The Text Frontier

Happy Birthday Shakespeare!

Jenn Sykes — Thu, 19 Apr 2012 20:10:29 +0000

Most people my age were obsessed with N*SYNC or the Denver Broncos when we were teenagers. I, however, was really into Shakespeare. Three different editions of Hamlet hold places of honor on my bookshelf. Surrounding them are hardbacks on Shakespeare's contributions to the vernacular and management style. In high school [...]

What's wrong with sentiment?

Mary Osborne — Fri, 02 Mar 2012 20:21:14 +0000

Language is an interesting and innately human thing. Language transcends the spoken word and involves vocal inflection, facial expressions and other forms of body language. Growing up, my mother could give me “the look” and I knew exactly what she was trying to say, even without words. “The look” told [...]

In the Mood: How analyzing Superbowl ads using mood states is more revealing than sentiment alone

Richard Foley — Thu, 09 Feb 2012 03:11:50 +0000

Wow what a game! But for people like me, of course, the ads are the real super bowl snacks. I spent a lot of time thinking about the best way to analyze the super bowl ads. It struck me that most ads are trying to make a statement – to [...]

How to catch a criminal with text analytics

Dan Zaratsian — Tue, 07 Feb 2012 21:24:11 +0000

Information has always been valued and tightly protected. But now, more than ever, information can be captured in undetectable ways in the form webpages, forums, blogs, chat, text messages, call center notes and emails to be analyzed. According to “Vision 2015,” a report created by the U.S. Office of the [...]

Three ways to boost text analysis results

Dan Zaratsian — Thu, 17 Nov 2011 15:54:01 +0000

In my work at SAS, I meet many people intent on using text analytics to help their organization achieve the next big breakthrough in competitive advantage. The most successful of those do three things well. #1 – Listen with a business goal in mind Leading organizations understand the value of [...]

Text analytics: my fantasy football MVP

Jenn Sykes — Fri, 07 Oct 2011 14:58:23 +0000

I love fantasy football. It has nothing to do with liking or understanding football (still baffled by what a tight end does after three years), but fantasy football is awesome. I can download data and write models for it (as I did in one league). Or I can just leave [...]

The semantic web is here. Is your organization ready?

Fiona McNeill — Thu, 25 Aug 2011 20:35:41 +0000

I’m in between summer holiday breaks, clearing the decks and getting caught up. Two items that have kept me thinking after the workdays are done were the recent Kent State Online Open House presentation on “Semantic Technologies and Knowledge Management: What is it and why should we care,” and the [...]

This changes everything! Really?

Faye Merrideth — Thu, 09 Jun 2011 11:11:14 +0000

Contributed by Tom Reamy, Kaps Group As Chief Knowledge Architect and founder of KAPS Group, I lead a group of knowledge architecture, taxonomy, and text analytics consultants. This is my third year attending and second year as a speaker at the Semantic Technology Conference (#SemTech on Twitter). Presentation themes revolve [...]

Predicting Changes in Language - Collocations and Mimetics

Barry deVille — Tue, 31 May 2011 15:05:58 +0000

The science of mimetics (or knowyourmeme.com) provides a framework for understanding and potentially predicting changes in the structures of our world including the structure of the language we use. Collocations are words that frequently occur together, often in a particular fashion that is subject to the linguistic rules of the [...]

Who Cares About Sentiment?

Fiona McNeill — Tue, 31 May 2011 18:52:15 +0000

~ Contributed by Tim Trussell ~ It was a great experience attending the Text Analytics Symposium last week in Boston, and hear presentations focusing on the directions of Text Analytics. It was clear to see, the themes for text analysis to operate within predictive modeling efforts and overall business analytics [...]