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<title>Trovena Weblog</title>
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<dc:date>2010-02-08T10:52:09-08:00</dc:date>
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<item rdf:about="http://blog.trovena.com/2010/02/wall-st-out-of-the-gambling-closet.html">
<title>Wall St. Out of the Gambling Closet</title>
<link>http://feedproxy.google.com/~r/TrovenaWeblog/~3/LSO5iAWTRgk/wall-st-out-of-the-gambling-closet.html</link>
<description>Well, many of you who know me have heard me say that Wall St. firms are really analogous to casinos. Like Vegas casinos, these firms (Merrill, Smith Barney, Goldman....etc.) don't really care if you make money. They merely want you...</description>
<content:encoded><![CDATA[<p>Well, many of you who know me have heard me say that Wall St. firms are really analogous to casinos. Like Vegas casinos, these firms (Merrill, Smith Barney, Goldman....etc.) don&#39;t really care if you make money. </p><p>They merely want you to take a bet so they can take a small piece of the action (on billions of transactions of course) After all, if gambling or stock picking worked, they would be sitting at terminal or card table with you taking their own advice.</p><p>Finally, they have taken off their disguises and are entering the casino fray in earnest...</p><p>- Christopher</p><p><span style="font-size: 19px;">Whether Bonds or Touchdowns, They&#39;re Still a Gamble </span><br /><span style="font-size: 19px;"></span><span style="font-size: 14px;">Firm Engineers Vegas Wedding Between Wall Street and Sports Betting</span></p><div class="articlePagination" id="article_pagination_top"> </div><span style="font-size: 10px;">By <a href="http://online.wsj.com/search/search_center.html?KEYWORDS=ALEXANDRA+BERZON&amp;ARTICLESEARCHQUERY_PARSER=bylineAND">ALEXANDRA BERZON</a>    </span>
 <div class="insetContent embedType-image imageFormat-G"><div class="insetTree"><div class="insettipUnit"><img alt="[GAMBLE]" border="0" hspace="0" src="http://si.wsj.net/public/resources/images/P1-AT692_GAMBLE_G_20100205192953.jpg" style="width: 509px; height: 339px;" vspace="0" />

 <cite>M Resort</cite>
 <p class="targetCaption">The betting area at M Resort was designed to look like a trading floor.</p>
 </div></div></div><p>LAS
VEGAS—Investors are sometimes accused of treating the stock market like
a casino. Now, one Wall Street firm wants to treat casinos like the
stock market. </p>
<p>Bond-trading specialist Cantor Fitzgerald in March took over the
management of sports betting at the M Resort, a new 390-room hotel and
casino on the Strip&#39;s southern edge.</p><p></p><p>Read the full article <a href="http://online.wsj.com/article_email/SB10001424052748703357104575044470192039574-lMyQjAxMTAwMDAwODEwNDgyWj.html">here</a>....</p><img src="http://feeds.feedburner.com/~r/TrovenaWeblog/~4/LSO5iAWTRgk" height="1" width="1"/>]]></content:encoded>


<dc:subject>by Christopher P. Van Slyke, CFP</dc:subject>
<dc:subject>General Financial</dc:subject>
<dc:subject>Retirement Planning</dc:subject>

<dc:creator>Trovena, LLC</dc:creator>
<dc:date>2010-02-08T10:52:09-08:00</dc:date>
<feedburner:origLink>http://blog.trovena.com/2010/02/wall-st-out-of-the-gambling-closet.html</feedburner:origLink></item>
<item rdf:about="http://blog.trovena.com/2009/12/trovena-is-featured-in-the-beach-reporter-a-paper-covering-the-los-angeles-communities-of-manhattan-.html">
<title>Trovena is featured in The Beach Reporter, a paper covering the Los Angeles communities of Manhattan Beach, Hermosa Beach, Redondo Beach and El Segundo.</title>
<link>http://feedproxy.google.com/~r/TrovenaWeblog/~3/2Cji13PZcy4/trovena-is-featured-in-the-beach-reporter-a-paper-covering-the-los-angeles-communities-of-manhattan-.html</link>
<description>Business Profile - Trovena by Jennifer Evans (Updated: Thursday, December 17, 2009 10:25 AM PST) Scott Leonard, co-founder/owner of Trovena in Redondo Beach. (photo by Anita Manriquez) Since his high school days Scott Leonard, co-founder/owner of Trovena has been described...</description>
<content:encoded><![CDATA[<span style="font-family: Verdana, Arial, Helvetica, serif; font-size: 11px; line-height: normal; -webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px; "><table border="0" cellpadding="0" cellspacing="5" width="100%"><tbody><tr><td style="font-family: Verdana, Arial, Helvetica, serif; font-size: 11px; "><p><span class="headline-detail" style="font-family: Arial, Helvetica, serif; font-size: 16px; font-weight: bold; ">Business Profile - Trovena</span><br /><span class="subhead-detail" style="font-family: Arial, Helvetica, serif; font-style: italic; "></span></p><span class="byline-detail" style="font-family: Verdana, Arial, Helvetica, serif; font-size: 11px; font-weight: bold; ">by Jennifer Evans</span><br /><span class="update" style="font-family: Verdana, Arial, Helvetica, serif; font-size: 10px; color: #666666; ">(Updated: Thursday, December 17, 2009 10:25 AM PST)</span></td></tr><tr><td background="http://www.tbrnews.com/art/dot.gif" style="font-family: Verdana, Arial, Helvetica, serif; font-size: 11px; "></td></tr><tr><td style="font-family: Verdana, Arial, Helvetica, serif; font-size: 11px; "><table align="right" border="0" cellpadding="4" cellspacing="0"><tbody><tr><td style="font-family: Verdana, Arial, Helvetica, serif; font-size: 11px; "><table align="center" border="0" cellpadding="1" cellspacing="2" width="216"><tbody><tr><td class="photo" style="font-family: Verdana, Arial, Helvetica, serif; font-size: 10px; border-top-width: 1px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; border-top-color: #cccccc; border-right-color: #cccccc; border-bottom-color: #cccccc; border-left-color: #cccccc; background-color: #ececec; padding-top: 3px; padding-right: 3px; padding-bottom: 3px; padding-left: 3px; "><img border="0" src="http://www.tbrnews.com/content/articles/2009/12/17/business/business1.jpg" /></td></tr><tr><td class="photo" style="font-family: Verdana, Arial, Helvetica, serif; font-size: 10px; border-top-width: 1px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; border-top-color: #cccccc; border-right-color: #cccccc; border-bottom-color: #cccccc; border-left-color: #cccccc; background-color: #ececec; padding-top: 3px; padding-right: 3px; padding-bottom: 3px; padding-left: 3px; ">Scott Leonard, co-founder/owner of Trovena in Redondo Beach. (photo by Anita Manriquez)</td></tr></tbody></table></td></tr><tr><td align="center" style="font-family: Verdana, Arial, Helvetica, serif; font-size: 11px; "></td></tr></tbody></table><br /><span class="story-detail" style="font-family: Verdana, Arial, Helvetica, serif; font-size: 12px; ">Since his high school days Scott Leonard, co-founder/owner of Trovena has been described as an entrepreneur.<br /><br />The Southern California native first started his own firm 12 years ago at the age of 28, but soon realized that in order to take his business to the next level and offer more comprehensive services, he needed to turn his individual firm into a business.<br /><br /><br /><br /><a href="http://www.tbrnews.com/articles/2009/12/17/business/business1.txt">Read the full TBR article &quot;Business Profile - Trovena&quot;</a><a href="http://www.tbrnews.com/articles/2009/12/17/business/business1.txt"></a></span></td></tr></tbody></table></span><img src="http://feeds.feedburner.com/~r/TrovenaWeblog/~4/2Cji13PZcy4" height="1" width="1"/>]]></content:encoded>



<dc:creator>Trovena, LLC</dc:creator>
<dc:date>2009-12-28T13:55:58-08:00</dc:date>
<feedburner:origLink>http://blog.trovena.com/2009/12/trovena-is-featured-in-the-beach-reporter-a-paper-covering-the-los-angeles-communities-of-manhattan-.html</feedburner:origLink></item>
<item rdf:about="http://blog.trovena.com/2009/12/buffett-vs-the-market.html">
<title>Buffett vs The Market: Which Worked Better During the Crisis?</title>
<link>http://feedproxy.google.com/~r/TrovenaWeblog/~3/Q_TBp9szIbw/buffett-vs-the-market.html</link>
<description>I was reading the Journal this morning and while reading the article below, I had some thoughts. It's so fun to be able to look backward now at the 2008-9 crisis and see how various investment strategies performed. One such...</description>
<content:encoded><![CDATA[<div class="articleHeadlineBox headlineType-newswire"><p>I was reading the Journal this morning and while reading the article below, I had some thoughts. It&#39;s so fun to be able to look backward now at the 2008-9 crisis and see how various investment strategies performed. One such strategy is Warren Buffet-style active management where a &quot;wizard&quot; is chosen by the investor to use his powers of prognostication to &quot;outwit&quot; that dopey old market. The recent meltdown was a perfect chance for these wizards of active management and especially the king, Warren Buffett, to show his skills. The Journal takes a look at how he did starting at the beginning of 2008 through this week. </p>

<p>Unfortunately, they compare Berkshire Hathaway&#39;s performance to the Dow Jones Industrial Average which is an inappropriate benchmark. It&#39;s actually a bit unfair to Buffett in some ways. For example, he only took 62% of the market risk that an owner of the Dow took. Warren holds cash and bonds sometimes. Still, investors who <a href="http://www.google.com/finance?chdnp=0&amp;chdd=0&amp;chds=0&amp;chdv=1&amp;chvs=maximized&amp;chdeh=0&amp;chdet=1260635979779&amp;chddm=192635&amp;chls=IntervalBasedLine&amp;cmpto=MUTF:DGSIX;INDEXDJX:.DJI&amp;cmptdms=0;0&amp;q=NYSE:BRK.A&amp;ntsp=0">simply held the Dow outperformed Warren by about 8% over this period.</a></p>

<p></p>
<p></p>

<p>A fairer comparison would be a broadly diversified passive portfolio that took about the same market risk such as DFA&#39;s Global 60/40 fund of funds mutual fund. (DGSIX) This passive (passive means no attempt is made to jump in and out of the market or individual stocks/bonds) mutual fund, which simply trusts the market to accurately price risk and adjust accordingly, trounced Mr. Buffet over this period by a total return of 18% while taking 60% market risk like Buffett. (The other 40% is in high quality bonds)</p><p>So why isn&#39;t the Journal writing about passive investment performance instead of this laggard? My guess is that it&#39;s pretty boring. Imagine the title:&#0160; &quot;Market&#39;s Work Again, Investors Win.&quot; It&#39;s like saying there will be traffic in Los Angeles. Duh? This article is an interesting read because it&#39;s about a man&#39;s life. I think I&#39;ll trust markets and enjoy reading about Mr. Buffett&#39;s life separately.</p><p>-Christopher</p><p></p><p></p>

<p></p>









<span style="font-size: 17px;"><span style="font-size: 24px;"><span style="font-size: 24px;"><span style="font-size: 17px;">In Year of Investing Dangerously,</span> 
<span style="font-size: 17px;">Buffett Looked &#39;Into the Abyss&#39;</span></span></span></span><span style="font-size: 24px;">
</span></div><div class="articlePagination" id="article_pagination_top"> </div><span style="font-size: 11px;">By SCOTT PATTERSON
 </span><p>
Warren Buffett believes his best deals during the economy&#39;s biggest
belly flop since the Crash of 1929 may well turn out to be the ones he
didn&#39;t do.<a href="http://blog.leonardwealthmanagement.com/.a/6a00e54fabc18f88340120a747df52970b-pi" style="float: right;"><img alt="Warren-buffett-young" border="0" class="asset asset-image at-xid-6a00e54fabc18f88340120a747df52970b " src="http://blog.leonardwealthmanagement.com/.a/6a00e54fabc18f88340120a747df52970b-800wi" style="margin: 0px 0px 5px 5px; width: 80px; height: 133px;" title="Warren-buffett-young" /></a> </p>
<p>Mr. Buffett slammed the door on one opportunity after another during
the most harrowing stretch of his storied career. That impulse, he
says, left him with the financial firepower he needed last month to
strike the biggest deal he has ever done -- <a class="companyRollover link11unvisited" href="http://online.wsj.com/public/quotes/main.html?type=djn&amp;symbol=BRKA">Berkshire Hathaway</a> Inc.&#39;s $26.3 billion purchase of railroad <a class="companyRollover link11unvisited" href="http://online.wsj.com/public/quotes/main.html?type=djn&amp;symbol=bni">Burlington Northern Santa Fe</a> Corp.</p><p></p><p><a href="http://online.wsj.com/article_email/SB126056572135687829-lMyQjAxMDI5NjEwMjUxNjI1Wj.html">Read the full WSJ article &quot;In Year of Investing Dangerously&quot; »</a></p><img src="http://feeds.feedburner.com/~r/TrovenaWeblog/~4/Q_TBp9szIbw" height="1" width="1"/>]]></content:encoded>


<dc:subject>by Christopher P. Van Slyke, CFP</dc:subject>
<dc:subject>General Financial</dc:subject>

<dc:creator>Trovena, LLC</dc:creator>
<dc:date>2009-12-12T10:06:22-08:00</dc:date>
<feedburner:origLink>http://blog.trovena.com/2009/12/buffett-vs-the-market.html</feedburner:origLink></item>
<item rdf:about="http://blog.trovena.com/2009/11/active-manager-survival.html">
<title>Active Manager Survival</title>
<link>http://feedproxy.google.com/~r/TrovenaWeblog/~3/BqawI0JQKcE/active-manager-survival.html</link>
<description>Here's a nice article on active manager failure written by Trovena advisor Charles Stanley. -Christopher Active Manager Survival Posted using ShareThis</description>
<content:encoded><![CDATA[<p>Here&#39;s a nice article on active manager failure written by Trovena advisor Charles Stanley.</p><p></p><p>-Christopher</p><p></p><p><a href="http://capitalmarketsu.com/active-manager-survival"><br /></a></p><p><a href="http://capitalmarketsu.com/active-manager-survival">Active Manager Survival</a></p><br />Posted using <a href="http://sharethis.com">ShareThis</a><img src="http://feeds.feedburner.com/~r/TrovenaWeblog/~4/BqawI0JQKcE" height="1" width="1"/>]]></content:encoded>



<dc:creator>Trovena, LLC</dc:creator>
<dc:date>2009-11-30T15:26:45-08:00</dc:date>
<feedburner:origLink>http://blog.trovena.com/2009/11/active-manager-survival.html</feedburner:origLink></item>
<item rdf:about="http://blog.trovena.com/2009/10/individual-bondsnot-a-good-idea.html">
<title>Individual Bonds...Not A Good Idea</title>
<link>http://feedproxy.google.com/~r/TrovenaWeblog/~3/zrKtXLFZWKw/individual-bondsnot-a-good-idea.html</link>
<description>I've always warned investors about buying individual bonds. Most folks don't understand the that the costs for these transactions are huge and hidden in something called the bid/ask spread. That's the difference between what the bond dealer paid for it...</description>
<content:encoded><![CDATA[I&#39;ve always warned investors about buying individual bonds. Most folks
don&#39;t understand the that the costs for these transactions are huge and
hidden in something called the bid/ask spread. That&#39;s the difference
between what the bond dealer paid for it and what they&#39;ll charge you.
(Vice versa if you are selling to them)<br /><br />Here&#39;s a story about how
our friends at Morgan Stanley were marking up municipal and corporate bonds between 5 and
25%. Wow! Be smart, use bond funds or professional fiduciary bond
advisors to get your bond exposure.<br /><br /><p>-Christopher</p><p></p><span style="font-size: 15px;">
 </span><p><span style="font-size: 15px;"><span style="font-size: 15px;"><strong><span style="font-size: 16px;">Finra fined Morgan Stanley $90K for unfair trading practices </span></strong><br /></span></span></p><span style="font-size: 15px;"> </span>
 
 


								
								<div class="b1" id="Byline">
									



	
		By Sara Hansard

	 

									<br /><p>October 19, 2009 </p></div>
								<div class="b6">
Morgan Stanley has agreed to pay a $90,000 fine to the Financial
Industry Regulatory Authority Inc. to settle charges that it traded
municipal bonds at unfair prices.<p>The
fine covered 11 corporate-bond trades and three municipal-securities
trades made in 2003. Markups or markdowns listed in Finra&#39;s complaint
ranged from 5.25% to 24.3%. In addition to paying the fine, Morgan
Stanley agreed to make restitutions to investors totaling nearly
$41,000.</p><p>Morgan Stanley agreed to the settlement without
admitting or denying the findings. The settlement was reached with
Finra in August, but it was not announced by Finra until mid-October.</p><p>
“We don&#39;t comment on regulatory matters,” said Eric Grossman, managing
director at Morgan Stanley, when asked about the Finra fine. </p></div><a href="http://www.investmentnews.com/apps/pbcs.dll/article?AID=/20091019/FREE/910199983">Link to Investment News</a><br /><a href="http://www.investmentnews.com/apps/pbcs.dll/article?AID=/20091019/FREE/910199983" title="http://www.investmentnews.com/apps/pbcs.dll/article?AID=/20091019/FREE/910199983"></a><img src="http://feeds.feedburner.com/~r/TrovenaWeblog/~4/zrKtXLFZWKw" height="1" width="1"/>]]></content:encoded>


<dc:subject>by Christopher P. Van Slyke, CFP</dc:subject>
<dc:subject>General Financial</dc:subject>

<dc:creator>Trovena, LLC</dc:creator>
<dc:date>2009-10-27T19:02:54-07:00</dc:date>
<feedburner:origLink>http://blog.trovena.com/2009/10/individual-bondsnot-a-good-idea.html</feedburner:origLink></item>
<item rdf:about="http://blog.trovena.com/2009/10/profits-and-morality.html">
<title>Profits and Morality</title>
<link>http://feedproxy.google.com/~r/TrovenaWeblog/~3/4cHf5W8QHL8/profits-and-morality.html</link>
<description>I spend a lot of time in Austin and I love going to the Whole Foods corporate store in the downtown area. If you ever get to Austin, this is worth seeing. Anyway, John Mackey, Whole Foods' founder talks here...</description>
<content:encoded><![CDATA[<p>I spend a lot of time in Austin and I love going to the Whole Foods corporate store in the downtown area. If you ever get to Austin, this is worth seeing. Anyway, John Mackey, Whole Foods&#39; founder talks here about why he thinks business is, or can be, a moral thing. </p><p>I&#39;ve never understood why people thought business was &quot;greedy&quot; or immoral in its pursuit of excellence. After all, business success just means that you&#39;ve successfully solved some human problem. Money is the measure of your success but it isn&#39;t necessarily the end in and of itself. Mr. Mackey agrees and I admire his courage for actually speaking about it.</p><p>-Christopher</p><span style="font-size: 16px;">The Whole Foods founder talks about his
Journal health-care op-ed that spawned a boycott, how he deals with
unions, and why he thinks CEOs are overpaid.</span><br /><div class="articlePagination" id="article_pagination_top">  </div><span style="font-size: 9px;">By <a href="http://online.wsj.com/search/search_center.html?KEYWORDS=STEPHEN+MOORE&amp;ARTICLESEARCHQUERY_PARSER=bylineAND">STEPHEN MOORE</a>
      </span><a name="U10181401098KOE"></a><p>&quot;I
honestly don&#39;t know why the article became such a lightning rod,&quot; says
John Mackey, CEO and founder&#0160;<span style="text-decoration: underline;"><a href="http://blog.leonardwealthmanagement.com/.a/6a00e54fabc18f88340120a5b99c7a970b-pi" style="float: right;"><img alt="Mackey" class="asset asset-image at-xid-6a00e54fabc18f88340120a5b99c7a970b " src="http://blog.leonardwealthmanagement.com/.a/6a00e54fabc18f88340120a5b99c7a970b-320wi" style="margin: 0px 0px 5px 5px; width: 161px; height: 106px;" /></a> </span> <br /> of Whole Foods Market Inc., as he tries to
explain the firestorm caused by his August op-ed on these pages
opposing government-run health care. &quot;I think a lot of people who got
angry haven&#39;t read what I actually wrote. There was a lot of emotional
reaction—fear and anger. I just wanted to get people to think about
whether there was a better way to reform the system.&quot;&#0160;</p><p><a href="http://online.wsj.com/wsjgate?subURI=%2Farticle%2FSB10001424052748704471504574447114058870676-email.html&amp;nonsubURI=%2Farticle_email%2FSB10001424052748704471504574447114058870676-lMyQjAxMDA5MDAwMzEwNDMyWj.html">Read the full WSJ article &quot;The Conscience of a Capitalist&quot; »</a></p><p></p><p></p><img src="http://feeds.feedburner.com/~r/TrovenaWeblog/~4/4cHf5W8QHL8" height="1" width="1"/>]]></content:encoded>


<dc:subject>by Christopher P. Van Slyke, CFP</dc:subject>

<dc:creator>Trovena, LLC</dc:creator>
<dc:date>2009-10-03T14:14:32-07:00</dc:date>
<feedburner:origLink>http://blog.trovena.com/2009/10/profits-and-morality.html</feedburner:origLink></item>
<item rdf:about="http://blog.trovena.com/2009/09/what-would-sleeping-beauty-think.html">
<title>What Would Sleeping Beauty Think?</title>
<link>http://feedproxy.google.com/~r/TrovenaWeblog/~3/phOhsegjyEg/what-would-sleeping-beauty-think.html</link>
<description>In late September of 2009, Sleeping Beauty is awakened after a long 13 month slumber. As a modern woman who has been left in charge of her family’s investment portfolio, among other responsibilities, she contacts her fee-only wealth manger, Trovena,...</description>
<content:encoded><![CDATA[<p class="MsoNormal" style="MARGIN: 0in 0in 10pt"><font face="Cambria" size="3">
<p class="asset asset-image"><a href="http://blog.leonardwealthmanagement.com/.a/6a00e54fabc18f88340120a5aa4088970b-pi" style="FLOAT: left"><img alt="Sleeping beauty" border="0" class="at-xid-6a00e54fabc18f88340120a5aa4088970b " src="http://blog.leonardwealthmanagement.com/.a/6a00e54fabc18f88340120a5aa4088970b-800wi" style="MARGIN: 0px 5px 5px 0px" title="Sleeping beauty" /></a> </p>In late September of 2009, Sleeping Beauty is awakened after a long 13 month slumber.&#0160; As a modern woman who has been left in charge of her family’s investment portfolio, among other responsibilities, she contacts her fee-only wealth manger, Trovena, to see how her investments have performed in the past year.</font>
<p></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 10pt"><font face="Cambria" size="3">“Scott, I am sorry that I have not returned your calls over last year, but I was bewitched, again” Sleeping said, a little embarrassed.&#0160; “I am now back awake, and wanted to get an idea as to the value of my investments.”</font></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 10pt"><font face="Cambria" size="3">To which Scott replied, “It is so great to hear from you, Sleeping.&#0160;&#0160; We do not have the exact month end calculations yet, but it looks like your portfolio has gained about 3% in value while you were asleep.”</font></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 10pt"><font face="Cambria" size="3">“Only 3%,” she replied, a little concerned.&#0160; “What happened since I have been asleep?”</font></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 10pt"><font face="Cambria" size="3">“Not sure you are going to believe me, but here are the highlights,” said Scott. “As you may remember, before you went to sleep there was the beginning of some trouble around loans made to many homeowners, and there was talk of a recession.” </font></p>
</p>
<p class="MsoNormal" style="MARGIN: 0in 0in 10pt"><font face="Cambria" size="3">“Are we in a recession?” asked Sleeping</font></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 10pt"><font face="Cambria" size="3">“We are in what many are calling the Great Recession,” said Scott.&#0160; “Many believe this is the worst US recession since the Great Depression.”</font></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 10pt"><font face="Cambria" size="3">“Oh my!&#0160; And my portfolio is up!&#0160; Why didn’t the stock market crash?” she asked.</font></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 10pt"><font face="Cambria" size="3">“Well, it did,” Scott had to admit, “but for you, it has already recovered.”</font></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 10pt"><font face="Cambria" size="3">“So, tell me what happened.”</font></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 10pt"><font face="Cambria" size="3">“It got really bad in September of ‘08,” Scott started.&#0160; “Both Fannie Mae and Freddie Mac were placed into government conservatorship.&#0160; Bank of America, with the prodding of the federal government, purchased Merrill Lynch to the tune of $50 billion.&#0160; Lehman Brothers filed for Chapter 11 bankruptcy.&#0160; The Fed lent $85 billion to AIG.&#0160; The Fed let Goldman Sachs and Morgan Stanley become bank holding companies so they can received federal bail out money.&#0160; Washington Mutual Bank closed and operations were taken over by JPMorgan Chase in a transaction facilitated by the FDIC.&#0160; The FDIC tried to help Citigroup acquire Wachovia by backing over $200 billion of potential bad loans.&#0160; Similar events were happening around the globe.&#0160; And that was only in September.”</font></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 10pt"><font face="Cambria" size="3">Sleeping, now wide awake, proclaimed, “with the failure of Lehman Brothers and all the other banks having problems, you would think it was a repeat of the Great Depression!”</font></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 10pt"><font face="Cambria" size="3">“The press certainly tried to talk everyone into it,” Scott replied, disgusted.&#0160; “From September 30, ‘08 to March 9, ‘09, the Dow lost more than 40% of its value.&#0160; As you could imagine, the press was having a field day.&#0160; They certainly love a crisis.&#0160; I have lost count of how many &#39;experts,&#39; in February and March alone, were suggesting that this was just the beginning.”</font></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 10pt"><font face="Cambria" size="3">“Since the bottom of the market on March 9, the Dow has gained 50%, and your portfolio was up over 70%.&#0160; Good thing you were asleep the last 12 months, as it was a period of great anxiety for many investors.”</font></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 10pt"><font face="Cambria" size="3">“Sleeping for long periods of time can have its benefits, I guess,” she said with a chuckle.&#0160;</font></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 10pt"><font face="Cambria" size="3">“Thanks for taking such great care of my portfolio, now I have to figure out who has been taking water from the mote.”</font></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 10pt"><font face="Cambria" size="3">The moral of this story is that investing is a long-term process.&#0160; Good portfolios are designed to accomplish their goals over decades, not months. <br /></font></p><img src="http://feeds.feedburner.com/~r/TrovenaWeblog/~4/phOhsegjyEg" height="1" width="1"/>]]></content:encoded>


<dc:subject>by Scott A. Leonard, CFP</dc:subject>

<dc:creator>Trovena, LLC</dc:creator>
<dc:date>2009-09-29T14:56:10-07:00</dc:date>
<feedburner:origLink>http://blog.trovena.com/2009/09/what-would-sleeping-beauty-think.html</feedburner:origLink></item>
<item rdf:about="http://blog.trovena.com/2009/09/shoot-first-ask-questions-later-and-other-common-investment-mistakes.html">
<title>Shoot First, Ask Questions Later; and other common investment mistakes.</title>
<link>http://feedproxy.google.com/~r/TrovenaWeblog/~3/8s0g-hIPgEg/shoot-first-ask-questions-later-and-other-common-investment-mistakes.html</link>
<description>The following link is to a 20 minute presentation that looks at the reasons why so many individuals have terrible investment experiences. Behavioral Biases Description: Research indicates that humans are not naturally wired for prudent, long-term investing. Scott Bosworth, Vice...</description>
<content:encoded><![CDATA[<div id="imageViewerDiv"><a href="http://blog.leonardwealthmanagement.com/.a/6a00e54fabc18f88340120a5d0f6d6970c-pi" style="FLOAT: right"></a>&#0160; 
<div class="bd">
<div class="yui-editor-body-cont ie good-button"><img alt="Yourmoney" border="0" class="at-xid-6a00e54fabc18f88340120a5d0f6d6970c " height="413" src="http://blog.leonardwealthmanagement.com/.a/6a00e54fabc18f88340120a5d0f6d6970c-800wi" style="FLOAT: left; MARGIN: 5px; WIDTH: 190px; HEIGHT: 258px" title="Yourmoney" width="249" />The following link is to a 20 minute presentation that looks at the reasons why so many individuals have terrible investment experiences.</div></div></div>
<p><a href="https://admin.acrobat.com/_a772887163/behavioralbiasesandinvestmentimplications/" target="_blank">Behavioral Biases</a> </p>
<p>Description: Research indicates that humans are not naturally wired for prudent, long-term investing. Scott Bosworth, Vice President and Regional Director of Dimensional Fund Advisers,&#0160;describes common forms of behavioral bias and discusses how these biases influence investment decision making. He also explains how knowledge and discipline can help investors control their instincts for a better investment outcome.</p><img src="http://feeds.feedburner.com/~r/TrovenaWeblog/~4/8s0g-hIPgEg" height="1" width="1"/>]]></content:encoded>


<dc:subject>by Scott A. Leonard, CFP</dc:subject>
<dc:subject>Current Affairs</dc:subject>
<dc:subject>General Financial</dc:subject>
<dc:subject>Science</dc:subject>

<dc:creator>Scott</dc:creator>
<dc:date>2009-09-17T16:03:58-07:00</dc:date>
<feedburner:origLink>http://blog.trovena.com/2009/09/shoot-first-ask-questions-later-and-other-common-investment-mistakes.html</feedburner:origLink></item>
<item rdf:about="http://blog.trovena.com/2009/09/why-we-prefer-inaction-and-loss-aversion-to-action-and-gains.html">
<title>Why We Prefer Inaction and Loss Aversion to Action and Gains</title>
<link>http://feedproxy.google.com/~r/TrovenaWeblog/~3/Mjw5cOW__e4/why-we-prefer-inaction-and-loss-aversion-to-action-and-gains.html</link>
<description>Below is a link to an interesting article that helps to explain why people had trouble acting on the obvious opportunity that last March's low equity prices presented investors. The article says that golfers make fewer birdie putts than par...</description>
<content:encoded><![CDATA[<p>Below is a link to an interesting article that helps to explain why people had trouble acting on the obvious opportunity that last March&#39;s low equity prices presented investors. </p><p>The article says that golfers make fewer birdie putts than par putts (adjustments are made for distance and other factors) and at the professional level cost themselves millions in winnings. Apparently, the fear of a bogey is greater than the desire to get a birdie. So, even though both putts mean the same to the golfer&#39;s score, they embarrassment of the bogey (loss) is much more motivating than the pleasure of the birdie. (gain)</p><p>The authors also cite a study of blackjack players which documents that the greatest cause of sub-optimal play is not taking additional cards that you should. In other words, doing nothing in order to avoid loss was preferred to taking additional cards to win the hand.</p><p>I personally met with dozens of investors during the March period who, while aware of the opportunity in the market and for the need for change in their own portfolio, could not &quot;pull the trigger&quot;. In their minds, no matter the state of their own portfolio, doing nothing was the preferred course of action. </p><p>I took it personally at the time that these folks couldn&#39;t move forward with my recommendations. Now that I&#39;ve read this article though, I realize it had more to do with human nature than my communications skills.</p><p></p><p>-Christopher</p><p></p><div id="mainText" style="text-align: center;"><strong class="thdr1">Investing Lessons from Golf and Blackjack Players</strong></div>
 <div style="text-align: center;">By Robert Huebscher<br /></div>
 <p>The
Lehman bankruptcy, which occurred a year ago today, was the nadir of a
financial crisis brought on by excessive risk-taking throughout the
investment industry.&#0160; Naturally, reigning in risky behavior has been in
vogue since, and regulators are hard at work trying to do just that
wherever possible. Sometimes, however, the problem is not too much
risk, but too little. Indeed, research confirms that individuals are
hard-wired to avoid certain risks at crucial times—even when, in so
doing, they impose costly economic penalties on themselves.</p><p><a href="http://www.advisorperspectives.com/newsletters09/Investing_Lessons_from_Golf_and_Blackjack_Players.php">Read the full Advisor Perspectives article &quot;Investing Lessons from Golf and Blackjack Players&quot; »</a></p><p></p><img src="http://feeds.feedburner.com/~r/TrovenaWeblog/~4/Mjw5cOW__e4" height="1" width="1"/>]]></content:encoded>


<dc:subject>by Christopher P. Van Slyke, CFP</dc:subject>
<dc:subject>General Financial</dc:subject>
<dc:subject>Retirement Planning</dc:subject>

<dc:creator>Trovena, LLC</dc:creator>
<dc:date>2009-09-17T09:51:56-07:00</dc:date>
<feedburner:origLink>http://blog.trovena.com/2009/09/why-we-prefer-inaction-and-loss-aversion-to-action-and-gains.html</feedburner:origLink></item>
<item rdf:about="http://blog.trovena.com/2009/09/the-vaunted-endowment-investment-model-flops-as-predicted.html">
<title>The Vaunted "Endowment" Investment Model Flops As Predicted</title>
<link>http://feedproxy.google.com/~r/TrovenaWeblog/~3/8_Mtc1KhbJA/the-vaunted-endowment-investment-model-flops-as-predicted.html</link>
<description>For the better part of ten years I've been hearing about stock brokers using the "endowment model" to build client portfolios. They would smugly mention this to me when they found out that I was a passive investor who accepted...</description>
<content:encoded><![CDATA[For the better part of ten years I&#39;ve been hearing about stock brokers using the &quot;endowment model&quot; to build client portfolios.&#0160; They would smugly mention this to me when they found out that I was a passive investor who accepted the market rate of return using simple low cost no load mutual funds. &quot;We&#39;re Merrill Lynch (now bankrupt and owned by a bailed out bank) and we follow the Yale/Harvard endowment model.&quot;, they would haughtily mention on the golf course. <a href="http://blog.leonardwealthmanagement.com/.a/6a00e54fabc18f88340120a564805c970b-pi" style="float: right;"><img alt="Harvar_NS_20090910184904" border="0" class="at-xid-6a00e54fabc18f88340120a564805c970b " src="http://blog.leonardwealthmanagement.com/.a/6a00e54fabc18f88340120a564805c970b-800wi" style="margin: 0px 0px 5px 5px; width: 167px; height: 263px;" title="Harvar_NS_20090910184904" /></a> <br /><br />The &quot;endowment model&quot;, was espoused by David Swensen,&#0160; Yale&#39;s endowment head, in his book &quot;Pioneering Portfolio Management&quot;. Swensen advocated getting away from traditional public securities like stocks and bonds and allocating more money into illiquid and &quot;non-traditional/alternative&quot; asset classes. (Which conveniently generate much higher fees which explains why stock brokers loved this marketing ploy)&#0160; <br /><br />He argued that Yale had both a long term investment horizon and access to &quot;special&quot; investment opportunities like hedge funds and private equity. Therefore, it lived in an alternative, unique investment universe that beckoned with market-beating returns. Of course, we know that we all live in the same investment universe and risk and return are related in that universe. <br /><br />So, for Swensen to have better returns, he was probably taking lots more risk. For the fiscal year ending June 30th, we found out just how much risk that was. For both Harvard and Yale, their endowments had a return of -30%&#0160; over that period. That was more than double the loss a traditional pension allocation of 60% stock and 40% bonds would have had over the same period. (-13%)<br /><br /><p>Now the Ivys will argue that their ten year average return was better than a traditional approach.&#0160; But, growing money is about compounding returns. Getting out of this hole, from a compound return perspective, is going to be difficult. I think a simple index fund approach would have a been a lot better and a whole lot less work.</p><p>-Christopher</p><p></p><h1><span style="font-size: 17px;">Harvard, Yale Are Big Losers in &#39;The Game&#39; </span><span style="font-size: 17px;">of Investing
</span></h1><div class="articlePagination" id="article_pagination_top"> </div><span style="font-size: 9px;">By JOHN HECHINGER
  </span><p>It&#39;s a tie in the Harvard-Yale investment game. Both schools were thrown for colossal losses.</p>
<p>The universities on Thursday said their endowments, higher
education&#39;s two largest, each lost 30% of their value in the year ended
June 30. Combined, the pair of investment pools shrank by a staggering
$17.8 billion.</p><p><a href="http://online.wsj.com/wsjgate?subURI=%2Farticle%2FSB125261209050800581-email.html&amp;nonsubURI=%2Farticle_email%2FSB125261209050800581-lMyQjAxMDI5NTEyMTYxMTEyWj.html">Read the full Wall Street Journal article &quot;Harvard, Yale Are Big Losers in &#39;The Game&quot; of Investing&quot; »</a></p><p></p><img src="http://feeds.feedburner.com/~r/TrovenaWeblog/~4/8_Mtc1KhbJA" height="1" width="1"/>]]></content:encoded>


<dc:subject>by Christopher P. Van Slyke, CFP</dc:subject>
<dc:subject>General Financial</dc:subject>

<dc:creator>Trovena, LLC</dc:creator>
<dc:date>2009-09-11T11:18:01-07:00</dc:date>
<feedburner:origLink>http://blog.trovena.com/2009/09/the-vaunted-endowment-investment-model-flops-as-predicted.html</feedburner:origLink></item>


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