tag:blogger.com,1999:blog-73240393088240182782024-08-28T01:23:54.487-07:00Data Base Marketing and me.+Tonyhttp://www.blogger.com/profile/17705340396851295504noreply@blogger.comBlogger33125tag:blogger.com,1999:blog-7324039308824018278.post-61659657791804785512010-04-26T23:03:00.000-07:002010-04-26T23:23:23.356-07:00

Actually, the question is: would you let your company to pay double for some convenience? Recently, I started a new job that required me to commute weekly from the SF Bay area to Denver.  My company is nice enough to pay for all my travel costs.  I used to travel a lot and I loved Hertz.  I have told many people about the great Hertz Number One Gold service.  It was the gold

+Tonyhttp://www.blogger.com/profile/17705340396851295504noreply@blogger.com0tag:blogger.com,1999:blog-7324039308824018278.post-17487786926064529082010-04-18T17:49:00.000-07:002010-04-20T17:58:13.300-07:00

Apple's release of iPad over the 2010 Easter weekend created quite a stir.  One of my old friends, Derek, waited in line for his iPad outside of the Apple Store Valley Fair in Santa Clara.  He got high five's from about 50 Apple employees and free Starbucks coffee/water courtesy of Apple. It was chilly out there, but he got his new toy and a picture with Apple's co-founder Steve

+Tonyhttp://www.blogger.com/profile/17705340396851295504noreply@blogger.com0tag:blogger.com,1999:blog-7324039308824018278.post-63344403318353919782009-03-03T08:54:00.000-08:002009-03-04T10:26:37.445-08:00

3 Essential trends makeing iPhone the Computing Platform of the future:1. The de facto mobile gateway to the Web.Although the richest woman in the world wants it sometimes, Melinda Gates is not allowed to have an iPhone since iPods and iPhones are banned in the Gates family. However, that's not the case in millions of families around the world. According to Net Applications, iPhone accounted

+Tonyhttp://www.blogger.com/profile/17705340396851295504noreply@blogger.com0tag:blogger.com,1999:blog-7324039308824018278.post-14810831945027447362009-02-17T16:31:00.000-08:002009-02-17T17:09:45.807-08:00

According to comScore, the total Internet users exceeded 1 billion in December 2008 or about 18% of the worldwide population. 41% of the Internet users are from Asia-Pacific, 28% from Europe, and 18% from North America. Latin America, Middle East and Africa accounted for the remaining 12%.By Country, China had the most Internet Users with 180 Million online which is about 20% of Chinese

+Tonyhttp://www.blogger.com/profile/17705340396851295504noreply@blogger.com0tag:blogger.com,1999:blog-7324039308824018278.post-62420916439315214612009-02-05T23:09:00.000-08:002009-02-06T02:00:03.125-08:00

We started 'plum7.com' as a family project during the 2008 Christmas break and beta launched on Jan. 22. We are slowly building traffic by word of mouth and basic search engine optimization. At this point, over 50% of our visits are coming from organic search results (meaning not paid traffic) and referrals from sites like StumbleUpon and Digg.Today, two weeks after our beta launch, we

+Tonyhttp://www.blogger.com/profile/17705340396851295504noreply@blogger.com1tag:blogger.com,1999:blog-7324039308824018278.post-69877277945199176952009-01-16T13:53:00.000-08:002009-01-16T14:32:35.761-08:00

There is no doubt that our audience is on many very diverse newsgroups such as Yahoo! Groups, AOL Message Boards, Linkedin Groups, Facebook Groups, etc. Some groups have thousands of active subscribers. Many service providers for these groups will send an email whenever a new post is added, either with a summary or the full message. This is an essential way for the service provider to drive

+Tonyhttp://www.blogger.com/profile/17705340396851295504noreply@blogger.com0tag:blogger.com,1999:blog-7324039308824018278.post-87865803426009046492009-01-09T08:56:00.000-08:002009-01-09T10:50:19.908-08:00

According to a survey conducted in December 2008 by PermissionTV 67% of US Marketers responded identified online video as a "primary focus" of their 2009 digital marketing campaign in 2009. This amazing number is 50% higher than Social Media, and about double of Search, Podcast, and Rich Media. Does this mean we will see more spending on video ads than search and banner ads combine? I don't

+Tonyhttp://www.blogger.com/profile/17705340396851295504noreply@blogger.comtag:blogger.com,1999:blog-7324039308824018278.post-49176141091627219432008-12-29T09:47:00.000-08:002008-12-29T09:53:33.874-08:00

According to Paul Verna, senior analyst at eMarketer:With so much user-generated media populating the Web and mobile channels, content aggregation will become more important than ever in 2009. In the coming year, expect to see real-time aggregation tools that combine algorithmic approaches with human input—like a cross between Techmeme and FriendFeed. Techmeme is an aggregation tool that uses

+Tonyhttp://www.blogger.com/profile/17705340396851295504noreply@blogger.comtag:blogger.com,1999:blog-7324039308824018278.post-5852994452829051342008-12-22T10:04:00.000-08:002008-12-22T10:13:42.723-08:00

I just saw this tip from Techknowl.com, a German firm Balesio offers a software called PPTminimizer that can shrink PPT (Micosoft Power Point ) and DOC ( Microsoft word 2003 ) documents to about 98% of their original size in the native extension (not zipped or archived). The quality of the converted file is almost same as the original file.This seems to be a handy tool to compress very large

+Tonyhttp://www.blogger.com/profile/17705340396851295504noreply@blogger.comtag:blogger.com,1999:blog-7324039308824018278.post-26747698953401668252008-12-08T12:45:00.000-08:002008-12-08T15:50:33.331-08:00

During the tough economic times, people tend to stay home more instead of going out, and naturally the Web use increase. According to comScore World Metrix, visits to financial news and research sites grew 10% to 8.8 million visitors in September, during the height of the financial crisis, from the previous month.People wants to save money, get more for their dollars, so they would use the web

+Tonyhttp://www.blogger.com/profile/17705340396851295504noreply@blogger.comtag:blogger.com,1999:blog-7324039308824018278.post-41946949198747632172008-12-04T17:47:00.000-08:002008-12-29T09:56:42.535-08:00

Looking for a way to collect emails from blogger site visitors? Here are some good source I found:Feedblitz.com: This is a free (ad supported) service that enables publishers to collect subscribers and send emails for free.Feedburner.com (now part of Google): Primarily used to send new articles with a very light 'delivered by' footer, ability to export subscriber email addresses.Here are a

+Tonyhttp://www.blogger.com/profile/17705340396851295504noreply@blogger.com0tag:blogger.com,1999:blog-7324039308824018278.post-89661272726204425292008-11-26T09:52:00.000-08:002008-12-29T09:54:19.848-08:00

Personally, I am now getting about 2 emails a week from Amazon, more than one per week from Costco and Target. This is probably two to three times the normal frequency, it's probably the combination or final holiday push and desperation during tough economic condition. They are definitely trying harder, unfortunately, I don't think many of them are hitting the sweet spots yet, at least for me.

+Tonyhttp://www.blogger.com/profile/17705340396851295504noreply@blogger.com0tag:blogger.com,1999:blog-7324039308824018278.post-85749159877877969382008-11-21T09:52:00.000-08:002008-12-04T23:47:32.865-08:00

The economic is getting tough very quickly and broadly. Everyone is cutting but and focus on efficiency. Email finally being recognized again as an effective and efficient channel. Even the dying Car makers/car dealers are still expecting grow their ad spending online.Sources:eMarketer: Pitching Cars Online in Tough Times (11/21/2008)

+Tonyhttp://www.blogger.com/profile/17705340396851295504noreply@blogger.com0tag:blogger.com,1999:blog-7324039308824018278.post-38973186616915383942008-11-14T10:22:00.000-08:002008-11-23T10:34:22.630-08:00

According to eMarketer, Online retailers worldwide surveyed in July and August 2008 by E-Consultancy and R.O.EYE said that e-mail was second only to paid search when it came to driving high volume. The sample size was relatively small, at 241 online retailers. However, the results are in line with similar surveys. Nearly four out of 10 search engine advertisers worldwide surveyed in January 2008

+Tonyhttp://www.blogger.com/profile/17705340396851295504noreply@blogger.com0tag:blogger.com,1999:blog-7324039308824018278.post-37165671483091568552008-10-11T15:43:00.000-07:002008-10-11T15:52:56.533-07:00

Times are tough right now for everyone, and it will be tough for a while. This time, the tech sector is not immuned, either. Here are some suggested articles from a start up CEO:-- A presentation that Sequoia Capital provided to 100 of their CEO's, "Sequoia Capital’s 56 Slide Presentation Of Doom"-- Similarly, an email to Benchmark's CEO's, "Benchmark Capital Advises Startups To Conserve

+Tonyhttp://www.blogger.com/profile/17705340396851295504noreply@blogger.com0tag:blogger.com,1999:blog-7324039308824018278.post-89821433743480574422008-08-28T21:54:00.000-07:002008-08-28T22:45:58.733-07:00

No matter what is your party affiliation, you have to give Obama and team the credit for the successful marketing efforts so far. The entire primary was very well executed.One of the innovative marketing tactics the Obama team used was to make the vice-presidential candidate announcement via text message. This has some interesting impacts:increased buzz and anticipationprovided a call to action

+Tonyhttp://www.blogger.com/profile/17705340396851295504noreply@blogger.com2tag:blogger.com,1999:blog-7324039308824018278.post-50554474494018575882008-08-22T22:59:00.000-07:002008-12-04T23:57:57.960-08:00

The global mobile advertising spending is expected to grow from $4.6 Billion in 2008 to $7.4 Billion in 2009. The bulk of the spending is still with Mobile Messaging, however, the Mobile Search Advertising and Mobile Display Advertising are expected to double and triple.In the US, spending on mobile ads will reach $6.5 billion in 2012, up from $1.7 billion in 2008.In addition, the global mobile

+Tonyhttp://www.blogger.com/profile/17705340396851295504noreply@blogger.com0tag:blogger.com,1999:blog-7324039308824018278.post-12116019382647482702008-08-08T23:27:00.000-07:002008-11-23T10:12:37.453-08:00

Well... looks like people check their emails all day long.Source: eMarketing: When Do You Check Your E-Mail?

+Tonyhttp://www.blogger.com/profile/17705340396851295504noreply@blogger.com0tag:blogger.com,1999:blog-7324039308824018278.post-89233223552762010352008-06-24T22:53:00.000-07:002008-06-24T23:06:08.869-07:00

Here is a handy function to calculate the difference between two dates:=DATEDIF(Date1, Date2, Interval) where: interval="m" for number of months interval="d" for number of days interval="y" for number of yearsFor example:=(DATEDIF(today(),A1, "d")-1) *24 is approximately number of hours between today and the date value stored in cell A1.Reference:check out more details and examples in

+Tonyhttp://www.blogger.com/profile/17705340396851295504noreply@blogger.com0tag:blogger.com,1999:blog-7324039308824018278.post-3740672528664250622008-06-24T18:09:00.000-07:002008-06-24T18:11:24.317-07:00

Add additional mail boxes for Outlook 20031) go to Start; Setting; Control Panel2) Double click on the Mail icon3) Choose Email accounts4) view or Change email accounts5) Click on Microsoft Exchange Server and choose Change6) Click on More Setting..7) Goto the Advanced tab and click the Add ... button8) Enter "Robert.Demo" and click OK9) Continue clicking OK buttons to close up the Mail control

+Tonyhttp://www.blogger.com/profile/17705340396851295504noreply@blogger.com0tag:blogger.com,1999:blog-7324039308824018278.post-18622780686124424872008-06-17T23:07:00.000-07:002008-12-29T09:58:45.503-08:00

These are pretty intelligent and legitimate sounding web sites, right? "Who Represents?", a database of agencies for the rich and famousExperts Exchange, a knowledge base where programmers can exchange advice and viewsPen Island, a pen retailerTherapist Finder, a directory of counselorsPowerGen Italia, a power utility company in ItalyThe

+Tonyhttp://www.blogger.com/profile/17705340396851295504noreply@blogger.com0tag:blogger.com,1999:blog-7324039308824018278.post-74519171914484712212008-05-27T21:33:00.000-07:002008-12-29T09:55:45.320-08:00

67% of Adults surveyed said they prefer Email as the preferred mode of communication when dealing with businesses, and more importantly, they expect this to remain to be their favorite 5 years from now. More than 88% of respondents said they would like more choices in e-mail content and frequency, including options on advertisements and special offers.The biggest expect drop is postal mail, from

+Tonyhttp://www.blogger.com/profile/17705340396851295504noreply@blogger.com0tag:blogger.com,1999:blog-7324039308824018278.post-35041864230416973642008-05-14T20:39:00.001-07:002008-05-14T20:52:03.204-07:00

Saw this interesting piece got 322 Diggs today at digg.com, featured on iGoogle.Sources:Flickr: http://farm3.static.flickr.com/2359/2205172655_5860304720_b.jpgDiggs: http://digg.com/business_finance/The_Scale_of_the_American_Ecomomy_img?OTC-ig

+Tonyhttp://www.blogger.com/profile/17705340396851295504noreply@blogger.com0tag:blogger.com,1999:blog-7324039308824018278.post-44864988950314860732008-04-27T11:28:00.000-07:002008-12-29T09:58:24.940-08:00

Some key take away's from the Web 2.0 from week of 4/21/08 in SF.I went to a Facebook Platform Eco session, they ask how much total money is in the FB eco system to a panel of 3 experts, one venture capitalist said over $300MM/year, one successful FB app develop company said less than $10MM, the third said somewhere in-between but closer to $10MM. Most people are primarily talking about ad

+Tonyhttp://www.blogger.com/profile/17705340396851295504noreply@blogger.com0tag:blogger.com,1999:blog-7324039308824018278.post-31826518684715396492008-04-08T21:55:00.001-07:002008-04-08T22:40:32.503-07:00

Industries with over 20% average open rates: Banking/Finance (28.84%), Religious/Spiritual (26.76%), Transportation/travel (25.69%), Telecommunications (24.91%)Source: eMarketing.com article: E-Mail Works for Banks and Card Issuers

+Tonyhttp://www.blogger.com/profile/17705340396851295504noreply@blogger.com0