Tower Media

Yes, submitting your website to directories can help improve your rankings.

One of the cornerstones of Search Engine Optimization (SEO) is link building. It is often said that link building is 70% of SEO. Search engines look at links to websites as a vote for that site. A link to your site from the New York Times will carry authority and ...

Another Relevancy Revelations…Err Revolution!

User-generated content is reaching far and wide and television is not immune to its long-reaching tentacles. Former, Vice President, Al Gore, is working with Current Media to develop viewer-developed programming and advertising for the TV marketplace. The goal here is to operate much like that of YouTube, allowing viewers to ...

The New Four A’s: Apple, Apps, Ads and Audience

Apple is looking to change and charge the face of mobile media, about $1 million dollars to be exact. With a new development of iAd, I-Phone/I-Pad application providers can elect to have mobile advertisements associated with their content. For example, you have the Spin the Bottle App, and an advertisement ...

Upfront Report: General Advertisers Spending is Up, DR Advertisers Time to Strategize

Most brand advertisers plan to step up their media spending on television for the 2010-2011 season, according to a recent survey by Advertiser Perceptions, Inc. However, they are being strategic about their spending, and allocating it to larger networks, and slimming down spend in broadcast markets to allocate budget toward ...

XBox To Have Digital Upfront

Microsoft has announced that XBox will become a player in the bidding war for advertisers dollars, and would like a digital upfront for advertisers to begin targeting their programming to its online users. The multimedia-set-top-box, is in 20 million homes, 72% of which are in the USA. Adding yet another ...

Tower Media to Represent CLTV Paid Programming

Tower Media is the new exlusive representative of CLTV paid programming. To read more go to INewswire.com.

Free Credit Reports Get A FTC Makeover

Free credit reports are getting an FTC makeover with a new law that requires them to disclose just how "free" their credit reports really are. This new law took effect April 2, 2010. The law is meant to help consumers distinguish between credit report offers, as well as make sure ...

Bing Seeing Uptick in Search

According to Nielsen Company, Bing, has received a new record high for search, coming in at 12.5%, translating as a lesson to your SEM efforts, Bing is not to be ignored. To see a full list of the ratings for February, click here. Read more at Blog.Nielsen.com.

Univision’s World Cup Runneth Over…Almost.

Univision has announced that it has less than 10% of its inventory left for the FIFA World Cup, beginning June 11th. This is great news considering last years down trodden television market. Major advertisers are beefing up the dollars spent during this event, as the expected television audience is approximately 50-60 million ...

TV Wins Gold Medal For Viewership

The Vancouver Winter Olympic Games are attracting quite the audience in 2010. Just 11 days into the events, 171 million Americans have tuned in to watch over national broadcast counting for at least half of the American population. With 93% of viewers using television as their means to catch the ...