The Consumer Edge

Determining the ROI of PR, Social Media

Thu, 26 Apr 2012 16:29:00 GMT

It's tough to determine ROI without first setting goals for your social media outreach; increasing awareness, building relationships and improving efficiencies are only a few of the considerations.

Have You Been Slimed?

Fri, 30 Mar 2012 18:16:00 GMT

The "pink slime" phenomenon illustrates how social media is changing the game from a consumer marketing perspective.

Hold on, my fridge just texted me

Wed, 11 Jan 2012 22:47:00 GMT

Smart appliances aim to help users with food quality and food choices.

What's Your Approach to Holiday Feasting?

Fri, 16 Dec 2011 14:00:00 GMT

How do normally healthy folks in the nutrition industry balance moderation and excess during the holidays?

Opportunities in Private Label

Thu, 17 Nov 2011 17:46:00 GMT

As stores have invested in building their brand reputation, they've seen a corresponding uptick in consumer interest; how can you get in on this?

Family Farming vs. Industrial Agriculture

Thu, 10 Nov 2011 13:00:00 GMT

Consumers are increasingly alienated from food production, and their concerns about nutrition, food safety and sustainability reflect this distance.

Fads, Trends, Niches, ‘Things’

Tue, 27 Sep 2011 15:14:00 GMT

Anticipating where a new product launch fits within different categories of marketplace value can set appropriate expectations for “success."

The Sustainability Consortium, Two Years Later

Tue, 13 Sep 2011 17:31:00 GMT

While Wal-Mart’s initiative might not have made the great strides it hoped for, the Sustainability Consortium and other related programs are pushing manufacturers to make strides in sustainability.

Campbell Presents … Soup & Sodium

Tue, 19 Jul 2011 12:00:00 GMT

As Campbell’s ups the sodium levels in its Select Harvest soups, financial analysts are pleased, but is it really in the best interests of consumers?

Marketing Man-Made Meat

Wed, 06 Jul 2011 13:00:00 GMT

Can marketing really make the world drool for man-made meat?

You Had Me at ‘Halal’

Wed, 08 Jun 2011 14:30:00 GMT

$20 billion is spent annually on halal food and beverage in the United States alone, and that’s only a fraction of the $1.3 trillion global market.

Fun at the NRA Show 2011

Thu, 02 Jun 2011 14:47:00 GMT

From customized menu options to edible utensils and social media galore, the National Restaurant Association show is entertaining to foodies of all stripes.

Having Fun with Marketing Claims?

Thu, 12 May 2011 18:56:00 GMT

Following the letter of the law instead of the intent of the law in the area of health claims could land your company in hot water with consumers, or even on the receiving end of a lawsuit.

Who Put the Olive in Olive Garden?

Wed, 20 Apr 2011 22:00:00 GMT

While Olive Garden’s “Culinary Institute" may only be a fun getaway for management, does the possibly misleading message impact consumer perception of the restaurant’s brand?

Optimizing Content for the Mobile Explosion

Fri, 08 Apr 2011 21:21:00 GMT

Mobile marketing allows you a personal connection, but providing value in an efficient way is paramount, as is respecting the user’s boundaries.

Mobile Marketing Strategies

Tue, 29 Mar 2011 13:00:00 GMT

Discover some ideas for including mobile marketing in your campaigns, and how mobile tools provide value to your customers.

Welcome to a Post-PC World

Wed, 09 Mar 2011 17:05:00 GMT

Mobile adoption is on the rise as Americans are taking work-related devices on vacation and mobile takes on “first screen" status.

Using Interactive Tools in B2B Marketing

Wed, 16 Feb 2011 13:00:00 GMT

Companies are starting to use interactive tools in their B2B marketing, although they haven’t gained the expected traction they hoped for.

Congrats; Now Meet the Other Food Influencers

Fri, 28 Jan 2011 18:27:00 GMT

The Daily Meal shares its 50 most powerful people in food, resulting in a well-rounded list spanning TV personalities, chefs, CEOs and politicians.

He Can Bring Home the Bacon

Tue, 18 Jan 2011 13:00:00 GMT

Male shoppers are increasingly making the grocery purchasing decisions, and marketers would do well to take their desires into account when designing products and collateral material.