The OTM Blog

Media Planning & Buying

admin — Fri, 06 Nov 2009 22:17:05 +0000

Media rates are similar to airline seat rates or those of any other perishable commodity - they fluctuate significantly. Advertising is an expensive game. There are no guarantees when it comes to price, except we know that the media must sell every second of time, every inch of newsprint, and every billboard… for the maximum [...]

Increasing Conversions in a Down Market

John — Sun, 02 Aug 2009 17:58:32 +0000

You only get one chance to make a first impression. Whether it’s your website, logo, advertising campaign or emails, your image can make or break you. What does your image say about you? Does it leave consumers with the impression that you’re professional, experienced, and trustworthy? Is your image consistent across all of your sales [...]

Yahoo and Microsoft to Merge!

John — Sun, 02 Aug 2009 17:58:20 +0000

The expected merger of Microsoft and Yahoo’s search portals means that 95% of online search will now be controlled by the combination of their new merged company and Google search. If you’ve been advertising online, this merger should simplify your efforts and create some long anticipated competition for the current dominant player, Google. On-Target Marketing [...]

Why Websites Fail to Make the Sale

John — Sun, 02 Aug 2009 17:58:12 +0000

Chances are, if you have a business today, you have a website. It’s essential to letting consumers know that you exist. What you might not have considered is that, for a consumer, their experience with your website needs to be just as user-friendly as an experience in your store would be. It should be clean, [...]

Growing Fast In a Tough Market

John — Sun, 02 Aug 2009 17:58:01 +0000

On-Target Marketing is proud to announce that we have once again been recognized by the Houston Business Journal as one of Houston’s “Top 25 Graphic Design Companies.” Readers will note that On-Target Marketing was also the recipient of Houston Business Journal’s Fast 100 Awards as one of the “Fastest Growing Businesses in Houston” in 2007 [...]

Spread the Word! Now’s the Time to Buy a Home

John — Sun, 02 Aug 2009 17:57:44 +0000

Once again, HoustonFacts.org is getting the facts out to Houston homebuyers that, “Now is the time to buy!” The Houston Facts campaign centers around a new and improved website, filled with information for the reader: Houston housing market statistics, top reasons to buy now, green building practices, frequently asked questions and more. HoustonFacts.org also highlights [...]

Poll Says: Americans Don’t Trust Banks

John — Sun, 02 Aug 2009 17:57:33 +0000

The Harris Poll released a study highlighting the effect that the current economic climate and big government bailouts have had on the average American. It came as no surprise that almost three out of five in this study would not rate any of nine financial institutions and insurance companies as honest or trustworthy. The Harris [...]

Stats Report What We All Know: Mom Is In Charge

John — Sun, 02 Aug 2009 17:57:23 +0000

Marketing Moms Coalition reports that moms control 85 percent of household spending. Maria Bailey, author of “Trillion Dollar Moms,” wrote that US moms spend $1.7 trillion annually. And eMarketer found that almost half of US adult females who go online are moms… that number adds up to over 34 million! So what are these moms doing [...]

The Powder Coating Institute: Before and After

John — Sun, 02 Aug 2009 17:57:10 +0000

The Powder Coating Institute’s website needed a fresh look to capture the attention of their typical user. This company is an international trade association and needed a robust site that better reflected the professionalism of the organization and provided critical functionalities, including the ability to self-manage a significant amount of content within the site, integrating [...]

Texas Ranked Best State for Business

John — Tue, 05 May 2009 13:10:53 +0000

Chief Executive Magazine has ranked Texas as the best state to do business again for the fourth year in a row. Ranks were determined by a state’s natural resources, regulation, tax policies, quality of living, education and infrastructure. Where did Texas shine? According to Chief Executive’s survey of 543 CEOs, Texas received highest ratings under [...]