Tandem New Media

Yay! The Documentary is finished!

toby@tandemvoicebooth.com (Tandem New Media) — Thu, 05 Nov 2009 03:57:44 +0000

This year we’ve been working on an exciting project and we’d love to share it with you. In June TANDEM was commissioned by the Christchurch City Council to produce a documentary on the 150th anniversary of the 2nd Canterbury Nelson Marlborough West Coast Battalion Group (2Cants) as part of ‘BECA Heritage Week’. The Council used the [...]

Brandthroposophy: A Marketing and Research Blog - Professor Robert Kozinets on Marketing Research and Consumer Marketing

toby@tandemvoicebooth.com (Tandem New Media) — Wed, 07 Oct 2009 22:54:08 +0000

The joys of viral marketing! I found this blog post through my Facebook network. Simon Young from ijump posted this into his facebook, which is a part of my network. He’d linked to this via his google reader account which in turn linked to the blog post from Robert Kozinets. This is simply how social media works. [...]

Social Media. Is it a fad or is it here to stay?

toby@tandemvoicebooth.com (Tandem New Media) — Wed, 30 Sep 2009 05:04:06 +0000

This video from You Tube is great on two levels. Firstly it helps give the startling background and statistics on the growth and impact of Social Media on our lives and secondly its a great example of how the company Socialnomics are using Social Media to market themselves; you give to get. Interestingly they have used [...]

An exercise in re-branding

toby@tandemvoicebooth.com (Tandem New Media) — Wed, 23 Sep 2009 01:29:21 +0000

The firm of accountants that Tandem has used for many years recently asked their clients ‘what do they want from their accountant?’ And amazingly they listened to the large response. The end result was that Wood Rivers Hawes changed the way they approached business and along the way changed their name to better reflect the [...]

Tandem New Media at the 2009 APRA Silver Scroll Awards

toby@tandemvoicebooth.com (Tandem New Media) — Sun, 20 Sep 2009 11:05:48 +0000

Dave Dunlay interviews the winner of the 2009 APRA Silver Scroll award for best song, James Milne with his great song ‘Apple Pie Bed’ (with performance from Bic Runga and the 40 person NASDA choir)

New Case Study videos

toby@tandemvoicebooth.com (Tandem New Media) — Sun, 13 Sep 2009 23:30:58 +0000

We’ve got some flash new case-study videos I’ve been working on. They feature the new style of 3d in-situ grapics that appear to ‘hang’ in the scene. Here’s the first which focusses on our ‘walkthrough VidCast’ product: More soon! -Toby

Les Paul RIP

toby@tandemvoicebooth.com (Tandem New Media) — Fri, 14 Aug 2009 08:17:16 +0000

We at Tandem Studios were sad to hear of the passing of Les Paul. Well known musician and inventor, it is thanks to Les Paul that we have multitrack recording and electric pickups - essential in recordings of music throughout the years. He changed the face of music in the 20th century, and he will long [...]

The launch of a new brand and website

toby@tandemvoicebooth.com (Tandem New Media) — Fri, 31 Jul 2009 04:15:23 +0000

Wow what a week. This week has seen several people from several companies working against the deadline to launch the new brand for Lincoln University, based just outside of Christchurch, New Zealand. Lincoln Uni’ has been teaching for 125 years now and they are one of the countries leading research institutions. Recently Lincoln has decided they they [...]

What is Social Media and why is everyone suddenly an expert?

toby@tandemvoicebooth.com (Tandem New Media) — Thu, 23 Jul 2009 06:49:48 +0000

I’ve just found this great blog post from a content creation company in the states called Tipping Point Labs. We agree completely with their view on the fact that ‘content is king’ and it’s content that truly engages the online audience. Heres the first part of a blog post on how everyone is suddenly an expert [...]

Nicks Movie voice over

toby@tandemvoicebooth.com (Tandem New Media) — Thu, 23 Jul 2009 05:21:38 +0000

Happy Birthday to the Orbitor bus! Last week the big green bus which roams the streets of ChCh, happily picking up and dropping off passengers turned ten years of age. The owner of the the Orbitor celebrated with small ‘bus shelter parties’ and various stops on the route. Strategy the Christchurch based design and advertising [...]