The Market Match Blog

Paralysis by Analysis

dcalabrese — Mon, 08 Mar 2010 18:29:20 +0000

There is such a thing as "paralysis by analysis". The key is starting with the objective and by this I don't mean "what do you want to know" I mean what is the purpose of the research.

The Right Amount of Information

dcalabrese — Mon, 15 Feb 2010 02:53:37 +0000

There is such a thing as “paralysis by analysis”. The key is starting with the objective and by this I don’t mean “what do you want to know” I mean what is the purpose of the research. Are you developing an advertising plan and want to see research that will help you know which channels to use, [...]

Market Segmentation… the wave of the future or thing of the past?

dcalabrese — Fri, 13 Nov 2009 16:18:08 +0000

The power of the Web is undeniable. It gives companies access to consumers in ways never thought possible. Companies enjoy the luxury of leveraging online consumer groups for product development feedback, buzz generation, etc.

Marketing done the right way

dcalabrese — Thu, 12 Nov 2009 13:34:30 +0000

Marketing is a very important aspect in business since it contributes greatly to the success of the organization. Production and distribution depend largely on marketing. Many people think that sales and marketing are basically the same. These two concepts are different in many aspects. Marketing covers advertising, promotions, public relations, and sales. It is the process of introducing and promoting the product or service into the market and encourages sales from the buying public. Sales refer to the act of buying or the actual transaction of customers purchasing the product or service.

Why Market Segmentation is So Important

dcalabrese — Wed, 11 Nov 2009 16:14:08 +0000

One of the critical aspects of marketing management is identifying the target market and creating market segments with common specific wants and preferences where a business bases its marketing strategies and orientations.

What is Consumer Behavior?

dcalabrese — Tue, 10 Nov 2009 21:16:48 +0000

Consumer behavior is defined as, "studying the process individuals or groups employ to select, purchase, use, and dispose of goods or services to satisfy their needs... so why do individuals purchase products the way they do?

Marketing Best Practices

dcalabrese — Mon, 09 Nov 2009 20:28:44 +0000

Developing a set of best practices for all categories of your business model is not only important, but essential. Loosely defined, a best practice is a way of doing business that has been proven to work based on previous experience and research.

How to Gather Market Intelligence

dcalabrese — Sat, 07 Nov 2009 13:37:20 +0000

Market Intelligence is about providing a company with a view of a market using existing sources of information to understand what is happening in a market place, what the issues are and what the likely market potential is.

Great Idea vs. Great Business

dcalabrese — Wed, 04 Nov 2009 13:15:50 +0000

What is the difference between a great idea and a great business? Execution, Execution, Execution.

Do your homework!

dcalabrese — Tue, 03 Nov 2009 20:14:01 +0000

There was a line in the movie Sentinel where Keifer Sutherland said that “once a forensics investigator has a notion of how a crime was committed all of the evidence they find is used to support their assumption”. Many of us in business and life do the same thing. We guess, have a hunch or have talked to a few people and then look for evidence to support our theory rather than try to poke holes in it.