Enter Rich Greif, a non-profit marketing and PR ninja who’s current working for The Guild for Human Services.

Rich and I talked about how his work for some of the most notable non-profits in the Greater Boston (and beyond) area has remained the same, yet, changed with the times.

Tune in:

Discussing and exploring the challenges and opportunities for non-profits in delivering their message, activating audiences and fulfilling the mission. Non-profit marketing and communications pro, Rich Greif, talks about his extensive experience and how the “business” has changed over the years.

Check it out:

Enter Barry Horwitz of Horwitz & Company, a business consulting firm that helps non-profits successfully navigate challenges in activating their mission.

Tune in:

Talking to Barry Horwitz, consultant to non-profits and helping them realize their mission through strategic planning.

Adapting is exactly what the folks at Questrom School of Business at Boston University is going with Insights@Questrom.

This episode features J.P. Matychak, associate dean for strategic initiatives at Questrom. Alongside the Dean, J.P. and the talented marketing and communications team have embraced a full-on integrated media model to push the expertise of their faculty. We discuss how to work around traditional news challenges and what it takes to become a media entity.

Talking about how brands can use content marketing and social media to become a news entity, drive brand awareness and evoke conversations.

Well, it’s even harder today with a global pandemic, political unrest and the like. The opportunity to place feel good stories that aren’t hard hitting or “breaking” is nearly impossible…unless you’re creative, have relationships and a decent dose of good luck.

In this episode of the PR Bunker, I speak to Aaron Gouveia, Director of PR for the Trustees of the Reservations. AG, as I call him, is a former reporter, turned agency PR guy, turned in-house PR, social media magnet and author.

Check out his tips for getting ink:

Talking with Aaron Gouveia, the Director of PR for the Trustees of the Reservation, a century old organization that protects and shares the Massachusetts places people love for their exceptional scenic, historic, and ecological value.

The team at GBH is lead by Pam Johnston, general manager and recently, we sat down for the PR Bunker Podcast and talked old school media meets new school media.

How does a reputable news organization like GBH stay up with the times? How does one drive editorial strategy for an entity that has a far reach, covers a slew of topics and remains relevant in a world where our news is delivered one swipe of the thumb at at time?

Find out on the latest edition of the PR Bunker Podcast.

Discussing the landscape for broadcast media with Pam Johnson of Boston's GBH.

The latest PR Bunker Podcast explores how f*cked up 2020 was from an industry standpoint: media disruption, the explosion of content marketing as a need not a luxury, creating opportunities during hard times and a quick peak at 2021.

Who wins the PR spin game this election?

Who wins the PR spin game this presidential election?

Networking isn't hard, but it is a science. It can help you professionally and personally. Here are some tips on how to do it effectively and how it can benefit you.

Networking is hard, but you can either suck at it or own it. I’m all about owning it. Here are some tips to network successfully, both for professional and personal reasons.

Discussing homeless veterans, a new project and the PR impact

Pitching stories to reporters is hard, especially these days. So what's up with the rest of the PESO model? What's that, you ask? Paid. Earned. Shared. Owned. As a PR person, you sit squarely in the middle of the PESO model, because at the end of the day, stories are what sell and PR people are story tellers.

PR Bunker Podcast: Reputation Management, Audience Targeting and Measuring PR Campaigns.

The PR Bunker Podcast covers relevant topics that converge around sales, marketing, PR and reputation management.

The PR Bunker is a bite-sized podcast with three key tips to help small and medium sized business understand how PR can impact their bottom line: Storytelling isn't hard, but there's a science to it. How can you grab attention, inject emotion and creativity into your stories and do so effectively?

The PR Bunker is a bite-sized podcast with three key tips to help small and medium sized business understand how PR can impact their bottom line: What the hell am I doing? Staying connected. Messaging during Covid. Providing value in relationships.

The PR Bunker is a bite-sized podcast with three key tips to help small and medium sized business understand how PR can impact their bottom line: Business as "usual"; the value of your businesses' reputation; and, driving sales through engagement.

That’s ok though because scenes like this are worth it.