The Consumer Edge

Older, Wiser … and Way More Demanding

Wed, 04 Nov 2009 16:49:00 GMT

Middle-aged women are embracing life online, and looking for more information about health and nutrition from a range of sources.

Oh, To Be So Young and Savvy

Thu, 29 Oct 2009 13:00:00 GMT

Young women are getting proactive about food choices, selecting fresh ingredients and cutting out processed foods.

Who Knew Men Were So Evolved?

Mon, 26 Oct 2009 18:30:00 GMT

Men are increasingly aware of the health and sustainability issues surrounding the food chain.

Trend Spotting at Expo East

Wed, 30 Sep 2009 17:35:00 GMT

Expo East showcased some innovative new products, aiming to tap into current consumer trends and deliver “hot” ingredients.

Whole Foods' Whole Mess

Mon, 24 Aug 2009 16:08:00 GMT

John Mackey’s Op-Ed piece on health care provides a fascinating lesson in branding, customer relations and more.

You Are Just Sooooo Demanding!

Mon, 03 Aug 2009 07:00:00 GMT

Coca-Cola’s Freestyle “fountains” show how the industry must offer consumers even more personalization of food and drink.

Watch This, Eat That

Mon, 27 Jul 2009 20:42:00 GMT

Just when you thought TV has lost its grip on you comes research from Yale University proving that advertising is effective.

Obesity, Longevity and the American Way

Fri, 17 Jul 2009 07:00:00 GMT

While calorie restriction may increase life expectancy, rising rates of obesity in the United States demand more than just scientific theory to cause needed change.

Share Your Shopping Habits

Wed, 08 Jul 2009 07:00:00 GMT

Are consumers cutting back on mainstream food purchases for economic reasons, or are factors such as local and fresh proving more appealing?

New Consumer Behavior Insights

Fri, 22 May 2009 16:16:13 GMT

Last week I had the pleasure of attending the Food Technology & Innovation Forum, where I gave a presentation along with Kent Spalding, the marketing director of Weetabix/Barbara’s Bakery. We talked about how consumers engage with brands...

Making It Too Easy to Say Good-bye

Mon, 11 May 2009 21:53:39 GMT

Office water-cooler talk often is a dialogue around “can you top this.” Lately, the topic—unfortunately—is really bad customer service encounters.Things seem to be getting worse out there. A recent mystery-thing in a jar of...

What’s Your Social Media Excuse?

Tue, 28 Apr 2009 12:00:00 GMT

Lots of companies are still nervous about entering the cool waters of social media. Among their excuses—or “rationales”:“We have no resources to devote.”“We can’t control it, so why bother at all.”&#...

The Creator Economy

Wed, 22 Apr 2009 18:32:22 GMT

A new era is dawning called “the Creator Economy” and we’re all part of it. Some of you are creating new flavors. Others, a new sustainable packaging concept. And a few of you may have a breakthrough product you’re about to...