Maybe I’ll even throw in some of the ol’ tips.

As would be expected, I posed a question on Twitter about what I should discuss.

• ckanal: @greglinch Awesome, congrats! Twitter, personal branding + networking.
• AAdamGlenn: @greglinch Def’nly social media (see: http://bit.ly/socmediaskills). But also participatory jurno, curation, entrepreneurship
• lavrusik: @greglinch The importance of understanding the fundamental shift to social news and the need for them to innovate. Sounds flowery, I know.
• MikeHigdon: @greglinch why they should start their own start ups…

(Tweets curated and published with ease courtesy of this and this.)

Thanks to Craig Kanalley, Adam Glenn, Vadim Lavrusik, Mike Higdon and Yuri Victor for their advice. These are all great topics and I hope to touch on as many as possible.

As I read the responses, I thought more about the best approach for the visit. Here’s what I’m thinking now:

• Introduce myself
• Ask students to introduce themselves
• Discuss their interests and goals
• Ask what they want to discuss
• Maybe show some things on the screen
• Challenge assumptions, if warranted

The last point bounced around my head as I asked the question and read the answers, most likely because it was the topic of my Skype video chat with Dave Stanton’s senior-level journalism class earlier this month.

Then I saw this and laughed:

• danielbachhuber: Questioning the assumptions will always produce mind-blowing results.

Daniel and are often on the same wavelength, but this was just a funny coincidence. He sent that tweet via text message and wasn’t responding to me (I doubt he even saw the question).

I will qualify and say I don’t think you will always get mind-blowing results, but we could all use a little more challenging of assumptions now and then. Particularly when it comes to journalism education and how we deal with related conversations.

So let me know what you think of this approach and what would you discuss if you were speaking to a graduate-level online journalism class.

This is in response to a request for advice on teaching a video workshop for high school journalists [Update: to clarify, they already have some video recording and editing experience]. One earlier point I made in the thread was about Web vs. TV. And with that...

Ok, so in general, mostly big-picture tips for videojournalism. Quick follow-up, I shouldn’t have said “Web video” before. I consider this advice more in the non-traditional broadcast style because “Web video” should scale to mobile, TV, Hulu, iPhones, pocket watches (wait, what?), whatever (h/t Chuck Fadely re scaling).

I’m biased toward a documentary-style videojournalism, so here it goes:

• The story rules. If it’s all pretty pictures, make me a slideshow.
• You’re making a video — not taking a video (h/t Kenny Irby, who really brought it home). It’s not yours. You’re just helping the person or people tell their story or stories (h/t Rich Beckman).
• Lexicon is important (h/t Kenny). Just like with making vs. taking, you’re not shooting, killing, chopping anything. And you’re not a shooter. Words matter. You’re better than that.
• Video for Web can’t suck just because it’s online. As Rich says, it should be better because it’s primarily being viewed at a smaller size, which enhances your sense of imperfections. But it can also be viewed full-screen, on TV, etc.
• Shorter = better. But there’s no rule for length. It should be as long (really, as short) as it needs to be.
• You’re not doing soundbites — you need to ask subjects questions so you have them telling as complete a story as possible [Update: As Eric noted in the comments, and I almost included here the first time, this includes making sure have full sentences. Also, I'll add that you need to the proper context. How? Awesome questions.], which leads to…
• Avoid narration (way too many people use it as a crutch, both on Web and TV). It should be your absolute last resort. Only reason to use it, I think, is if the story suffers without it. Also, somewhat related…
• Ditch standups. I don’t want to see you. I don’t want to hear you. I’m watching your video because I care about the subject — not you. Sorry.
• On that note, I don’t really want to see them talking either. More so if it’s just them sitting in a chair, in a boring office, with their boring talking head. The less talking head, the better. If I only see a talking head once, I’m happy.
• Get it in the field, the first time (h/t Jim Virga). Yes, technology allows you to clean up sound and color correct video, but it’s still not going to be as good, it can be very time consuming and it’s lazy. In that vein…
• There’s a saying that audio is 70 percent of video (h/t Miami Herald vjs). Most people are more forgiving if the visuals aren’t great, but if the audio sucks, they’re probably saying see ya. I can’t emphasize audio enough.
• Headphones. Always. It shouldn’t even need to be on here. And they’re not your be-all-end-all. The audio meter to see levels is your bestest friend in the whole wide world.
• Have the eye of a photojournalist making pictures when you aim the camera.
• Get tons of b-roll. There’s an 80:20 “rule,” which basically means get a lot more footage than you need. Which ties into…
• You may only have one chance to get everything you need. Don’t take anything for granted in terms of interviews and b-roll.
• No canned shots or b-roll. If you ask someone to repeat something they’ve done or do something they plan to do, you’re making stuff up. Sorry. Not good journalism. Any re-enactments, simulations, etc. should, first, be avoided at all costs and, if you must, be clearly disclosed.
• Record mostly in the range of medium and tight, but be sure to get establishing (wide) shots.
• Record sequences.
• Story. Just wanted to make sure you remembered.
• There’s no formula.
• Try interesting angles and approaches (h/t Mike Schmidt). Break outside the “safe” zone (h/t Jim). If it doesn’t work, don’t use it. If it does, cool.
• Your goal should be to use as few (ideally, no) automatic settings as possible (go manual with exposure, white balance, sound and focus) once you’re comfortable with the gear (h/t Jim). I want you to say, “This is my camera. There are many like it, but this one is mine.” You need to explore all the buttons and menus and settings. You need to be able to troubleshoot any problem that you could possibly troubleshoot. When you’re a professional, you can’t make excuses (h/t Jim Virga). No one will want to work with you. If it’s really beyond your control, then it might not be your fault, but you still don’t have what you need. (This is more a problem on deadline.)
• Just because you can create a video full of narrative, doesn’t mean you should. Sometimes, you just need to let the pictures do the talking. The video shows it better than a person can describe, so just leave that out.
• There is no perfect video. It can never really be finished (h/t Jim Virga). You need to accept and embrace that it can always be better. That’s why it’s so important to knock out as much as you can as early as you can. The more time you have to edit and re-edit and re-edit again, the more time you have to get feedback, the more time you have to sleep on it; etc. the better.
• How’s that audio? Just checking.
• Send it to everyone who’s opinion you value or can give you constructive feedback. That’s good for several reasons; namely, it’ll will make you better and it will help get your work/name out there.
• Show your video to the subjects. If they have e-mail, send them the link. If they don’t, go to them with your computer. Again, it’s not for you. It’s for them and your viewers. (h/t Rich)
• There’s no magic. It’s not something you’re born with. It’s almost all skills you can learn with practice.
• You’re doing an important job. Keep at it and kick butt.

Non-attributed parts were learned along the way on my own or by some combination of by lessons from professors Rich Beckman and Jim Virga and professionals (check out their stuff online): Chuck Fadely, Travis Fox, Brent McDonald, Garrett Hubbard, Ricardo Lopez and other people I’ve seen speak. Also from articles and blog posts. Just trying to give proper credit.

Speaking of Travis, some great advice: Ten Golden Rules of Video Journalism.

And great resources:

• NewsVideographer (plus anything in her blogroll)
• Newspaper Video
• Documentaries are great sources of inspiration [we watched parts of several in Jim's class]
• And, of course, video journalism on news sites (NYT, WaPo, MediaStorm and the like)

That got a little out of hand again. Sorry. I wasn’t trying to be comprehensive, so there may be some points left out.

Everyone: What would you add/subtract/take the square root of?

Good luck, sir.
Greg

PS. Yeah, I’ll probably blog this one too. You guys are good, inspiring me to write!

Same question: What would you add/subtract/take the square root of?

Update: I’ve made some minor grammatical changes.

Update 2: People in the e-mail thread have added great insights, such as understanding video for different platforms at a conceptual level, how to plan, how to improvise, etc. Interviewing is huge too. After doing videojournalism for a about two years, I can say without a doubt it has made me a much better interviewer (and listener) after being primarily a text-based reporter for the five years prior.

Whoa, I kinda feel on the spot. Well, um… I’m going to cop out and defer to some smarter people/sites/articles except to say that I think some of the most important things to understand, for this group of already amazing storytellers and journalists, are the fundamentals of what’s changed/how things continue to change in news/media/journalism and everything related to engagement. Challenge your assumptions about how things have been done and should be done and always try to step back and think outside the conventional MSM wisdom.

Sorry, this kinda turned into a brain dump:

1. I’ve been compiling a heapin-o-links. Disregard the guidelines part — it’s basically links for online engagement as it relates or can relate to journalism.

http://www.publish2.com/newsgroups/social-media-guidelines

2. Some interesting presentations here:

http://www.slideshare.net/greglinch/favorites

3. Extremely insightful discussion by two brilliant minds on this podcast with Jay Rosen and Dave Winer (I started from the beginning; almost all caught up. Only 19 episodes so far). [Gah! Forgot to mention "sources go direct" in the e-mail]

http://rebootnews.com

4. I’ve been slowly consuming Here Comes Everbody by Clay Shirky, another brilliant guy (see Newspapers and Thinking the Unthinkable). Not for lack of interest, just the opposite actually. My approach has been to read a section or chapter or two at a time, usually before bed. That let’s the ideas marinate and gives me more time to think on the details and take more away from it, versus speed-reading more for the big concepts.

http://www.shirky.com/herecomeseverybody

5. Next up on my list is What Would Google Do by Jeff Jarvis.

http://www.buzzmachine.com/what-would-google-do

6. One specific idea (see all related comments and posts) of “newsroom as a cafe:”

http://www.danielbachhuber.com/2009/06/12/newsroom-as-a-cafe
http://www.digidave.org/2009/02/journalism-business-idea-the-newsroom-cafe.html
http://steveouting.com/2008/02/29/why-news-companies-should-go-into-the-internet-cafe-business/

7. I want to start paying a different kind of attention to the tech industry, specifically hows and whys as opposed to “oooh, that’s a cool  shiny new toy.” Journalism is becoming much more like it as the two overlap more and more.

Everyone, please share any of your favorite links, read, listens, etc.!

Best,
Greg

<exhale />

I'm standing outside the Dallas Morning News building.

• Working on a newsroom social media strategy, best practices and how-to guide with Travis Hudson (more on this in a future post)
• Reporting, including a front page story on the DTV transition and following the story of an abandoned newborn
• Managing the Facebook page
• Occasionally managing the Twitter account
• Occasional online producing
• Worked with more than a dozen journalists, individually or in pairs, to better use social media tools like Twitter, Facebook, etc.
• Helped produce live coverage of American Idol audition coverage, working with another Web producer, reporters at the scene and managing community collaboration and contributions
• Contributing ideas to the interactive team, Problem Solver column and overall organization

And today I filmed a video for a feature, reporting alongside a another Web intern working on the article.

One of my backburner projects that’s now moving to the frontburner is re-imagining and rebuilding the DMN’s John F. Kennedy page.

I’ve been brainstorming and researching since before I arrived and, now that things are kicking into gear, I’d like your help and feedback.

For the first post in this series I’d like your thoughts about the following before hearing mine or anyone else’s ideas:

Current JFK page from 2004

1. Who is the audience/community?
2. What is the purpose of this page/section?
3. What story are is it telling?
4. What’s the best way to tell the story?
5. What content should be included? (More than 45 years later, we have loads of stories, obits, journalists’ accounts, photos, TV broadcasts, front pages, documents, etc.)
6. What do you want to see when you first arrive?
7. How do you want to navigate through this?
8. With all of this, how can we engage people and foster quality conversations?
9. How can we best integrate community content and comments?
10. How can we best keep it dynamic and alive?

The first multimedia committee meeting for the project is Thursday Wednesday (July 29).

Know anyone who may have good insights? Pass it along! Many thanks in advance.

The site was created by 13 undergraduate and graduate students at the University of Miami as part of Rich Beckman’s spring 2009 Seminar in Visual Storytelling class. It’s built on WordPress using a heavily modified Branford Magazine theme. The main feature is an interactive grid, which includes audio clips from the interviews with an awesome group of multimedia professionals, built with PHP, JavaScript and Flash (for the audio player).

A clean and simple home page, with The Grid front and center.

We began the project in late March and launched in private beta in May. Thanks to everyone for their feedback!

Here’s a slightly tweaked description of the site that I wrote for the School of Communication:

There are plenty of Web sites and blogs devoted to multimedia journalism, and many of them are great. But there’s no single hub to discuss, share, critique, rate and learn about the field – including in-depth thoughts from industry leaders. That’s the hole Multimedia Standards aims to fill.

But what about the name: Multimedia Standards? The site offers none. Instead, we offer resources and opinions on everything from “what is multimedia” to “what is good multimedia” and beyond.

Users can listen to an international group experts in an interactive grid; submit and critique projects; find other sites on our resources pages and easily subscribe to them (we provide the RSS feeds); see upcoming events on our calendar; and read about upcoming contests and recent winners. User input, from critiquing multimedia projects to saving links in our Publish2 newsgroup (which feeds to the top-right homepage widget), is key and we plan to continue updating the site with more featured links.

The team

Each student gathered and edited audio and were involved in the planning and research of the site. The class included:

• Deborah Acosta – content team leader
• Walyce Almeida – content team
• Andrea Ballocchi – programming team
• Matt Byrnes – design and programming teams
• Melissa Gerber – programming team
• Andrea Huber – design team leader
• Akilah Johnson – content team
• Shell Jun Zhu – content team
• Greg Linch – producer
• Holly Max – design team
• Brian Schlansky – programming team leader
• Laura Sutnick – design team
• Jesse Swanson – content team
• Rich Beckman – executive producer

The site

We spent a good deal of time early on discussing how to best organize the site’s content because of the nature of the content. The sections/navigation include:

• Summary – a synopsis of all our research from the interviews, including an overview of the topics discussed and thoughts on the future
• The Grid – 10 questions and answers from our interviews; links to profiles, which feature the full interviews
• Resources – RSS feeds featuring multimedia producers, commentators and related organizations
• Submit/Critique – submit multimedia sites and projects for critiques and star ratings by users
• Events – a Google calender with upcoming conferences, training events, etc.
• Awards – information about upcoming awards and recently announced winners
• About – credits, photos and links to individual Web sites, Twitter accounts and e-mail addresses

The Grid

Unfortunately, The Matrix was taken. So we went with The Grid, which features (A-Z):

• Alberto Cairo
• Leo Caobelli
• Pamela Chen
• Andrew DeVigal
• David Dunkley Gyimah
• Kim Grinfeder
• Kenny Irby
• Gary Kebbel
• Tom Kennedy
• Brian Storm
• Will Sullivan
• Ashley Wells

What can I do?

Your interaction is key to the site being more than just a static presentation of our work. For example, submitting and critiquing projects, adding events and more.

Let me know if you’re interested in learning anything more about the site; I’ll respond via the comments or write another post, if the questions warrant. Also, please comment with feedback. How can we make the site better?

Send comments to multimediastandards [at] gmail [dot] com

Looking forward, there’s a second round of interviews in pipeline, which will be used to create a second grid. Although I’ve graduated and won’t be directly involved with that, I’ll be sure to post an update when part deux launches.

• Should a Social Media Editor Use Social Media? (Mashable) — her reply is in the comment section and she has since become active again.
• Using social media is a key to understanding it (BeatBlogging)

Taking a step back, why should any chief social media person even be called an editor? (For the purposes of this post, let’s not debate the use of “social media,” which I happen to like.)

One reason may be so it fits into the traditional print lexicon; thus, it’s easier to understand what that person does because the term sounds familiar. This isn’t horrible, but it’s framing the position in the wrong mindset.

Instead, this position should be established outside the context of any medium. Neither this role nor the person in it should assume the title and implied limitations of a comparable leadership position.

Whoever leads social media at a news org should lead it for all platforms. And one manner that’s often forgotten is (brace yourself) human interaction.

All of this is not to prescribe a universal “social media editor” job description. I actually think that definition is something a news organization should outline on its own. (Like many things, there’s no one-size-fits-all solution.)

Thankfully, we have Twitter to help us simplify the various descriptions being proposed. Here’s my less-than-140-character response to a discussion started by Patrick Thornton (@jiconoclast), editor of BeatBlogging.org:

“Social media editor should be a pusher and a user. Moderate, communicate, curate, facilitate & educate.”

I’d recommend reading the other responses, which you can follow and respond to with the hashtag #smed.

How would you define the role of a social media editor?

View my

• My Posts

• Facebook
• Twitter
• LinkedIn
• Digg

Should a Social Media Editor Use Social Media?

This one is pulling in all the tweets that include pdf09.

Enjoy!

Yet another CoverItLive blog! Yes, on Thursday at 1 p.m. EDT I will help lead a Poynter live chat about avoiding social media overload (during my lunch break):

How Do I Help Students Handle Information Overload on Social Media Sites?

The URL is simple and easy to remember (and tweet!), so please share the link with others!

http://bit.ly/poynterchat

Also, please come ready with questions and/or ready to help answer others’ questions.

If you are not able to follow the chat live, you can submit questions beforehand by commenting below or contacting me on Twitter.

I’ll be co-leading the discussion with Poynter’s Sara Quinn, a visual journalism faculty member who oversees the Poynter College Fellowship, which I attended in late May.

Speaking of cool Poynter people…

Mallary Tenore invited me to help with this chat, and I thank her for the opportunity. She’s awesome. If you don’t read her blog or follow her, you should.

I’d also like to thank Ellyn Angelotti, Poynter’s interactivity editor, who you should also follow.

Some background: While at #pcf09, some other fellows and I joined a live chat led by Emily Ingram. Ellyn said if I pitched a good idea, I could lead one too. I mentioned the topic of effectively using various social networks, which soon became this topic. Voila!

I set up this CoverItLive blog to automatically aggregate all the tweets tagged #knc09 #fncm09 #kncmit (translation: Knight News Challenge, Future of News and Civic Media and Knight News Challenge Massachusetts Institute of Technology) so I (and others who can’t follow all the awesomeness minute-by-minute) can read them later.

Enjoy!