Think Big Solutions (http://www.thinkbigsolutions.com)

Web2Print Evolves Into Web2Cross-Media!

2011-08-04T11:43:00.000-06:00

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Making Assumptions with Your Data

2011-07-06T12:27:00.002-06:00

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Are PURLs right for me?

2011-06-16T12:31:00.002-06:00

In an article by Ethan Boldt written for Target Marketing magazine, the question asked is who are PURLs good for. The answer is anyone who wants to speak on a more personal level to the recipients of their pieces. All that is required is a set of data (either internal or purchased) and some thought behind how to personalize your message for each recipient. From there, the possibilities are

What's the BIG deal with QR codes?

2011-03-02T13:43:00.002-07:00

Scan our QR code for the Big Deal! QR Codes – Mobile Connection to ClientsBy Matthew DaviesEvery day we are seeing QR codes appearing in a large variety of places. In the airport, there are codes on big signs that let us download a free e-book or a crossword puzzle. In magazines, there are QR codes in the advertisements that take us right to the website of the advertiser, and sometimes the

A New Year – A New Marketing Plan

2011-01-26T11:08:00.001-07:00

With the turn of the New Year, there is good news on the horizon. It appears that we are slowly working our way through the bad economic situation of The Great Recession and are officially on the rebound. While the pace at which we recover may be slow, the growth is an opportunity to move forward in our marketing goals for the coming year.Getting Back to GrowthWhile the economy changes will help

Take Relevancy Beyond Direct Mail

2010-11-24T11:40:00.001-07:00

Direct mail in all its forms is a very important part of the marketing mix. As we have begun to explore direct mail, we have seen that relevancy – speaking more directly to each recipient – greatly increases response rates to marketing communications. The great news is that you can apply the same principles of direct mail relevancy to the other channels in your marketing campaign.Adding Relevancy

A good blog post about PURLS:

2010-11-05T09:41:00.000-06:00

In a recent blog post from TargetMarketing.com, Ethan Boldt discusses some interesting points about PURLs as a follow-up to a webinar he had. His discussion on the location of the PURL was interesting. However, in several places, Mr. Boldt makes the important point – PURLs are not magical. Simply slapping one on a marketing piece does not instantly increase responses. The bottom line is that all

Thing Big gets political and the results are in…

2010-10-13T15:58:00.002-06:00

While the message of a marketing campaign and an election campaign are very different, the goals of the communications for both are very much the same. In order for either type of campaign to be successful, the communications used must do three very important things:Get noticed – In a wave of communications of all types, the campaign piece must get noticed. Get read – A powerful message is only

Ready, Aim, Trade Show!

2010-03-24T10:26:00.001-06:00

by Neil Berman,Email Insider 3/24/2010It's springtime, which means it's open season for trade shows. With attendance down across the board at shows again this year, it's more important than ever to have a smart marketing plan in place that will help you reach attendees and also target prospects who cannot attend the show. You read that correctly. A good trade show marketing plan also reaches out

Which Goes Better With Email: Social Or Mobile?

2010-03-23T15:42:00.001-06:00

Which Goes Better With Email: Social Or Mobile? by Blaine Mathieu (Email Insider) Some email marketers see the rise of social media and mobile communications as a threat to email's dominance. Not so! Each channel can integrate with your email marketing program to expand its reach and ROI. But, which channel should you choose? You could opt to spread your messages via social media -- Facebook,

Marketers who have not integrated offline and online campaigns will run into roadblocks this year.

2010-01-22T13:45:00.002-07:00

Check out this article From Media Post on Google's plan of action this year...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121122

Think Big and National Sports Center for The Disabled featured in Sky-High Daily News

2010-01-12T11:34:00.002-07:00

NSCD launches new websiteSky Hi Daily News- Friday, January 8, 2010The National Sports Center for the Disabled has launched a new fundraising and social networking website for its members, supporters and the public website selling photo products related to adaptive sports.Think Big Solutions of Denver created www.NSCDphotos.com as a way for nonprofits to raise funds and increase awareness of

Think Big Think Green

2009-12-23T17:24:00.003-07:00

Think Big Solutions strives to offer more sustainable options to our clients and continually discover the best processes, materials and technologically available.Think Big evaluates our printing projects to reduce our environmental impacts. We are constantly evaluating materials,manufacturing process, distribution, use and waste and have implemented an environmental steering committee to improve

Social Media Don'ts

2009-12-08T13:32:00.001-07:00

Interesting article on Some of the drawbacks of social media:http://www.businessweek.com/magazine/content/09_50/b4159048693735.htm?campaign_id=mag_Dec3&link_position=link22

Innovative Marketing Through Retail Signage

2009-06-03T13:35:00.003-06:00

Just read this great article on Innovative Marketing through signage by Printing News:Click here for the article

"Green, yes. Splinters, no."

2009-05-29T11:24:00.001-06:00

Great ad by Cole creative.

Green Printing in Denver

2009-04-28T16:27:00.003-06:00

Looking to Go Green with alternative printing methods? Think Big Solutions has expanded our product offering to now include the option to print your next direct mail, business cards, and more on Tree Free Paper. Yes. That's right. Tree Free Paper printed right here in Denver Colorado!For more information, check out http://www.thinkbigsolutions.com/GoGreen

Think Big in The Press in March-April 09

2009-04-28T16:21:00.003-06:00

Check out the latest news for Think Big Solutions:March, 09: Printing Impressions (Download PDF)April, 09: Denver Business Journal (Download PDF)April, 09: Digital Impact Newsletter (Download PDF)Think Big Solutions (pronounced “The best you can get”) is an award-winning, Denver-area print and communications provider. We create and print marketing materials, direct mail collateral, large format

Announcing the Launch of our New Division…. Think BIG Results! Intelligent Marketing Production – Delivered.

2009-04-09T12:34:00.004-06:00

Our new division has a very specific focus – implementing results oriented marketing production services to improve customer and prospect communications and justify marketing investment. Why the new division? Honestly, its because Think BIG Results is not your “banner guy,” we are not your “business card” company, we are not even your “printer.” While we appreciate the day to day business that

If your not utilizing Permission Based Email Deployment, you should be!

2009-04-06T16:59:00.002-06:00

Most professional marketers are capitalizing on the cost and efficiencies ofcommunicating with customers and prospects via emails. Few companieshowever, are aware of permission based email deployments. Permission emaildeployments allow companies to "rent" targeted email lists much in the samemanor of direct mail rental lists. They provide a qualified, targeted andcost effect method of extending

Presentation on Technology and Social Media

2009-03-23T12:25:00.002-06:00

If you haven't seen this youTube video from 2008 Sony BMG Did you know, then now is the time! It is a great eye-opener for those hesitating to jump on our current technology full force.http://www.youtube.com/watch?v=5o9nmUB2qls

Great Article on Marekting in a down economy!

2009-03-05T10:45:00.003-07:00

I thought this article made some great points and tips in regards to marketing your company when you need it to drive sales in this challenging economy.Two points I really liked:-be current, be included, be relevant and be heard-“thought leadership” themes where you discuss issues, offer advice and advocate change that matters to your customers. (best way to sell) Check it out! http://

Marketing Green with tree free paper?

2009-02-23T16:26:00.003-07:00

Yes my sustainable friends its true we have magic "paper!" Well, its not really magic but its pretty close. Everyone is going crazy for our new green tree free "paper" So Why is this the greatest stuff ever:- its made from limestone and calcium, so it literally ROCKS!- it uses ZERO water consumption to produce - speaking of water guess what? its waterproof- its made with all organic materials-

Redefining Business with Variable Data

2009-02-12T16:37:00.002-07:00

Think Big is featured in a great article on using variable data printing into your marketing arsenal:http://www.dpsmagazine.com/content/ContentCT.asp?P=485(the article is written by Gretchen A. Peck of Digital Publishing Solutions Magazine)

Guerrilla eMarketing Blog- February '09

2009-02-09T11:21:00.001-07:00

I was suffering from a classic case of bloggers block when trying to narrow down what to write for my blog. So I took a walk the other day in Old Town to brainstorm and I saw a poster from beet STREET Fort Collins (http://www.beetstreet.org/) for a business conference that evening by Christine Comaford (http://www.mightyventures.com/) on “Rules for Renegades - how the Fort Collins model of small