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There are few business leaders in Britain today that come as widely respected as Allan Leighton.

From transforming the £500m company ASDA to one sold to US giant Wal-Mart for £6.2bn in 1999 through to his next role turning around the fortunes of the loss making Royal Mail, or from his non-executive director and chairman roles at BSkyB, Lastminute.com and Selfridges through to advisory roles with Sir Philip Green, Sir James Dyson and EMI buyer Guy Hands, Leighton has taken on and succeeded in some of the toughest jobs in the UK.

Now based in Canada acting as President for the retail chain Loblaw, Allan is returning to London for a rare UK appearance to mark the explosive return of the Inspired Leaders Network on September 10th.

Join us as René interviews Allan live on stage in the heart of London, followed by an intimate and revealing question and answer session. With only 200 tickets available and likely to sell out fast for this leadership master class, book now to avoid disappointment for what promises to be one of the most incendiary performances of the year.

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The Drill Hall Theatre, London, WC1
Monday 1st June 2009
6.30pm to 9.30pm
£49 (+VAT)

When it comes to businesses, and especially entrepreneurs, the difference between the winners and the losers is that the winners never give up.

As we find ourselves in extraordinary and unprecedented times it is becoming increasingly critical to reinforce, reinvent and refocus. In short, it is a time to never say die; no historical mega-fortune was ever made outside of a recession.

In the first of the “Ask René” Survival Toolkit Series, acclaimed business guru René Carayol will be interviewing live on stage three self-made entrepreneurs who have tasted both soaring success and bitter failure, after making the leap of faith from the mainstream to the world of entrepreneurialism.

All three are ready to share the secrets of their success, their sustainability and their transformation as René gears up to ask the questions that nobody has dared ask before.

And if René doesn’t ask what you want to hear, then you can. In the intimate setting of London’s Drill Hall theatre, it is a unique chance to get up close and personal with three of Britain’s most unforgettable entrepreneurs.

When it comes to Britain’s most successful businessmen, few come higher or more well respected than David Gold. Worth over £550 million and a regular feature on the Sunday Times Rich List, Gold is the chairman and co-owner of recently promoted Birmingham City Football Club and chairman of Gold Group International, incorporating the likes of Ann Summers and Knickerbox. His rise to prominence has been an incredible one and is a true rags to riches tale.

Brought up in East London in extreme poverty, David started out helping his mother sell buttons from a stall outside their house. After converting their front room into a card and sweet shop he went on to run a book store in Charing Cross, which set the foundations for an eventual expansion into publishing, printing and distribution.

Now living in a mansion in Surrey set in 55 acres with its own private golf course, helipad and runway, he has quite literally “been there, done that” and risen from the bottom to the top of British business.

Sky Andrew represented Great Britain at Table Tennis in the Seoul Olympics and won three career Commonwealth gold medals before becoming the first licensed black football agent. In 2001 he negotiated one of the biggest and most high profile transfers of its time when Sol Campbell joined Arsenal from Tottenham Hotspur. He won a Barclays Bank “Man of Merit” award in 2002 and was named BEA Entrepreneur of the Year in 2003.

Sally Preston went from the safety of an illustrious career at Marks & Spencer to becoming the inspirational Managing Director and founder of the frozen baby food phenomenon Babylicious.

All are thriving in the downturn. But all had to learn how to do it the hard way.

With only 200 seats available in the Drill Hall theatre, book early to avoid disappointment for the first in the essential Survival Toolkit series; it might just help get YOUR business back on track in the downturn.

For the first time in front of a large audience, I guided attendees through the myriad of options open to authors:

• Should you self-publish, or go to a traditional publishing house?
• What are the advantages and disadvantages of each?
• Which route is better if you want to make money?
• Which route is better for enhancing your status or profile?
• How should you approach a traditional publisher?
• What should a proposal for a traditional publisher look like?
• How to negotiate with a publisher for higher advances and royalties?
• How can you avoid the mistakes that most self-published authors make?
• How should you register yourself or your company as a publisher?
• Where can you find the editors, typesetters and printers that you will need?
• When should you use a third party self-publishing company like Lulu?

And so on and so on and so on …..

It really was an action packed day, and one which resulted in fabulous feedback. Now you can benefit from the same advice and support, at a time and place to suit you …. and all for just £69 +VAT!

Here are a few examples of what attendees said about the day:

“Can I say once again what an excellent day it was.  I found it especially helpful to revisit my motivation for writing and publishing a book before moving on to look at what would be involved. Looking back I am amazed at how much we covered during the day and the wealth of information, advice and guidance that you shared with us…the only down side is that I left with 20 action points! I arrived with a vague idea of producing a resource for teachers/youth workers around young people and stress management. I left with a clear action plan. Thank you.” (Maureen O’Callaghan)

“I arrived at Ed’s workshop, having recently read a book on getting published, and I was concerned that there would be little that I had not just read about. I was wrong – his workshop was packed full of useful information and he was generous in his capacity to share… I felt he really wanted us to all succeed. I came away inspired, and also more confident in my ability to become a published writer. Katie was also great and it was particularly valuable to have the opportunity to ask them both questions during the breaks.” (Jacky Pratt, Life coach)

“I have attended many events where much was promised and less delivered. This event is different! Ed really knows this subject well and he does everything possible to make sure that everyone gets their particular questions answered. There was lots of good solid information that helped people to realistically manage their expectations of what being published means, and he also gave a clear step by step description of the processes involved. You could waste a lot of time trying to find what you needed to do on your own. This course gives it to you and also offers some real ‘insider secrets’ from people who actually know what they are talking about. It is not a writing course it is a real insight into thebusiness of publishing and if you are seriously considering this business then you could not have a better start.” (Nick Irving)

This was an amazing day where I delivered almost seven hours of essential material for anyone thinking about writing and publishing a book. If this describes you, then you can experience the workshop for yourself with this amazing home study programme …. and all for just £69 +VAT.

• 1 x comprehensive training manual
• 2 x training DVDs
• 1 x demonstrational DVD
• 6 x Audio CDs

On 6 x DVD, 12 x Audio CD, complete with workbooks, manuals and handouts. Everything you need to grow your coaching, training or consulting business in any financial climate!

The marketing coach behind the “Chicken Soup For The Soul” creators and US marketing guru Jay Abraham came to London for an exclusive one-weekend only event… and now you can see it for yourself!

The School of Personal & Professional Development proudly presents…

JANET SWITZER and her amazing two-day workshop:
“INSTANT INCOME FOR COACHES, CONSULTANTS AND TRAINERS!”

Janet has already guided hundreds of coaches, consultants and trainers to financial success – and usually charges $1000 an hour for her sage advice. Now, you can study her Instant Income workshop from home, at a staggeringly low price!

This workshop has one purpose and one purpose only – to put more money in your bank account – absolutely guaranteed! In fact, we are so confident that Janet can show you many usable and practical ideas that will turbo charge your business (or help you get your new business off the ground) that we will refund your fee in full if you don’t think she has delivered 100%!

This has to be the most valuable seminar any coach, consultant or trainer could attend if they really want a year to remember.

For just £199 + vat you can learn from the woman who has been described as…

“In a world that echoes with the dubious claims of thousands of so-called marketing experts, Janet Switzer doesn’t just talk – she delivers. She’s savvy, practical and reliable… and the profits she creates are nothing short of extraordinary. Her programs make companies tons of money, while they leave business owners saying ‘Why didn’t I think of that?’ She takes a little money, combines it with a lot of expertise and creates profits beyond your wildest dreams.”
Michael Hutchison
Former VP of Sales & Marketing and Developer of
Anthony Robbins Mastery University for Robbins Research International

“If you’ve ever wanted to transform your ideas into millions of dollars in revenue from certification programs, home-study courses, tele-seminars, boot camps, subscription coaching and other super-lucrative areas, don’t you dare miss this opportunity.”
Yanik Silver
Top Internet Marketing Coach

So, why should you study Janet Switzer’s programme?

Janet has an uncanny knack of taking a book, an idea, a training concept or successful business model and literally creating an information and publishing profit centre around it. Janet has created an entire publishing empire in one year, creates lucrative seminar programmes in one weekend, and negotiates major joint-venture deals in less than an hour. She’s an absolute genius when it comes to turning a person’s business expertise or training idea into an information empire then generates an ongoing stream of predictable profits.

Now she reveals how any professional who sells their expertise for a living can quickly stop trading time for money and create information profit centres that work for YOU whether you choose to work or not. She has field-tested and refined the most powerful information marketing strategies ever known – and she teaches many of them in this incredible home study programme – so don’t miss it!

Jack Canfield

“One of Janet’s Strategies Made Me $105,000 in Just 6 Weeks!. The first strategy Janet developed for me turned a $572 expenditure into $31,000 in just six hours. Her second turned $1,280 into $105,000 in just six weeks. It’s no wonder I’ve sought Janet’s day-to-day expertise over the years… she makes me tons of money, she brings valuable new products and services to my customers, she enables me to do positive things for people - and she accomplishes it all with modest outlays, keen judgment and bullet-proof insight. I regularly recommend her to others.”

What will you learn during this intensive home study programme?

If you’ve heard of Janet or her books, then you will be reaching for your credit card already. You know that two days worth of Janet’s material will make more difference to your coaching or training business than years of reading internet sites and struggling by yourself. Janet talks at a hundred miles an hour for two days so covers literally hundreds of tips, techniques, tactics and strategies to put your business into the fast lane.

You will complete the programme knowing exactly how to turn your coaching, training or consulting expertise into 52 separate, profitable income streams, plus you can do so without having to self-publish or surrender your rights to a publisher. Most of us get as far as thinking that they ought to write a book. Study the programme, however, and Janet Switzer will show you how to achieve leading expert status with your own media empire of books, CDs, DVDs and home study programmes, training, licensing and more.

Janet also reveals, for the first time in the UK, the 28 separate, easy to implement marketing systems that her clients use to keep the money rolling in. The revenue that Janet’s clients rake in is staggering. Her strategies are like no marketing you have come across before. These are proven, specific methods that deliver highly profitable results for coaches and trainers and other businesses exactly like yours. You can’t afford to miss this.

Here is what you will discover during the home study programme:

• You’ll know how to write a book, create an audio CD training programme, produce a video training product, offer a CD-of-the-month service and more.
• You’ll know how to create a multi-media product that could not only be your “flagship” product, it could serve as the advance resource materials for your more expensive live trainings and coaching programs. Of course, once you conduct any live training, you’ll know how to create a home-study edition, related distance-learning courses, workbooks, audio spin-offs and more.
• Janet will show you how to rake in the big bucks offering super-lucrative products like coaching programmes, train-the-trainer programmes, big-crowd public seminars and others. She will even tell you step-by-step how to market mentorship courses and apprenticeship programmes using email, joint ventures, magazines, direct mail, teleseminars, preview evenings and other unique marketing strategies that fill programmes like these.
• Janet will tell you how to become a popular keynote or break-out speaker in your industry – even taking your expertise internationally to speak at important events in emerging countries. She will tell you what speakers’ marketing materials you need to put together, how to speak successfully, how to sell your most expensive products and programs at the back of the room and more.
• Janet will even show you how to get highly coveted corporate training contracts for popular topics like sales training, customer service, general success, change management, presentation skills, management skills and more. You’ll even learn how to put a business or corporate spin on virtually everything you produce – even if it’s a self-help product – since, historically, corporations will buy more often and pay more money for information if they believe it will be an investment in their business.
• Janet will detail the exact formula used by experts to develop and promote weekend “boot camps.” (She will even teach you a nifty trick for ‘attaching’ your boot camp to an industry event and marketing to folks who will be flying into town anyway.)
• Janet will reveal how to effectively ‘double’ your hourly consulting rate by promoting half-price consultations and selling many more billable hours than you previously thought possible. (The key is to bundle your one-hour consultation with high-value bonuses that make your half-price consultation just another popular product in your menu of products and services.)
• Janet will reveal the secret to getting long-term consulting contracts and hefty retainers from companies who desperately need your knowledge and expertise. She will show you how to determine what to charge, how to get testimonials from these clients, how to keep your focus in the right place and more.
• Janet will even tell you how to promote individual teleseminars or use them as the weekly or monthly delivery vehicle for your expensive long-term coaching program. You’ll know how to price these teleseminars… how to package them with other materials for extra value… why they’re ideal for marketing and training purposes – plus so much more about this popular format.
• You’ll even know how to launch your own trade association for even more income and prestige in your marketplace. One client of Janet’s launched his own association and made himself the Executive Director, earning a hefty ‘salary’ from annual membership fees. You’ll understand why trade associations are big money earners – especially when you hold conventions, offer continuing-education courses, sponsor trade shows, maintain a bookstore, sell audio CDs and execute other revenue-producing tactics.
• You’ll know how to create a wildly profitable business-building or practice-building training program based upon your own successful business system. This is the ‘motherlode’ of information products because you can charge month-to-month for your peers to ‘rent’ your expertise, materials and advice. Not only that, but you can easily turn your subscribers into a lucrative distribution channel for your books, tapes, CDs, products and new customer kits, particularly if these items are just another part of replicating your successful business operation.
• You’ll even know how to write a book – including writing the kind of book proposal that makes publishers sit up and take notice. You’ll know how to market books using public relations, print media, paid display advertising, web marketing, direct mail, speaking engagements, corporate marketing partners, non-traditional outlets, special sales, retail placement, and other powerful strategies. You’ll learn how to create additional profit streams from your book in the form of mini-books, samplers, inserts, derivative products, retail merchandise and much, much more.

Wow! That’s a lot of information!

What have other people said about Janet’s skill at teaching you practical techniques that make an instant difference to your business?

“For nearly twelve years, Janet Switzer has worked directly or indirectly for my companies. From marketing development, core copywriting, re-packaging materials into new product offerings… she is highly capable, extremely dependable and conducts herself professionally and credibly. A valuable resource… I recommend her with confidence!”
Jay Abraham, the legendary US business & marketing guru

“Janet Switzer is one of the best marketing minds on the planet with a unique talent for producing profits I can bank. She’s easily made me hundreds of thousands of dollars with her simple strategies, including one that makes me over $100,000 every time I use it. Janet educates my staff on how to leverage these programs for even greater gains. And I know she does the same for companies in all sorts of industries. She can do the same or more for you.”
Mark Victor Hansen, co-author of Chicken Soup for the Soul

DON’T DELAY – THIS HOME STUDY PROGRAMME CONTAINS EVERYTHING YOU NEED TO GROW YOUR COACHING, SONSULTING OR TRAINING BUSINESS IN ANY FINANCIAL CLIMATE! ORDER YOUR HOME STUDY PROGRAMME TODAY!

Here are some of her high profile success stories:

• Mitch Carson, a California direct-marketing expert, launched an active speaking career and generated 1,100 subscribers for his $29.95-a-month audio CD after Janet convinced him to package up what he knew.
• Nancilee Wydra, America’s most published author on the subject of ‘feng shui’, was having a difficult time converting prospects into her feng-shui consultants training. Yet she sold $20,000 worth of registrations using just one strategy Janet Xeroxed and mailed to her. Nancy’s cost for executing the strategy? Just $176 and a few hours of her time.
• Yanik Silver filled his $14,000 Internet Business apprenticeship program in just two weeks using a proven promotional piece Janet gave him. Not only did he catapult from selling inexpensive e-books, videos and special reports to selling a high-priced business development program, his program was actually oversold by 68% – forcing him to downsell the extra apprentices into an ‘incubating’ programme he quickly created – in just two weeks!
• A therapist Janet once helped turned his expertise into video meditation classes and ended up selling them to the world’s largest provider of pay-per-view programming in hotels. The therapist’s first market test for his videos was in 500,000 hotel rooms worldwide – with him pulling a very nice 17% royalty from the deal. He even ended up building an entire empire of professional training classes, personal consultations, speaking, distance learning on the Internet – even his own trade association – using the same mindset Janet will teach you.

We all know that toxins and sensitivities can cause, aggravate or lead to:

• Headaches
• Anger
• Nausea
• Increased stress
• Mood swings
• Chronic fatigue
• Anxiety
• Insomnia
• Depression
• Lowered immune function

Dr. Callahans new seven-second procedures can help you quickly and dramatically:

• Restore calm and sleep better
• Balance mood swings
• Improve your health by reducing stress levels
• Maintain optimum immune function
• Increase energy

In the past, these powerful procedures were only available to a limited number of trainees who had to travel to attend the Diagnostic Trainings. What do you get with this exciting new course?

• 2 x DVD set (over 2 hours)
• Manual with step-by-step instructions

“Pete Cohen’s ability to help people transcend their unwanted habits, fears and phobias is amazing.”
Doctor Hilary Jones

“Pete Cohen’s expertise is matched only by his enthusiasm for helping people improve their lives. He has honed his skills by working with a broad range of clients from those with complex problems to sports champions.” 
Paul McKenna

“Professionally it has been amazing to see him change so many people’s lives - giving them confidence in all aspects of their life. After working alongside him I feel that he really is someone who can motivate you and help you focus on what you want to achieve.”
Sally Gunnell

You will learn how to:

Break Habits. Everybody has habits they would like to break, but few of us ever come up with a serious way of tackling them. You will learn from Pete the five tools that he has used with people from all walks of life that guarantee success. He will make sure that you learn how to break any unwanted patterns of behaviour in your life.

Conquer Fears. How often have you heard yourself say something like “I could never do that”? Or “this would never work for me”? Everyone has limiting beliefs that hold them back to some extent. Pete will explain to you his winning formula for conquering any fear or limiting belief that you have, making virtually anything you want to do within your grasp.

Improve your health, fitness and wellbeing. Everyone understands the benefits of a well balanced diet, regular exercise, a decent night’s sleep and plenty of fluids. So what is holding you back? Pete will teach you how to have a healthy relationship with food and actually enjoy exercise!

Improve your relationships. Whether you are single or attached, are looking for a relationship or steering clear of one, Pete will show you the tools and techniques you can use to have more fulfilling relationships.

Look after number one. Pete will teach you how to take charge of your feelings and emotions, instead of them being in charge of you. He will illustrate how easy it can be to acquire a positive attitude towards every aspect of your life, and how you can carry this positive outlook with you wherever you go. Pete will also introduce you to a powerful focusing technique that will maximise your motivation and enable everything that you want to come to you easily.

With this fantastic DVD programme you too can break the habits that are holding you back and smash through those limiting beliefs, to enable you to create the life you want.

I did promise to post up the slides that Katie and I referred to throughout the day. I have uploaded them as PDF files, but if you cannot open them for any reason then do please e-mail emily@schoolofppd.com, and we will send them to you in an alternative format.

So, for my own slides, just click on Ed’s Slides. And for Katie’s, just click on Katie’s slides. You can also right click and download the files if you prefer.

Before I post up the links to websites that we talked about on the day, just a quick reminder that as attendees you have an exclusive opportunity to purchase the 3 DVD live recording of the day for just £39. This will not be made available on its own to anyone else, so if you want to order your own set then please click here.

And so on to the links, in no particular order! I mentioned a great site where you could download and use professional photographs and images free of charge, and without copyright restriction. The address is www.sxc.hu. When you locate a picture you want to use, you will see a text box outlining what restrictions, if any, apply to that image. In the vast majority of cases, ’standard restrictions apply’, which means you can use it for virtually any purpose, whether personal or professional.

Next, you may remember me talking about a piece of simple typesetting software that we have used on occasion at Balloon View, our publishing company. It’s a plug in that adds an extra menu to Microsoft Word, enabling you to create a page design for your book, and then set or format your text to match it. It is fairly easy to use, but it will not turn you into a professional typesetter overnight! It will, however, enable you to bypass appointing a typesetter if you are on a tight budget. I paid $37 to download the software, which I guess must be around £27 at today’s exchange rate. Just go to www.self-pub.net/wizard.html.

Katie talked about a website tool that Hodder use to analyse keyword search terms that people use in Google. Just go to http://www.seochat.com/seo-tools/keyword-suggestions-google/.

Late in the day, I mentioned how we use a UK digital print on demand company for small, very quick print runs of our books. Also that we now use an Indian book printer for our longer print runs, where speed is less of an issue. We regularly use both these companies, and are happy to recommend them to you. The UK digital printer is called Stroma Ltd. My contact there is Steve Brown, and their website is www.stromaltd.co.uk. The Indian printer is called Replika Press. My contact there is Sanandan Seth, and their website is www.replikapress.com.

You will remember that several people asked about marketing and selling their book, once it is published. I will be running a full day on exactly that on Sunday 14th June. We’ll be covering some basics, like getting favourable reviews for your book, as well as many of the online tools available to you to influence sales, such as Google Adwords and their Adantage Programme. The format and venue will be similar to last weekend, and I will be joined by two marketing experts from the publishing industry. I’ll be posting full details on the website soon, but I’d like to make you a special offer. As with last weekend’s event, tickets will be £99 + VAT. Before I post details on the site, I’d like to make places available to you for £75 + VAT. To book a place now, just click here.

We’ll also be running the Get Published! event for a second time on the day before, Saturday 13th June. If you know of anyone who might be interested in attending, I would be very grateful indeed if you would let them know. I have already posted the details on our home page, or you can book tickets by clicking here.

That just leaves two things. First, a quick reminder that my complete home publishing programme is published in ten days time. It will go up on our website after this weekend, and will be advertised at £247 + VAT. As attendees, you can order the programme before it is published for just £157 + VAT. You can download more details by clicking here, and you can pre-order the programme by clicking here.

Finally, could I ask a favour of you? I would love to be able to post one or two testimonials on my site, next to the details about the June events. I don’t run the sort of events where we try and thrust a camera in your face as you leave and bully you into saying what a marvellous time you’ve had! But it would be great to be able to post a few choice words on our site from people who think they benefited from the day. If you have a moment, and are willing to do it, could you e-mail me personally at edward@schoolofppd.com? I would be very grateful.

Thanks again for coming into London last Saturday, and for your ongoing support. It really is much appreciated.

All the very best