Tailoring for Women

Strike up the brand!

CarolAlayne — Fri, 25 Nov 2011 12:15:47 +0000

I recently had some interesting exchanges with a friend on what is meant by ‘personal branding’. We agreed about how branding works with consumer goods, hotel chains, etc., but we both found it difficult to imagine how it might work for an individual woman with a demanding professional career. Many of my clients at TfW fall into this category, but they often have little time (or energy, I suspect) to embrace the concept, let alone explore the possibilities. Here is a good way to think of branding. … More: Strike up the brand!

Sensational Butterflies

CarolAlayne — Mon, 27 Jun 2011 10:41:15 +0000

‘The caterpillar does all the work but the butterfly gets all the publicity’, supposedly said the comedian George Carlin.… More: Sensational Butterflies

That thing called Swing

CarolAlayne — Mon, 30 May 2011 20:23:12 +0000

From time to time I wonder what happens to the finished garments that leave my studio, often with my exit advice to “wear them in”. It is common to ask this of newly tailored clothes – that they are worn a few times and allowed to settle over one’s figure. The process of tailoring of course, involves layers of cooperating fabrics that mould and shape to the body over time. And I expect that the garments styled and tailored for the purpose of business will serve and cope perfectly in the workplace for decades, or long after.… More: That thing called Swing