The Traffic Hunter

Google Engage for Agencies 'Box of Tricks' Event – London November 2012

noreply@blogger.com (ivantage Limited.) — Mon, 26 Nov 2012 08:15:39 PST

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Universal Analytics

noreply@blogger.com (ivantage Limited.) — Wed, 31 Oct 2012 11:26:48 PDT

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Using Google Analytics Events to track errors on forms

noreply@blogger.com (ivantage Limited.) — Tue, 28 Aug 2012 08:15:08 PDT

You have a form on your website and using Google Analytics you can see that many visitors are visiting the form page but are not completing it. You also notice that the actual pageviews for your form page is much higher than the unique pageviews. So visitors are seeing this page multiple times, why would this happen? Well, one of the reasons could be that people are having a hard time

Advanced Web Metrics with Google Analytics – Third Edition

noreply@blogger.com (ivantage Limited.) — Mon, 23 Jul 2012 07:57:32 PDT

Matt Trimmer, Managing Director of ivantage Limited recently had the privilege of appearing on the first page of Brian Clifton’s ‘Advanced Web Metrics with Google Analytics – Third Edition’. The appearance of Matt’s review in the latest edition to this bestseller has ensured the books pride of place by the entrance to the office. From the first edition, ‘Advanced Web Metrics with Google

ivantage Update

noreply@blogger.com (ivantage Limited.) — Thu, 28 Jun 2012 01:29:18 PDT

Half way through 2012 and there’s been a lot going on in the ivantage camp. The New Year saw some new editions to the team who we’re happy to report have settled in nicely. Our clients are keeping us busy as they should be and a steady increase in the popularity of our training days is keeping both Matt and Sharron on their toes. Already this year Sharron and Matt have held public

Google Analytics Premium

noreply@blogger.com (ivantage Limited.) — Wed, 12 Oct 2011 15:53:54 PDT

Very proud to announce: ivantage authorized to resell Google Analytics Premium - the Enterprise Web Analytics Solution from Googleivantage, the search marketing and web analytics specialist and long-term Google Certified Partner, has become one of the first in a wave of authorized resellers for Google Analytics Premium - the enterprise web analytics solution from Google, launched on 29th

Google Analytics Help!

noreply@blogger.com (ivantage Limited.) — Wed, 01 Jun 2011 04:01:47 PDT

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What Google Analytics can't tell you

noreply@blogger.com (ivantage Limited.) — Sun, 19 May 2013 14:57:27 PDT

Like any web analytics package, Google Analytics is very good at helping you understand how visitors found your website and what visitors are doing on your website but not why they are doing it. To understand the "why" we need other tools like: 1) Site Surveys tools such as: iperceptions (formally 4Q) Kampyle 2) Page Surveys tools such as: Qualaroo 3) Live Chat Live Person Live Chat Zendesk 4

Google Analytics' Regular Expressions

noreply@blogger.com (ivantage Limited.) — Tue, 26 Apr 2011 09:12:05 PDT

Google Analytics IP address exclusion Filters

noreply@blogger.com (ivantage Limited.) — Sat, 27 Nov 2010 21:25:33 PST

It may be important to exclude Visitors, Visits, Pageviews and associated data from Google Analytics for your organisation's offices, call centres and possibly business partners such as your web design agency and web marketing agency. To do this you can build a simple predefined filter: or a Regular Expression filter ( You can learn more about Google Analytics' Regular Expressions here)

Excluding query string parameters in Google Analytics

noreply@blogger.com (ivantage Limited.) — Sat, 27 Nov 2010 18:28:48 PST

It's important to configure Google Analytics to only record your website's Pageviews that actually matter. If your website uses query string parameters it may be creating hundreds or thousands of unique Pageviews which do not actually exist. This clutters analytics, fills up table space and makes sensible analysis difficult. To prevent this data being collected you need to identify it and filter

Exporting your Google Analytics data for analysis & cleansing

noreply@blogger.com (ivantage Limited.) — Sat, 27 Nov 2010 17:11:04 PST

It's important to comply with Google Analytics Terms of Service and one condition is that you must not use Google Analytics to record any personally identifiable information about your visitors. Often, this rule is broken when URLs are posted using the HTML get function: http://www.cs.tut.fi/~jkorpela/forms/methods.html To check your Google Analytics installation is not breaking this rule,

Edit Account Settings in Google Analytics

noreply@blogger.com (ivantage Limited.) — Sat, 27 Nov 2010 16:01:51 PST

When you edit your account settings in Google Analytics you can do a number of things: 1) Check your Google Analytics UA (Urchin Account) number. 2) Change your Google Analytics account name. It is best to give it a meaningful name and prefix a number to the name in order to raise it to the top of your list (if you have many accounts). 3) Agree to share your Google Analytics data with other

Useful tools and reports to help check Google Analytics page tagging

noreply@blogger.com (ivantage Limited.) — Thu, 26 May 2011 13:02:43 PDT

Google Analytics' Achilles Heel is poor page tagging so what can be done to check how well tagged your website is? Well, here are some useful tools and reports: Browser tools: 1) View Source in your browser and search "UA-" 2) Firebug for Firefox 3) Charles or Fiddler for Internet Explorer 4) Charles for Safari 5) Wasp (Free version) 6) Google Analytics Tracking Code Debugger Free Scanning

Urchin 7 software launched!

noreply@blogger.com (ivantage Limited.) — Wed, 08 Sep 2010 06:41:58 PDT

The long awaited launch of Urchin 7 software from Google took place last week. Although the official Google Analytics blog has not yet posted, I'm not breaking any NDAs though this post. As my colleague David Lines puts it: "Urchin 7 is the latest version of Urchin web analytics software from Google. It includes important new, and much improved, features compared with Urchin 6 – which was itself

Google Analytics Advanced Segments - Sales Territories

noreply@blogger.com (ivantage Limited.) — Mon, 09 Aug 2010 16:23:28 PDT

A recent attendee from our Dallas Google Analytics Seminars for Success asked us how he could best: "I need to report on product downloads by country. I am using event tracking to track our products successfully. And, of course I can have it display the number of downloads of each product to a given country. But, my superiors want a report where I break it down by: Asia Pacific (AP) Europe,

Tracking corporate visits to your website.

noreply@blogger.com (ivantage Limited.) — Wed, 02 Jun 2010 03:50:01 PDT

Google Analytics has a report called “Connection Speeds” which sits under Google Analytics>Visitors>Network Properties>Connection Speed. The information is obtained by Google checking the IP address of the visitor and cross referencing it with a 3rd party database of known Internet Service Provider’s IP address ranges. GA can then make a fair assumption about which visits are coming from

How do I Open a Google Account?

noreply@blogger.com (ivantage Limited.) — Wed, 26 May 2010 05:20:54 PDT

Firstly, what is a Google Account? A Google Account is a “single sign-on” service by Google attached to a single email and password that you can use to access multiple Google services, including Google Analytics, Google Groups, Google Alerts, Google Product Search, Personalized Search, and Personalized Homepage. If you currently use one of these services, you probably already have a Google

Analytics in a Box Urchin UTM Configuration

noreply@blogger.com (ivantage Limited.) — Fri, 28 May 2010 06:24:11 PDT

Now we've recently become a Coradiant Reseller for Analytics in a Box, we've just had our first box delivered and a number of clients are beginning to ask how the box can be used in traditional Urchin IP & User Agent mode and UTM (Urchin Traffic Monitor) mode. Well, here's how it's done and the necessary files (__utm.gif and urchin.js) to do it: Case 1: Using IP-UserAgent Tracking No

Tracking social media with google analytics

noreply@blogger.com (ivantage Limited.) — Thu, 06 May 2010 17:11:40 PDT

Check out this SlideShare Presentation: Tracking social media with google analytics View more presentations from ivantage.

Tracking Facebook with Google Analytics

noreply@blogger.com (ivantage Limited.) — Thu, 06 May 2010 08:03:37 PDT

Tracking Facebook with Google Analytics When I talk about tracking Facebook with Google Analytics, I’m really talking about two key aspects: 1) Tracking how much traffic we receive from Facebook and 2) Understanding the actual traffic visiting a Facebook profile. So, how can we use Google Analytics to address these two important but distinct requirements? 1) Tracking traffic from

GAAC 2009 Summit 2009

noreply@blogger.com (ivantage Limited.) — Fri, 27 Nov 2009 07:20:27 PST

So Sharron and I are currently attending the GAAC/WOAC/USAC conference at Google in Mountainview, CA this week. Lots of announcements due and hopefully we will be able to talk about some of them on this blog. The Summit's just opened with Dan Siroker who left Google to help the Obama political campaign, applying Google Analytics and Website Optimiser. He's also a founder of Carrot Sticks- a US

Urchin and Google Analytics Filters

noreply@blogger.com (ivantage Limited.) — Mon, 07 Sep 2009 05:16:34 PDT

As our Urchin servers are being migrated to a new platform at NTT, I needed to take stock of some of the filters we use for Urchin. I thought sharing them on our blog would be a good idea:1) Add page title to request stemType: AdvancedField A: request_stem (AUTO)Extract A: (.*)Field B: utm_page_title (AUTO)Extract B: (.*)Output to: request_stem (AUTO)Constructor: $A1/$B1Field A Required=YesField

Affiliate marketing and paid search: Amazon.com sees the light!

noreply@blogger.com (ivantage Limited.) — Tue, 07 Apr 2009 02:03:44 PDT

As a long term opponent of affiliate marketing (or certainly what it has become) it does seem to me that logic is prevailing and shrewd on-line retailers like Amazon are beginning to examine their affiliate programmes in detail.Amazon in North America has made the announcement that it will no longer be paying referral fees to Associates (affiliates) who send traffic via paid search to

Comparing Google Analytics with Urchin

noreply@blogger.com (ivantage Limited.) — Thu, 09 Apr 2009 07:56:48 PDT

Many clients use both Google Analytics and Urchin 6. When looking at their web metrics data they often see large discrepancies in visits, visitors and page views - so why is this and what can be done?First thing to note is that Google Analytics collects information about visits exclusively through a JavaScript page tag. This means that devices that are not JavaScript enabled which visit a website