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	<description>A new way to do branding</description>
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		<title>What Should I Look for When Hiring a Professional Speaker?</title>
		<link>https://the-brand-guy.com/hiring-speakers/what-should-i-look-for-when-hiring-a-professional-speaker/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Mon, 18 May 2026 07:50:06 +0000</pubDate>
				<category><![CDATA[Hiring Speakers]]></category>
		<category><![CDATA[speaker]]></category>
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					<description><![CDATA[Hiring a keynote or motivational speaker? Discover the key questions to ask before booking a speaker for your conference, leadership event, or workplace team.The post <a href="https://the-brand-guy.com/hiring-speakers/what-should-i-look-for-when-hiring-a-professional-speaker/">What Should I Look for When Hiring a Professional Speaker?</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
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		<title>What Questions Should I Ask Before Hiring a Speaker?</title>
		<link>https://the-brand-guy.com/hiring-speakers/what-questions-should-i-ask-before-hiring-a-speaker/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Mon, 18 May 2026 07:49:41 +0000</pubDate>
				<category><![CDATA[Hiring Speakers]]></category>
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					<description><![CDATA[Hiring a Speaker? 7 Questions to Ask Before You Book &#124; Richard SauermanThe post <a href="https://the-brand-guy.com/hiring-speakers/what-questions-should-i-ask-before-hiring-a-speaker/">What Questions Should I Ask Before Hiring a Speaker?</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
			</item>
		<item>
		<title>7 Mistakes Companies Make When Hiring a Keynote Speaker</title>
		<link>https://the-brand-guy.com/hiring-speakers/7-mistakes-companies-make-when-hiring-a-keynote-speaker/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Mon, 18 May 2026 07:49:16 +0000</pubDate>
				<category><![CDATA[Hiring Speakers]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1002175</guid>

					<description><![CDATA[Hiring a Keynote Speaker? Avoid These 7 Common Mistakes &#124; Richard SauermanThe post <a href="https://the-brand-guy.com/hiring-speakers/7-mistakes-companies-make-when-hiring-a-keynote-speaker/">7 Mistakes Companies Make When Hiring a Keynote Speaker</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
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		<title>A BRAND NAMED TRUMP</title>
		<link>https://the-brand-guy.com/power-branding/a-brand-named-trump/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Mon, 04 May 2026 09:13:49 +0000</pubDate>
				<category><![CDATA[Power Branding]]></category>
		<category><![CDATA[Real YOU]]></category>
		<category><![CDATA[back yourself]]></category>
		<category><![CDATA[believe in yourself]]></category>
		<category><![CDATA[bet on yourself]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[real you]]></category>
		<category><![CDATA[trump]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1001797</guid>

					<description><![CDATA[Trump Personal branding&#160;shapes who gets attention, trust, and loyalty. It&#8217;s big. More than ever. And no one has taken it further than Donald Trump. He hasn’t built a brand around products. He’s built products and a massive customer loyalty base around a name. His name. Love him or not, Trump is the most complete identity-led [&#8230;]The post <a href="https://the-brand-guy.com/power-branding/a-brand-named-trump/">A BRAND NAMED TRUMP</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
			</item>
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		<title>BRANDING HAS BEEN DEMOTED TO CONTENT</title>
		<link>https://the-brand-guy.com/power-branding/brands-have-been-demoted-to-content/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Tue, 28 Apr 2026 06:29:05 +0000</pubDate>
				<category><![CDATA[Power Branding]]></category>
		<category><![CDATA[branding]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1002119</guid>

					<description><![CDATA[If your brand only exists as content, you don’t have a brand. You have output. You can’t optimise your way out of a weak brand.The post <a href="https://the-brand-guy.com/power-branding/brands-have-been-demoted-to-content/">BRANDING HAS BEEN DEMOTED TO CONTENT</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
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		<title>DO YOU LIVE IN A FRIENDLY OR HOSTILE UNIVERSE?</title>
		<link>https://the-brand-guy.com/brand-you/do-you-live-in-a-friendly-or-hostile-universe/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Fri, 10 Apr 2026 07:03:22 +0000</pubDate>
				<category><![CDATA[brand YOU]]></category>
		<category><![CDATA[Real YOU]]></category>
		<category><![CDATA[attitude]]></category>
		<category><![CDATA[beliefs]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[real you]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1002108</guid>

					<description><![CDATA[It’s been said the most powerful question you can answer is: Do you live in a friendly or hostile universe? Because it shapes how you show up in every moment.The post <a href="https://the-brand-guy.com/brand-you/do-you-live-in-a-friendly-or-hostile-universe/">DO YOU LIVE IN A FRIENDLY OR HOSTILE UNIVERSE?</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
			</item>
		<item>
		<title>THE LINE YOU NEVER CROSS</title>
		<link>https://the-brand-guy.com/brand-you/the-line-you-never-cross/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Wed, 25 Mar 2026 06:19:19 +0000</pubDate>
				<category><![CDATA[brand YOU]]></category>
		<category><![CDATA[Real YOU]]></category>
		<category><![CDATA[back yourself]]></category>
		<category><![CDATA[believe in yourself]]></category>
		<category><![CDATA[peak performance]]></category>
		<category><![CDATA[real you]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1002085</guid>

					<description><![CDATA[We draw lines around ourselves. I’m not creative. I’m too old. I’m not ready. Not facts. Stories repeated until they harden into limits ...The post <a href="https://the-brand-guy.com/brand-you/the-line-you-never-cross/">THE LINE YOU NEVER CROSS</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
			</item>
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		<title>COMPANY VALUES: THE MOST POPULAR FICTION IN BUSINESS</title>
		<link>https://the-brand-guy.com/brand-as-culture/company-values-the-most-popular-fiction-in-business/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Mon, 16 Mar 2026 23:57:51 +0000</pubDate>
				<category><![CDATA[brand as culture]]></category>
		<category><![CDATA[Branding the Inside]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[company values]]></category>
		<category><![CDATA[culture]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1002071</guid>

					<description><![CDATA[Are your company values showing up in hiring decisions, performance reviews, leadership behaviour, and everyday conversations?The post <a href="https://the-brand-guy.com/brand-as-culture/company-values-the-most-popular-fiction-in-business/">COMPANY VALUES: THE MOST POPULAR FICTION IN BUSINESS</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
			</item>
		<item>
		<title>THE VOICE AT THE DOOR</title>
		<link>https://the-brand-guy.com/brand-as-culture/the-voice-at-the-door/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Wed, 04 Mar 2026 05:56:58 +0000</pubDate>
				<category><![CDATA[brand as culture]]></category>
		<category><![CDATA[brand YOU]]></category>
		<category><![CDATA[Real YOU]]></category>
		<category><![CDATA[back yourself]]></category>
		<category><![CDATA[believe in yourself]]></category>
		<category><![CDATA[bet on yourself]]></category>
		<category><![CDATA[peak performance]]></category>
		<category><![CDATA[real you]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1002041</guid>

					<description><![CDATA[​​“I don’t let the old guy in.”​​ That line stayed with me, as a 65 year old guy, because it has nothing to do with age and everything to do with attitude and identity.The post <a href="https://the-brand-guy.com/brand-as-culture/the-voice-at-the-door/">THE VOICE AT THE DOOR</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
			</item>
		<item>
		<title>BRAND IS A DECISION SYSTEM</title>
		<link>https://the-brand-guy.com/power-branding/brand-is-a-decision-system/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Wed, 04 Mar 2026 05:15:18 +0000</pubDate>
				<category><![CDATA[Branding the Inside]]></category>
		<category><![CDATA[Power Branding]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[culture]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1002030</guid>

					<description><![CDATA[Brand doesn’t just sit in Marketing. It lives everywhere. In Operations, HR, Finance, Sales, Product, and Leadership.The post <a href="https://the-brand-guy.com/power-branding/brand-is-a-decision-system/">BRAND IS A DECISION SYSTEM</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
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