the result is kinda frustrating on the part of display network since the ctr is very low.

its time for me to separate this one.

As usual you bring up some excellent points.

The toilet paper stuff is classic!

Nice way of looking back to look forward. Mail order was HUGE-and guess what? It still is. I bought tons of stuff all the way up until the 80′s as a kid from the giant Sears catalog. DESPITE living right here in the Sears hometown, Chicago.

Quick sidenote, another reason people loved that Sears catalog was they used it for toilet paper. Seems comical but it was great marketing. People shopped on the john. And they still do; J Peterman picked up on that Sears style of super descriptive writing and made millions-and even became a running joke on Seinfeld (more exposure).

So the mediums change but a good message is a good message. I think there’s a Rich Shefren product out there where he goes through some of those 70′s comic book mail order ads. And here we are today where comics are sold digitally-but guess what? Same kind of ads!

Now, as you know I’m deep into mobile, so it DID take a certain amount of experimenting to learn that adjustments have to be made to HOW you convey a message when you switch media-so that has to be taken into consideration-but generally WHAT is being said is still the key. But your readers already know this; we went from static websites, to blogs, to twitter/facebook to mobile in like 5 years.

I’m running a mobile click to call campaign with a friend of mine and now his entire office wants in on it.

I’m talking huge ROI stuff and he’s thrilled so far.

Plus, the app market is heating up like forest fires.

Mobile is really taking off for me right now which is why I am putting more focus on it in the near future.

As always, thanks for the conversation and feedback.

And like you, personally I’ve got a lot on my plate. So for me, the prospects of taking on clients wouldn’t be a direction-but once I finish my mobile WSO maybe those people will take the info and run with it. Plus I gotta finish my google WSO first and I’m way behind on that! Personally I still stick with the just making mobile money for myself on a daily basis without a client base-so hop on that people-before I come to my senses.

And to reiterate what you said-if you can give people tangible results as a consultant they’ll be VERY appreciative, and with mobile it’s sooooooo easy to give crystal clear/traceable results and say I generated this many calls for you or installs or mobile visits, etc. Wide open field.

All you need to do is be confident in yourself and focus your energy on adding value to people who know less than you on the topic.

You just need to realize that the value you create is worth something.

When you focus on creating value, other people don’t mind paying you for it.

You probably already know more than 95% of the population. I can tell you that there are people who have access to the best experts in the world and they are still clueless about mobile right now.

You can call yourself a consultant right now and mean it. A consultant is just and adviser whose job is make sure their clients get the proper knowledge, tools, and resources either by providing them yourself or pointing them in the right direction.

It’s not as difficult as it seems.

Thanks for the feedback.