This post is follow up to the post which Neil Patel recently posted on Tech Crunch.
In Neil Patel’s post, he talked how we can deepen relationship with our users. So I thought it would be great to show how transparency can affect building relationship with your users.

Ask yourself: How many blogs do you read on daily basis and do you know owner/ authors of those blogs? Many of you will be knowing complete history about blog’s author/owner, right?

Now ask yourself again: How many blogs you read and you don’t know anything about their owner/author? Very few, aren’t they?
So why is this? Why people only love to read blogs about those who they know about?

Humans have tendency of allotting value to each and every entity. The more the value they allot, more they want to know about them.  Likewise same thing is applicable for websites and blogs. If you are a leader in some niche and dominate the marketplace users will love to read, buy, and share your stuff. And if you are not a leader but just an average guy, transparency factors can affect you the most, as no one knows about you why would they care reading, buying and sharing your stuff? The more you be transparent with your users, more they like you. It triggers the trust of being complete genuine person in the users mind.

How to be transparent?

Before you be transparent, you need to set your goals and targets in your mind. Once you do that you can act accordingly. Even tough being transparent is good thing, it also can hurt/damage you. So be careful on what you share and how you share. Try to be yourself and genuine. So here are the ways:

1. Have ‘About Me’ page: Having ’About Me’ helps user for understanding you more clearly. It is perhaps the most important thing you need on your website/blog. Having detailed ‘About Me’ page is big plus. Whenever I land on a blog for reading specific resource, I immediately search for ‘About Me’ page to know more about the author. Once he wins me over with his ‘About Me’ page, I subscribe to his RSS Feeds and keep monitoring him. There are many people like me out there, so don’t try to hurt us. J
2. Picture of you: Having picture of you on your website/blog is another factor of being genuine, don’t worry if you look ugly it really doesn’t matters. What matters is you are a real person. Add your picture on your about me page and wherever you feel appropriate.
3. About you on every page: This technique might not work for every websites but it definitely works for blogs. Adding a little piece of information about you on every page works great for readers like me. Also don’t forget adding Read More link which redirects to your about me page.
4. Share as much as you can: Many Internet Marketing Gurus or Experts shares as many things as they can, even how they got famous and how they get traffic and sales. This is the reason why they have such a great site with enormous amount of people subscribed/following their site. (Be careful here. Share as much as you can but not everything)

Sharing knowledge is not only going to win users heart but it can convince potential buyer to convert into real buyer for being a genuine and knowledgeable person.

What are Misspellings?

Misspellings are nothing but imperfect/incorrect version of spellings of the words. Many times we write blog posts/articles in hurry and don’t care about spellings without knowing how actually it can hurt us.
Example: “You will receive tons of treffic using my system.”

How Misspellings can hurt me?

Yesterday I was browsing a website which was selling SEO tutorials, as I went down reading what that website got to offer, I found this sentence on that website: “This ebook includes all information about search engines and their rnaking factors”. A guy like me will never buy this book from an author who can’t spell most important term in his niche, will you? So I closed that window and got back to my work. But wait, let us think about what would have happen, Did that guy was really not knowing how to spell ‘Ranking’? I don’t think so. Then what made me close the window?
The thing which made me close the window was lack of professionalism that guy had. Is that it? Only lack of professionalism is the reason? NO there are some more, let us list down all possible things which might make user feel insecure due to misspellings. So here are they:

1. Lack of Professionalism: This may be primary factor to lose your costumers/users as they start thinking owner/writer is not professional, so how can be the other content on this website?
2. Lack of importance given: About 80% misspelled words are misspelled only because writer has written them in hurry or given least importance, which I call ‘Careless Writing’. It is obvious if someone immediately closes your website when they found misspellings because they think writer/owner haven’t gave any importance to this page, so why should I?
3. Noob writer: Let us go back to that ‘SEO Tutorial’ page as I said that writer would have known spelling of ‘Ranking’ but can I be 100% sure? No, so that let’s user think, either writer is less educated or do not have good control over his English, so why should I read his content? Who wants be known as a Noob or Less Educated even though they are not?
4. Spam Possibility: Some readers might also think the content they are reading is made for search engines and not for them. They feel this is nasty trick to attract traffic from search engines using misspelled version of a particular keyword.

So misspellings can hurt your conversion rate, customer satisfaction rate and can also hurt your bounce rate.  Also it can damage your reputation for getting known as an unprofessional person.

How can I stop misspelling?

There are plenty of tools which detect misspellings. The best tool ever created is Microsoft Word, I recommend this tool to everyone for their writing task, Microsoft Word not only detects misspellings but it can detect some grammar mistakes which you may make during writing without knowing. If you have Mozilla Firefox as your browser then it automatically detects misspellings while you are writing anything on the web (email, forum post, blog post etc). So I also recommend Mozilla Firefox for surfing the web. Also whenever you post something on your website, read it twice. Yes twice, because some misspellings are not easy to detect (only if you haven’t use Microsoft Word while writing). Also many sites have started including Spell-Check from where you can check spelling corrections. If you are using Wordpress as your blogging platform, you can find spell-check there as well.

Besides that, here are some important links I would recommend to read:

100 Most Often Misspelled Words in English

Twenty-Seven Common Misspellings and Grammatical Confusion

Please share your thoughts on misspellings and if I have missed anything!

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