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	<title>Kathy Magrino - The Write Way, LLC</title>
	
	<link>http://www.thewriteway.com</link>
	<description>Writing… Marketing… Doing Business “The Write Way”… AND MORE!</description>
	<pubDate>Mon, 08 Mar 2010 15:02:58 +0000</pubDate>
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		<title>Creative or Not, We Need to be Organized</title>
		<link>http://www.thewriteway.com/creative-or-not-we-need-to-be-organized/</link>
		<comments>http://www.thewriteway.com/creative-or-not-we-need-to-be-organized/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 15:02:58 +0000</pubDate>
		<dc:creator>Kathy Magrino</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thewriteway.com/?p=192</guid>
		<description><![CDATA[
Trying to decide what to write about today, I came across this post from Mark McGuinness: Creative Block #5: Being Disorganised. It arrived in my email inbox this morning &#8212; right on time! I realized that a lot of my frustration and overwhelming feelings this past week have been caused by the piles of papers, [...]]]></description>
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		<item>
		<title>Be creative and get bonus points!</title>
		<link>http://www.thewriteway.com/be-creative-and-get-bonus-points/</link>
		<comments>http://www.thewriteway.com/be-creative-and-get-bonus-points/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 13:48:21 +0000</pubDate>
		<dc:creator>Kathy Magrino</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thewriteway.com/?p=185</guid>
		<description><![CDATA[
Creativity will always get you &#8220;bonus points&#8221; from me!&#8230; Earlier this month, students in my COM105 Mass Media Communication course at Rider University completed their first round of &#8220;Team Challenge&#8221; presentations. The three objectives for the assignment were:
1. Introduce each member of your team to our class.
2. Recognize and identify the mass media affecting your [...]]]></description>
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		<item>
		<title>A Presentation is a ‘Precious Opportunity’</title>
		<link>http://www.thewriteway.com/a-presentation-is-a-precious-opportunity/</link>
		<comments>http://www.thewriteway.com/a-presentation-is-a-precious-opportunity/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 13:18:51 +0000</pubDate>
		<dc:creator>Kathy Magrino</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thewriteway.com/?p=180</guid>
		<description><![CDATA[
Last week, students in one of my classes at Rider University (COM105 Mass Media Communication) completed their first team challenge presentations. Evaluated by their peers, each team entertained and educated their audience (me and their classmates) for up to 10 minutes. Some presentations were entertaining. Some were not. Some were rehearsed, but others were not. [...]]]></description>
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		<item>
		<title>How do you persuade when you write?</title>
		<link>http://www.thewriteway.com/how-do-you-persuade-when-you-write/</link>
		<comments>http://www.thewriteway.com/how-do-you-persuade-when-you-write/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 14:19:11 +0000</pubDate>
		<dc:creator>Kathy Magrino</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thewriteway.com/?p=175</guid>
		<description><![CDATA[
My favorite persuasive writing techniques are comparisons &#8212; metaphors, similes and analogies &#8212; and addressing objections, but not in the long-winded way some direct marketing copywriters use. Actually, if you combine these and other techniques into good storytelling, that&#8217;s the most effective persuasive technique writers can use.
Joyfully jobless Barbara Winter (@joblessmuse on Twitter) says, &#8220;What [...]]]></description>
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		<item>
		<title>Experience the Thrill of Creative Effort</title>
		<link>http://www.thewriteway.com/experience-the-thrill-of-creative-effort/</link>
		<comments>http://www.thewriteway.com/experience-the-thrill-of-creative-effort/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 13:15:38 +0000</pubDate>
		<dc:creator>Kathy Magrino</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thewriteway.com/?p=167</guid>
		<description><![CDATA[
Franklin Delano Roosevelt said, &#8220;Happiness is not in the mere possession of money; it lies in the joy of achievement, in the thrill of creative effort.&#8221; I definitely share a similar perspective, and I love the &#8220;thrill of creative effort&#8221;! That&#8217;s why I&#8217;m always trying to inject creativity into all parts of my life: at [...]]]></description>
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		<title>Kick-start your writing by considering the P-A-S-T</title>
		<link>http://www.thewriteway.com/kick-start-your-writing-by-considering-the-p-a-s-t/</link>
		<comments>http://www.thewriteway.com/kick-start-your-writing-by-considering-the-p-a-s-t/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 15:29:43 +0000</pubDate>
		<dc:creator>Kathy Magrino</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thewriteway.com/?p=159</guid>
		<description><![CDATA[
Purpose. Audience. Style. Tone. (Easy to remember as &#8220;P-A-S-T,&#8221; an acronym I share with my students&#8230;) Whatever you&#8217;re writing, by considering these elements, you&#8217;ll be able to organize your thoughts and kick-start your writing efforts.
Purpose &#8211; Ask yourself, &#8220;What are my objectives for writing this piece?&#8221; Your answer will help you outline a path to [...]]]></description>
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		<title>F is for FAST…</title>
		<link>http://www.thewriteway.com/f-is-for-fast/</link>
		<comments>http://www.thewriteway.com/f-is-for-fast/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 15:18:11 +0000</pubDate>
		<dc:creator>Kathy Magrino</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thewriteway.com/?p=156</guid>
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That&#8217;s how viewers read the content on your website &#8212; and their eyes move in an &#8220;F-pattern&#8221; across the page. In a research study that I always quote to my students each semester, website-usability guru Jakob Nielsen found, &#8220;Eyetracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed [...]]]></description>
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		<title>Never Forget Where You Are From…</title>
		<link>http://www.thewriteway.com/never-forget-where-you-are-from/</link>
		<comments>http://www.thewriteway.com/never-forget-where-you-are-from/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 17:23:12 +0000</pubDate>
		<dc:creator>Kathy Magrino</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thewriteway.com/?p=152</guid>
		<description><![CDATA[
I am from New Jersey, USA, and in looking at the &#8220;big picture&#8221; over the past few weeks and planning for the new year, I realized that I often relay information that has a global reach here and on Twitter. Unintentionally, I&#8217;ve been overlooking &#8220;the locals&#8221; &#8212; my friends and followers from New Jersey. Well, [...]]]></description>
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		<title>Reflecting… and looking forward!</title>
		<link>http://www.thewriteway.com/reflecting-and-looking-forward/</link>
		<comments>http://www.thewriteway.com/reflecting-and-looking-forward/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 00:55:22 +0000</pubDate>
		<dc:creator>Kathy Magrino</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thewriteway.com/?p=150</guid>
		<description><![CDATA[
I could write a lot of words reflecting on the past year, but I won&#8217;t. I want to briefly look back at 2009. I prefer to look ahead and to focus on the future!
What&#8217;s the one thing that impacted my year the most in 2009? Professionally and personally, it&#8217;s been Twitter. One year ago, I [...]]]></description>
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		</item>
		<item>
		<title>Is your blog F.I.T.?</title>
		<link>http://www.thewriteway.com/is-your-blog-fit-2/</link>
		<comments>http://www.thewriteway.com/is-your-blog-fit-2/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 13:50:28 +0000</pubDate>
		<dc:creator>Kathy Magrino</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thewriteway.com/?p=148</guid>
		<description><![CDATA[

I originally posted this fitness checkup for your blog posts in November 2008 and recently &#8220;dug up&#8221; and shared this information with my students. I think it&#8217;s a good time to repeat this information here. (It&#8217;s always a good time for a &#8220;fitness checkup&#8221;!) How &#8220;FIT&#8221; are your blog posts?&#8230;
If you’re blogging, here’s a quick [...]]]></description>
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