So a big question a lot of people face when they first start blogging is how to set up their blog. Should it be self hosted on your own domain or can you get away with just having a .wordpress.com domain?

What’s the difference?

A WordPress.com blog a is a free blog that you set up. Its all hosted by wordpress themselves. To have a blog on your own domain you need to buy the domain (about $10), get it hosted (from about $7/month) and then upload the wordpress platform (most hosts will do this automatically for you). WordPress.com blogs are a limited version of the self hosted wordpress available at wordpress.org and give you a domain name like yourblog.wordpress.com

So which do you choose?

WordPress.com

Pros:
Free!

Quick and easy to set up

Requires almost no technical knowledge

Posibility to gain traffic through WordPress “Blogs of the Day” or Blogger search bar (very limited traffic in my experience).

WordPress handles backups

Cons:
Cant upload plugins (this is a major).

Limited to the standard themes (70+ themes and growing… slowly)

Can’t run adsense => can’t make money with adsense

Can’t edit your theme or any other part of the blog.

Your Own Domain (wordpress.org)

Pros:
Can upload plugins

Thousands of themes to choose from online (free and paid)

Complete control of your theme.

Can run adsense and profit from your blog

More professional on your own theme.

Can add it to your existing website (eg yourwebsite.com/blog)

Great community

Cons
Costs

More technical to set up

You need to handle backups yourself

Traffic spikes might cause your hosting to crash (5 Things You Should Know About Making The Digg Front Page)

My 10 Cents

I used a free platform for a grand total of 1 week before I realised I couldn’t make any changes to my theme or add plugins so I made the switch. I think owning your own domain has value and looks less amateur than the free blogs plus I wanted to run adsense. To be honest it took me a while to learn how to set up my blog an get it working as I like (heck I am still changing things) but I think there’s good value in having your own domain.

If your not very technical and you want your own domain I recommend you either ask a friend to help or pay someone to set it up for you. However if you like learning and want to have a go it’s not too tricky to figure it out and a good learning experience.

Stay tuned and I’ll put together a guide that covers the whole process See below for a free guide to get you through the whole process, you may want to download it now and save it for later.

What do you think.

Are free blogs a good place to start and then move on?

Should you set up your own domain from day one?

Or can your survive on a free blog forever?

Leave a comment with your thoughts.

Edit: Here’s the guide I talked about.

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Tweeting great content is an underrated asset of many tweeters. For more check out 11 reasons why good tweets are important.

How to send good tweets:

Now theres the obvious, like don’t take the “What are you doing?” question literally. But apart from common sense your best chance of improving is by recognising that tweeting other peoples content actually gives you cred. With that in mind here’s how to find good stuff to tweet:

What to tweet?

Tweeting what has already been socially tested is a great way to have success. Here are a few sources I go to find information that is usually pretty ‘hot’.

Alltop.com

Alltop, aka “all the top stories” is a great place to find content relevant to your niche. Once you navigate to your topic they show you top 5 lists for the webs top sources. Skim through and find titles that catch your eye.

If you discover a good source it may be worth your while adding it to your RSS reader.

Stuff To Tweet

Stuff to tweet is similar to alltop but is just one page. These are all sources that are known to be popular on twitter and saves you going to the different sites to find what’s hot. Stuff to tweet also includes videos and pictures.

The downside is that if you are targeting a niche you are unlikely to find relevant content.

Google Alerts

Google alerts isn’t socially tested like the other sources but google vets out most of the smaller stories.

You can enter multiple search terms, just separate them with a comma. Set the type as comprehensive and daily if you are getting it delivered to your email (as-it-happens will blow up your inbox). Or else you can subscribe with your RSS reader.

Digg Search

Digg provides tonnes of socially tested content but to really make the most of it you can use the search. By targeting the right words you can get great content for any niche. You can use the options on the left to show only popular articles. Simply arrange by “Most Dugg”, then show only submissions with more than 100 Diggs.

The best part about the Digg search is that you can subscribe to the results by RSS.

Tweeters

If you find a twitter friend who is always sharing good stuff you can actually subscribe to their tweets as well. If you want to you can add it to your RSS reader or else you can follow their tweets from within your Twitter client. For example I have a column set up in Tweet Deck for influential people/ great tweeters and I always keep an eye out for things to RT.

RSS Feeds

Get yourself an RSS reader and subscribe to the feeds you can. The sources above are great but no doubt you will know of other great sources for your niche. If you subscribe to the influential blogs and news breakers, you’ll have a wealth of great content to tweet. Simply scan your reader in the morning, find the content, then log in to a servie like Tweet Later and schedule your tweets for the rest of the day.

Where do you find good stuff to tweet?

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So if you didn’t already know, most internet traffic is on Mondays and then trails off from there with the biggest drop over the weekend. So how do you respond? Here’s my interpretation of the drop and how a blogger should respond:

The “at-work” Readers

A large amount of people only do their internet “stuff” during the week. So generally you’ll have lower numbers over the weekend, monday will be a boost as the “at-work” readers catch up and then the rest of the week should be ‘about normal’.

Studies show that most people stop following a blog when they feel like they have missed too much. Their RSS reader has 10 unread articles and they feel like they are not reading your stuff. For the at-workers by Monday they have 3 articles to catch up on, from each of their subscriptions… if they don’t read yours they’ll have 4 unread tomorrow and it isn’t looking good.

This poses the question:

Should I Even Publish Posts On The Weekend?

Well don’t forget there are still people who are on the internet on the weekend so if you arent posting fresh content on the weekend you are missing out on a chunk of potential traffic. Not too mention, there’s less competition, so its easier to stand out..

So here is my approach to the weekends:

Write Shorter Thought Provoking Posts

Shorter because its easier to for the at-workers to catch up (and easier to write). Thought provoking because the weekend readers have more time on their hands and a thought provoking idea is more likely to generate discussion (read Starting The Conversation for why more discussion is a good thing). For the weekend readers who have time on their hands a thought provoking article also creates a desire to know more (and they have time to pursue it), so include a link to another post on your blog and get them started.

Make Sure Monday Is A Winner

With the returning traffic on Monday you had better grab the attention of your RSS readers. Not to mention that this is the best time to promote your stuff, so don’t miss the opportunity!

How do you treat weekends?

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So there’s a lot of great stuff in the video but the bit that really got me thinking was about being remarkable. In the video Seth explains that the word remarkable doesn’t just mean amazing or inspirational but actually that it means “worth making a remark about”. Online we would call this viral marketing. If something is worth sharing or making a remark about, it quickly spreads and thousands of people see it with no advertising spend at all.

Viral marketing is such a great way to grow traffic to your blog, but getting your head around how to make stuff that will go viral is hard to do at the best of times. But here is a great way to test whether whatever you’re working on will go viral. Ask yourself this, “Is it remarkable?“. And not just is it remarkable to you, but would other people find this so interesting or useful that they would make a remark about it to others.

As bloggers this is essential to our growth, especially with twitter, digg and so many other social mediums that make it so much easier for people to make a remark about what you’re doing and have hundreds or thousands of people respond within minutes.

So have a look at what you are doing and find ways to make it remarkable.

Anyway the video is below, and here’s a link to check out a post from Seth’s blog How to be remarkable. Hope you enjoy!

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My Mum

(That’s “Mom” for you Americans)

A while ago my Mum tells me she is reading this great book but she can’t tell me what it is, she thinks it’d be a bad idea if I read it. Naturally this made me want to read it, but I don’t even know what it’s called, and she wont tell. For almost 2 weeks I badger her, but all I get is snippets of the book, about how this guy outsources his work, travels the world, wins the Chinese Kickboxing National Championships and and works just 4 hours a week (clue) but she wont tell me the name.

After 2 weeks I eventually break her, the reason she won’t tell me is because she thinks it sounds like me.. and thinks it might be dangerous if I read it.. I tell her a book can’t tarnish my impeccable character and work ethic (lies) and she tells me the name, yuss!  The book was called The 4-Hour Work Week (originally titled “Selling Drugs For Fun And Profit” but was vetoed down by the publishers), but she insists on telling me that I shouldn’t do what he says and she doesn’t agree with it all “but it has some good ideas”..

I finally read the book, and it changed my life, or rather confirmed everything I had ever believed, while totally corrupting me.. sorry mum. I recommend it to all entrepreneurs I meet and that includes you. The book comes with a warning “DO NOT READ THIS BOOK UNLESS YOU WANT TO QUIT YOUR JOB”… I’ll let your curiosity do the rest.

The book is available at amazon for $13.57 here - The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (affiliate) or have a look at his “Experiments in Lifestyle Design“ blog. The book has been a #1 Wall Street Journal and New York Times best-seller and and the blog frequents the Digg front page, go check them out now, if you haven’t already.

How To Blog Without Killing Yourself

Anyway the inspiration for this post came from seeing a great video titled “How to Blog Without Killing Yourself” by Tim Ferriss. Has some great tips related to blogging, getting traffic, streamlining the process etc.. but make sure you catch the question near the end “How do I Tim Ferriss my love life?”… awesome!

Let me know, Have your read The 4-Hour Workweek?

What do you think?

Share your thoughts below.

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If you are looking to promote your website or blog using social media then your at the right place!

To get started all you need is a computer, something to promote and a few friends.

Friends

Friends are powerful in small business and start ups but since we can amplify anyone’s voice online, friends are more influential than ever before. The only challenges is giving people who are willing to support you sufficient leverage for their “small” voices.

Viral traffic from a base of 200 friends can be crazy.

Clout

Those with clout are the ones who influence. Finding people with clout within your niche is an essential step in formulating your social media plan, because ultimately you want to influence them to spread your message. If you can influence the influentials your job will be much easier.

How To Find Your Clout:

Find popular blogs within your niche.

• Found the most influential blogs using blogcatalog, Alltop, Delicious, Technorati and Ask. More on this in a post to be written.

Find twitterers with large followings within your niche.

• Use wefollow to search for tweeters within you niche, rank them by “Most Influential”.
• Use Twitter Karma to arrange you followers by follow count (weed out some spammers while your at it..). The ones with high follower counts (and lower following counts) are likely to have clout.

With Them Over

It is essential you win these guys over. A long term strategy is far better than pestering them and becoming another spammer.

The key is to get noticed by them first. An easy example online is to do them a favour. For example if they are a blogger, comment on their posts, if they are a tweeter, ReTweet their messages (especially links to their own content/self promotion) etc,

Then approach them about your product. But be prepared.

What To Prepare

• You need your freebie/giveaway (high perceived value).
• An easy to tell story/point of interest or discussion.
• A system that will leverage each person’s voice.

Freebies

You need to find a freebie or something to give away that actually has high perceived value for the customer. This can be relatively low cost (or even free) for you.

Ideas:

• Give your product away – This is the best as it means customers actually get to interact with what you’re selling, it wins them over and they are more likely to spread the word. This wouldn’t be an effective strategy if you were selling houses..
• Free eBook – Overdone but still effective if well targeted/of interest to your niche
• Webinar – Same as eBook must have valuable content
• Invites – To your new service website, early access to the 2.0 release etc. Very effective for getting people to pass on and spread the word. Invite your influentials and give them another 10 to give to their readers. Much like the Google Wave release.
• Money – Will always draw a crowd, but gets expensive.. and it’s a pretty “cheap” marketing strategy.
• Your Time – If people value it as much as you do this can be a winner
• Physical Stuff – A “Limited Edition” branded t-shirt, pen.. It might cost more than an email, but someone with clout wearing your shirt is priceless.

A Great Story

If your story is hard to tell or boring it wont spread. Having a story that will stick is powerful in getting your story to spread. And ideally your story will make you look good.

For more on what makes ideas stick have a read of this excerpt from “Made To Stick” by Chip and Dan Heath.

You want to have a memorable story, or point of interest about your product/business before you approach those with clout.

Leverage Their Voice

Initially our voice would only go as far as it was audible, then came cave drawings, anyone who came into that cave would benefit from our work. Next was twitter, ok so there was a few developments in the middle.. but with Twitter we can send one 140 character message, @aplusk (Ashton Kutcher) can ReTweet us and 4million people benefit. Technology has changed how loud one man’s voice can be. And when marketing online we can selectively amplify our positive customer feedback.

Find Your Customers

Find out where the customers are online and what they are looking for. Focus especially on social networks, what will they be reading socially online, what will they share? Will it be YouTube. Develop your campaign that around these social mediums.

Interact with your customers and leverage their voices (the ones that like you). Set up a blog and share their stories, tweet their exploits, do a video on them/promote their videos on your site, use testimonials etc the list goes on. But the key thing is to get them interacting with you.

Competitions are a great place to start.

A Great Competition

Get creative. A competition should be related to your niche in some way, empower people to take part and reward everyone for their involvement.

Launch the competition through your existing friend networks, with databases of existing customers and with your newly acquired influential friends.

Essentials:

• Have a good prize (the better the more response)
• Have more than one prize. People don’t like entering if there’s only a 1 in a million chance. The more people you can reward the better. Can you reward everyone? An eBook, an invite, the VIP section?
• Get everyone participating, not just entrants. Getting people to vote is one way to increase involvement from readers.
• Get everyone promotiong. Give entrants all the “vote for me” tools they need. Prewritten tweets, Facebook updates, Emdedable banners/buttons, and emails are all good.
• Make it fun, and then promote the winner

Close well

Lots of competitions are big and exciting but once the hype of the competition is over, it’s forgotten. Think of a way to extend the life of you competition beyond prizegiving. Think about “The Best Job In The World” competition, where Ben has been blogging about his experiences as the winner.

The End

Phew! Longest post ever. So much to say and yet still so much unsaid!

This is  far from complete guide, but it is one that works.

If you have any pointers or ideas leave a comment. Would love to hear your approach.

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If you are using twitter to promote any product, whether its a business, your blog, or maybe yourself, you need to be thinking about how to generate followers targeted to your niche. Now you have two options, the free option and the paid option. I started with the free option and then moved to the paid option. Below I will give you thorough instructions on how to generate a mass twitter following for free, and quick simple instructions on how to pay for it.

The Free Way

You know what they, say you’ve got to spend money to make money. Not always true, and to prove it, here’s the free way to grow your twitter following.

People Follow Back

Based on my experience about 10-30% of people will follow you back either automatically or by choice. The more valuable your tweets are to them the more likely they will follow you back. All you need to do is find people who may be interested in what you tweet about, but how do you know who to follow?

Follow Based On Keywords

Following users based on what they say will help you target a specific niche. Simply find people who are talking about what you are sharing valuable information about.

Search.Twitter.com

Using this website you can see what people are saying in real time and search the results. Basically you can search keywords that are relevant to your niche and follow those with tweets that are interesting. This is a great way to follow targeted people, but you need to have a lot of spare time, and be willing to get carpal tunnel. Check out how to cut through the spam in twitter search.

Twollow.com

Twollow will automatically follow users based on keywords. All you need to do is set up a few keywords and it will automatically follow users for you while you focus on more important things. The only problem is it’ll only follow about 50-100 users a day. At a follow back rate of 20% it would take more than 2 years to get 10,000 followers. You need something else.

Follow Based On Followers

Following based on followers is another way to get targeted followers. If you are a golf instructor chances are people that follow other golf instructors on twitter will be interested in you too (and you’ll be interested in them). You can either find people on twellow.com or wefollow.com then manually follow each of their followers or use..

FlashTweet.com

With Flash Tweet you can enter a certain user and automatically follow their followers. Simple enter your twitter details and flashtweet will log you in and give you the option to search a users followers. Once you have completed the search you will see a list of about 100 users, simple select all and follow. Rinse and repeat until you have followed your daily limit.

Flashtweet also gives you the option to search by keywords. This is a new feature and can be used when you start to feel the carpal tunnel creeping in after a few hours on twitter.search.com.

Follow Based On Profile

Following users based on their profile can be a good way of connecting with tweeters who feel strongly about a certain topic. Our bio generally contains the stuff we are really interested in. This is the most painstaking process but may just produce the best results.

Twellow.com And Wefollow.com

These sites let you type in search terms based on users profiles and categories. If you are targeting golfers simply search that variable and a list of names will come up. Choose the ones you like and follow away. Twellow is the easier option as it lets you sign in to the site and follow with just one click, while Wefollow looks nicer it just redirects you to their twitter page, making it two clicks to follow each tweeter.

Auto Unfollow

Once you start following a few users you will notice two things. 1, not every one follows you back. 2, twitter limits your following to followers ratio. This means you need to cull the people you have followed who aren’t following you back before you can follow more users.

Twitter Karma

To unfollow those who haven’t followed you back yet simply log into Twitter Karma every few days and show only those your following, then check all and bulk unfollow and it does the rest for you. A fairly simple process but when you need to repeat it every few days it does get quite tiresome.

Auto Follow Back

Its good etiquette to follow back tweeters who follow you. However due to the increasing amount of spam following everyone back has its problems. So you can either go through your new followers list every few days and choose the people you want to follow or you can auto followback and then unfollow people who make a mess of your twitter stream or DMs. I recommend the later and to do it I use..

Tweet Later

Sign up to Tweet Later, register your twitter account (you can have as many as you want) and then check the auto follow box and it does the rest. There are dozens of other services that will automatically follow back for your, but the reason I use Tweet Later is that it gives you many other options such as Auto Unfollow, Auto Dm’s, track keywords and that’s just the free version. Check it out at tweetlater.com.

This will get you there… eventually. Think about how long it takes when you have just one account, now try with 2 or 3! So when crippling wrist cramp just isn’t an option check out…

The $55 Way

For those who actually have other things they want to do, there is a way to build a twitter following of over 10,000 without really doing any work, but obviously you ain’t going to get it free. But if you can earn money with time spent elsewhere then its a no brainer. Buy some software and set it on auto then watch as your twitter following increases daily.

Tweet Adder

I have tried a few paid tools to grow my twitter following but Tweet Adder has to be the best. It has so many more options than it’s competitors, and runs without a glitch every time. Once you set the parameters it builds a list and targets these people automatically.

It will also schedule tweets and send bulk DM’s for you. It runs on Mac or PC and in my opinion is the only way to go when growing your twitter following.

For more information and to get your Free Demo checkout www.tweetadder.com

To get the most out of Tweet Adder or another auto follower software such as Twitter Snipe and others, check out how to cut through twitter spam and get targeted results in twitter search. It will help with getting a really well targeted list of followers.

All the best!

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Anyone can put an affiliate link on their blog, anyone can promote them, but only a few actually make money.

One of the keys for making money selling affiliate products is promoting the right stuff. Here are 5 things you should take into consideration before choosing an affiliate product to market on your site.

1. Relevance

You should be promoting products that are either strongly related to your website content or your visitors. The affiliate products may be quite different to your site content as long as they are relevant to the reader. For example, a blog about healthy food should be able to sell fitness programs as well as healthy food affiliate products.

Don’t limit yourself to your niche, but think about what your readers would buy.

2. Quality

There are so many affiliate products out there that you shouldn’t need to settle for a poor product. Also pick products with good advertising material. Having great banners and an excellent landing page will go a long way in generating more sales.

Check out the stats on your affiliate to see whether it is performing well for other affiliate marketers.

3. Would You Buy It

A great way to find products to promote is look at the ones you have already bought, or the ones you were tempted too! Buy the product (or at least test it) before you promote it. Not only will your personal testimony boost your sales but you can also share some useful insights to the product and maybe even some tips for use (note: good tips make people buy).

If you are really proactive you can even create a product to go with the affiliate product you are selling. Then you can give this away to make sure people buy through your affiliate link. More on this in another post :)

4. Hot Products

Selling products that are 5 years old is stupid, no matter how good they are. 70% of your audience either has it, or has decided they don’t want it. You need to focus on new prodects that are hot right now.

A product with a good buzz is easier to sell but bear in mind it will also have more competition!

5. Commision

You want to aim for products that pay a commission of 25% or greater (ideally 50%), and make at least $25 per sale.

Lifetime commission is another atractive option. When you sign a a customer up and all future purchases give you a commission. For example, hosting providers often pay a lifetime commission for affiliate sales. Lifetime commission usually pay monthly, and you can build up quite a significant constant cash flow with enough lifetime customers.

Often signing up other affiliate marketers to a product will give you a lifetime commission based on a percentage of their sales.

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So you have a blog, you are starting to get your traffic up or maybe you don’t even have any traffic yet, but you want to know what to do once you have some traffic. Affiliate marketing is a great way to draw some cash out of your blog while also helping others at the same time. I have bought some great products which I may have never known existed if another affiliate marketer hadn’t pointed them out to me.

What Is Affiliate Marketing?

Basically it’s selling someone elses stuff. You promote their products on your blog and if you generate sales you get a commission from everyone you send their way. Some rates are better than others. For example some will pay you 50% per sale while others will only pay 5%. Some will pay you only when you make the sale, others will pay you a commission for the life of that customer. So every time they make a purchase or a pay a monthly membership you get a percentage.

How Does It Work?

You simply sign up to the affiliate program of choice and they will give you a unique link. The link will redirect to the actual site and place a tracking cookie on the persons computer. The cookie will remember that user for the next 60 days or so depending on the affiliate site and will attribute any sales to you. This means that even if a person doesn’t buy straight away you will still get the sale if they return later.

Once the sale goes through the affiliate program will credit your account to the value of your commission and you usually get paid monthly.

Why Are Blogs Good For Affiliate Marketing?

You know when someone comes to your door and tries to sell you something, lets say restaurant vouchers. They always end up trying to sell to you based on how much money you’ll “save”, because you can’t trust them when they say the food is great. However if a friend recommended the same restaurant, and told you the good was great you’d instantly add it to your mental list of restaurants to try. Blogs are kinda the same when it comes to affiliate marketing.

To some degree you have a relationship with your readers, and if you are constantly sharing good information and promoting valuable products people will trust your suggestions. Even better if you actually use the product yourself. When you tell them about a product you found useful they might just go and buy it too.

Stay Tuned

As mentioned at the top this is an introduction post to a mini series on affiliate marketing. Make sure you subscribe and check out the posts as the are published:

Choosing Affiliate Products
How to choose the right affiliate networks and products to get the best results.

How To Write A Successful Affiliate Post
Covers the ins and outs of writing a post about an affiliate product. What annoys people and what makes people trust you.

Sell Affiliate Products Without Destroying Your Reputation
Having a good reputation is powerful online and too many damage it with their attempts at affiliate marketing.

Add Value And Increase Affiliate Sales
If you can add extra value to your readers they WILL be more likely to buy from you.

Using CPC To Drive Affiliate Sales
Using CPC can be an easy way to drive quality leads to your affiliate post, but make sure you do the math.

How To Get The Scoop On New Affiliate Products
Selling new products is much easier than selling products that everyone already has.

How To Write Titles That Don’t Sell
Why people don’t like clicking on links that look like a sales pitch and how you can use this to your advantage.

Any More Topics That Come Up Along The Way
I am more than open to write extra posts to cover any questions people have. Add me on twitter and send me a tweet with any q’s!

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Google Your Email

You should already know not to post your email in any comment, on any forum, or have it as a part of any contact page. If you really need to submit your email in a public place you should set up a disposable account that can be discarded once overloaded with spam. See Fake Address – Why Everyone Should Have At Least One.

If you can find your email on google so can spammers. So google your email and find the places yours is exposed then remove them. It may take a few days or weeks for google to pick up the changes but once its done you’ll be in the clear.

Don’t Tweet Your Email

If you want to share your email with someone make sure it’s via DM not @ messages. Spammers have caught on that they can use search.twitter.com to find emails. Although twitter has taken a step in the right direction by blocking email results from searches such as “@gmail.com” it’s still easy to find thousands of emails with twitter search. Have a look at this search to see how many people are tweeting their emails every few minutes.

Here’s to a clean inbox.

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