A simple, clever microsite to subtly launch and promote new sci-fi movie “Under The Skin” by Jonathan Glazer starring Scarlett Johansson.
What I’ve been thinking all the time is the shift in human logic. Communications used to mean talking, sharing in “real time”, as in talking face to face without the option of deleting or changing comments. Right now we are in the game of portraying our online personality. I know quite a few people in the industry who are extremely social and interesting online, but have no capability to even hold a decent conversation in person.
This video explains it perfectly.]]>
He develops artistic projects and research focused on space, time and perception.”
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Can Football Clubs and Online Bingo Partnerships Be Really Mutual?
Bwin.Party Digital Entertainment, the largest publicly traded online gaming firm, has been very busy partnering with top European football clubs. Its new partnership announced this August is with French Ligue 1’s Olympique de Marseille.
The French football club will have a three-year partnership deal between the poker, bingo, and casino gaming conglomerate. “Under the terms of the deal, Bwin becomes the official online betting and gaming partner of the French Ligue 1 club. The sponsorship package includes a series of fan-based initiatives including opportunities to train with the squad and travel to UEFA Champions League fixtures,” Goal.com reports. In addition, Bwin.Party will be given the right to integrate with Marseille’s social media platforms. The integration also includes stadium branding and player access for marketing campaigns. “Marseille and Bwin will develop online and conventional co-branded activities and are expected to collaborate on mobile phone apps and social games,” the football news site adds.
This sponsorship strategy may prove really beneficial to football clubs like Marseille as changes in financial rules for European football has already been implemented. In a report by Stefan Szymanski of FT.com, “The ‘open’ system by which the sport has long operated is now coming to an end, and will quickly become a ‘closed’ American-style system.” The long running “openness” of one of Europe’s major sports is causing perennial financial chaos. “So Uefa’s controls require clubs to break even, or face sanctions that could include exclusion from their lucrative competitions,” Szymanski highlights.
As for foxybingo and other gaming site community owners, partnerships with leading football clubs around Europe will certainly aid them in increasing their market profile. It’s admitted that Bwin has had soft earnings during the first and second quarters of 2013. Their poker gaming profile has decreased while betting and bingo services have become increasingly strong in their mid-year report.
The other football clubs that Bwin has established partnerships with are Juventus, Anderlecht, Real Madrid, Manchester United, and Bayern Munchen.]]>
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