this new study commissioned by Time (Time-Warner, Inc.).

How Etch-A-Sketch® Wins the Popular Culture Vote

Elizabeth A. McCaffrey — Fri, 23 Mar 2012 19:03:52 +0000

via Storify. Etch-A-Sketch® ? You either get it - the brand, the culture, and the metaphor - or you don't. That's because this simple playtime drawing board created its own culture on a par with Legos. Except this thing called the Internet and gizmos like computers took over and, well. Until March 2012. Read on and comment: Does culture win over brand identity?

Branded relationships in five easy lessons : Whole Foods

Elizabeth A. McCaffrey — Fri, 16 Mar 2012 15:30:53 +0000

Whole Foods clearly has done the business boot camp exercises and drilled down to a core mission statement. Building out from "Whole" has created a total brand identity, experience, and culture. These five branded relationship lessons can be customized and scaled to every enterprise. Read and vote for your favorite.

Do customers recall your brand by smell?

Elizabeth A. McCaffrey — Thu, 08 Mar 2012 16:30:32 +0000

Your brand has a scent — real or imagined — with power to influence awareness, recall, purchase, and loyalty.