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<title>Tools of Change for Publishing</title>
<link rel="alternate" type="text/html" href="http://toc.oreilly.com/" />

<id>tag:toc.oreilly.com,2008-01-24://40</id>
<updated>2009-11-10T18:03:40Z</updated>
<subtitle>Tools of Change for Publishing from O'Reilly Media: Technology is transforming publishing. Are you ready for the future? </subtitle>
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<thespringbox:skin xmlns:thespringbox="http://www.thespringbox.com/dtds/thespringbox-1.0.dtd">http://feeds.feedburner.com/ToolsOfChangeForPublishing?format=skin</thespringbox:skin><link rel="self" href="http://feeds.feedburner.com/ToolsOfChangeForPublishing" type="application/atom+xml" /><feedburner:emailServiceId>ToolsOfChangeForPublishing</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><entry>
<title>Michael Tamblyn's TOC Frankfurt presentation (actually a dramatic recreation thereof)</title>
<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ToolsOfChangeForPublishing/~3/XKr0f1I1JR8/michael-tamblyns-toc-frankfurt.html" />
<id>tag:toc.oreilly.com,2009://40.38446</id>

<published>2009-11-07T19:00:05Z</published>
<updated>2009-11-07T19:00:55Z</updated>

<summary> via blip.tv Shortcovers' Michael Tamblyn was kind enough to record his talk and slides from last month's TOC Frankfurt Conference. I got a lot of great hallway feedback about...</summary>
<author>
<name>Andrew Savikas</name>
<uri>http://www.oreillynet.com/pub/au/1848</uri>
</author>

<category term="Ebooks" scheme="http://www.sixapart.com/ns/types#category" />

<category term="Recommended Reading" scheme="http://www.sixapart.com/ns/types#category" />

<category term="TOC Conference" scheme="http://www.sixapart.com/ns/types#category" />

<category term="ebooks" label="ebooks" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="shortcovers" label="shortcovers" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="tamblyn" label="tamblyn" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="video" label="video" scheme="http://www.sixapart.com/ns/types#tag" />

<content type="html" xml:lang="en" xml:base="http://toc.oreilly.com/">
&lt;div class="posterous_bookmarklet_entry"&gt; &lt;div role="button" tabindex="0" srcattribute="http://a.blip.tv/scripts/flash/showplayer.swf?file=http://blip.tv/rss/flash/2818703" title="http://a.blip.tv/scripts/flash/showplayer.swf?file=http://blip.tv/rss/flash/2818703" style="border: 1px solid rgb(223, 223, 223); background: transparent url(chrome://flashblock/content/flash.png) no-repeat scroll center center; overflow: hidden; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous; min-width: 32px ! important; min-height: 32px ! important; width: 500px; height: 400px; cursor: pointer; display: inline-block; visibility: visible ! important; -moz-box-sizing: border-box;" bgactive="url(chrome://flashblock/content/flashplay.png) no-repeat center" bginactive="url(chrome://flashblock/content/flash.png) no-repeat center"&gt;&lt;/div&gt;&lt;a class="lhnlztuooosfzyrudsop" href="http://a.blip.tv/scripts/flash/showplayer.swf?file=http://blip.tv/rss/flash/2818703"&gt;&lt;/a&gt;&lt;a class="lhnlztuooosfzyrudsop" href="http://a.blip.tv/scripts/flash/showplayer.swf?file=http://blip.tv/rss/flash/2818703"&gt;&lt;/a&gt;&lt;a class="lhnlztuooosfzyrudsop" href="http://a.blip.tv/scripts/flash/showplayer.swf?file=http://blip.tv/rss/flash/2818703"&gt;&lt;/a&gt;&lt;a class="lhnlztuooosfzyrudsop" href="http://a.blip.tv/scripts/flash/showplayer.swf?file=http://blip.tv/rss/flash/2818703"&gt;&lt;/a&gt;    &lt;div class="posterous_quote_citation"&gt;via &lt;a href="http://blip.tv/file/2798840"&gt;blip.tv&lt;/a&gt;&lt;/div&gt; &lt;p&gt;Shortcovers' Michael Tamblyn was kind enough to record his talk and slides from last month's TOC Frankfurt Conference. I got a lot of great hallway feedback about the session, and you'll see it's for good reason. Michael will also be speaking at &lt;a href="http://toccon.com/"&gt;TOC New York&lt;/a&gt;.&lt;/p&gt;&lt;/div&gt;      &lt;p style="font-size: 10px;"&gt;  &lt;a href="http://posterous.com/"&gt;Posted via web&lt;/a&gt;   from &lt;a href="http://toc.posterous.com/michael-tamblyns-toc-frankfurt-presentation-a"&gt;TOC Posterous&lt;/a&gt;  &lt;/p&gt;  

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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/ToolsOfChangeForPublishing/~4/XKr0f1I1JR8" height="1" width="1"/&gt;</content>
<dc:source>http://www.oreillynet.com/pub/au/1848</dc:source>
<feedburner:origLink>http://toc.oreilly.com/2009/11/michael-tamblyns-toc-frankfurt.html</feedburner:origLink></entry>

<entry>
<title>William Patry delivering Frey Lecture in Intellectual Property Law at Duke</title>
<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ToolsOfChangeForPublishing/~3/i6QIuzY_bco/william-patry-delivering-frey.html" />
<id>tag:toc.oreilly.com,2009://40.38444</id>

<published>2009-11-07T16:10:42Z</published>
<updated>2009-11-09T15:09:40Z</updated>

<summary> Google Senior Copyright Counsel Bill Patry, who will be one of our keynote speakers at TOC 2010, delivered a great lecture at Duke last month dissecting the "moral panic"...</summary>
<author>
<name>Andrew Savikas</name>
<uri>http://www.oreillynet.com/pub/au/1848</uri>
</author>

<category term="Recommended Reading" scheme="http://www.sixapart.com/ns/types#category" />

<category term="TOC Conference" scheme="http://www.sixapart.com/ns/types#category" />

<category term="copyright" label="copyright" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="copyrightlaw" label="copyright law" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="google" label="google" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="mpaa" label="mpaa" scheme="http://www.sixapart.com/ns/types#tag" />

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 &lt;p&gt;Google Senior Copyright Counsel Bill Patry, who will be one of our keynote speakers at &lt;a href="http://toccon.com"&gt;TOC 2010&lt;/a&gt;, delivered a great lecture at Duke last month dissecting the "moral panic" approach to copyright debate, as exemplified by the late Jack Valenti, former CEO of the MPAA. His talk is just under 30 minutes, and then he goes into Q&amp;amp;A with the audience. I particularly appreciated his point that copyright is a social structure, not a moral one, and not one that's based on property rights.&lt;/p&gt;    &lt;p style="font-size: 10px;"&gt;  &lt;a href="http://posterous.com"&gt;Posted via web&lt;/a&gt;   from &lt;a href="http://toc.posterous.com/william-patry-delivering-frey-lecture-in-inte"&gt;TOC Posterous&lt;/a&gt;  &lt;/p&gt;  

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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/ToolsOfChangeForPublishing/~4/i6QIuzY_bco" height="1" width="1"/&gt;</content>
<dc:source>http://www.oreillynet.com/pub/au/1848</dc:source>
<feedburner:origLink>http://toc.oreilly.com/2009/11/william-patry-delivering-frey.html</feedburner:origLink></entry>

<entry>
<title>Qwitter: Accessible Twitter client (uses TTS) (via @doctorow)</title>
<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ToolsOfChangeForPublishing/~3/CfMqlVZaUPQ/qwitter-accessible-twitter-cli.html" />
<id>tag:toc.oreilly.com,2009://40.38432</id>

<published>2009-11-05T19:19:51Z</published>
<updated>2009-11-05T19:24:36Z</updated>

<summary>Just make sure not to follow anyone who's a member of the Author's Guild ... "The Qwitter client enables blind individuals to interface with the Twitter service globally, regardless of...</summary>
<author>
<name>Andrew Savikas</name>
<uri>http://www.oreillynet.com/pub/au/1848</uri>
</author>

<category term="Mobile" scheme="http://www.sixapart.com/ns/types#category" />

<category term="Tools" scheme="http://www.sixapart.com/ns/types#category" />


<content type="html" xml:lang="en" xml:base="http://toc.oreilly.com/">
&lt;p&gt;Just make sure not to follow anyone who's a member of the Author's Guild ...&lt;/p&gt; &lt;p&gt; "The Qwitter client enables blind individuals to interface with the Twitter service globally, regardless of application focus. Based off of revolutionary concepts pioneered in The Jawter Jaws Scripts, Qwitter, with full support for the three major comercial screen readers and sapi speech, provides you instant access to all aspects of the twitter microblogging service, giving you the ability to post a tweet from anywhere, read tweets, perform searches, and far, far more." &lt;/p&gt;&lt;p&gt; &lt;a href="http://www.qwitter-client.net/"&gt;http://www.qwitter-client.net/&lt;/a&gt;      &lt;/p&gt;&lt;p style="font-size: 10px;"&gt;  &lt;a href="http://posterous.com/"&gt;Posted via email&lt;/a&gt;   from &lt;a href="http://toc.posterous.com/qwitter-accessible-twitter-client-uses-tts-vi"&gt;TOC Posterous&lt;/a&gt;  &lt;/p&gt;  

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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/ToolsOfChangeForPublishing/~4/CfMqlVZaUPQ" height="1" width="1"/&gt;</content>
<dc:source>http://www.oreillynet.com/pub/au/1848</dc:source>
<feedburner:origLink>http://toc.oreilly.com/2009/11/qwitter-accessible-twitter-cli.html</feedburner:origLink></entry>

<entry>
<title>"Web-based ePub validator adds Preflight and API" (via @liza)</title>
<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ToolsOfChangeForPublishing/~3/IQC3X1a54cs/web-based-epub-validator-adds.html" />
<id>tag:toc.oreilly.com,2009://40.38422</id>

<published>2009-11-04T16:26:49Z</published>
<updated>2009-11-04T21:27:22Z</updated>

<summary>From @liza at Threepress:"EpubCheck’s lesser-known companion checks for additional issues like content documents that exceed 300K, which can’t be loaded on the Sony Reader."http://blog.threepress.org/2009/11/04/epub-validator-updates/(ps -- thanks to @liza for making...</summary>
<author>
<name>Andrew Savikas</name>
<uri>http://www.oreillynet.com/pub/au/1848</uri>
</author>

<category term="Ebooks" scheme="http://www.sixapart.com/ns/types#category" />

<category term="Publishing News" scheme="http://www.sixapart.com/ns/types#category" />

<category term="Tools" scheme="http://www.sixapart.com/ns/types#category" />


<content type="html" xml:lang="en" xml:base="http://toc.oreilly.com/">
&lt;div&gt;From @liza at Threepress:&lt;/div&gt;&lt;p /&gt;&lt;div&gt;"&lt;span style=""&gt;EpubCheck’s lesser-known companion checks for additional issues like content documents that exceed 300K, which can’t be loaded on the Sony Reader.&lt;span style=""&gt;"&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;p /&gt;&lt;div&gt;&lt;a href="http://blog.threepress.org/2009/11/04/epub-validator-updates/"&gt;http://blog.threepress.org/2009/11/04/epub-validator-updates/&lt;/a&gt;&lt;/div&gt;&lt;p /&gt;&lt;div&gt;(ps -- thanks to @liza for making my day with the pointer to &lt;a href="http://twitter.com/big_ben_clock"&gt;http://twitter.com/big_ben_clock&lt;/a&gt;)&lt;/div&gt;      &lt;p style="font-size: 10px;"&gt;  &lt;a href="http://posterous.com"&gt;Posted via email&lt;/a&gt;   from &lt;a href="http://toc.posterous.com/web-based-epub-validator-adds-preflight-and-a"&gt;TOC Posterous&lt;/a&gt;  &lt;/p&gt;

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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/ToolsOfChangeForPublishing/~4/IQC3X1a54cs" height="1" width="1"/&gt;</content>
<dc:source>http://www.oreillynet.com/pub/au/1848</dc:source>
<feedburner:origLink>http://toc.oreilly.com/2009/11/web-based-epub-validator-adds.html</feedburner:origLink></entry>

<entry>
<title>Despite recent gains for books, Games still dominate in the App Store (via @dliman)</title>
<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ToolsOfChangeForPublishing/~3/nFWDRMjp59E/despite-recent-gains-for-books-1.html" />
<id>tag:toc.oreilly.com,2009://40.38403</id>

<published>2009-11-03T18:30:37Z</published>
<updated>2009-11-03T19:31:25Z</updated>

<summary>O'Reilly's Ben Lorica slices and dices current app trends for iPhone and Android (nice data points on price stabilization too): "While it might be true that the number of Book...</summary>
<author>
<name>Andrew Savikas</name>
<uri>http://www.oreillynet.com/pub/au/1848</uri>
</author>

<category term="Ebooks" scheme="http://www.sixapart.com/ns/types#category" />

<category term="Mobile" scheme="http://www.sixapart.com/ns/types#category" />

<category term="appstore" label="app store" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="iphone" label="iphone" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="mobile" label="mobile" scheme="http://www.sixapart.com/ns/types#tag" />

<content type="html" xml:lang="en" xml:base="http://toc.oreilly.com/">
O'Reilly's Ben Lorica slices and dices current app trends for iPhone and Android (nice data points on price stabilization too): &lt;p&gt; "While it might be true that the number of Book apps is growing at a faster rate, Games continue to dominate the list of popular U.S. iTunes Apps. Games accounted for about a fifth of all iTunes apps over the past week†, but the category continued to have a disproportionate share of the Top 100 charts, accounting for 52% of the Top Grossing, 56% of the Top Paid, and 50% of the Top Free apps." &lt;/p&gt;&lt;p&gt; &lt;a href="http://radar.oreilly.com/2009/11/games-top-the-charts-iphone-android-markets.html"&gt;http://radar.oreilly.com/2009/11/games-top-the-charts-iphone-android-markets.html&lt;/a&gt;      &lt;/p&gt;&lt;p style="font-size: 10px;"&gt;  &lt;a href="http://posterous.com/"&gt;Posted via email&lt;/a&gt;   from &lt;a href="http://toc.posterous.com/despite-recent-gains-for-books-games-still-do"&gt;TOC Posterous&lt;/a&gt;  &lt;/p&gt;  

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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/ToolsOfChangeForPublishing/~4/nFWDRMjp59E" height="1" width="1"/&gt;</content>
<dc:source>http://www.oreillynet.com/pub/au/1848</dc:source>
<feedburner:origLink>http://toc.oreilly.com/2009/11/despite-recent-gains-for-books-1.html</feedburner:origLink></entry>

<entry>
<title>Early Registration Now Open for TOC 2010 New York</title>
<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ToolsOfChangeForPublishing/~3/qDmyB7uXuz4/early-registration-now-open-fo.html" />
<id>tag:toc.oreilly.com,2009://40.38399</id>

<published>2009-11-03T15:13:06Z</published>
<updated>2009-11-03T15:15:50Z</updated>

<summary>Early registration is now open for the 2010 Tools of Change for Publishing Conference returning to the Marriott Marquis Feb. 22-24 2010.The program for TOC 2010 reflects how quickly the...</summary>
<author>
<name>Andrew Savikas</name>
<uri>http://www.oreillynet.com/pub/au/1848</uri>
</author>

<category term="TOC Conference" scheme="http://www.sixapart.com/ns/types#category" />

<category term="home page" scheme="http://www.sixapart.com/ns/types#category" />


<content type="html" xml:lang="en" xml:base="http://toc.oreilly.com/">
&lt;p&gt;&lt;a href="http://toccon.com/"&gt;Early registration is now open for the 2010 Tools of Change for Publishing Conference&lt;/a&gt; returning to the Marriott Marquis Feb. 22-24 2010.&lt;/p&gt;&lt;p&gt;The program for TOC 2010 reflects how quickly the landscape is changing for publishers -- digital can no longer be thought of as a separate topic; digital creation, delivery, distribution, consumption, and communication are permeating every layer of the publishing ecology. &lt;/p&gt; &lt;p&gt;This year we've tried to include a lot of conversations about and with readers, to encourage discussion about how new formats and modes are shaping preferences and behavior. We've also split the popular Lightning Demo sessions into two different components, both now part of the main program. The familiar 5-minute demo format will remain for a dedicated Breakout Session, and as a special Plenary Session, we'll be using the popular and entertaining &lt;a href="http://en.wikipedia.org/wiki/Pecha_Kucha"&gt;Pecha Kucha&lt;/a&gt; format, where each speaker gets 20 slides that advance automatically every 20 seconds. We've also split several of the tutorials into two 90-minute workshops, rather than the longer 3-hour format.&lt;/p&gt; &lt;p&gt;It's important to remember that we are still very early in a transition as big or bigger than the shift from manuscript to print as the primary form for books. And it's useful to look back on that transition for insight into how the apparent shortcomings of the new and uncertain matter little in the long run. From James J. O'Donnell's essay, &lt;em&gt;The pragmatics of the new: Trithemius, McLuhan, Cassiodorus&lt;/em&gt; in &lt;a href="http://www.ucpress.edu/books/pages/6794.php"&gt;The Future of the Book&lt;/a&gt;:&lt;/p&gt; &lt;br /&gt;&lt;blockquote class="posterous_medium_quote"&gt;Every negative claim made about print [in the 15th century] is correct, and every negative prophecy came true. Take the argument about the likeness of copies making collation and correction impossible: a perfectly valid point. Why did it not derail print in its glorious career? ... [T]he system of communication introduced by print was so large, so fast, so powerful, and ultimately such a source of wealth that the defects of the system could be remedied as far as need be. ... In short, in the end, the defects of print and the criticisms they drew didn't matter. This is a lesson worth mulling at length.&lt;/blockquote&gt;      &lt;p style="font-size: 10px;"&gt;  &lt;a href="http://posterous.com/"&gt;Posted via email&lt;/a&gt;   from &lt;a href="http://toc.posterous.com/early-registration-now-open-for-toc-2010-new"&gt;TOC Posterous&lt;/a&gt;  &lt;/p&gt;  

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<dc:source>http://www.oreillynet.com/pub/au/1848</dc:source>
<feedburner:origLink>http://toc.oreilly.com/2009/11/early-registration-now-open-fo.html</feedburner:origLink></entry>

<entry>
<title>Free news but paid comments? (via @adamgaumont)</title>
<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ToolsOfChangeForPublishing/~3/yPOP49RtiaA/free-news-but-paid-comments-vi.html" />
<id>tag:toc.oreilly.com,2009://40.38393</id>

<published>2009-11-02T20:46:07Z</published>
<updated>2009-11-03T01:46:42Z</updated>

<summary>Not sure I agree with the conclusion, but the journey was articulate and entertaining on the changing economics of media. http://sicmind.wordpress.com/2009/10/30/premium-content/ Posted via email from TOC Posterous...</summary>
<author>
<name>Andrew Savikas</name>
<uri>http://www.oreillynet.com/pub/au/1848</uri>
</author>

<category term="Open Questions" scheme="http://www.sixapart.com/ns/types#category" />

<category term="home page" scheme="http://www.sixapart.com/ns/types#category" />


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Not sure I agree with the conclusion, but the journey was articulate and entertaining on the changing economics of media. &lt;p /&gt; &lt;a href="http://sicmind.wordpress.com/2009/10/30/premium-content/"&gt;http://sicmind.wordpress.com/2009/10/30/premium-content/&lt;/a&gt;      &lt;p style="font-size: 10px;"&gt;  &lt;a href="http://posterous.com"&gt;Posted via email&lt;/a&gt;   from &lt;a href="http://toc.posterous.com/free-news-but-paid-comments-via-adamgaumont"&gt;TOC Posterous&lt;/a&gt;  &lt;/p&gt;

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<dc:source>http://www.oreillynet.com/pub/au/1848</dc:source>
<feedburner:origLink>http://toc.oreilly.com/2009/11/free-news-but-paid-comments-vi.html</feedburner:origLink></entry>

<entry>
<title>Interesting TV subscriptions via iTunes in the works? (via @jafurtado)</title>
<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ToolsOfChangeForPublishing/~3/tIvl0ZyDYZY/interesting-tv-subscriptions-v.html" />
<id>tag:toc.oreilly.com,2009://40.38390</id>

<published>2009-11-02T19:17:10Z</published>
<updated>2009-11-03T00:21:57Z</updated>

<summary>Reports suggest Apple is shopping $30/month TV subscriptions via iTunes (I cut the cable nearly a year ago for AppleTV and haven't looked back -- totally worth it.) http://mediamemo.allthingsd.com/20091102/apples-itunes-pitch-tv-for-30-a-month/ Posted...</summary>
<author>
<name>Andrew Savikas</name>
<uri>http://www.oreillynet.com/pub/au/1848</uri>
</author>

<category term="home page" scheme="http://www.sixapart.com/ns/types#category" />


<content type="html" xml:lang="en" xml:base="http://toc.oreilly.com/">
Reports suggest Apple is shopping $30/month TV subscriptions via iTunes (I cut the cable nearly a year ago for AppleTV and haven't looked back -- totally worth it.) &lt;p /&gt; &lt;a href="http://mediamemo.allthingsd.com/20091102/apples-itunes-pitch-tv-for-30-a-month/"&gt;http://mediamemo.allthingsd.com/20091102/apples-itunes-pitch-tv-for-30-a-month/&lt;/a&gt;      &lt;p style="font-size: 10px;"&gt;  &lt;a href="http://posterous.com"&gt;Posted via email&lt;/a&gt;   from &lt;a href="http://toc.posterous.com/interesting-tv-subscriptions-via-itunes-in-th"&gt;TOC Posterous&lt;/a&gt;  &lt;/p&gt;

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<dc:source>http://www.oreillynet.com/pub/au/1848</dc:source>
<feedburner:origLink>http://toc.oreilly.com/2009/11/interesting-tv-subscriptions-v.html</feedburner:origLink></entry>

<entry>
<title>New info on upcoming Ibis Reader from @liza's threepress -- another books-in-cloud model</title>
<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ToolsOfChangeForPublishing/~3/fun40SqO6eI/new-info-on-upcoming-ibis-read.html" />
<id>tag:toc.oreilly.com,2009://40.38382</id>

<published>2009-11-02T17:43:25Z</published>
<updated>2009-11-02T17:44:58Z</updated>

<summary> Our part of this open ecosystem is Ibis Reader, an in-development digital reading system for a range of internet devices that provides access to books both online and offline....</summary>
<author>
<name>Andrew Savikas</name>
<uri>http://www.oreillynet.com/pub/au/1848</uri>
</author>

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<category term="startups" label="startups" scheme="http://www.sixapart.com/ns/types#tag" />

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&lt;div class="posterous_bookmarklet_entry"&gt; &lt;blockquote class="posterous_long_quote"&gt;Our part of this open ecosystem is &lt;strong&gt;&lt;a href="http://ibisreader.com/"&gt;Ibis Reader&lt;/a&gt;&lt;/strong&gt;, an in-development digital reading system for a range of internet devices that provides access to books both online and offline.  Like &lt;a href="http://bookworm.oreilly.com/"&gt;Bookworm&lt;/a&gt;, it provides ePub support and a traditional web interface.&lt;/blockquote&gt;    &lt;div class="posterous_quote_citation"&gt;via &lt;a href="http://blog.threepress.org/2009/11/02/ibis-reader-and-bookserver/"&gt;blog.threepress.org&lt;/a&gt;&lt;/div&gt; &lt;p&gt;&lt;/p&gt;&lt;/div&gt;      &lt;p style="font-size: 10px;"&gt;  &lt;a href="http://posterous.com/"&gt;Posted via web&lt;/a&gt;   from &lt;a href="http://andrewsavikas.posterous.com/new-info-on-upcoming-ibis-reader-from-lizas-t"&gt;Andrew's posterous&lt;/a&gt;  &lt;/p&gt;  

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<dc:source>http://www.oreillynet.com/pub/au/1848</dc:source>
<feedburner:origLink>http://toc.oreilly.com/2009/11/new-info-on-upcoming-ibis-read.html</feedburner:origLink></entry>

<entry>
<title>"E pluribus tunum: Uniform prices for online music are no way to maximise profit"</title>
<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ToolsOfChangeForPublishing/~3/TQrTzhoLan4/e-pluribus-tunum-uniform-price.html" />
<id>tag:toc.oreilly.com,2009://40.38381</id>

<published>2009-11-02T17:20:03Z</published>
<updated>2009-11-02T17:20:42Z</updated>

<summary>This research suggest maximum value in a digital media market like iTunes (for both producer and consumer) comes from a combination of subscription/membership fee and per-item purchase: "Charging an "entry...</summary>
<author>
<name>Andrew Savikas</name>
<uri>http://www.oreillynet.com/pub/au/1848</uri>
</author>

<category term="Ebooks" scheme="http://www.sixapart.com/ns/types#category" />

<category term="Mobile" scheme="http://www.sixapart.com/ns/types#category" />

<category term="ebooks" label="ebooks" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="itunes" label="itunes" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="pricing" label="pricing" scheme="http://www.sixapart.com/ns/types#tag" />

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This research suggest maximum value in a digital media market like iTunes (for both producer and consumer) comes from a combination of subscription/membership fee and per-item purchase: &lt;p&gt; "Charging an "entry fee" for use of the service and then a small, fixed per-song cost for downloads turned out to benefit both the seller and the buyer. The most revenue, according to the 2009 survey data, would be generated by charging the students $21.19 for entry and 37 cents a song. This could raise the producer surplus by 30% compared with uniform pricing. Consumer surplus would also rise in this instance, because some people would buy songs they would have not have done at a higher uniform price. Spotify, a rival to iTunes, has a model somewhat like this for its premium service, where it charges a monthly fee for songs without limit." &lt;/p&gt;&lt;p&gt; &lt;a href="http://www.economist.com/businessfinance/economicsfocus/displaystory.cfm?story_id=14699573"&gt;http://www.economist.com/businessfinance/economicsfocus/displaystory.cfm?story_id=14699573&lt;/a&gt;      &lt;/p&gt;&lt;p style="font-size: 10px;"&gt;  &lt;a href="http://posterous.com/"&gt;Posted via email&lt;/a&gt;   from &lt;a href="http://andrewsavikas.posterous.com/e-pluribus-tunum-uniform-prices-for-online-mu"&gt;Andrew's posterous&lt;/a&gt;  &lt;/p&gt;  

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<dc:source>http://www.oreillynet.com/pub/au/1848</dc:source>
<feedburner:origLink>http://toc.oreilly.com/2009/11/e-pluribus-tunum-uniform-price.html</feedburner:origLink></entry>

<entry>
<title>NaNoWriMo Now Underway</title>
<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ToolsOfChangeForPublishing/~3/cCUjvYpgoV0/nanowrimo-now-underway.html" />
<id>tag:toc.oreilly.com,2009://40.38366</id>

<published>2009-11-02T17:00:00Z</published>
<updated>2009-11-01T21:17:34Z</updated>

<summary> One of my favorite keynotes from TOC 2009 was National Novel Writing Month (NaNoWriMo) founder Chris Baty. It's November, which means the annual event is now underway. Check out...</summary>
<author>
<name>Andrew Savikas</name>
<uri>http://www.oreillynet.com/pub/au/1848</uri>
</author>

<category term="Authoring" scheme="http://www.sixapart.com/ns/types#category" />

<category term="Publishing News" scheme="http://www.sixapart.com/ns/types#category" />

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<category term="socialnetworks" label="social networks" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="writing" label="writing" scheme="http://www.sixapart.com/ns/types#tag" />

<content type="html" xml:lang="en" xml:base="http://toc.oreilly.com/">
 &lt;p&gt;One of my favorite keynotes from TOC 2009 was National Novel Writing Month (&lt;a href="http://www.nanowrimo.org/" target="_blank"&gt;NaNoWriMo&lt;/a&gt;) founder &lt;a href="http://www.toccon.com/toc2009/public/schedule/detail/7465" target="_blank"&gt;Chris Baty&lt;/a&gt;. It's November, which means the annual event is now underway. Check out &lt;a href="http://www.nanowrimo.org/" target="_blank"&gt;the website&lt;/a&gt; for ways to support and participate.&lt;/p&gt;


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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/ToolsOfChangeForPublishing/~4/cCUjvYpgoV0" height="1" width="1"/&gt;</content>
<dc:source>http://www.oreillynet.com/pub/au/1848</dc:source>
<feedburner:origLink>http://toc.oreilly.com/2009/11/nanowrimo-now-underway.html</feedburner:origLink></entry>

<entry>
<title>In-depth insight from Tim O'Reilly on lessons learned from Safari Books Online</title>
<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ToolsOfChangeForPublishing/~3/f-KYh9si-1Q/in-depth-insight-from-tim-orei.html" />
<id>tag:toc.oreilly.com,2009://40.38380</id>

<published>2009-11-02T16:12:21Z</published>
<updated>2009-11-02T16:39:52Z</updated>

<summary>"As I outlined above, Safari adopted a "cloud library" model rather than downloadable ebooks as its fundamental design metaphor. I thought it might be worthwhile to understand how we arrived...</summary>
<author>
<name>Andrew Savikas</name>
<uri>http://www.oreillynet.com/pub/au/1848</uri>
</author>

<category term="Ebooks" scheme="http://www.sixapart.com/ns/types#category" />

<category term="Recommended Reading" scheme="http://www.sixapart.com/ns/types#category" />

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<category term="safaribooksonline" label="safari books online" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="strategy" label="strategy" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="timoreilly" label="tim o'reilly" scheme="http://www.sixapart.com/ns/types#tag" />

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"As I outlined above, Safari adopted a "cloud library" model rather than downloadable ebooks as its fundamental design metaphor. I thought it might be worthwhile to understand how we arrived at that decision, as well as some of the other lessons we've learned over what is now 22 years of ebook publishing experience. (O'Reilly published its first ebook, Unix in a Nutshell for Hypercard, back in 1987!) With that, a few reflections on lessons learned" &lt;p&gt; &lt;a href="http://radar.oreilly.com/2009/10/safari-books-online-60-a-cloud.html"&gt;http://radar.oreilly.com/2009/10/safari-books-online-60-a-cloud.html&lt;/a&gt;      &lt;/p&gt;&lt;p style="font-size: 10px;"&gt;  &lt;a href="http://posterous.com/"&gt;Posted via email&lt;/a&gt;   from &lt;a href="http://andrewsavikas.posterous.com/in-depth-insight-from-tim-oreilly-on-lessons"&gt;Andrew's posterous&lt;/a&gt;  &lt;/p&gt;  

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&lt;a href="http://feeds.feedburner.com/~ff/ToolsOfChangeForPublishing?a=f-KYh9si-1Q:_9CixxweNI4:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ToolsOfChangeForPublishing?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ToolsOfChangeForPublishing?a=f-KYh9si-1Q:_9CixxweNI4:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ToolsOfChangeForPublishing?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ToolsOfChangeForPublishing?a=f-KYh9si-1Q:_9CixxweNI4:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ToolsOfChangeForPublishing?i=f-KYh9si-1Q:_9CixxweNI4:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/ToolsOfChangeForPublishing/~4/f-KYh9si-1Q" height="1" width="1"/&gt;</content>
<dc:source>http://www.oreillynet.com/pub/au/1848</dc:source>
<feedburner:origLink>http://toc.oreilly.com/2009/11/in-depth-insight-from-tim-orei.html</feedburner:origLink></entry>

<entry>
<title>O'Reilly Ebooks Now in Aldiko Online Catalog for Android</title>
<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ToolsOfChangeForPublishing/~3/VC85syaStYI/oreilly-ebooks-now-in-aldiko-online-catalog.html" />
<id>tag:toc.oreilly.com,2009://40.38352</id>

<published>2009-11-02T13:00:00Z</published>
<updated>2009-10-30T18:41:53Z</updated>

<summary> The iPhone gets a lot of the attention when it comes to smartphones, but signs point to Android playing a huge role in the growing smartphone market, with 20+...</summary>
<author>
<name>Andrew Savikas</name>
<uri>http://www.oreillynet.com/pub/au/1848</uri>
</author>

<category term="Ebooks" scheme="http://www.sixapart.com/ns/types#category" />

<category term="Mobile" scheme="http://www.sixapart.com/ns/types#category" />

<category term="aldiko" label="aldiko" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="android" label="android" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="ebooks" label="ebooks" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="iphone" label="iphone" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="mobile" label="mobile" scheme="http://www.sixapart.com/ns/types#tag" />

<content type="html" xml:lang="en" xml:base="http://toc.oreilly.com/">
 &lt;p&gt;The iPhone gets a lot of the attention when it comes to smartphones, but &lt;a href="http://www.mobilemarketingwatch.com/flurry-stats-show-rush-of-android-development-4340/" target="_blank"&gt;signs point to Android playing a huge role in the growing smartphone market&lt;/a&gt;, with 20+ new devices by the end of this year worldwide (like the &lt;a href="http://www.boygeniusreport.com/2009/10/23/motorola-droid-preview/" target="_blank"&gt;Motorola Droid&lt;/a&gt;). O'Reilly readers with an Android device can now browse and buy via the online catalog in the &lt;a href="http://www.aldiko.com/blog/" target="_blank"&gt;Aldiko ereader app&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.aldiko.com/blog/"&gt;&lt;img src="http://www.aldiko.com/blog/wp-content/uploads/2009/10/Oreilly-catalog-1a1-200x300.PNG" /&gt;&lt;img src="http://www.aldiko.com/blog/wp-content/uploads/2009/10/Oreilly-catalog-2a-200x300.PNG" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Buying through Aldiko gets you the same &lt;a href="http://oreilly.com/ebooks" target="_blank"&gt;DRM-free ebook bundle offered on oreilly.com&lt;/a&gt; (and there's even a 15% discount applied at checkout).&lt;/p&gt;
&lt;p&gt;The catalog is implemented using a prototype of the OPDS spec, part of the &lt;a href="http://www.readwriteweb.com/archives/bookserver_a_plan_to_build_an_open_web_of_books.php" target="_blank"&gt;BookServer&lt;/a&gt; architecture.&lt;/p&gt;


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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/ToolsOfChangeForPublishing/~4/VC85syaStYI" height="1" width="1"/&gt;</content>
<dc:source>http://www.oreillynet.com/pub/au/1848</dc:source>
<feedburner:origLink>http://toc.oreilly.com/2009/11/oreilly-ebooks-now-in-aldiko-online-catalog.html</feedburner:origLink></entry>

<entry>
<title>Books overtake games in app store (1 in 5 new Oct. apps was a book) (via @gigaom)</title>
<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ToolsOfChangeForPublishing/~3/PLiZos0BqPU/books-overtake-games-in-app-st.html" />
<id>tag:toc.oreilly.com,2009://40.38375</id>

<published>2009-11-02T03:39:10Z</published>
<updated>2009-11-02T03:58:32Z</updated>

<summary><![CDATA["Book-related apps saw an upsurge in launches in September, according to a survey conducted by&nbsp;Flurry, a San Francisco-based mobile application analytics company. So much so, that book-related applications overtook games...]]></summary>
<author>
<name>Andrew Savikas</name>
<uri>http://www.oreillynet.com/pub/au/1848</uri>
</author>

<category term="home page" scheme="http://www.sixapart.com/ns/types#category" />


<content type="html" xml:lang="en" xml:base="http://toc.oreilly.com/">
&lt;div&gt;"&lt;span style=""&gt;Book-related apps saw an upsurge in launches in September, according to a survey conducted by&amp;nbsp;&lt;a href="http://flurry.com/" style="font-weight: normal; text-decoration: none; color: rgb(0, 99, 141);"&gt;Flurry&lt;/a&gt;, a San Francisco-based mobile application analytics company. So much so, that book-related applications overtook games in the App Store as a percentage of all released apps. The trend isn't an aberration. In October, one out of every five new applications launching on the iPhone was a book, Flurry said."&lt;/span&gt;&lt;br /&gt;&lt;/div&gt;&lt;p&gt;&lt;/p&gt;&lt;div&gt;&lt;a href="http://gigaom.com/2009/11/01/iphone-e-book-reader/"&gt;http://gigaom.com/2009/11/01/iphone-e-book-reader/&lt;/a&gt;&lt;/div&gt;      &lt;p style="font-size: 10px;"&gt;  &lt;a href="http://posterous.com/"&gt;Posted via email&lt;/a&gt;   from &lt;a href="http://andrewsavikas.posterous.com/books-overtake-games-in-app-store-1-in-5-new"&gt;Andrew's posterous&lt;/a&gt;  &lt;/p&gt;  

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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/ToolsOfChangeForPublishing/~4/PLiZos0BqPU" height="1" width="1"/&gt;</content>
<dc:source>http://www.oreillynet.com/pub/au/1848</dc:source>
<feedburner:origLink>http://toc.oreilly.com/2009/11/books-overtake-games-in-app-st.html</feedburner:origLink></entry>

<entry>
<title>The Meaning of Droid | Monday Note</title>
<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ToolsOfChangeForPublishing/~3/noA4xdwT2S0/the-meaning-of-droid-monday-no-1.html" />
<id>tag:toc.oreilly.com,2009://40.38371</id>

<published>2009-11-02T00:33:44Z</published>
<updated>2009-11-02T04:00:01Z</updated>

<summary><![CDATA[Nice competitive analysis of next moves for big mobile players (via @jafurtado)"One year later, we have a new situation, a real contender for the lead position in the&nbsp;exploding smartphone market....]]></summary>
<author>
<name>Andrew Savikas</name>
<uri>http://www.oreillynet.com/pub/au/1848</uri>
</author>

<category term="Ebooks" scheme="http://www.sixapart.com/ns/types#category" />

<category term="Mobile" scheme="http://www.sixapart.com/ns/types#category" />

<category term="home page" scheme="http://www.sixapart.com/ns/types#category" />


<content type="html" xml:lang="en" xml:base="http://toc.oreilly.com/">
&lt;div&gt;Nice competitive analysis of next moves for big mobile players (via @jafurtado)&lt;/div&gt;&lt;p&gt;&lt;/p&gt;&lt;div&gt;"&lt;span style=""&gt;One year later, we have a new situation, a real contender for the lead position in the&amp;nbsp;&lt;a href="http://www.mondaynote.com/2009/10/25/microsoft-ambivalence/%2523more-2163" style="color: rgb(213, 78, 33);"&gt;&lt;span style="margin: 0px; padding: 0px;"&gt;exploding smartphone market&lt;/span&gt;&lt;/a&gt;. How will Android impact the rest of the industry: Motorola, Garmin, TomTom, Palm, Nokia, Microsoft, RIM and, of course, the iPhone's meteoric rise?&lt;span style=""&gt;"&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;p&gt;&lt;/p&gt;&lt;div&gt;&lt;a href="http://www.mondaynote.com/2009/11/01/the-meaning-of-droid/"&gt;http://www.mondaynote.com/2009/11/01/the-meaning-of-droid/&lt;/a&gt;&lt;/div&gt;      &lt;p style="font-size: 10px;"&gt;  &lt;a href="http://posterous.com/"&gt;Posted via email&lt;/a&gt;   from &lt;a href="http://andrewsavikas.posterous.com/the-meaning-of-droid-monday-note"&gt;Andrew's posterous&lt;/a&gt;  &lt;/p&gt;  

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<dc:source>http://www.oreillynet.com/pub/au/1848</dc:source>
<feedburner:origLink>http://toc.oreilly.com/2009/11/the-meaning-of-droid-monday-no-1.html</feedburner:origLink></entry>

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