Marketing 3.0.

Apple and Samsung fights over an 8 years old girl

noreply@blogger.com (Ayman Sarhan) — Tue, 03 Jan 2012 10:08:52 PST

A war just brook between Apple and Samsung over an 8 years old girl ???

The cute face

Samsung Galaxy Tap Ad

Apple Iphone Ad

9,000 Logos of TV Channels Around the World

noreply@blogger.com (Ayman Sarhan) — Sun, 01 Jan 2012 02:26:45 PST

via{http://ustelevision.com/2011/05/26/9000-tv-channel-logos/}

Hörst

noreply@blogger.com (Ayman Sarhan) — Sun, 25 Dec 2011 10:28:29 PST

Lg2boutique’s mandate was to restyle the brand platform of Hörst, a designer and maker of high-end men’s clothing. Strategic research and the perceptual axes of the competitive field helped identify an important opportunity. Amongst large international players such as Hugo Boss, Versace, Strellson, Paul Smith and Ermenegildo Zegna, seduction proved to be the most ignored perceptual axis. This insight held great potential and offered the brand a credible positioning with which to enter the high-end market.

Hörst’s target likes to shop and is constantly on the lookout for that little elegant or eccentric something to reaffirm his style. He is a mature man who maintains a somewhat mysterious air. Seduction, in his view, is a game. With a slight penchant for the extravagant, he is the embodiment of the modern dandy. He takes great pleasure from his lifestyle, never slavishly bowing to the dictates of fashion. Going to the barber, learning music or taking the train for business are all things he makes time for. His entire person is seductive, rising above the everyday. He is authentic.

The “Authentisch Mann” signature highlights the brand’s German heritage — an important differentiator in a world of fashion dominated by French, Italian and British brands.

Lg2boutique believed that all these elements defined a position that would permit the Hörst brand to standout from the field.

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Kwality brand new identity

noreply@blogger.com (Ayman Sarhan) — Fri, 02 Dec 2011 13:31:35 PST

Above are the old dull outdated brand however a lot of markteers are debating about why to launch an ice-cream rebranding in Winter??

its obvious that their return on investment measurement is not placed yet and they have some extra dollars that no need for. Typical case "CEO of arabia".

wherever the reason, its stupid and reflect how non planned brand you are .

As for the positioning, good luck next time in uniting generations Y & Z.

Gaddafi in Advertising

noreply@blogger.com (Ayman Sarhan) — Thu, 24 Nov 2011 10:55:11 PST

American Airlines |Seamless

noreply@blogger.com (Ayman Sarhan) — Sun, 23 Oct 2011 06:58:49 PDT

American Airlines is running an advertising campaign focused on the airline’s effort to create a seamless travel experience for its customers. Each ad communicates the message that American Airlines and its innovative products and services enable the enlightened, modern traveler to, “Fly without putting your life on pause. Be yourself non-stop.” Modern special effects were used to give the ads a contemporary, cutting edge feel. Shot on-location in the Bahamas and Los Angeles, post-production special effects matched the lead characters’ experiences in their personal lives to their onboard experience. These special effects and seamless transitions required extensive use of a motion-control camera and digital production.

After School opens on a mother and daughter discussing the youngster’s role in the school play as they sit cross-legged in their living room. But something’s a bit off kilter -- as the camera swings around the room, a pair of airline seats, which had been casual living room chairs in the previous shot, appear; then the soft glowing lights of a fasten-seatbelt sign blink on along the wall; and, very faintly, a droning voice states, “This is your captain speaking,” in the background. When the camera makes one final swing from daughter to mother and pans out, the elder is not in the living room with her daughter at all, but in the cabin of an American Airlines jet, engaged in the conversation via instant message on her laptop.

Scuba follows a couple scuba diving through the rays of light, schools of fish and sea turtles off a sprawling reef. The first indications that this is not your standard reef appear in the form of a “Priority Access” sign lodged into the plant life, followed by a bank of screens showing the status of departing flights, which is just one example-in addition to text notifications and mobile boarding passes-of how American Airline passengers receive a streamlined, mobile boarding experience. As a school of fish darts in front of the camera, blurring the panorama, the water evaporates and the couple comes out in an airport terminal. “Fly without putting yourself on pause,” a narrator intones. “Be yourself, nonstop.

Credits

The Non Stop campaign was developed at TM Advertising by creative director Bernard Park, art director Brian Wood, director of broadcast production Hal Dantzler, producer Stephanie Murdoch.
Filming was shot by director Gerard de Thame via Believe Media with director of photographyMick Coulter, executive producer Michael McQuhae, producer Fabyan Daw.
Editors were Jack Waldrip, Artie Pena at Charlie Uniform Tango with executive producer Mary Alice, audio engineer Jake Kluge
Post production and effects were produced at Absolute Post by lead VFX/Flame artist Dirk Greene, VFX artists Warren Paleos, Krissy Nordella, Alex Gabucci, designers/animators Ed Manning, Jim Vidal, executive producer Sally Heath and producer Melissa Stephano.
Colorist was Ben Eagleton at Smoke & Mirrors, New York, with managing director Jo Morgan and producer Lauren Shawe

noreply@blogger.com (Ayman Sarhan) — Sun, 23 Oct 2011 06:51:36 PDT

Toyota has launched “It’s Ready. Are You?”, an integrated advertising campaign promoting the 2012 Camry campaign. The campaign demonstrates how the seventh-generation model addresses changes in consumers‟ vehicle needs, expectations and driving habits through the combination of new innovations and improvements to interior and exterior vehicle styling. Six television commercials, print and out of home advertisements are joined by a microsite, the Camry Effect site.

“Built” highlights the Camry‟s new features and visually demonstrate the reinvention of Toyota‟s signature model. As the 2012 model builds around its driver, the spot touches on several of the key aspects midsize car buyers expect to get with their next car purchase.

“Pit Stop” pays homage to the Camry‟s racing heritage with Toyota NASCAR driver Kyle Busch. The ad shows how Toyota‟s excellence carries from the racetrack to the roadway by transforming the car in the speed of a pit stop to highlight the Camry’s performance capabilities and intuitive mobile technology. “Pit Stop” will make its television debut on October 24.

Two additional TV commercials will roll out later in 2011, followed with two further spots in the 2012 Super Bowl and the Toyota Halftime Report.The campaign also includes print ads, digital media, out-of-home boards and social media elements. Additionally, digital billboards featuring Camry imagery will run atop the Walgreens building in New York‟s Times Square to spark the public‟s interest and build intrigue for the 2012 model.

Beginning in November, consumers will have the opportunity to get behind the wheel of the 2012 Camry at over 125 events through March 2012. The Toyota Drive Center national ride and drive tour, along with activations at select Life Time Fitness locations across the country, will give the public a chance to experience the vehicle first hand.
The Camry Effect website is designed to connect the nearly seven million Camry drivers in the United States through an intuitive, interactive, online experience. The Camry Effect provides past and present Camry owners a platform to share stories, moments, memories and milestones of first dates, road trips, soccer games, interviews and college days while witnessing the collective “effect” each has.

Credits

The Ready campaign was developed at Saatchi & Saatchi Los Angeles by executive creative directors Margaret Keene and Chris Adams, creative director John Payne, art director Verner Soler, copywriter Graham McCann, director of integrated production/multimedia Tanya LeSieur, senior broadcast producer Gil DeCuir, project managers Angela Montoya, account director Andrew Corpman, management supervisor Erica Baker, account executive Kejal Crosson-Elturan, strategic planning director Evan Ferrari, strategic planners Skylar Wallace and Allison Farquhar, broadcast media director Gwen Conley, working with product information supervisor Paul Watson, business affairs managers Cara Orlowski and Ivy Chen, Toyota corporate manager Ed Laukes and advertising manager Colin Morisako.
Filming was shot by director Phil Joanou via MJZ with executive producer Jeff Scruton, president David Zander, director of photography Mauro Fiore and line producer Paul Manix.
Editor was Rick Lawley at The Whitehouse Post with executive producer Sue Dawson, senior producer Joni Williamson and assistant editor Brian May.
Special and visual effects were produced at The Mill, Los Angeles, by executive producer Sue Troyan, colorist Adam Scott, senior producers Melanie Wickham and Arielle Davis, 3D lead Andrew Proctor, 2D lead Paul O’Shea, 3D artists Yorie Kumalasari, Michael Panov, Lu Meng Yang, Kiel Figgins, 2D artists Gareth Parr, Steve Cokonis, Dag Ivarsoy, Nicholas Kim, Shane Zinkhon, Brinton Jaecks and Jen Stavish.
Music was produced at Mophonics by executive producer Michael Frick, head of production Shelley Altman and creative director Stephan Altman. Sound was designed at Trinitite Studios by designer Brian Emrich, and recorded and mixed at Lime Studios by Loren Silber.

KLM gets live and personal with Twitter

noreply@blogger.com (Ayman Sarhan) — Sun, 23 Oct 2011 05:40:15 PDT

Airlines and Twitter have a chequered history. Some airline brands have embraced the immediacy that the micro-blogging platform has to offer, while others have come in for very public floggings from disgruntled passengers.

This stunt is the latest example of KLM's social media expertise. Unusually, this strategy publicised KLM's readiness to embrace customer conversations through social media, rather than promoting ticket sales.

Rather than using Twitter to promote a new ticket offer or service, KLM wanted to let customers know about its commitment to customer service in the social media space. KLM's social media policy was to answer every customer message personally within one hour, twenty-four hours a day, seven days a week. The results was a Twitter response campaign that was people powered in more ways than one...

KLM wanted to let customers know about the service that KLM offered in the social media space. KLM's social media policy was to answer every customer message personally within one hour, twenty-four hours a day, seven days a week.

In a move designed to demonstrate its commitment to customer service through social media, KLM decided to spend a day replying to Twitter messages in person, or at more accurately, with 450 people.

Live reply involved the deployment of 450 KLM volunteers working in three shifts to answer tweets, Facebook posts, or Hyves 'scraps' using 140 characters at a time.

Followers and friends of the brand could reach KLM through social media channels in Dutch or English and ask anything regarding their travel or tickets. KLM also informed its followers about the latest airline news.

The human tweets were streamed live on a dedicated site, and archived on the KLM YouTube channel.

Results

This stunt is one of a number that KLM has staged on Twitter. Live reply saw approximately 70 videos were uploaded onto the KLM YouTube channel, each achieving between 200 and 6,500 views.

External links

KLM YouTube channel

BRAND: KLM

BRAND OWNER: Air France KLM

CATEGORY: Travel/Airlines

REGION: The Netherlands

DATE: September - September 2011

MEDIA OWNERS: Twitter ,Facebook ,Hyves

MEDIA CHANNEL: Digital,Online,PR

Sephora Sensorium – Lucid Dreams from the Sensory World

noreply@blogger.com (Ayman Sarhan) — Sat, 22 Oct 2011 04:54:40 PDT

Beauty retailer Sephora and fragrance manufacturer Firmenich have commissioned The Sensorium: Lucid Dreams from the Sensory World, an interactive, multimedia experience set in a pop-up museum, designed to explore the emotions and instincts behind scent. The Sensorium features interactive and immersive installations First Scent and Lucid Dreams, developed and produced by experience design and production company The Department of the 4th Dimension (The D4D) to transport visitors into the realm of the perfumer’s imagination. The Sensorium, located in a 3,700 warehouse in New York’s Meatpacking District, launched to the public on October 15 and runs through to November 27th, 2011. Tickets are available through the Sephora website.

Upon entering First Scent, visitors are surrounded by motion picture media inspired by custom fragrances emitted throughout the room that trigger collective emotion and connections. Dreamlike films of cutting grass, a morning breakfast and a visit to the beach correspond to fragrances Weekend Splendor, 6:01 am and Summer Vacation designed by such superstar perfume creators as Harry Fremont and Honorine Blanc. Here, elemental and unforgettable moments are manifested in an evocative cocktail of sight, smell and sound.

Next, in the museum’s marquee event Lucid Dreams, visitors can affect beautiful suspended images inspired by Firmenich’s master perfumers. Using a high tech flower sculpture, the images transform based on the power of the individual’s sniff – triggered by the unique sound transmitted by the physical act of smelling. The D4D created each room’s architecture, including the short films, beautiful floor-to-ceiling images, glowing sniff-registering flowers and the software that drove the entire soul-stirring experience.

Credits

The Sensorium project was developed at The D4D (The Department of the 4th Dimension) led by creative director Matt Checkowski and executive producer Ron Cicero, along with a team of architects, designers, technologists and writers.

During the production and design of First Scent and Lucid Dreams, The D4D team worked on the visual experience with the custom designed perfumes on hand, to ensure the visual and auditory elements were a perfect fit for each scent and would combine in a journey of heightened perception. The perfumers and The D4D creative team collaborated throughout, with imagery and scent choices and changes influenced by the other during the process. The technical production of the interactive elements involved significant research and development including an examination of wind velocity and other triggers before landing on the auditory solution.

Absolut Vodka: Absolut Vodka

noreply@blogger.com (Ayman Sarhan) — Thu, 20 Oct 2011 21:30:23 PDT

“If you saw your life flash before your eyes, would you change the way you live it? Absolut Vodka thinks so, and to ensure people don’t get behind the wheel drunk, they introduce Absolut Life: a platform that allows people to watch a video of their Facebook lives flash before their eyes.”

Advertising School: Miami Ad School, New York, USA
Creative Director: Tara Lawall
Art Director: Lisa Zeitlhuber
Copywriter: Nick Partyka

France 24 Birds

noreply@blogger.com (Ayman Sarhan) — Thu, 20 Oct 2011 21:20:58 PDT

French international news channel France 24 highlighted the power of internet freedom in “Birds”, an advertising campaign inspired by Alfred Hitchcock’s 1963 film The Birds. A commercial and print/outdoor advertising campaign featured a Gaddafi-like dictator and other powerful figures threatened by the Twitter-like birds of revolution. Three posters, emulating the style of the original 1963 Birds movie posters, feature Gaddafi, Mubarak and Ben Ali.

Online social networks played a significant role in spreading revolutions in Tunisia, Egypt and Libya earlier in 2011. France 24′s Arabic language version broke all audience records during this period. But the channel as a whole has benefited from an increase in audience. In March 2011 france24.com experienced a peak in traffic with nearly 14 million visits and about 59 million page views. The channel’s Twitter following grew quickly due to a large amount of tweets dedicated to the Arab Spring topic.

Credits

The Birds ad was developed at Marcel Worldwide, Paris, by executive creative directors Anne De Maupeou, Veronique Sels and Sebastien Vacherot, art director Souen Le Van, copywriter Martin Rocaboy, agency producers Cleo Ferenczi and Fleur Laruent-Bruzy, art buyers Jean-Luc Chirio and Aurélie Lubot, account manager Cécile Henderycks, account manager Michel Kowalski, working with France 24 communications director Nathalie Lenfant.
Filming was shot by director Philippe Grammaticopoulos via Mister Hyde, Paris, with producer Hervé Lopez.
Music is by Christophe Julien.
Illustrators were Marie Morency (Gaddafi), Souen Le Van (Mubarak), and K.I.M. Florence Lucas (Ben Ali).

Take This Lollipop

noreply@blogger.com (Ayman Sarhan) — Sat, 22 Oct 2011 04:19:42 PDT

For several days, circulating on the net " Take This Lollipop , "an interactive film seems very disturbing that warn about possible dangers arising from our unbridled desire to share.

What hides behind this exciting teaser campaign?

The thesis is that more can be supported in promoting a horror film. In my opinion, may lie instead with a social initiative.

Jason Zada has released a haunting live-action interactive site, takethislollipop.com, a chilling warning to people who upload personal information to their Facebook profiles. With permission from a Facebook user, Take This Lollipop trolls through their photos, friend lists, news feeds and other personal information. The site then plugs the data into a web video starring a sweaty, disheveled degenerate, (played by Bill Oberst Jr.) who sits in a shade-darkened room staring at a computer screen. To a swirl of haunting sounds and suspenseful music, he logs in to Facebook under the user’s name to troll through reams of their information, including, at the end of the video, their location. With an ominous gleam in his eye, the cyber-stalker takes to his car, exiting at an indistinct location that could very well be almost any place, even right around the corner from where you are now… The action then fades to a countdown clock and the name of one of the user’s Facebook friends, stating that they’re next.

The site has attracted over 5 million unique hits and more than 600,000 ‘likes’ from around the world.
“I’m a huge fan of horror and of Halloween, and I really felt like this was a great opportunity to focus on Halloween and mix it with the underlying fear of privacy that we have nowadays with Facebook and other social networking sites,” stated Zada.

Credits

The Take This Lollipop project was developed by director Jason Zada at Tool of North America with executive producers Brian Latt, Oliver Fuselier, executive producer digital Dustin Callif and developer Jason Nickel.

Philips Wake-up Light| 'Make me a morning person'

noreply@blogger.com (Ayman Sarhan) — Mon, 17 Oct 2011 06:46:24 PDT

Marketers like dealing with universal human truths. You can normally rely on the insight section of a case study to feature phrases such like “people like to upload and share content”, “visitors want to engage with their favourite brands” and the awards-season favourite: “Young people love music”.

Another universal truth, and one that has been recognised by Philips, is that people generally dislike getting up in the morning. Philips has attempted to offer an alternative to early morning alarm clock in the shape of its Wake-up Light, a kind of bedside lamp that supposedly mimics the effect of a natural sunrise.

Philips recognised that people generally dislike getting up in the morning. Philips has attempted to offer an alternative to early morning alarm clock in the shape of its Wake-up Light, a kind of bedside lamp that supposedly mimics the effect of a natural sunrise.

The light was tested last year in the Norwegian town of Longyearbyen, where there is no sunshine for three months of the year, and its effect on the community was recorded in an excellent short film by Doug Pray. But while the lamp had demonstrated its effectiveness in the Arctic, a more relevant angle was required for the European consumer.

The 'make me a morning person' campaign kicks off late-September with a recruitment drive to search for the world's worst grumps, snoozers and zombies. Consumers can nominate themselves, their friends and family, or even a colleague, on Facebook to take part in the challenge. They can also take a quiz on Facebook to find out which of the seven morning types they are - The Grump, The Grunter, The Snoozer, The Zombie, The Corpse, The Early Bird or The Chirpy. Hundreds of entrants will then be selected to receive a Philips Wake-up Light and take part in the 21 day challenge.

The social experiment

From mid-October 2011, participants of the challenge will chart their progress via the dedicated iPhone 'Wake-app' that has mini-games to test them on alertness, mood and ease of getting out of bed, and will determine whether a 'non morning person' has truly become a 'morning person' by waking up naturally with the Philips Wake-up Light. The mini-games were designed with the help of Philips light therapy experts and the Wake-app is the first consumer-facing app to feature tests undertaken in sleep laboratories and clinical studies. Non-participants can also download the free iPhone app and take the challenge themselves.

The Longyearbyen experiment

Results

Full results to follow. Campaign launches across October 2011.

External links:

Facebook Wake-up Light app: http://apps.facebook.com/wakeupchallenge(6/10/11: not live yet)

BRAND: Philips

BRAND OWNER: Philips

CATEGORY: Electronic Goods

REGION: The Netherlands

DATE: September - October 2011

AGENCY: Tribal DDB

MEDIA CHANNEL: Experiential,Online,PR

Dove | Uncontrolled women

noreply@blogger.com (Ayman Sarhan) — Sat, 15 Oct 2011 14:57:35 PDT

BRAND: Dove

BRAND OWNER: Unilever

CATEGORIES:FMCG, Toiletries/Cosmetics

REGION: Argentina

DATE: May - May 2011

AGENCY: Initiative

MEDIA CHANNEL: Branded Content, Digital,Online, PR

Dove wanted to re-launch its hair care range in Argentina and earn credentials amongst consumers as an expert hair care brand that women would trust. Dove wanted to refresh the promise that women who chose the Dove Damage Therapy range could reclaim control of their hair.

This re-launch featured new product formulas, new packaging, a new brand positioning and a fresh new tone in Dove marketing messages. But to achieve a successful re-launch, Dove needed to develop and distribute content to help generate awareness of the new 'control or uncontrolled messaging.

A series of videos were created that explored the idea of 'control and uncontrolled'. Well known female comedians discussed the things in their lives that bring chaos and stress, in a series of comedy monologues that tackled issues of control for women at work, at home and in their relationships.

Dove wanted to get involved in the online conversations of its consumers by providing them with some entertaining content they would feel compelled to share. Viewers are more likely to share content that engages them, which meant that Dove had to take advantage of the earned media potential of relevant, shareable content by ensuring that it was distributed effectively.

The resulting video series 'Stand Up Descontroladas' was seeded across multiple online platforms. Dove enlisted the support of key opinion formers in the blog space and launched a robust PR campaign on Facebook, Twitter and fashion aspiration sites. The key opinion formers spread the videos by posting entries on their blogs and Twitter feeds that discussed the difference between '#stable women' and '#uncontrolled women'. By the end of the first day, '#uncontrolled' was a trending topic in Argentina. Most of the tweets were linked to one of the Dove branded videos. Videos were hosted on a branded YouTube channel.

Descontroladas - Maria Freytes from CSquared on Vimeo.

Results

'Stand Up Descontroladas' achieved more than 500,000 views during the nine week campaign. 30% of visitors came from Twitter, Facebook, Dove.com.ar and paid media initiatives. 70% of views were counted in Youtube, coming from YouTube search or related video suggestions.

The mix of earned and paid media investment was split 10 % earned + 90 % paid.

The campaign contributed to a 10% increase in Dove's market share. (Source: CCR)

This campaign was shortlisted at the 2011 Festival of Media Latam Awards in the 'Best Use of Digital Landscape' category.

External links

Dove Argentina Twitter

Dove Facebook

40 CREATIVE FACEBOOK TIMELINE DESIGNS

noreply@blogger.com (Ayman Sarhan) — Wed, 12 Oct 2011 10:23:45 PDT

Recently at the F8 conference, Facebook CEO Mark Zuckerberg introduced a massive redesign to our favorite* social media website. Honestly The new updates are understandable and from their point of view provide a better experience for the end user. From personal point of view, each time they implement a change I get more confused while being forced to learn the new layout. When will they leave it alone? I have no idea. Twitter had a major redesign a couple of months ago, and that was easy to learn. Enough ranting, let’s talk about the new Timeline feature.

Wanna Create your own?

With the new update we think it give us, the users, a great opportunity to be creative! If you are indeed one of the few who have access to this beta feature, we have listed some useful dimensions. Now you can create your very own awesome Timeline design, and get a head start on your friends!

Cover Photo – 850px* x 315px
Profile Photo – Scaled 125px x 125px (180px x 180px is the minimum image upload size.
Profile Photo Offsets – left 22px*, top 92px

To get your creativity juices flowing we have collected some great examples of Facebook Timeline designs. Please note that to respect the users privacy, we will not be linking to their Facebook Profiles.

1. Ekkapong Techawongthaworn

2. Mathew Barker

3. Maggie Lin

4. Andrew Grojean

5. Lawson Hembree V

6. Mohammad L. Azzam

7. Rodney Hess

8. Vinh Nguyen

9. Victor Zapanta

10. Ekkapong Techawongthaworn

11. Brian Sanders

12. Manuel Campos

13. Sven De Bruyne

14. Delphin Hauchard

15. Manoj Varghese Mathew

16. Eyal Shahar

17. Lauren Myers

18. Jennifer Taylor

19. Tom Lambie

20. Jeremy Bronson

21. Umair Latif

22. Travis Keith

23. Andy Hirsch

24. Mark Spangler

25. Herb Cloutier

26. Jasmine Star

27. Sune Adler Miltersen

28. Sune Adler Miltersen

29. Amy Mae Elliott

30. Tanner Ringerud

31. Arch John Philip Uy

32. Jeffrey Diana

33. Rob Harris

34. Yale Zhao

35. Paul Lau

Prototype Timeline Facebook Fan Page Designs

The following designs are from a New York agency called Skinny. They have created some gorgeous examples of what the newly revamped Facebook Fan Page designs might look like if having the Timeline feature enabled. From the looks of it I think the implementation will allow companies to express their own creativity. Also for small businesses, Facebook could serve as a dedicated online location for their operations.

Setting up a website might be overseen, and companies might focus their efforts on Facebook only. This statement is solely based on my opinion, and makes complete sense if you think about it. Currently on a fan-page you can view images/videos, purchase items, read the latest happenings on their wall, contact them, and much more. If you are a small local business, there is no need for a website. Monetizing Facebook fully, can save you time and help you reach your local fanbase.

36. Coca Cola

37. Burberry

38. Mercedes-Benz

39. Target

40. Redbull

Surprise Bonus

Wanna create your very own Facebook Timeline based website? If your answer was yes, then here is the WordPress theme that will help you achieve your goal. Timeline was designer by JuliusDesign and inspired by Timeline Facebook based on Twenty Eleven 1.2 proudly powered by WordPress. This theme is 100% free and available for download (link listed below).

[via+via]

Best practice of site takeovers

noreply@blogger.com (Ayman Sarhan) — Sat, 15 Oct 2011 02:58:03 PDT

Check these out first

Cadbury Rollpack
After the success of the Gorilla of Zingolo, and kids eyebrow dance ,they have now, with help of Saatchi Australia, managed to customize a youtube page.

Click on the image to visit the dedicated page. You will find also a parrot who plays basketball, and a man in a dog that is shit in a giant wheel.

YouTube Falling Apart

Ads are destroying YouTube, or so it seems with this current ad from Acciona. A Spanish sustainable energy advertisement makes YouTube break into pieces.

Once you go to the YouTube channel the page starts falling apart.
http://www.youtube.com/experiencere
Agency : McCann Erickson
Brand: http://www.re.acciona.es/

24-hour Human Clock-Sprint, mobile phone operator

As part of its 'Now Network' campaign, Sprint has staged a homepage takeover on YouTube using user-generated videos to create a unique human clock

Designed to highlight the relevance of Sprint's network to people's lives the campaign is part of an integrated effory to build buzz around the launch of its new Palm Pre smartphone. Selected participants used their web cam to capture a 3 second clip of themselves displaying their assigned number. The videos were then edited together throughout the day into a digital clock that showed the exact time (for example 12:37), and changed with each passing second.

The ideal fit for YouTube, the ad doesn't just demonstrate the central idea of 'now', but does so in a way that chimes perfectly with the platform's look-at-me community of contributors. Better still, the groundbreaking format is the first time user-generated content has been incorporated into masthead advertising on the site. It's just part of the wider picture, however; tailored homepage takeover ads are also set to appear on Yahoo, AOL,ESPN.com, WSJ.com, People.com and CNET in what is billed as Sprint’s most extensive web campaign to date.

More than 11 million unique users visit YouTube’s US homepage in one day, and the new masthead ad formats are encouraging experimentation and seeing good returns - 14%interaction rates, according to YouTube, compared to the industry average of just under 5% for similar-sized units.

The ad lives on after Takeover day too; it's now available as a widget at sprint.com/nownetwork, along with a host of other content intended to reflect the idea of 'now'. Goodby Silverstein & Partners are responsible for the creative.

now.sprint.com/nownetwork/
Via MediaPost

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Wario Land: Shake It!

Nintendo and YouTube collaborated to promote Nintendo’s latest Wii release Wario Land: Shake It!. The very unique site got about 1.3 million visits in one week time and blogs likeWired, Kotaku, Joystiq, GameSetMatch and over 800 others wrote about the ad. The idea of trashing a site is not new though, check Hema, Club Internet: Le Duel & Le Défi,Nationale Vacaturebank, The Good Fight, Jumper, Carhartt and Netdisaster

Honda Let it shine on Vimeo

BRAND OWNER:Honda
CATEGORY:Automotive
REGION:EMEA
DATE:Apr 2009 - Dec 2008AGENCY:Wieden & Kennedy
MEDIA CHANNEL

With the launch of Honda’s Insight hybrid car, the automotive brand wanted to make a big impact without a huge environmental impact.
It created Let It Shine – a 60 second TV spot which at first looks like a huge LED screen, but you soon realise the animation is being created by hundreds of car headlights. A matrix of hundreds of car headlights was created and animated with each set of headlights acting as a pixel. The ad was a huge viral hit and Honda wanted to leverage this in an online environment. It teamed up with high definition video hosting site Vimeo to create an experience which went beyond the borders of the usual flash player box, taking the traditional page takeover to a new level.People who went to Vimeo to view the Honda ad can press play to see the video and the whole page around the video also transforms.Just as the ad shows action taking place over a whole night until sunrise, so the background of the page goes completely black, blocking out all of the usual page inventory and comments.The animations created in the desert with the cars leak out into this expanded space. As dawn breaks in the ad, the background of the page also goes through the sunrise colours. Visithttp://vimeo.com/4281939 to see the experience.
The work echoes that of Nintendo’s Wario YouTube ad, where the violence of the game knocks all of the comments and buttons off the web page.

PSA ad on cyber-bullying by National Crime Prevention Council.

http://www.youtube.com/oceanking97

EA Sports Push with Joy

E

A Sports Push with Joy

Samsung 3D takes over YouTube with game

Samsung is taking over You Tube with a game. The game-take-over starts with a film of the 3D projection on the Beurs van Berlage. Then it slowly takes over YouTube. The game is nothing special (click on as many butterflies as possible and win a 3D LED TV), but the take-over makes quite good eye candy.

http://www.youtube.com/Samsung3devent

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Shahrukh Khan gets candid while discussing Ra.One! Watch him share the behind-scenes experience live, at:
http://www.youtube.com/raonemovie

========

[CLIENT]: Virgin Radio
[AGENCY]: Buzzman
[PRODUCTION]: Film : Iconoclast Web : Lumini
[CREATIVE DIRECTOR]: Georges Mohammed-Chérif
[ART DIRECTOR]: We Are From L.A.
[PLANNER]: -
[PRODUCER]: Laurent Marcus, Julie Bourges

The Holmes Report |The 100 most important in-house communicators in the world

noreply@blogger.com (Ayman Sarhan) — Tue, 13 Sep 2011 10:10:07 PDT

The Holmes Report has researched an interesting list of the 100 Most Important In-house Communicators in the World. It is a fascinating compilation of 100 of the most senior corporate communications professionals in some of the world’s largest companies who are responsible for the reputation management of some enviable and challenging brands.

It’s also released the now seemingly mandatory infographic summarising the list (see the end of this post). Some of the key facts on the infographic include:

Edelman is the most respected public relations agency, followed by Burson-Marsteller, Waggener Edstrom and Weber Shandwick.
In 60% of the organisations responding to the survey, public relations has primary responsibility for social media, while in 20% responsibility is shared between several departments, including PR. Just 8% have social media led by marketing, with customer service and IT having the lead in 4% each, and the remaining 4% being elsewhere (can’t think where – legal or HR perhaps?)
Everyone on the list has responsibility for hiring and firing PR agencies, but most are also primary decision makers on digital and social media agencies (79%), event management companies (50%) and sponsorship (46%). Just 25% have a primary role over advertising agencies.

About half of the list are based in the US, but many countries are represented including the UK. I’ve pulled out some of the UK-related names that I found interesting:

Lord Stephen Carter, Chief Marketing, Strategy & Comms Officer at Alcatel-Luncent in France and previously head of strategy for Prime Minister Gordon Brown after being CEO at Alan Parker’s Brunswick.

Sue Clark, Corporate Affairs Director at SAB Miller in London having previously been at Railtrack and Scottish Power.

Thomas Delabriere, Marketing Director at Innocent Drinks is interesting because he’s from one of the smallest companies on the list, but was brought in to bring a “dose of corporate heft” as he’d previously been at PepsiCo, Unilever and Danone.

Dominic Fry, Director of Comms & Investor Relations at Marks & Spencer having previously had similar roles at the Channel Tunnel, J Sainsbury and Scottish Power as well as various heavyweight corporate PR firms.

Pierre Goad, Co-head of Group Comms at HSBC in London.

Peter Henshaw, Group Head of Comms at BP has the enormous challenge of “rehabilitating BP’s battered reputation”. Intriguingly, he’s a lawyer by background and has previously held a variety of both legal and communications roles.

Gaye Hudson, VP, EMEA Corporate Comms for Oracle is unusual because she’s only responsible for EMEA whereas most people on the list have a global remit.

Howell James, Corporate Affairs Director at Barclays is another graduate of Downing Street having worked for two prime ministers – Margaret Thatcher and John Major.

Lucy Neville-Rolfe, Company Secretary and Group Corporate & Legal Affairs Director for Tesco is another who spent significant time working for UK government before joining the corporate sector.

Lucas van Praag, Head of Corporate Comms at Goldman Sachs in London has the unenviable task of working on repairing the reputation of one of the world’s most pilloried investment banks.

Michael Prescott, Group Director of Comms at BT Group in London is the former political editor at the Sunday Times who moved into PR via a stint at Weber Shandwick.

Ben Stewart, Head of Media at Greenpeace in London is one of the NGO’s leadership team that is well placed to teach the corporate sector a thing or two about how to run effective communications and lobbying campaigns.

Michael Stewart, Partner, Global Director of Comms at McKinsey & Company in London has an enviable track record in CSR-related institutions such as the Prince of Wales International Business Leaders Forum, the UN Global Compact and the Centre for Our Common Future.

Phil Thompson, SVP Global Comms at GlaxoSmithKline in London is a 15-year veteran of GSK having worked his way through a variety of marketing and public relations roles.

Keith Weed, Chief Marketing & Comms Officer at Unilever is a marketing professional who has sought to unify marketing, corporate communications and sustainability under his leadership. An interesting approach that appears to be at odds with what many other large corporations are doing.

Sky TV Match Fit for Rugby World Cup

noreply@blogger.com (Ayman Sarhan) — Thu, 08 Sep 2011 19:38:28 PDT

Sky Television in New Zealand knows that the Rugby World Cup 2011 is imminent. Will the mighty All Blacksbe match fit? More importantly, will Sky TV’s camera and sound crew be match fit? Gunnery Sergeant Cleaver takes the team through its paces, getting ready to show 48 games. The campaign is online atFacebook and Twitter (@sergeantcleaver).

Credits

The Match Fit ad was developed at DDB New Zealand by executive creative director Toby Talbot, creative director Regan Grafton, copywriter Gavin Siakimotu, art director Natalie Knight, agency producer Judy Thompson, account director Danielle Richards, account manager Brad Armstrong, and managing partner Scott Wallace.
Filming was shot by director Tim Bullock via Prodigy Films with director of photography Geoffrey Hall, producers Jonathan Samway and Mark Matthews. Editor was Adam Wills. Post production was done atPerceptual Engineering.
Sound was produced at Liquid Studios.

Zaha Hadid architects gets a brand identity

noreply@blogger.com (Ayman Sarhan) — Wed, 07 Sep 2011 21:35:16 PDT

Zaha Hadid

Zaha Hadid, CBE (Arabic: زها حديد‎ Zahā Ḥadīd; born 31 October 1950) is an Iraqi-British architect.

Life and career

Hadid was born in 1950 in Baghdad, Iraq. She received a degree in mathematics from the American University of Beirut before moving to study at the Architectural Association School of Architecture in London.

After graduating she worked with her former teachers, Rem Koolhaas and Elia Zenghelis at the Office for Metropolitan Architecture, becoming a partner in 1977. It was with Koolhaas that she met the engineer Peter Rice who gave her support and encouragement early on, at a time when her work seemed difficult to build. In 1980 she established her own London-based practice. During the 1980s she also taught at the Architectural Association. She has also taught at prestigious institutions around the world; she held the Kenzo Tange Chair at the Graduate School of Design, Harvard University, the Sullivan Chair at the University of Illinois at Chicago School of Architecture, guest professorships at the Hochschule für Bildende Künste in Hamburg, the Knowlton School of Architecture, at The Ohio State University, the Masters Studio at Columbia University, New York and the Eero Saarinen Visiting Professor of Architectural Design at the Yale School of Architecture in New Haven, Connecticut. In addition, she was made Honorary Member of the American Academy of Arts and Letters and an Honorary Fellow of the American Institute of Architects.^[1] She has been on the Board of Trustees of The Architecture Foundation. She is currently Professor at the University of Applied Arts Vienna in Austria.

A winner of many international competitions, theoretically influential and groundbreaking, a number of Hadid's winning designs were initially never built: notably, The Peak Club in Hong Kong(1983) and the Cardiff Bay Opera House in Wales (1994). In 2002 Hadid won the international design competition to design Singapore's one-north masterplan. In 2005, her design won the competition for the new city casino of Basel, Switzerland. In 2004 Hadid became the first female recipient of the Pritzker Architecture Prize, architecture's equivalent of the Nobel Prize. Previously, she had been awarded a CBE for services to architecture. She is a member of the editorial board of the Encyclopædia Britannica. In 2006, Hadid was honored with a retrospective spanning her entire work at the Guggenheim Museum in New York. In that year she also received an Honorary Degree from the American University of Beirut.

Zaha Hadid's architectural design firm - Zaha Hadid Architects - is over 350 people strong, headquartered in a Victorian former school building in Clerkenwell, London.

In 2008, she ranked 69th on the Forbes list of "The World's 100 Most Powerful Women".^[2] On 2 January 2009, she was the guest editor of the BBC's flagship morning radio news programme,Today.^[3]

In 2010 she was named by Time magazine as influential thinker in the 2010 TIME 100 issue.^[4] In September 2010, The British magazine New Statesman listed Zaha Hadid at number 42 in their annual survey of "The World's 50 Most Influential Figures 2010".^[5]

Non-architectural work

She has also undertaken some high-profile interior work, including the Mind Zone and Feet zone at the Millennium Dome in London and the Z.CAR hydrogen-powered, three-wheeled automobile. In 2009, she worked with the clothing brand Lacoste, to create a new, high fashion, and advanced boot.^[6] In the same year, she also collaborated with the brassware manufacturer Triflow Concepts ^[7] to produce two new designs in her signature parametric architectural style. Her unique contributions to brassware design and other fields continue to push the boundaries of innovation.

In 2007, Zaha Hadid designed the Moon System Sofa for leading Italian furniture manufacturer B&B Italia.^[8

She won the 2010 Stirling Prize for one of her most celebrated work, the Maxxi in Rome.

Hadid is the designer of the Dongdaemun Design Plaza & Park in Seoul, South Korea, which is expected to be the centerpiece of the festivities for the city's designation as World Design Capital2010. The complex is scheduled to be completed in 2011.

design and brand strategy specialists greenspace have developed a new identity, bespoke typeface
and website for zaha hadid architects.

DB: how long did greenspace work on the project for?
LD: the original brief was sent to us in july 2009.
we pitched against a number of high-profile agencies and our response focused
in particular on process, collaboration and the potential of the brand – rather than
any creative solutions. we then went through the interview process before starting
the project proper in july 2010 – through to launch in july 2011.

based on the interviews with the zaha hadid studio,
what became clear as the most important thing to communicate with the new identity?
with such a large and complex studio there was clearly a diverse and contrasting
range of opinions.

what was clear to us through both the interviews and the original brief was the need to;
(a) highlight the vast number of projects that have been created and realised
(b) highlight all the talented designers and architects within the practice
(c) communicate ZHA as a company that is world-class, highly-professional
and yet avant-garde in its approach.

clearly all that can’t be achieved through an identity alone and that’s why the
website became our primary focus initially and the main vehicle for the ZHA story.

that said, creating a unique typeface that could be used by everyone on a
day-to-day basis also felt like a nice inclusive way to bring the brand to life.

which aspect of the project proved most challenging?
as a creative process it was truly collaborative and very positive.

the real challenge is hoping you create a piece of work that reflects the client’s
own reputation and high standards.

regarding the branding, it can be hard sometimes when dealing with a client that has
such a strong visual style to find your own path and reasons for doing so.
we hope and believe we did that by creating a look that’s not a pastiche of
the architecture and in fact allows it to be elevated and viewed without distraction.

finally, regarding the website, we set out to create something that has a unique user
experience and sets itself apart from all sites – not just architectural ones.
the level of content, movement, functionality and search capabilities are clearly
complex and when combined with a beautiful bespoke CMS it obviously took a
great deal of thought and an incredible development team to deliver.

we really hope people explore the archive both now and in the future as more
and more content becomes available.

selection of the characters from the typeface designed by miles newlyn with greenspace

----
following text from the official press release:

collaborating closely with zaha’s senior partner, patrik schumacher, greenspace and designer
miles newlyn have developed a brand identity that has a minimal feel. it is inspired by
the contemporary material and construction choices employed by ZHA, visualised through
the use of varying paper stocks, simple highlight colours and carefully chosen print techniques.

'we deliberately didn’t want to create a brand identity that would be a pastiche of any of
the ZHA created works. we wanted the work to speak for itself, not be over-powered by its brand'
adrian caddy of greenspace

dynamic patterns
ZHA use a wide range of computer program scripts combined with parametric theory
when creating buildings and designs. greenspace took inspiration from these to create
a set of patterns that can be used graphically across communication collateral and
to which future patterns can be added as new structures, shapes and forms are developed.
bespoke and unique typeface
as part of the brand revamp, greenspace and ZHA’s patrik schumacher worked closely
to develop a bespoke typeface, called zaha hadid sans.

'the typeface uses two unique features: there is the folded detail, in which joins that are
usually truncated are divided by a slim gap to give the appearance of layering.
the other feature is a carefully stressed curve that flows from vertical to near horizontal
and back again.' - miles newlyn

identity guidelines / overview

website
the website acts as the ‘ultimate archive’ of everything ZHA has done - both built
and conceptual - with a CSM system that allows the archive to grow indefinitely.
greenspace has designed it to be a purely visual, never the same twice, mesmeric
encounter with the ZHA world.
containing vast amounts of data, the site is an ‘inclusive’, user-friendly experience
that pushes the boundaries of other more traditional architectural sites. it enables the
user to modify, personalise and dictate relevant content. built in HTML 5, avoiding the
constraints of flash for ease of loading to ipad for example, it captures and exposes
everything that is current and ZHA related, worldwide. and it’s been designed to
be practical, so both students and press can download images, information and
biographies about the work and people that make up the ZHA brand.

credits
greenspace design team:
paul blackburn
lee deverill
james taylor
stephanie wilkinson
adrian caddy
miles newlyn (typeface)

zha project team:
patrik schumacher
lars teichmann
bidisha sinha

photographic portraits:
alex telfer

website production:
scott david

Forrest & Bob |DIY

noreply@blogger.com (Ayman Sarhan) — Wed, 07 Sep 2011 20:54:09 PDT

For creating this beautiful ad campaign for new underwear collection Forrest & Bob invited famous fashion photographer Henrik Adamsen and supermodel Sarah Grünewald. The following stunning nude photos are result of combination a sexy model, an amazing photographer and a simple range of lingerie.
Popout
Forrest & Bob Underwear from Henrik Adamsen on Vimeo.

Journey to the Claussen Pickles

noreply@blogger.com (Ayman Sarhan) — Wed, 07 Sep 2011 20:25:00 PDT

Claussen Pickles' latest campaign features intrepid English supermarket explorer, Sir Edwin Horsham, who comically drives a dogsled around a New Jersey supermarket showing shoppers where to find the pickles in the refrigerated section of the store. The videos are accompanied by a new Facebook contest, asking fans to prove they can conquer the cold by capturing a snapshot of them next to the Claussen Pickles for a chance to win cool cold-weather gear or an all-expense paid trip to Iceland or Alaska. Agency: The Escape Pod, Chicago.

Bupa |By You

noreply@blogger.com (Ayman Sarhan) — Wed, 07 Sep 2011 19:15:18 PDT

British insurance company Bupa is running “Bupa By You”, an integrated advertising campaign promoting the adaptable and affordable nature of its health insurance policies. The television commercial at the heart of the campaign focuses on real people in real situations taking part in unexpected activities.
An older lady who at first appears to be ironing is in fact waxing a surf board. A young man is filmed lifting a child above his head, when at first he seemed to be lifting weights in the gym. ’Bupa By You’ is a natural evolution of the brand’s ’Helping You Find Healthy’ campaign launched earlier this year which demonstrated that healthy means different things to different people.
The product meets this ambition by providing customers with the ability to personalise their insurance cover to best reflect their individual health needs, priorities and budget.

Credits

The direct response TV advert, direct marketing and digital advertising have all been created by OgilvyOne, London.

Media buying was undertaken by Carat.

Agent Provocateur| woman(s).. know the power of your Underwear

noreply@blogger.com (Ayman Sarhan) — Tue, 06 Sep 2011 21:21:16 PDT

if this stands true, we need to rethink marketing 3.0

noreply@blogger.com (Ayman Sarhan) — Tue, 06 Sep 2011 21:12:18 PDT

Power of Subliminal Messages

Channel Four's Derren Brown takes two ad execs for a short car ride. During that ride, Derren subliminally implants images/ideas that will be used for his ad campaign, then pitches the product and lets them unknowingly reproduce it. Read more on Subliminal Messages in Internet Marketing here

Power of Subliminal Messages- Derren Brown from Michael Arbach on Vimeo.

Muammar Gaddafi stars in topical ad for Lifebroker

noreply@blogger.com (Ayman Sarhan) — Mon, 05 Sep 2011 22:25:47 PDT

McCann Melbourne has created a tactical campaign for Lifebroker featuring troubled Libyan leader Muammar Gaddafi.

The ad will run in The Age, The Australian and Sun Herald.
Credits:
Agency: McCann Melbourne
Creative Directors: Julius and Ethal Rosenberg
Planning Director: Felix
Group Account Director: John Bosley
Work Experience Kid: Haley Joel Osment