SEO, for those who are new to this specific acronym, it means Search Engine Optimization, and yes it works the way you think it works, in which search engines such as Google, Bing, and Yahoo, sort through all the information that is available on the internet to search for the most relevant result for the query or request of information that was requested by the user of the search engine they are using. Basically what was described above is SERP, which means Search Engine Results Page, and this is where the searcher is given a list of results to choose from based on the keywords and titles used in their query. Many people already know this because of how frequently they spend their time on the internet whether they are in school, college, at the office, at home or anywhere they are using a computer, tablet, or smartphone, but what might they don’t know is how vastly SEO is improving SERP and its features. An example of a new feature an average entrepreneur that has an online business can do to direct more traffic to their website is to use software like Rank Tracker which allows the business owner to track their rankings and check the features relevant to their keywords that are directing traffic away from their website. This is the type of tool that is nearly invaluable to business owners and the likes for what it does and how much it helps that business owner haul the online traffic flowing through every second of every day. Another feature that will be of help to any entrepreneur is Structured Data which allows the website owner to enhance your search listings. One of the ways you can “enhance” your search listing is by using rich snippets, which will catch the viewers’ eye as opposed to a regular snippet with regular content. An example of a rich snippet would be a recipe for any dish, cocktail, dessert etc. and the snippet would include content such as the ratings from viewers who tried the recipe, a date of when it was created and by who it was created by, along with a small picture showing what the recipe looks completed. Having rich snippets for your websites is vital for directing the traffic within the specific search listing your site is under to maximize the profits for each click. We already know that people are searching for content that may be relevant to your site, but now there is a new way of searching that opens up a whole different niche of SERP’s; enter “Voice Search”. Voice Search enables users to search with more simplicity and ease, which means it can create new opportunities for you as the site owner, by upgrading your keywords to the common queries that are voice searched in that specific search listing. Looking at the new versions or upgrades that SEO offers throughout the web for your businesses gives entrepreneurs a bigger goal to achieve and more opportunities to improve your business and beating the competition. There couldn’t be more emphasis on how much can be done with the golden opportunities that are ripe for the taking, but if you aren’t fast enough to take advantage, your competition will, which is why immediate action must be taken before it’s too late; get to work!