Tower Media

DRTV May Face Challenge As Demand for TV Rises

Many media companies are expecting a rise in profits as their bet on smaller upfront sales are paying off in the increasingly hot scatter market. The approaching holidays dictate advertiser spending and the larger brand advertisers are moving in to take up space they left open earlier this year. This ...

Sprint To Sell Google Phone

Sprint will roll out the first Android Phone in the United States that will utilize an open-platform developed by Google. This news comes at a great time for advertisers and those in the mobile world, as many more mobile application users, means more advertising opportunities. It also, means that as ...

FCC Helps Broadcasters Due to Fire

The FCC is stepping in to help area broadcasters affected by the fires near the Los Angles transmitter site. Broadcasters can apply for the use of antennas that will keep service from being disrupted at their stations. This is good as direct response advertisers and media buyers can rest assured ...

NBC Universal Now at The Pump

NBC Universal has opened up its reachable audience by broadcasting through Gas Station TV. NBCU has reached agreements with auto manufacturers, for abbreviated commercials to run on the television sets to reach those at the pump. This shorter commercial time could mean a new trend for direct response advertisers, looking ...

Barter For Media Dollars

Got some extra beef lying around that your company can’t use because it didn’t sell well to consumers? Well send it on over to the barter shop, who will turn this unused beef into media dollars for you to spend, and then sell the beef off to a state prison ...

Syndicated Upfront to Bring $2 Billion

Following the coat tails of its sister broadcast upfront, the Syndicated Upfront is closing in around $2 billion in sales, which is down 20 percent from last year. Media buyers are trying to lock in rates and packages for more value added shows that may have product placement opportunities. Additionally, ...

Networks Holding Onto Invetory

Recently during the broadcast network upfront, availability of media time was down over a half-billion for the 2009-2010 season. Networks are trying to capitalize on a stronger Q3 and Q4 and expect revenue to be higher for those time periods they are holding onto. Brand advertisers are picking up the ...

WGN Completes Rebrand & Launches In April

NEW YORK, April 9, 2009 – Between Hollywood and Harlem is a place called America. WGN America. There is more to modern America than the coasts….from Amarillo, Biloxi, Charleston, Daytona, Eugene, Fargo, Greenville, Helena, Indianapolis, Juneau, Knoxville, Lansing, Miami, New Orleans, Oklahoma City, Pensacola, Quincy, Roanoke, Spokane, Terre Haute, Utica, ...

Using PPC to Drive Sales and Leads

Pay Per Click (PPC) is an internet advertising method in which advertisers bid on keywords or keyphrases for the placement of their text advertisements in search engine result pages (SERPs). The advertisements are usually under a 'Sponsored Results' heading to differentiate from the natural search results. Generally the higher advertisers ...

Ten Tips to Improve your Search Engine Traffic

Optimizing a site for search engines is an increasingly critical component of any online marketing effort. Ranking well in search engines can be very competitive and is only going to get more difficult. There are millions of pages of new content indexed by search engines every day. It's inevitable that ...