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	<title>The Marketing Journalist</title>
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		<title>The Marketing Journalist</title>
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		<title>The Five Must-Haves of Building an Integrated Social Media Plan</title>
		<link>https://cindykimblog.wordpress.com/2013/08/21/the-five-must-haves-of-building-an-integrated-social-media-plan/</link>
					<comments>https://cindykimblog.wordpress.com/2013/08/21/the-five-must-haves-of-building-an-integrated-social-media-plan/#respond</comments>
		
		<dc:creator><![CDATA[cindy kim]]></dc:creator>
		<pubDate>Thu, 22 Aug 2013 02:54:08 +0000</pubDate>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[brand integration]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[integrated planning]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media plan]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>
		<guid isPermaLink="false">http://cindykimblog.wordpress.com/?p=779</guid>

					<description><![CDATA[So how do marketing professionals take the reins and steer a cohesive, integrated social media marketing plan? I had the pleasure of presenting to a group of local marketers at a recent IABC Phoenix Luncheon on the topic of building a cohesive social media marketing plan. Here, I lay out five must-haves when building an &#8230; &#8230; <a href="https://cindykimblog.wordpress.com/2013/08/21/the-five-must-haves-of-building-an-integrated-social-media-plan/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">779</post-id>
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			<media:title type="html">cindykimpr</media:title>
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		<title>Quit Blogging and Just Go With&#8230;Facebook?</title>
		<link>https://cindykimblog.wordpress.com/2013/08/16/quit-blogging-and-just-go-with-facebook/</link>
					<comments>https://cindykimblog.wordpress.com/2013/08/16/quit-blogging-and-just-go-with-facebook/#comments</comments>
		
		<dc:creator><![CDATA[cindy kim]]></dc:creator>
		<pubDate>Fri, 16 Aug 2013 16:49:40 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://cindykimblog.wordpress.com/?p=743</guid>

					<description><![CDATA[Blog originally posted in BtoB Magazine – BtoB Blog: Quit Blogging and Just Go With Facebook? Wayne Usie (@waynejusie), SVP of Retail at JDA Software, recently shared a USA Today article with me titled, “More Companies Quite Blogging, Go With Facebook Instead,” by Roger Yu. According to the article, more companies are replacing blogs with &#8230; &#8230; <a href="https://cindykimblog.wordpress.com/2013/08/16/quit-blogging-and-just-go-with-facebook/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">743</post-id>
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		<title>The Next Big Thing: Integrating Social Data for Customer Engagement</title>
		<link>https://cindykimblog.wordpress.com/2012/12/21/the-next-big-thing-integrating-social-data-for-customer-engagement/</link>
					<comments>https://cindykimblog.wordpress.com/2012/12/21/the-next-big-thing-integrating-social-data-for-customer-engagement/#respond</comments>
		
		<dc:creator><![CDATA[cindy kim]]></dc:creator>
		<pubDate>Fri, 21 Dec 2012 18:35:48 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Cindy Kim]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[customer profiling]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[JDA Software]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[Salesforce.com. Radian6]]></category>
		<category><![CDATA[social data]]></category>
		<category><![CDATA[social engagement]]></category>
		<category><![CDATA[social listening]]></category>
		<category><![CDATA[social media data]]></category>
		<category><![CDATA[social media marekting]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<guid isPermaLink="false">http://cindykimblog.wordpress.com/?p=768</guid>

					<description><![CDATA[Blog Post Originally Published in BtoB Magazine  I recall three years ago, a colleague bet me $100 that Twitter would go away by the end of 2009. Well, I won that bet. But what’s surprising is even today, I hear from marketers that social media is just a fad. What a big mistake. If anything, &#8230; &#8230; <a href="https://cindykimblog.wordpress.com/2012/12/21/the-next-big-thing-integrating-social-data-for-customer-engagement/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">768</post-id>
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			<media:title type="html">Social Media Data</media:title>
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	</item>
		<item>
		<title>How Brands Use Social Media</title>
		<link>https://cindykimblog.wordpress.com/2012/11/28/how-brands-use-social-media/</link>
					<comments>https://cindykimblog.wordpress.com/2012/11/28/how-brands-use-social-media/#comments</comments>
		
		<dc:creator><![CDATA[cindy kim]]></dc:creator>
		<pubDate>Wed, 28 Nov 2012 23:03:57 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[ASU]]></category>
		<category><![CDATA[Bret Giles]]></category>
		<category><![CDATA[Coca Cola]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[listening]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social data]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Wal-mart]]></category>
		<guid isPermaLink="false">http://cindykimblog.wordpress.com/?p=760</guid>

					<description><![CDATA[There is nothing like getting in front of college students to talk about social media marketing. I&#8217;ve had my fair share of speaking at various industry events but this one was special. Being able to get in front of the students at WP Carey class at ASU to share what I&#8217;ve learned over the years &#8230; &#8230; <a href="https://cindykimblog.wordpress.com/2012/11/28/how-brands-use-social-media/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">760</post-id>
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			<media:title type="html">cindykimpr</media:title>
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	</item>
		<item>
		<title>Demand Generation for the C-Suite: How to Hit the Right Spot</title>
		<link>https://cindykimblog.wordpress.com/2012/08/16/demand-generation-for-the-c-suite-how-to-hit-the-right-spot/</link>
					<comments>https://cindykimblog.wordpress.com/2012/08/16/demand-generation-for-the-c-suite-how-to-hit-the-right-spot/#comments</comments>
		
		<dc:creator><![CDATA[cindy kim]]></dc:creator>
		<pubDate>Fri, 17 Aug 2012 06:27:22 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[C-level marketing]]></category>
		<category><![CDATA[C.Edward Brice]]></category>
		<category><![CDATA[Cindy Kim]]></category>
		<category><![CDATA[corporate blogs]]></category>
		<category><![CDATA[demand generation]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[JDA Software]]></category>
		<category><![CDATA[lead gen]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[marketing optimization]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Scott Monty]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[targeted marketing]]></category>
		<category><![CDATA[thought leadership]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Wayne Usie]]></category>
		<category><![CDATA[YouTube]]></category>
		<guid isPermaLink="false">http://cindykimblog.wordpress.com/?p=753</guid>

					<description><![CDATA[Blog Post Originally Published in BtoB Magazine Marketers are constantly under pressure to prove value by bringing in leads for sales. This in turn creates a vicious cycle where marketers will cast a wide net in hopes of bringing in as many hand-raisers as possible. It’s not always a win-win, as oftentimes those don’t turn &#8230; &#8230; <a href="https://cindykimblog.wordpress.com/2012/08/16/demand-generation-for-the-c-suite-how-to-hit-the-right-spot/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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			<slash:comments>9</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">753</post-id>
		<media:thumbnail url="https://cindykimblog.wordpress.com/wp-content/uploads/2012/08/ceo-marketing.jpg" />
		<media:content url="https://cindykimblog.wordpress.com/wp-content/uploads/2012/08/ceo-marketing.jpg" medium="image">
			<media:title type="html">CEO Marketing</media:title>
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			<media:title type="html">cindykimpr</media:title>
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		<media:content url="https://cindykimblog.wordpress.com/wp-content/uploads/2012/08/ceo-marketing.jpg?w=200" medium="image">
			<media:title type="html">Demand Gen for the C-Suite</media:title>
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	</item>
		<item>
		<title>Quit Blogging And Go With&#8230;Facebook?</title>
		<link>https://cindykimblog.wordpress.com/2012/05/14/quit-blogging-and-go-with-facebook/</link>
					<comments>https://cindykimblog.wordpress.com/2012/05/14/quit-blogging-and-go-with-facebook/#comments</comments>
		
		<dc:creator><![CDATA[cindy kim]]></dc:creator>
		<pubDate>Tue, 15 May 2012 05:25:11 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Cindy Kim]]></category>
		<category><![CDATA[corporate blogs]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[JDA Software]]></category>
		<category><![CDATA[Scott Monty]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Wayne Usie]]></category>
		<category><![CDATA[YouTube]]></category>
		<guid isPermaLink="false">http://cindykimblog.wordpress.com/?p=744</guid>

					<description><![CDATA[Blog Post Originally Published in BtoB Magazine Wayne Usie (@waynejusie), SVP of Retail at JDA Software, recently shared a USA Today article with me titled, “More Companies Quite Blogging, Go With Facebook Instead,” by Roger Yu. According to the article, more companies are replacing blogs with nimbler tools requiring less time and resources, such as &#8230; &#8230; <a href="https://cindykimblog.wordpress.com/2012/05/14/quit-blogging-and-go-with-facebook/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">744</post-id>
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			<media:title type="html">cindykimpr</media:title>
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		<media:content url="https://cindykimblog.wordpress.com/wp-content/uploads/2012/05/quit-blogging.jpg?w=300" medium="image">
			<media:title type="html">Quit Blogging And Go With Facebook?</media:title>
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	</item>
		<item>
		<title>All In! Betting On Your Content Marketing Strategy</title>
		<link>https://cindykimblog.wordpress.com/2012/03/26/732/</link>
					<comments>https://cindykimblog.wordpress.com/2012/03/26/732/#comments</comments>
		
		<dc:creator><![CDATA[cindy kim]]></dc:creator>
		<pubDate>Tue, 27 Mar 2012 05:19:01 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Altimeter Group]]></category>
		<category><![CDATA[Cindy Kim]]></category>
		<category><![CDATA[Coca Cola]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Content Marketing Institute]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Jeff Bullas]]></category>
		<category><![CDATA[Joe Pulizzi]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing benchmarks]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<guid isPermaLink="false">http://cindykimblog.wordpress.com/?p=732</guid>

					<description><![CDATA[Blog originally posted in BtoB Magazine – BtoB Blog: Defining Your Content Strategy Where are you spending your marketing dollars? If it&#8217;s not in content marketing, then you should reconsider. Content marketing remains a top priority for marketers in 2012. This, according to a popular study published by the Content Marketing Institute (CMI) and MarketingProfs &#8230; &#8230; <a href="https://cindykimblog.wordpress.com/2012/03/26/732/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">732</post-id>
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			<media:title type="html">cindykimpr</media:title>
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		<media:content url="https://cindykimblog.wordpress.com/wp-content/uploads/2012/03/content-strategy.jpg?w=300" medium="image">
			<media:title type="html">Defining Your Content Strategy</media:title>
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	</item>
		<item>
		<title>Real People Doing Real Work in Social Media</title>
		<link>https://cindykimblog.wordpress.com/2012/03/18/real-people-doing-real-work-in-social-media/</link>
					<comments>https://cindykimblog.wordpress.com/2012/03/18/real-people-doing-real-work-in-social-media/#respond</comments>
		
		<dc:creator><![CDATA[cindy kim]]></dc:creator>
		<pubDate>Sun, 18 Mar 2012 17:49:42 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ambassador program]]></category>
		<category><![CDATA[Convince and Convert]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Jay Baer]]></category>
		<category><![CDATA[JDA Software]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media education]]></category>
		<category><![CDATA[social media policy]]></category>
		<category><![CDATA[social pros]]></category>
		<guid isPermaLink="false">http://cindykimblog.wordpress.com/?p=713</guid>

					<description><![CDATA[I was asked to do a podcast interview at 2012 South by Southwest by the uber-talented and witty Jason Baer (@JayBaer). He needs no introduction – he’s the co-author of Revolution Now with Amber Naslund (@AmberNaslund), a book about the impact social media and the real-time Web has on every company, and a recipe for changing business from &#8230; &#8230; <a href="https://cindykimblog.wordpress.com/2012/03/18/real-people-doing-real-work-in-social-media/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">713</post-id>
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			<media:title type="html">cindykimpr</media:title>
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			<media:title type="html">Social Pros Podcast 7: Real People Doing Real Work in Social Media</media:title>
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	</item>
		<item>
		<title>Social Business Readiness: Are You There Yet?</title>
		<link>https://cindykimblog.wordpress.com/2011/09/03/social-business-readiness-are-we-there-yet/</link>
					<comments>https://cindykimblog.wordpress.com/2011/09/03/social-business-readiness-are-we-there-yet/#comments</comments>
		
		<dc:creator><![CDATA[cindy kim]]></dc:creator>
		<pubDate>Sat, 03 Sep 2011 07:19:10 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://cindykimblog.wordpress.com/?p=703</guid>

					<description><![CDATA[Are we there yet? According to Jeremiah Owyang (@jowyang) of Altimeter Group, while companies are quick to deploy the latest social media technology, most companies are not prepared for the threat of social media crises, or the long-term impacts to business. Jeremiah states: “We found that social media crises are on the rise, even though &#8230; &#8230; <a href="https://cindykimblog.wordpress.com/2011/09/03/social-business-readiness-are-we-there-yet/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">703</post-id>
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			<media:title type="html">cindykimpr</media:title>
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			<media:title type="html">Social Business Readiness</media:title>
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	</item>
		<item>
		<title>Adapt or Vanish: 5 Ways to Integrate PR and Social Media</title>
		<link>https://cindykimblog.wordpress.com/2011/07/26/adapt-or-vanish-5-ways-to-integrate-pr-and-social-media/</link>
					<comments>https://cindykimblog.wordpress.com/2011/07/26/adapt-or-vanish-5-ways-to-integrate-pr-and-social-media/#comments</comments>
		
		<dc:creator><![CDATA[cindy kim]]></dc:creator>
		<pubDate>Tue, 26 Jul 2011 08:01:02 +0000</pubDate>
				<category><![CDATA[public relations]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[demand generation]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Jay Baer]]></category>
		<category><![CDATA[Jeremiah Owyang]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[rapid response]]></category>
		<category><![CDATA[social listening]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>
		<guid isPermaLink="false">http://cindykimblog.wordpress.com/?p=693</guid>

					<description><![CDATA[I recently gave a talk at a Businesswire seminar here in Phoenix on Adapt or Vanish: 5 Killer Tips to Integrate PR and Social Media. The introduction of social media has changed the playing field for PR professionals. PR is no longer relegated to drafting press releases and bylined articles. Today, PR pros support business &#8230; &#8230; <a href="https://cindykimblog.wordpress.com/2011/07/26/adapt-or-vanish-5-ways-to-integrate-pr-and-social-media/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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