SAS Voices

What’s next for customer engagement

Amy Dyson — Thu, 23 Jul 2026 12:00:05 +0000

Customer engagement is entering a new era that’s evolving very quickly. And it’s not defined by more messages or channels – it centers on intelligence, autonomy and trust. As organizations rethink how they connect with customers, a new model is emerging: engagement that predicts, learns and acts with purpose. In [...]

What’s next for customer engagement was published on SAS Voices by Amy Dyson

Do humans matter? SAS Innovate attendees weigh in

Natalie Gonzalez — Wed, 22 Jul 2026 08:00:44 +0000

AI can analyze data, automate tasks and accelerate decisions. But as organizations adopt AI more broadly, one question continues to surface: What role do humans play? During the opening session at SAS Innovate 2026, SAS CTO Bryan Harris put that tension plainly when he asked, “Will people matter?” He described a growing [...]

Do humans matter? SAS Innovate attendees weigh in was published on SAS Voices by Natalie Gonzalez

Trust first, scale faster: The new role of AI governance in banking

Reyk Mikles — Tue, 21 Jul 2026 08:00:27 +0000

A bank deploys a new AI-powered credit decisioning model. The technology works. The model performs well. The business team is ready to move forward. Then the questions begin. Can we explain the recommendation? What data was used? Who approved the model? How do we monitor performance over time? What happens [...]

Trust first, scale faster: The new role of AI governance in banking was published on SAS Voices by Reyk Mikles

AI and decisioning: The dynamic duo marketers need now

Lisa Loftis — Mon, 20 Jul 2026 14:04:35 +0000

Rules-based decisioning engines (also known as enterprise decisioning applications) have long been a mainstay for marketers. These applications automate marketing actions using predefined business rules. When the decision is executed as part of a marketing campaign, specific conditions defined in the rules will trigger actions without requiring manual segmentation or [...]

AI and decisioning: The dynamic duo marketers need now was published on SAS Voices by Lisa Loftis

SAS partners answer what's next for AI and analytics

Caroline Kinlaw — Mon, 20 Jul 2026 07:00:37 +0000

As SAS celebrates its 50th anniversary, one question naturally follows: What comes next? Few groups have a better vantage point than the partners who work alongside SAS every day. They help organizations apply analytics and AI across industries, giving them a front row seat to the challenges customers are trying [...]

SAS partners answer what's next for AI and analytics was published on SAS Voices by Caroline Kinlaw

Human in the lead: Redefining the role of AI in financial services

Danni Lynn — Fri, 17 Jul 2026 11:00:44 +0000

Most conversations about agentic AI focus on how autonomous these systems can become. Financial services leaders are asking a different question: Where should autonomy stop? For banks and insurers, the challenge is not simply deploying AI agents. It is determining how those systems, governance requirements and human expertise can work [...]

Human in the lead: Redefining the role of AI in financial services was published on SAS Voices by Danni Lynn

AI is rewiring marketing workflows

Danni Lynn — Fri, 17 Jul 2026 08:00:50 +0000

AI is reshaping how work gets done across industries. In marketing, the real challenge is turning a multitude of ideas into a final campaign. A typical campaign often starts with a strategy meeting, followed by sessions with data teams and creative reviews. Stakeholders weigh in at different stages, sometimes with [...]

AI is rewiring marketing workflows was published on SAS Voices by Danni Lynn

Top 5 insurance mistakes – and how to avoid them

Cindy Turner — Thu, 16 Jul 2026 09:00:09 +0000

Is the roof over your head about to cave in? Did you just change jobs, get married or start planning for retirement? In situations like these, most people think about their insurance. Life changes are a great time to evaluate insurance coverage (for customers and insurance companies alike), but waiting [...]

Top 5 insurance mistakes – and how to avoid them was published on SAS Voices by Cindy Turner

Beyond AI pilots: Why governance matters in banking

Sri Raghavan — Wed, 15 Jul 2026 08:00:24 +0000

Editor’s note: This post was co-authored by Diana Rothfuss. For the past few years, banks have focused on proving that AI can deliver business value. Across financial services, organizations have launched pilots, explored generative AI use cases and tested how AI can improve everything from customer engagement and fraud detection [...]

Beyond AI pilots: Why governance matters in banking was published on SAS Voices by Sri Raghavan

Decision intelligence is having a moment – but why?

Albert Qian — Tue, 14 Jul 2026 18:26:56 +0000

Organizations have spent years investing in data, analytics and AI. Many now have dashboards, predictive models and generative AI tools. Yet one challenge continues to surface: turning those insights into timely, consistent decisions. That’s one reason decision intelligence is getting more attention. As AI becomes part of everyday business, organizations [...]

Decision intelligence is having a moment – but why? was published on SAS Voices by Albert Qian