The Escape - Design & Web Agency

It’s all about me

Laura Beech — Fri, 06 Nov 2009 14:00:29 +0000

Being an openly self-obsessed female in today’s generation, I recently booked myself into a boudoir photography photoshoot with www.fyeoportraits.com. I came away with a rosy glow but at a loss as to what I could possibly do with the naked/semi naked photos of myself? “I have to do something with them” I told myself, “I [...]

Instant recognition… almost iconic

Adam Doubooni — Fri, 06 Nov 2009 11:50:14 +0000

It’s funny how the simplest mark can be instantly recognised - it can cross language & class barriers and convey the same message world wide, its in our human nature of communication. As a designer, trying to get a message across in it’s simplest & most minimal form is always the tough task. However when [...]

Web Design, Objectivity and Results

Craig Killick — Fri, 23 Oct 2009 12:18:11 +0000

Don’t tell anyone, but there is a lot I don’t like about our Escape website. There are certain usability issues that bug me and we will be addressing these in due course. But (and it’s a bloody big BUT), the current website is delivering more enquiries (that lead to good sales) than ever before. So, who [...]

Izzy wizzy the big G’s busy

Tony Armstrong — Tue, 20 Oct 2009 10:23:51 +0000

There seems to be no bounds to the new or enhanced tools that continue to flow from the virtual production line at the Googleplex, the corporate headquarters of Google Inc., Mountain View, California. With a near monopoly on the UK search market, it’s worth asking what’s actually new and how much value does this functionality provide? Well, [...]

Junior Road Safety Officer Design Workshops

Ian Mumford — Fri, 16 Oct 2009 14:32:25 +0000

Its official. The future of creativity in this country is safe. That’s what I have been lucky enough to get a sense of this week, based on the poster design workshops that myself and Lisa have been running on behalf of Hampshire County Council. Junior Road Safety Officers… or JRSOs to their friends, is a new [...]

RIP keywords meta-tag

Tony Armstrong — Tue, 29 Sep 2009 09:09:24 +0000

Website owners and content providers who regularly get ‘under the bonnet’ of their website may well be familiar with the following script: <meta name=”keywords” content=”your,chosen,keywords,here” /> Well, the news is… forget it! At least as far as Google is concerned. To those of us who optimise websites on a regular basis, this should come as little or no [...]

The importance of tweaking

Craig Killick — Tue, 22 Sep 2009 04:57:36 +0000

Google made some slight changes to their search engine design a few weeks ago. They made the text box in the results, ever so slightly larger. For many, this tweak was ridiculous and it was much derided on the tech Blogs. But, never undervalue the importance of the tweak. As web users, we can decide to [...]

Email marketing in the year 2009

Craig Killick — Thu, 10 Sep 2009 11:39:36 +0000

Many companies have latched onto the power of email for marketing and pound-for-pound I think it’s still one of the most effective forms of digital marketing. But, is the strategy working for everyone? It used to be all about permission, like the web used to be all about standards, but for one reason or another (perhaps the [...]

Marketing and Lead Generation

Craig Killick — Wed, 09 Sep 2009 09:55:49 +0000

My current obsession is lead generation and I am working hard to establish how to maximise this process online. To some respects, I thought I knew quite a bit about the subject and have some great case studies that prove ROI when it comes to delivering sales leads through the web. But, the process itself needs [...]

Web marketing - the great divide

Craig Killick — Thu, 27 Aug 2009 17:05:56 +0000

I find the whole web marketing ‘game’ a funny discipline. I also find myself saying “this might sound arrogant but…” a lot in meetings, because I have case studies that back up my thoughts on web-marketing that pre-dates many peoples ‘current’ thinking. Now, I’m sure there is a queue of people lining up to agree with [...]