The Write Essentials

The Differences Between Articles and Blog Posts

Charlene Davis — Fri, 06 Apr 2012 17:29:15 +0000

Everyone knows that “content is king,” especially when it comes to search engine optimization. However, the lines between blog posts and articles are becoming increasingly blurry and people sometimes think they are interchangeable. They aren’t. An article and a blog post are actually two different things. Here are the distinctions: BLOG POST: Blog [...]

How to Start a Senior Transportation Business

Charlene Davis — Wed, 30 Nov 2011 13:23:59 +0000

The National Center on Senior Transportation estimates that by the year 2030, more than 70 million Americans will be over the age of 65. And with the 85-plus section expected to increase to 21 million by 2050, our elderly population is growing almost twice as fast as the overall population. Many seniors have to either [...]

Managing Stress During the Holidays

Charlene Davis — Fri, 18 Nov 2011 19:04:58 +0000

Statistics overwhelmingly indicate that stress is the root cause of many health-related issues including heart disease, cancer, obesity, depression, memory loss, high blood pressure, and diabetes. And with increasing demands on both your personal and professional life, learning how to effectively manage stress is more important than ever – especially with the holidays right around [...]

The Art of Wrapping Fine Chocolate

Charlene Davis — Thu, 01 Sep 2011 19:53:48 +0000

Think about the best piece of chocolate to ever pass between your lips. Was it smooth and creamy? Or perhaps a little crunchy with a hint of raspberry? Maybe it had an unusual or distinctive shape. How about the wrapper? Chances are you may not remember that last little detail, but today’s chocolate manufacturers want [...]

How to Prepare a Basic Business Plan

Charlene Davis — Sun, 26 Dec 2010 16:09:58 +0000

A well thought-out business plan is a detailed blueprint that outlines a road map to success for your business. Not only can it be used as a tool when approaching lenders or investors for outside financing, it can also be an in-house guide during the start-up process that should be continuously referred to throughout the [...]

Tips on Keeping Your Family Healthy This Flu Season

Charlene Davis — Sat, 06 Nov 2010 14:03:30 +0000

During these cold, blustery, winter months, one of a parent’s biggest concerns is the influenza virus. According to the American Academy of Pediatrics, cold weather does not cause colds or flu; however, the viruses that cause them tend to be more common during this time of year when children are in school and have [...]

Which is Greener?

Charlene Davis — Tue, 06 Apr 2010 14:38:14 +0000

Green is actually my favorite color, but when I talk about “going green” these days I’m really referring to a more eco-friendly lifestyle. Not too long ago I drove by a huge landfill right next to I-95 in South Florida. It was a shocking sight and really brought home the impact of our wastefulness. So [...]

Filing Away Last Year

Charlene Davis — Sat, 02 Jan 2010 17:46:23 +0000

Stress, stress, stress! Good grief, every which way you turn is to be greeted with more stress. There is no avoiding it with sick kids, overextended credit cards, work deadlines, and life in general making its daily demands. So, we need to find viable solutions to deal with all of these hassles. For me, minimizing [...]

NOW is the Time to Start a New “Recession-Proof” Business

Charlene Davis — Sat, 10 Oct 2009 01:16:26 +0000

In today’s economy it seems almost every industry has been unfavorably affected by the recession. Nevertheless, new startup ventures continue to pop-up around the country with amazing degrees of success. How is this possible when everyone is cutting back everywhere? The reality is the economic downturn has thrown wide open the entrepreneurial doors [...]

What Young Entrepreneurs Can Teach Us About Business

Charlene Davis — Wed, 30 Sep 2009 23:43:23 +0000

Echo boomers – a/k/a baby boomer kids or Generation Y’ers – are pretty savvy young folks, especially when it comes to business. This fun loving generation is enthusiastically embracing the notion of free enterprise that has been threatening to bubble over the edge of corporate America for years. Armed with brainpower, optimism, and moxie, these [...]