The Consumer Edge http://feeds2.feedburner.com/TheConsumerEdge Fri, 23 Dec 2016 12:51:41 GMT Thu, 21 Mar 2013 17:39:00 GMT en Copyright © 2009 Virgo Publishing, Inc. Sitecore CMS: http://www.sitecore.net. Sitecore RSS module: Sitecore.Modules.RSS, Version=1.3.2.33357, Culture=neutral, PublicKeyToken=null A move back into the kitchen to focus on food and wellness highlighted the trends from a recent major home show, which also featured a trend towards natural, bamboo and harmony/balance. http://www.naturalproductsinsider.com/blogs/consumer-edge/2013/03/insights-from-the-housewares-show.aspx Thu, 21 Mar 2013 17:39:00 GMT http://www.naturalproductsinsider.com/blogs/consumer-edge/2013/03/insights-from-the-housewares-show.aspx In a world where smart-phones rule and social-media savvy individuals are keen to quality, price and efficiency, it makes sense that shopper marketing has latched onto the digital way of life. From in-store QR codes to push notifications, brands http://www.naturalproductsinsider.com/blogs/consumer-edge/2013/02/getting-social-with-shopper-marketing.aspx Mon, 04 Feb 2013 03:52:00 GMT http://www.naturalproductsinsider.com/blogs/consumer-edge/2013/02/getting-social-with-shopper-marketing.aspx Having a dedicated "man aisle" or section is a trend that requires more careful consideration of exactly how to woo male shoppers. http://www.naturalproductsinsider.com/blogs/consumer-edge/2013/01/excuse-me-can-you-tell-me-where-the-man-aisle-is.aspx Fri, 11 Jan 2013 17:52:00 GMT http://www.naturalproductsinsider.com/blogs/consumer-edge/2013/01/excuse-me-can-you-tell-me-where-the-man-aisle-is.aspx A recent marketing case is a great example of how integrating various marketing technoques can boost a company's impressions in their target audience and help drive business success. http://www.naturalproductsinsider.com/blogs/consumer-edge/2012/09/winning-with-an-integrated-marketing-approach.aspx Fri, 28 Sep 2012 15:51:00 GMT http://www.naturalproductsinsider.com/blogs/consumer-edge/2012/09/winning-with-an-integrated-marketing-approach.aspx What do Starbucks, Coke, Whole Foods and Oreo Cookies have in common? In addition to being iconic American brands, they are each leading the industry in embracing social media in their own highly relevant and completely brand-right ways. http://www.naturalproductsinsider.com/blogs/consumer-edge/2012/05/food-and-social-media-an-engaging-combination.aspx Wed, 30 May 2012 13:41:00 GMT http://www.naturalproductsinsider.com/blogs/consumer-edge/2012/05/food-and-social-media-an-engaging-combination.aspx It's tough to determine ROI without first setting goals for your social media outreach; increasing awareness, building relationships and improving efficiencies are only a few of the considerations. http://www.naturalproductsinsider.com/blogs/consumer-edge/2012/04/determining-the-roi-of-pr-social-media.aspx Thu, 26 Apr 2012 16:29:00 GMT http://www.naturalproductsinsider.com/blogs/consumer-edge/2012/04/determining-the-roi-of-pr-social-media.aspx The "pink slime" phenomenon illustrates how social media is changing the game from a consumer marketing perspective. http://www.naturalproductsinsider.com/blogs/consumer-edge/2012/03/have-you-been-slimed.aspx Fri, 30 Mar 2012 18:16:00 GMT http://www.naturalproductsinsider.com/blogs/consumer-edge/2012/03/have-you-been-slimed.aspx Smart appliances aim to help users with food quality and food choices. http://www.naturalproductsinsider.com/blogs/consumer-edge/2012/01/hold-on-my-fridge-just-texted-me.aspx Wed, 11 Jan 2012 22:47:00 GMT http://www.naturalproductsinsider.com/blogs/consumer-edge/2012/01/hold-on-my-fridge-just-texted-me.aspx How do normally healthy folks in the nutrition industry balance moderation and excess during the holidays? http://www.naturalproductsinsider.com/blogs/consumer-edge/2011/12/what-s-your-approach-to-holiday-feasting.aspx Fri, 16 Dec 2011 14:00:00 GMT http://www.naturalproductsinsider.com/blogs/consumer-edge/2011/12/what-s-your-approach-to-holiday-feasting.aspx As stores have invested in building their brand reputation, they've seen a corresponding uptick in consumer interest; how can you get in on this? http://www.naturalproductsinsider.com/blogs/consumer-edge/2011/11/opportunities-in-private-label.aspx Thu, 17 Nov 2011 17:46:00 GMT http://www.naturalproductsinsider.com/blogs/consumer-edge/2011/11/opportunities-in-private-label.aspx Consumers are increasingly alienated from food production, and their concerns about nutrition, food safety and sustainability reflect this distance. http://www.naturalproductsinsider.com/blogs/consumer-edge/2011/11/family-farming-vs-industrial-agriculture.aspx Thu, 10 Nov 2011 13:00:00 GMT http://www.naturalproductsinsider.com/blogs/consumer-edge/2011/11/family-farming-vs-industrial-agriculture.aspx Anticipating where a new product launch fits within different categories of marketplace value can set appropriate expectations for “success." http://www.naturalproductsinsider.com/blogs/consumer-edge/2011/09/fads-trends-niches-things.aspx Tue, 27 Sep 2011 15:14:00 GMT http://www.naturalproductsinsider.com/blogs/consumer-edge/2011/09/fads-trends-niches-things.aspx While Wal-Mart’s initiative might not have made the great strides it hoped for, the Sustainability Consortium and other related programs are pushing manufacturers to make strides in sustainability. http://www.naturalproductsinsider.com/blogs/consumer-edge/2011/09/the-sustainability-consortium-two-years-later.aspx Tue, 13 Sep 2011 17:31:00 GMT http://www.naturalproductsinsider.com/blogs/consumer-edge/2011/09/the-sustainability-consortium-two-years-later.aspx As Campbell’s ups the sodium levels in its Select Harvest soups, financial analysts are pleased, but is it really in the best interests of consumers? http://www.naturalproductsinsider.com/blogs/consumer-edge/2011/07/campbell-presents-soup-sodium.aspx Tue, 19 Jul 2011 12:00:00 GMT http://www.naturalproductsinsider.com/blogs/consumer-edge/2011/07/campbell-presents-soup-sodium.aspx Can marketing really make the world drool for man-made meat? http://www.naturalproductsinsider.com/blogs/consumer-edge/2011/07/marketing-man-made-meat.aspx Wed, 06 Jul 2011 13:00:00 GMT http://www.naturalproductsinsider.com/blogs/consumer-edge/2011/07/marketing-man-made-meat.aspx $20 billion is spent annually on halal food and beverage in the United States alone, and that’s only a fraction of the $1.3 trillion global market. http://www.naturalproductsinsider.com/blogs/consumer-edge/2011/06/you-had-me-at-halal.aspx Wed, 08 Jun 2011 14:30:00 GMT http://www.naturalproductsinsider.com/blogs/consumer-edge/2011/06/you-had-me-at-halal.aspx From customized menu options to edible utensils and social media galore, the National Restaurant Association show is entertaining to foodies of all stripes. http://www.naturalproductsinsider.com/blogs/consumer-edge/2011/06/fun-at-the-nra-show-2011.aspx Thu, 02 Jun 2011 14:47:00 GMT http://www.naturalproductsinsider.com/blogs/consumer-edge/2011/06/fun-at-the-nra-show-2011.aspx Following the letter of the law instead of the intent of the law in the area of health claims could land your company in hot water with consumers, or even on the receiving end of a lawsuit. http://www.naturalproductsinsider.com/blogs/consumer-edge/2011/05/having-fun-with-marketing-claims.aspx Thu, 12 May 2011 18:56:00 GMT http://www.naturalproductsinsider.com/blogs/consumer-edge/2011/05/having-fun-with-marketing-claims.aspx While Olive Garden’s “Culinary Institute" may only be a fun getaway for management, does the possibly misleading message impact consumer perception of the restaurant’s brand? http://www.naturalproductsinsider.com/blogs/consumer-edge/2011/04/who-put-the-olive-in-olive-garden.aspx Wed, 20 Apr 2011 22:00:00 GMT http://www.naturalproductsinsider.com/blogs/consumer-edge/2011/04/who-put-the-olive-in-olive-garden.aspx Mobile marketing allows you a personal connection, but providing value in an efficient way is paramount, as is respecting the user’s boundaries. http://www.naturalproductsinsider.com/blogs/consumer-edge/2011/04/optimizing-content-for-the-mobile-explosion.aspx Fri, 08 Apr 2011 21:21:00 GMT http://www.naturalproductsinsider.com/blogs/consumer-edge/2011/04/optimizing-content-for-the-mobile-explosion.aspx